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Welcome to Bluetopia

In the heart of SoHo, Bluehost introduced the concept of Bluetopia, the perfect place to WordPress, with a 3-day pop-up experience. Bluetopia was a one-of-a-kind experience where people explored colorful, imaginative rooms that brought websites to life and inspired folks to dream big online. It was an immersive, selfie playground where visitors grabbed free copies of our Blueprint Guide to WordPress, and worked 1-on-1 with Blue Flash consultants to discuss their website needs.

Imaginative Theme Rooms to Explore

Bluetopia visitors were encouraged to explore rooms based on the websites people create everyday. Whether you’re a maker, traveler, or food enthusiast—there was a room at Bluetopia for you.

Our Make Room was designed for people who are inspired to create. This colorful room called visitors to dream in color. From paint cans drawing on the hues of a rainbow to the postcards that inspire you to create new works of art, this room proved to be popular for selfies and video.

A map of the world brought our Travel Room to life. We watched hundreds of people put their head in the clouds and pin their dream vacation on the map.

Our Eat Room tapped into visitors taste buds with walls of blue donuts. This room was a hit for people who like to indulge in tasty photos… or snacks!

Visitors who had time, were invited to stop by our Blue Bar. Here, they could chat with our Blue Flash experts about all things WordPress. Our books, The Blueprint: A New User’s Guide to WordPress, were on display and available for free to those interested in building a website.

Want to see more of the action? Check out some of these Instagram photos using #BluetopiaNYC.

  • Machielle Thomas

    Machielle is a content enthusiast who has a passion for bridging the gap between audiences and brands through impactful storytelling. Machielle has also spoken at dozens of WordCamps throughout the years.

    Texas State University
    Previous Experience
    Brand Content, Content Marketing, Brand Lead, Operations Lead, Course Instructor
    Other publications
    Shopify, Contently
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