How Much Does an SSL Certificate Cost?

Key highlights 

• An SSL certificate is essential for website security, building trust and improving SEO. 
• SSL certificate costs vary by type, validation level and provider, from free options to premium prices. 
• Businesses and eCommerce sites often require advanced SSL certificates with higher levels of security and warranties. 
• There are various SSL certificate types, including DV for basic encryption, OV for business credibility and EV for maximum trust. 
• Choosing the right SSL certificate depends on your website’s purpose, security needs and budget. 

Introduction 

When it comes to securing your website, an SSL certificate is a must-have. But here’s the burning question—how much does an SSL certificate actually cost?

If you’ve started researching SSL certificates, you’ve probably noticed that the prices can vary widely. Some SSL certificates are free, while others can cost you hundreds of dollars each year. So, what drives the SSL certificate cost and how do you know what you should be paying?

To give you a basic idea, the price of an SSL certificate depends on several factors. These include the type of certificate, the level of validation and the certificate authority (CA) you choose. For smaller websites, a free SSL certificate might be enough. It offers basic web security and is a great option for personal blogs or informational sites.

However, when it comes to businesses or eCommerce sites, the SSL certificate price typically goes higher. Why? Because these sites require advanced features like stronger SSL encryption, warranties and higher levels of validation to build trust with customers. The more secure your company name or website needs to be, the more you may need to invest in a premium SSL certificate.

In this post, we’ll break down the factors that influence SSL certificate cost, so you can understand your options. Whether you’re running a one website owner a small blog or managing a large enterprise site, understanding how SSL certificate prices work will help you make the right choice for your website’s security and user trust.

What is SSL and what are SSL certificates?

SSL stands for Secure Sockets Layer. It’s a technology that encrypts data sent between a user’s browser and a website. In simple terms, SSL keeps information private and secure while it travels over the internet.

When you see a padlock icon next to a website’s URL or a URL starting with “https://,” it means the site has SSL protection. This secure connection is especially important for websites that handle sensitive information, like login credentials, details or payment data.

An SSL certificate is a digital certificate that confirms a website’s identity and enables this encryption. It’s issued by a certificate authority (CA), which verifies that the website is legitimate. SSL+ certificates protect not only secure data but also help boost user trust. For example, when people see the “https” in your site’s URL, they’re more likely to feel confident sharing personal information.

SSL certificates come in different types, each offering a unique level of validation and security. From free options for smaller sites to advanced certificates for businesses, there’s an SSL certificate that fits every need.

Why are SSL certificates essential for your website? 

Investing in an SSL certificate is a key step in securing your website and protecting user data. An SSL certificate not only safeguards sensitive information but also enhances user trust and supports the credibility of your site. Here’s why having an SSL certificate is essential for any website today.

• Protects your data: SSL certificates encrypt sensitive information, like passwords, credit card details and personal data, keeping it safe from hackers and other threats. This extra layer of security helps you protect your users’ information.
• Builds user trust: When users see the padlock icon and “https” in your URL, they instantly feel more confident that your website is secure. SSL certificates show visitors that your site is legitimate. This helps build trust and can even encourage them to engage more with your content.
• Improves SEO: Websites with SSL certificates are favored by Google and other search engines, helping them achieve better search rankings. So, adding SSL to your site doesn’t just protect your users—it can also improve your SEO and potentially drive more traffic to your pages.
• Helps with compliance: If your website handles sensitive data, certain regulations may require an SSL certificate. Having one helps you stay compliant with these standards and avoid possible fines or penalties.
• Increases conversions: When users feel secure on your site, they’re more likely to complete purchases or fill out forms. An SSL certificate can reassure visitors, reduce abandonment rates and ultimately lead to more conversions.
• Offers options for every budget: SSL certificate costs range from free for basic sites to higher prices for premium certificates with advanced features. Whether you’re looking for a no-cost solution or a top-tier SSL, there’s an option to fit your needs and budget.

Factors influencing the cost of an SSL certificate 

Understanding key factors helps you choose an SSL certificate that fits your needs and budget. It’s important to balance cost with the level of protection your website requires. Here are some key factors that influence the cost of an SSL certificate:

• Type of SSL certificate: There are various types, like Domain Validation (DV), Organization Validation (OV) and Extended Validation (EV). DV certificates are usually the most affordable, while EV certificates, which offer the highest level of verification and trust, tend to be pricier.
• Level of validation: The depth of validation impacts cost. Basic validation (DV) is quick and easy, often cheaper, while OV and EV certificates require more thorough checks, adding to the SSL certificate cost.
• Number of domains or subdomains covered: Single-domain SSL certificates cover one site, while wildcard or multi-domain certificates secure multiple domains or subdomains. Wildcard or multi-domain options are usually more expensive but can save money if you need to secure multiple sites.
• Certificate authority (CA): Different CAs have different pricing. Well-known, trusted authorities often charge more due to their reputation and customer support. Going with a reputable CA can add value and reliability to your SSL certificate.
• Warranty and insurance: Some SSL certificates come with warranties or insurance in case of data breaches. Higher-priced certificates typically offer larger warranties, providing an extra layer of assurance to businesses.
• Additional features: Certain SSL certificates come with extra perks, like a site seal, vulnerability scans or malware protection. These features can be valuable but often increase the overall SSL certificate price.

