What Google’s New Mobile-friendliness Ranking means for your website

With 1.91 billion smartphone users worldwide and online retail sales made on mobile devices expected to reach 370 billion dollars by 2017, it’s no wonder Google is adapting its algorithms to increase the search ranking of mobile-friendly websites. Whether you use the internet for your business, blog, or just for browsing, this change affects everyone. […]

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Making your website readable

Before you even pick the colors for your website or design the layout of your home page, you should understand how people read on the web. Just as the Internet has drastically changed the way people shop and communicate, it has also altered how we read. Our brains respond differently when reading text on a […]

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5 Checklists to Improve your Online Store

Ecommerce sales last year totaled more than $1.2 trillion. And according to retail forecasts by eMarketer, global internet retail sales are expected to reach close to $1.6 million this year. If you are looking to cash in on the ever-growing internet shopping industry, your e-commerce site must be completely up-to-date and relevant. This means responsive […]

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Why you need a website for your brick-and-mortar store

In the mid-1990s, smart, forward-thinking businesses were asking some valid questions about whether to explore this new world called “The Internet.” Since the World Wide Web as we know it was still in its infancy, business owners were wise to be a little cautious about committing resources to something unproven that also threatened to disrupt […]

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How To Use Landing Pages

Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Think of these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, landing pages are where the visitor conversion occurs. To get the most out of your landing […]

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15 Ways to Customize Google Analytics

Google Analytics is a user-friendly tool that provides you with insightful data that you can use to monitor the traffic on your website. With Google Analytics, you can keep track of who is visiting your site, when they visit, how long they stay and whether or not they return after leaving. Below are 15 ways […]

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How To Stay Up-To-Date On Social Media For Business Trends

In the past ten years, social media has changed the way that businesses communicate with their audiences. Research shows that a significant number of people use social media to follow their favorite brands. According to a survey conducted by The Social Habit, 53% of those who follow brands on social media show more brand loyalty. […]

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4 Inexpensive Market Research Tools You Should Be Using

When it comes to business, you always want to save as much money as you can without sacrificing quality. Luckily, good quality doesn’t always mean expensive. Market research is one of the most important aspects of running a business, so it’s not an area you should be skimping on when it comes to effectiveness. Fortunately, […]

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How To Create Great Videos For Your Website

With the advent of faster bandwidth speeds, video has become a huge part of the modern internet. Consider that viewers watch over 6 billion hours of video on YouTube every month, and 100 of hours of video are uploaded to the site every minute. As Entrepreneur Magazine put it, video is one of the fastest […]

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