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The 2020 pandemic has forced many families to cut back due to job losses or income changes. In other words, many consumers have been spending less freely. 

For instance, in the U.S., consumers spent less on everything except for home entertainment, groceries, and home supplies.

For business owners, this drop in spending is concerning. Nevertheless, with a smart approach to the coming months, you should be able to outshine your competition and draw in more online traffic than before the pandemic struck.

Increased traffic is always great for business. Whether it translates into sales or simply gives your marketing team new leads to follow, more visitors can lead to improved brand awareness and customer loyalty. 

This increased awareness can put you in a great position when spending levels return to normal.

Here’s what we’ll cover:

  • Five tips for increasing your web traffic this year
  • Email marketing
  • Incorporating analytics into your marketing
  • Improving your SEO
  • Social media marketing
  • Using industry trends

1. Start a Marketing Newsletter

Email marketing is a useful way to build a loyal readership and maintain a sense of connection with your customers. Send out email marketing newsletters to get repeat traffic. 

By staying in contact with everyone from your most loyal returning customers to your interested new leads through email, you’ll be able to quickly direct traffic to your new blog posts and products.

2. Add a WordPress Plugin To Check Analytics

Tracking your website analytics is a fantastic way to gain insights into your website. Analytic reports can show you:

  • Where the majority of your visitors are coming from 
  • How long they stay on your website
  • What pages they visit 
  • How often they return

These types of statistics can be used to develop an understanding of where your website is succeeding and where it’s failing. 

For instance, by looking at your most popular blog posts, you can begin to form an understanding of what type of content is most popular among your target audience.

To measure your analytics, try using a WordPress plugin such as MonsterInsights.

3. Refine Your SEO 

You may be asking, “What is SEO?” SEO, or search engine optimization, is a vital component of website building. 

Optimizing your website for search engines means your website will begin to appear in relevant searches, and your target audience will be more likely to find you and visit your website. 

SEO involves a wide range of technical elements, but here are a few quick ways to clean up your website and improve your SEO in 2021:

  • Optimize your SEO (meta) titles so they fit within Google’s character limits
  • Make sure your SEO (meta) descriptions are correct, so potential visitors are drawn in from what they see on the search results page
  • Use Google’s “People also search for” box to generate relevant keywords
  • Build links and backlinks
  • Make use of SEO software to test your website’s SEO health

4. Optimize Your Social Media Marketing

Both SEO and email marketing are great ways to generate traffic. However, you can also drive traffic from social media. Build up a social following by integrating your website with Twitter, Instagram, Facebook, and other social media platforms.

Here are a few ways to connect with your target audience on social media:

  • Use relevant hashtags 
  • Connect with complementary business channels
  • Commit to your brand voice
  • Use multimedia, such as images or videos
  • Work with influencers

5. Tap Into Relevant Trends

In an increasingly competitive online sphere, staying up-to-date on the latest trends is a great way to show your customers that your company is trustworthy and knowledgeable within your industry.

Begin by following blogs and social media accounts of the leaders in your niche. Carve out some time each day to become more familiar with the latest developments and upcoming trends. 

Use this information to publish timely blog posts, update your landing page copy, and create email newsletters to become a more relevant voice for your customers.

The year 2021 is ideal to place extra focus on drawing additional web traffic to your website. Despite the pandemic, optimizing your business website can help you build up a following that will turn into new customers as spending levels return to normal.

Get your WordPress website into excellent shape by choosing Bluehost as your host. Our quick setup, professional themes, and ongoing support will make running a high-quality website easy.

Get started by exploring our WordPress hosting plans today.

  • Machielle Thomas

    Machielle is a content enthusiast who has a passion for bridging the gap between audiences and brands through impactful storytelling. Machielle has also spoken at dozens of WordCamps throughout the years.

    Texas State University
    Previous Experience
    Brand Content, Content Marketing, Brand Lead, Operations Lead, Course Instructor
    Other publications
    Shopify, Contently
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