Chances are you’re familiar with the following scene: you walk into a room full of people, and the majority of them have their eyes glued to their smartphones.
While this might not speak volumes to our social skills as a society, it does say something important about how we consume content—we love to browse the web, and many prefer to do it on a mobile device.
80% of all adults currently own a smartphone, and people spend more time searching the web on a mobile phone than on any other device.
This begs the question, “What does this new fascination with mobile search mean to me as a business owner?” Simply put, it means if you want attention from these mobile-savvy consumers, your website must guarantee a positive mobile experience.
Here are 3 key elements that will ensure the ideal smartphone experience for your prospects.
Make your website mobile friendly
Have you ever clicked on a search result from your mobile phone and discovered you can only see a small portion of the website on your tiny screen? When this happens, it means you’re dealing with a website that is designed soley for desktop viewing.
Sometimes you may even run into a website that is mobile responsive (meaning it automatically shrinks to fit your screen), but it’s still too small to actually see anything and is difficult to navigate.
With the increase in consumer smartphone usage, it’s no longer okay to leave your website in the dark ages of static design.
At Bluehost, we make dynamic and mobile design easy with GoMobi.
GoMobi is an easy-to-use tool that quickly creates a mobile version of your website. The best part? There is no coding required. All you have to do is activate the GoMobi icon in your control panel and choose the mobile design that is most appealing to you. Then, when someone clicks on your website from a mobile device, GoMobi will automatically redirect your visitors to the sleek mobile version of your website.
Consider using the single-column layout
One of the biggest trends in website design, with good reason, is to have all of your pages listed in a single-column. In other words, each of your pages will be stacked vertically on top of each other, so that the user can simply scroll up or down between pages, rather than having to click to another page.
This single-column layout helps smartphone users quickly consume all of your website content in an organized and easy-to-understand fashion.
Make your menus collapsible
When a user is searching your website from a tiny mobile screen, it’s difficult for them to take in all of the content that may prove valuable to them. That is, unless you organize your content effectively. One way to get more bang for your buck with a mobile-friendly design is to include collapsible menus.
Rather than the user having to click through a tiny button on each menu, they can simply expand or collapse a menu with the tap of a finger. This makes it much easier for your audience to quickly and conveniently navigate your website.
The popularity of mobile search is only increasing, which makes a mobile-friendly website vital to your business strategy.Follow the tips listed above and start reaping the benefits of a responsive design!