According to a 2013 Small Business Technology Survey that polled 845 small business owners across industries in the U.S., small businesses lost an estimated $8,700 as a result of a cyber attack. In addition, nearly half of all small business owners surveyed claimed to have at one time been the victim of a cyber attack. To protect yourself and your business from the unwanted costs (and headaches) that come from cyber attacks, follow the five recommendations outlined below: Read More
Are you still deciding what software to use to build your new company website? Still think that WordPress is just for publishing blogs? WordPress powers about 20 percent of all websites on the Internet, but you might be surprised to find that less than half of those are actually “just blogs.” The majority of websites powered by WordPress are actually sites using WordPress for full content management, not just for news updates. Here are some of the many reasons we recommend using WordPress for your company website. Read More »
Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with new, social-savvy prospects. In the following infographic, we’re illustrating how the Facebook advertising program has evolved over the years. We’ll touch on a few notable milestones and outline how Facebook targeted advertising works, what sponsored stories are, and how small businesses can benefit from advertising on Facebook.
When it comes to business, you always want to save as much money as you can without sacrificing quality. Luckily, good quality doesn’t always mean expensive. Market research is one of the most important aspects of running a business, so it’s not an area you should be skimping on when it comes to effectiveness. Fortunately, with the advent of the internet, market research has become easier than ever before. These market research tools are both budget-friendly and proven, so it’s a great idea to use them in your business if you aren’t already. Read More »
What is a call to action?
According to Hubspot, “a call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”
Calls to action should be an essential part of your online marketing and overall website strategies. As competition heats up online across nearly every industry, and as more and more companies fight for the chance to gain new customers, it’s important that you make it easy for your website visitors to understand what you want them to do when they land on your site. To get an idea of the types of call to action statements you should be using on your website and blog, look through the examples below: Read More »
If you’ve been thinking about updating your website lately in order to boost traffic, you’ve probably been thinking about things like design, functionality, and speed. But there’s one factor you might not have taken into consideration yet that can also help you keep visitors on your website longer: your copy. In the post below, we’re offering a comprehensive guide to better copy. Read More »
Pre-made WordPress themes make it easy to have a great-looking site that fits your specific needs. But most of us would like our site to look and feel at least a little unique. Here are a few easy ways you can add your own touch to a WordPress theme, so your site is truly your own. Read More »