Has your business been slacking on preparations for the holiday season? Despite being an economically rocky year, holiday retail sales are expected to rise by up to 1.5%. That increase puts the estimated spending between November and January at a whopping $1.152 trillion.
Because many consumers are still wary of venturing into crowded stores, e-commerce sales are expected to rise by 25-35%, resulting in sales totals between $182 and $196 billion. If you’ve been holding off on building an eCommerce store, now might be the perfect time to add an online checkout component to your business operations. But most of all, if you’re hoping to earn a sizable piece of that seasonal spending pie, you need to start working on your holiday marketing plan now.
Here, we’ll guide you through the process of developing a successful holiday marketing strategy.
- How to create a holiday marketing plan
- How to decorate your website for the holidays
- Why you need to develop a holiday marketing plan immediately
How to Create a Holiday Marketing Plan
Creating a holiday marketing plan isn’t much different than developing any other business marketing strategy. The main difference is the importance of timing.
These steps can help guide you in the right direction:
- Set holiday marketing goals
- Come up with holiday-themed marketing ideas
- Get the word out
- Decorate your website
1. Set Holiday Marketing Goals
Every business wants to make a killing during the holiday rush, but that’s not an actionable goal. Before you start making any changes, you should set holiday marketing objectives. Clear goals will guide and inform your efforts.
Some possible goals might be to:
- Drive website traffic
- Increase sales
- Generate buzz
- Grow your email list
- Build brand awareness
2. Come Up with Holiday-Themed Marketing Plans
Once you’ve clarified your marketing goals, it’s time to start finding the best strategies to help achieve those objectives. For this festive time of year, come up with ideas that will remind your customers ‘tis the season — to buy gifts for others.
Holiday Marketing Ideas
- Offer discount codes or coupons
- Host a giveaway
- Plan a holiday event
- Create holiday-related content
Offer Discount Codes or Coupons
Offering limited-time deals through a coupon or discount code is a great way to get people excited about your product. Add a holiday spin to promo code wording (i.e. “MERRY20” for 20% off) and then promote these discounts via your email list, social media platforms, or on your website.
During the holidays, it’s an especially good idea to offer deals that are based on volume. Most people are buying presents for a lot of people, and the opportunity to knock out gifts for multiple people at once can be appealing.
Host a Giveaway
It’s the season for giving, so why not remind everyone by giving away something yourself? Everybody loves a chance to win something for free, and you can use the opportunity to bring people to your website or social media pages. Offer one of your products or services as a prize, highlighting an item that is also a good gift idea. That way, those who don’t win might still decide to purchase the item anyway.
You can also build up a holiday email list by encouraging people to enter the contest by offering their email address. For those that don’t win, you can incentivize them to make a purchase with an exclusive discount code — only for those who entered the contest.
Plan a Holiday Event
Hosting a holiday-themed event is an effective way to draw attention to your business during this time of year.
Consider ways that you can create a festive version of these kinds of events:
- Gift your audience with a thought-leader summit or informative webinar
- Run a trivia game about holiday movies
- Put together a festive talent show featuring your employees
The key is to offer something of value to potential customers in the form of entertainment or information while infusing the event with holiday-related cheer.
Create Holiday-Related Content
If special events aren’t your business’s style, creating holiday content is a universally-applicable marketing strategy. Consider what people in your niche are thinking about during the holiday season and develop content that offers value.
3. Get The Word Out About Your Holiday Specials
Exposure is paramount when deploying a holiday marketing plan. Before officially launching your special holiday offers, spread the word to your target audience to generate some buzz and build excitement. Use your email list, social media accounts, blog, and any other platforms where your business is active.
4. Decorate Your Website for the Holidays
Of all the holiday marketing tips, adding some holiday cheer to your website might just be the most enjoyable. These minor changes help get users in the giving mood — which means more sales for you.
Add Some Holiday Spirit to Your Logo
Incorporating something holiday-themed into your logo is a great way to infuse your website with holiday spirit. Let your creative juices flow but don’t overthink it. You want the logo to remain recognizable, so don’t go overboard.
Adding something as simple as a classic Santa hat can work wonders.
Here’s an old holiday version of our logo, for reference:
Customize Social Media Profile Photos
Social media icons represent another great opportunity to “deck the halls” of your website. Similar to the changes to your business’s logo, a simple shift in design can transform social media buttons to capture the attention of visitors. They might not be able to stop themselves from sharing your content just to click on these fun buttons.
Choose a Festive Background
Changing the background of your website is a great way to incorporate some holiday cheer. It’s a simple change that doesn’t require a lot of work on the backend while still making a difference to users.
A worthwhile holiday marketing strategy generally won’t do well if you launch it last minute. Even well-executed marketing strategies take time to come to fruition. There’s always a delay between the implementation of your plan and its effects on your sales. This is especially important to keep in mind when you’re creating your marketing plan for holiday shoppers.
Almost a quarter of the U.S. population finishes its holiday shopping around late November and early December. If you wait too long to implement a holiday marketing plan, you could miss this window and all of the potential revenue. Start planning your holiday marketing strategy early, so you have sufficient time to brainstorm, plan, and launch. The success of your campaign is dependent upon the efforts you put forth well before the holidays.
Holiday marketing campaigns are essential for businesses that want to maximize their success during this promising time of year. A website is a critical component of launching any successful holiday marketing plan. Bluehost has the resources to help. Take a look at our web hosting plans to get started.