What do you need before buying an SSL certificate?

Having these ready will make the SSL purchasing validation process smoother and faster. Here’s what you’ll need before buying an SSL certificate:

• A registered domain name: SSL certificates require a valid domain to be assigned to.
• Hosting provider access: You’ll need access to your hosting account to install the SSL certificate.
• Knowledge of the SSL certificate type: Decide whether you need a DV, OV or EV certificate based on your security needs.
• Budget for SSL certificate cost: Determine your budget, as SSL certificates range from free to premium.
• Choice of CA: Choose a trusted CA that aligns with your website’s needs and budget.
• CSR (Certificate Signing Request): Generate a CSR through your server to submit with your SSL certificate order.
• Verification documents (if applicable): For OV or EV certificates, prepare documents to verify your business identity.

Which SSL certificate is the best for your website?

Choosing the right certificate for your website comes down to a few key things: your site’s purpose, the level of security you need and your budget. Here’s a quick guide to help you decide. Picking the right SSL certificate depends on your website’s needs- how secure it needs to be and what you’re willing to spend. Think about the type of data you’re handling and the level of trust you want to establish with your visitors.

Here’s a quick guide to help you decide:

Domain validation (DV) SSL certificate

Ideal for personal blogs or small websites, a DV SSL certificate provides basic encryption and is often inexpensive or even free. This single domain SSL certificate is a solid choice if your site doesn’t handle sensitive data, as it still secures the connection and ensures data privacy.

Organization validation (OV) SSL certificate

For business or informational websites looking to establish trust, an OV SSL certificate is the next level up. OV certificates go through a moderate verification process, helping businesses appear credible to users. This certificate suits companies that don’t need the highest level of security but want to show legitimacy to site visitors.

Extended validation (EV) SSL certificate

Designed for eCommerce and high-security sites, EV SSL certificates offer the highest level of trust and security. With an EV SSL, your company name is displayed in the browser bar, signaling that your site has passed rigorous verification. This extra trust indicator is ideal for websites handling sensitive data, such as financial transactions.

Wildcard SSL certificate

For websites with multiple subdomains, a Wildcard SSL certificate is the best option. This certificate secures your main domain and all associated subdomains (e.g., blog.example.com, shop.example.com) under a single SSL, making it cost-effective and practical for sites with various sections. Wildcard SSL certificates are cost-effective and practical, simplifying management and reducing the number of certificates needed.

Multi-Domain SSL (MDC) or Unified communications certificate (UCC)

If you need to secure multiple domains (like example.com and example.net), a Multi-Domain SSL (MDC) or Unified Communications Certificate (UCC) is a great choice. Multi domain SSL certificates allow businesses to secure several distinct domains with one SSL, simplifying management and ensuring uniform security across different sites.

Each SSL cert type serves specific needs, so consider the nature of your site and the level of security you need when choosing the right one!

How much does an SSL certificate cost and where can I purchase it?

There are many such certificate vendors from which to choose. As outlined above, your SSL certificate purchase will depend on your security needs, your budget and the type of website you are running. However, if you choose the right hosting partner, you can even get SSL security for free, as is the case with Bluehost.

Bluehost

Bluehost provides free SSL certificates for all assigned domains secured and parked domain names that are set up in your account. This means you don’t have to worry about paying extra for basic SSL security.

In most cases, your SSL certificate will automatically be assigned and installed to both new and existing domains. It’s a simple, seamless process that ensures your website stays secure without much effort on your part. However, some customers may need to enable the SSL certificate manually, but don’t worry—this is typically an easy step that you can handle without technical expertise.

With Bluehost, you get an intuitive, hassle-free way to upgrade your website’s security, making it a great option for users who want convenience and peace of mind.

SSL.com

SSL.com is a highly regarded vendor that sells SSL certificates and has been around for roughly two decades. They sell SSL and TSL certificates to website owners, along with other services such as document signing, code signing, email certificates and more.

