How Facebook Changed the Advertising World (Infographic)

Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with […]

Read More

4 Inexpensive Market Research Tools You Should Be Using

When it comes to business, you always want to save as much money as you can without sacrificing quality. Luckily, good quality doesn’t always mean expensive. Market research is one of the most important aspects of running a business, so it’s not an area you should be skimping on when it comes to effectiveness. Fortunately, […]

Read More

Seven Powerful Call to Action Statements to Use on Your Website

What is a call to action?  According to Hubspot, “a call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” Calls to action should be an essential part of your online […]

Read More

Adding Your Touch to a WordPress Theme

Pre-made WordPress themes make it easy to have a great-looking site that fits your specific needs. But most of us would like our site to look and feel at least a little unique. Here are a few easy ways you can add your own touch to a WordPress theme, so your site is truly your […]

Read More

Social Television: How Social Media Changed the Way We Watch TV (Infographic)

Social media has revolutionized the way we watch television. In the past few years, social media and Internet usage around the world has skyrocketed. Despite initial fears from some professionals in the TV industry who wondered if social media and the web would drastically reduce the amount of time people might spend in front of […]

Read More

Six Little-Known Tips for Increasing Traffic to Your Website

Are you disappointed by the lack of traffic you’ve been getting to your website? If so, it might be time to think about implementing a few new strategies. When it comes to website management, there’s no worse feeling than when you know that what you’re doing isn’t working, but you have no idea what needs […]

Read More