Back in the “wild west” days of the internet, search engine results pages were in a state of disarray. Dubious webmasters came up with all kinds of clever ways to get their listings to appear at the top of the SERPs. Spammy blog comments, link farms, and other black hat methods abounded . This is the way things were done for years, so when Google finally sent in “Sheriff Penguin” with his white hat and shiny boots, confusion and calamity ensued. However, when the dust settled, everyone saw that the SERPs had become a more orderly and less chaotic place. Search users were now free to search without being beset upon by spammy, near-useless search results.
Now that the new law has been laid down, certain rules apply if you want to engage in successful link building. As they’ve successfully proven, Google has little tolerance for deceitful, black hat link building techniques. On the other hand, even if you have good intentions, you can still break one of their rules without realizing it. Even prominent companies have recently had their hands slapped for using paid links. Here are a few questions to keep in mind to avoid being penalized when you run your next backlink campaign. Read More