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We know summer isn’t over so why would we bring up the cold weather and holiday season? Well, a successful holiday season can make or break many small businesses. Now is a good time to start getting holiday calendar together and plan your holiday marketing activities – It’s never too early to start prepping your online business for the holiday season. Here is a list of dates to keep in mind as you start planning. 

Holiday Calendar Guide

November Holiday Dates  

Black Friday   

Nov 25th, 2022  

Audience: Everyone in the US, bargain hunters, hard-core shoppers  

Black Friday is always the Friday after Thanksgiving and it’s a must-induce-date when it comes to your holiday calendar. Companies usually give large discounts in store and occasionally online for limited items. Use your social media, blog, and website to encourage your customers to join your mailing list so they know what sales and deals are available on the big day. Once they are on your mailing list for Black Friday, you can also market to them for the rest of the year. 

Small Business Saturday 

Nov 26th, 2022 

Audience: Everyone in the US, bargain hunters, customers who like to support local businesses 

Small Business Saturday, made famous by American Express, encourages shoppers to shop at small local stores. You can use this opportunity to encourage customers to come to your local shop or small online business by sharing your small business story. Show how supporting your small business also supports their community. 

Did You Know: When you shop locally, 67 cents from every dollar spent stays in the community!

Cyber Monday 

Nov 28th, 2022 

Audience: global customers, bargain hunters, office workers 

Cyber Monday usually ends up not being a very productive workday for most, but when it comes to your holiday calendar, it might be one of the most productive days you include. The shopping holiday originally started because people would order gifts online when they returned to work after a busy Black Friday shopping day. Plan a second round of discounts to excite your customers if you already had Black Friday deals.  

Giving Tuesday 

Nov 29th, 2022 

Audience: Those that want to give more than “Things” for a gift, philanthropists, do-gooders 

Many people focus on the material aspect of the holidays, but Giving Tuesday is a global movement to focus on giving back to your community or a favorite non-profit. This can be a large year-end push to help fund charities. Think about partnering with your favorite charity to help raise money. 

December Holiday Dates:

Green Monday 

Dec 12th, 2022 

Audience: Those that may have missed Black Friday/Cyber Monday deal, Procrastinators 

This is the second Monday in December, and one of the busiest shopping days in the US. Customers usually start to realize Christmas is around the corner and need to get moving on their holiday shopping. A good way to capitalize on this is by sending promotions showcasing last-minute deals for your customers. If you are an online store, remind customers on what day they need to have their order in to make it before Christmas. 

Panic Saturday  

Dec 17th, 2022 

Audience: Procrastinators and holiday bargain shoppers 

People are starting to panic about finding the perfect gift for friends and family. Panic Saturday is the Saturday before the Christmas holiday, and many people will start to franticly go to brick-and-mortar stores or check to see if they can order online gifts to arrive on time. You’ll want to ensure your message has a sense of urgency to entice your customers to get those last-minute gifts. If you have gift cards, encourage customers to give those as gifts. 


Dec 18th to 26th, 2022 

Audience: The Jewish community 

Hanukkah is known as the Festival of Lights in the Jewish community. This holiday is celebrated over 8 nights with friends and family. Incorporate blue and silver (traditionally Hanukkah colors) into your campaign to stand out from the red and green. This shows customers your business is for everyone. If you are not familiar with the holiday, take some time to learn about it. See how you can incorporate a Hanukkah message into your marketing. 

Winter Solstice 

Dec 21st, 2022 

Audience: Customers in the Northern Hemisphere 

The Winter Solstice is the darkest day of the year. Use this to send positive and encouraging messages to your customers, help uplift their spirits and keep your brand front of mind.   

Christmas Eve and Christmas Day 

Dec 24th, 2022 and Dec 25th, 2022 

Audience: Anywhere that celebrates Christmas publicly 

This is a culture and religious holiday people celebrate with family and friends. At this point, most customers are done buying gifts for everyone. Keep your brand front of mind by sending a thoughtful holiday message. With this holiday in mind, it’s also a great time to give your website a little Christmas refresh!

Boxing Day 

Dec 26th, 2022 

Audience: Anyone in the UK, Canada, Australia, South Africa, and New Zealand 

Originally, it was a day employers would give gifts to their servants and tradespeople. Today it’s a day to spend with family and friends going shopping or to sporting events. Share with customers promotions they can use with their new gift cards.  


Dec 26th, 2022 to Jan 1st, 2023  

Audience: People of African descent 

Kwanza is a week-long celebration of African heritage. In the end, families come together and exchange handmade gifts. A great tie-in would be to send out a fun DIY project your customers can create for gifts that can be found at your store. 

New Year’s Eve and New Year’s Day 

Dec 31st, 2022 and Jan 1st, 2023 

Audience: Everyone that follows the Gregorian calendar 

The end of the year is a time to look back at your accomplishments and share them with your customers. Look forward to the next year and share how you plan to grow to serve them more.  

These are not the only holidays that are celebrated during this time (hello National Cotton Candy Day). Do your own search and find even more holidays that sync with your business and add them to your own holiday calendar!   

  • Tiffani Anderson

    Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.

    University of North Texas
    Previous Experience
    Content Marketing, SEO, Social Media
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