6 Reasons Why You Should Use Video On Your Business Website

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions. Forrester Research takes the phrase “a picture is worth a thousand words” […]

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How to Identify and Market to your Target Audience

Even if you’re not a huge baseball fan, the famous line from Field of Dreams, “if you build it, they will come,” has become an encouraging motto about determination, perseverance, and being open to whatever surprises the universe has in store for you. A good marketing plan can follow this formula. By “building” your target […]

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Why You Should Learn Basic Coding Skills

“Everybody should learn how to program a computer because it teaches you how to think.” -Steve Jobs Modern computing equipment and technology has transformed the way we function in the twenty-first century, from our personal lives to our professional lives. We date online, shop from home, and watch movies on tablets. We trade stocks, sell […]

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Content Marketing Vs. Traditional Marketing

Without advertising, no one would know about the products and services you have to offer. There are different ways to get that information in front of the consumer: traditional marketing and content marketing. A well-rounded marketing plan will incorporate both tactics, but the challenge is choosing the right advertising style to achieve your goal. Before […]

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10 Fundamentals of Readable Content (INFOGRAPHIC)

Ever since John Deere produced its first customer magazine in 1895, the world of content marketing has been steadily growing. Companies and individuals pounded out keyword-laden content that was nothing more than prettied-up sales pitches, but soon found that people were tired of being peddled to. And then some organizations discovered the secret to succeeding […]

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Competitive Analysis 101

Whether you’re a startup or well established  company, getting to know your competition can provide valuable information for your business plan.  Creating a competitive analysis takes time and patience, but results in you knowing the marketplace inside and out and learning a lot about your own business too. Show both investors and clients the value […]

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Do I Need a Website Redesign? (Infographic)

When it comes to your website, the primary purpose is to get conversions, and potential customers cannot buy anything if they never get past your homepage. It is crucial to keep your site up-to-date, not just so that it functions effortlessly and brings you sales, but so that new visitors aren’t put off by a […]

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What Google’s New Mobile-friendliness Ranking means for your website

With 1.91 billion smartphone users worldwide and online retail sales made on mobile devices expected to reach 370 billion dollars by 2017, it’s no wonder Google is adapting its algorithms to increase the search ranking of mobile-friendly websites. Whether you use the internet for your business, blog, or just for browsing, this change affects everyone. […]

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Making your website readable

Before you even pick the colors for your website or design the layout of your home page, you should understand how people read on the web. Just as the Internet has drastically changed the way people shop and communicate, it has also altered how we read. Our brains respond differently when reading text on a […]

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The Evolution of WordPress (Infographic)

From its origins in 2003, WordPress has evolved from an open-source publishing platform to the most popular Content Management System on the web with over 70 million websites. The transformation has been nothing short of astonishing. WordPress has recommended Bluehost for web hosting since 2005. We’ve designed our servers to run WordPress like a dream. It has […]

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