Making your website an accurate representation of your brand

With forty percent of the world’s population having access to the internet, a web presence is a must for any modern business. However, just using the first available template when building your website isn’t enough; it is important to ensure that your site is an accurate representation of your brand. When your online presence matches […]

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Steps To Building A Loyal Audience

Although returning customers may account for only 20 percent of the people your company serves, Forbes reports that this 20 percent drives as much as 80 percent of your revenue. Statistics like that are hard to ignore, so here are ten steps you can follow to maximize audience loyalty online and increase brand loyalty overall. 1. Discover […]

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The Art of Brand Architecture (Infographic)

Your brand is the hallmark of your business. It lets customers know what your business values and what it delivers—it creates a relationship between your business and your customers. Because of this, building your brand in today’s marketplace is essential for success. Find out what brand architecture is and why it matters.

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