6 Reasons Why You Should Use Video On Your Business Website

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions. Forrester Research takes the phrase “a picture is worth a thousand words” […]

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How to Identify and Market to your Target Audience

Even if you’re not a huge baseball fan, the famous line from Field of Dreams, “if you build it, they will come,” has become an encouraging motto about determination, perseverance, and being open to whatever surprises the universe has in store for you. A good marketing plan can follow this formula. By “building” your target […]

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10 Fundamentals of Readable Content (INFOGRAPHIC)

Ever since John Deere produced its first customer magazine in 1895, the world of content marketing has been steadily growing. Companies and individuals pounded out keyword-laden content that was nothing more than prettied-up sales pitches, but soon found that people were tired of being peddled to. And then some organizations discovered the secret to succeeding […]

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What Google’s New Mobile-friendliness Ranking means for your website

With 1.91 billion smartphone users worldwide and online retail sales made on mobile devices expected to reach 370 billion dollars by 2017, it’s no wonder Google is adapting its algorithms to increase the search ranking of mobile-friendly websites. Whether you use the internet for your business, blog, or just for browsing, this change affects everyone. […]

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Making your website readable

Before you even pick the colors for your website or design the layout of your home page, you should understand how people read on the web. Just as the Internet has drastically changed the way people shop and communicate, it has also altered how we read. Our brains respond differently when reading text on a […]

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5 Checklists to Improve your Online Store

Ecommerce sales last year totaled more than $1.2 trillion. And according to retail forecasts by eMarketer, global internet retail sales are expected to reach close to $1.6 million this year. If you are looking to cash in on the ever-growing internet shopping industry, your e-commerce site must be completely up-to-date and relevant. This means responsive […]

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Why you need a website for your brick-and-mortar store

In the mid-1990s, smart, forward-thinking businesses were asking some valid questions about whether to explore this new world called “The Internet.” Since the World Wide Web as we know it was still in its infancy, business owners were wise to be a little cautious about committing resources to something unproven that also threatened to disrupt […]

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How To Use Landing Pages

Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Think of these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, landing pages are where the visitor conversion occurs. To get the most out of your landing […]

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15 Ways to Customize Google Analytics

Google Analytics is a user-friendly tool that provides you with insightful data that you can use to monitor the traffic on your website. With Google Analytics, you can keep track of who is visiting your site, when they visit, how long they stay and whether or not they return after leaving. Below are 15 ways […]

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