Their annual pricing plans are as follows:

• Basic SSL: $36.75
• OV SSL: $48.80
• Premium SSL (with three subdomains): $74.25
• Multiple domain SSL: $141.60

Comodo SS store

Comodo SSL Store offers diverse SSL certificates for all website types, from personal blogs to eCommerce sites. They provide DV, OV and EV certificates, each catering to different security needs. With strong encryption, warranties and reliable customer support, Comodo is a great choice for securing your site at competitive prices. Their pricing plans are as below:

• Positive SSL (DV): $7.59
• PositiveSSL (EV): $68.93
• InstantSSL Premium (OV): $51.65

GlobalSign

GlobalSign is one of the oldest and most popular certificate authorities in the world. They provide cloud-based solutions to small and large businesses. Due to the high levels of security that they offer, their prices are somewhat higher than other options outlined here. Global Sign is perfect for eCommerce businesses since they guarantee safe transactions and secure content delivery to their customers. Their fees are as follows:

• Domain Validated (DV): $177.02
• Organization Validated (OV): $248.11
• Extended Validated (EV): $428.21

DigiCert

DigiCert is a trusted provider of SSL certificates known for its high level of security and reliability. They offer a range of SSL certificates, including options for businesses and enterprise-level security. They’re a great choice for websites that need top-tier protection and are looking for peace of mind. Their pricing plans are as below:

• Basic OV: $26
• Securite site OV: $44
• Basic EV SSL: $39
• Secure Site EV: $100

Thawte

Thawte is a well-known SSL certificate provider offering a range of security options for websites. They’re trusted globally, known for providing reliable encryption and strong customer support. Whether you’re running a small blog or a large eCommerce site, it has all the necessary options. Thawte provides 256-bit encryption and charges the following rates right certificate:

• SSL 123: $159
• SSL Web Server: $309
• SSL Web Server with EV: $460

SSLs. com

SSLs.com offers a wide range of SSL certificates to suit different needs, from personal blogs to large businesses. SSLs.com is known for its affordable prices and ease of use, making it a great choice for those looking to secure their websites quickly and efficiently. Plus, they offer great customer support to help guide you through the process.

• Positive SSL: $3.75
• Positive SSL (Wildcard): $38.53
• Positive SSL (Multi-Domain): $16.75
• OV SSL: $86.50
• EV SSL: $39.75

Additional costs and considerations  

Some added costs can impact your budget and make the process a bit more complex, so it’s a good idea to plan for them ahead of time when considering SSL certificates. Here are a few extra costs and considerations to think about when buying an SSL certificate:

• Installation fees: Some hosting providers may charge a fee to set up the SSL certificate on your server, especially if it’s a premium one. Be sure to check if this is included or if it’s an added cost.
• Renewal costs: SSL certificates usually need renewing every year, and sometimes the renewal cost is a bit higher than the initial price. It’s good to keep this in mind when budgeting.
• Dedicated IP address: While not always necessary, some SSL certificates require a dedicated IP, which could mean an extra cost from your hosting provider.
• Wildcard or multi-domain options: If you have multiple subdomains or domains to secure, a wildcard or multi-domain SSL can be a smart choice. They’re often more cost-effective, though they tend to be priced higher upfront.
• Technical support: Some certificate authorities (CAs) offer premium support for their SSL certificates, which can be helpful if you’re new to SSL. Just know that it might come at an extra cost.
• Certificate management tools: For larger businesses managing several SSL certificates, tools for certificate management can make life easier but may add to the total expense.

Tips on choosing the right SSL certificate for your needs 

Here are some simple tips to help you choose the right certificate:

Know your site’s purpose

Think about your site’s main goal. For basic blogs or personal sites, a simple Domain Validation (DV) SSL might be enough. For business or eCommerce websites, consider Organization Validation (OV) or Extended Validation (EV) for added security and trust.

Consider the number of domains

If you’re securing multiple subdomains, a wildcard SSL certificate could save you time and money. For multiple main domains, a multi-domain SSL is a good option.

Evaluate security needs

For businesses handling sensitive data, such as credit card details or personal information, opt for a higher validation level (like OV or EV) for stronger encryption and customer assurance.

Set a budget

SSL certificate prices vary widely. Decide how much you’re willing to spend and weigh it against the features you need, like site seals or warranties.

Check certificate authority (CA) reputation

Trusted certificate authorities (CAs) are worth considering. Their certificates are widely recognized and can enhance your site’s credibility.

Think about renewal and maintenance

SSL certificates often need annual renewal. Consider the ease of renewing and managing certificates, especially if you have multiple ones.

These tips can guide you in choosing the SSL certificate that best matches your needs and budget.

Final thoughts

In summary, the SSL certificate price depends on several factors, including the type of certificate, level of validation, number of domains covered and the reputation of the certificate. Additional features, like warranties and technical support, can also influence the price. 

When choosing an SSL certificate, it’s essential to assess your website’s needs carefully. Consider the level of security required, your budget and the best type of certificate for your site’s purpose. Selecting the right SSL will not only protect your website but also build trust with your visitors, showing them that you prioritize their security and privacy. 

Remember, an SSL certificate is a valuable investment in both site security and user confidence, which are crucial to your site’s success.  

With Bluehost, you can get started easily! We offer free SSL certificates with our hosting plans, so securing your site has never been more affordable.  

Get Your Free SSL with a WordPress hosting plan and boost your site’s security and user trust today! 

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