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Many construction businesses might not yet realize the benefits a professional website can offer. Creating a website is a straightforward and rewarding process that can help you stand out from competitors, attract more potential clients, and secure a competitive edge in the market. By showcasing your projects and expertise online, you can easily connect with new customers and grow your business effortlessly.  

Take this chance to outshine your competitors by building your own construction company website.   

In this article, we’ll discuss the important elements you need to include in your website, as well as how to create a construction website on WordPress using Bluehost’s AI Website Creator.

7 must-have features for your construction website

Home page  

Your home page is the first thing visitors see when they land on your website, so make it count. Think of it as your digital storefront, where you want to make a strong impression.   

To grab visitors’ attention, use captivating imagery of your completed projects and a concise yet compelling headline. Make sure the navigation is easy to use. It should guide visitors to key sections, such as services and contact information.  

And don’t forget a clear call-to-action to encourage visitors to take the next step, whether it’s requesting a quote or exploring your portfolio.  

About Us  

The About Us page is where you can introduce your company to potential clients. Share your company’s history, mission, and values to show what makes you special.  

Introduce your team members and highlight their experience in the construction industry. Including photos and personal stories can help people relate to your company on a personal level.   

By being open about who you are and what you stand for, you can build trust with potential clients and show them why they should choose to work with you.  

Construction services  

Your Services page is where you can display all the different construction services you offer. It’s important to be specific and clearly explain each service you provide.  

Whether you focus on building homes, working on big projects, or offering special services like eco-friendly construction, make sure to highlight what makes each service unique.  

Use simple language to help visitors understand exactly what you can do. To show off your skills, you may want to share examples or stories of successful projects. 

By giving detailed information about your services, you show potential clients that you’re capable and ready to meet their construction needs in the best way possible.  


In the Portfolio section, you can share your past projects and foster trust with potential clients. Just like trust is key in construction, your portfolio plays an important role in showing that your company is credible.   

Make sure to display your work in a professional way with clear, high-quality images that highlight the skill and care put into each project.   

Remember, it’s not only about the pictures—include thorough descriptions that explain the challenges you overcame and the solutions you came up with.  

By telling the story behind each project, you reveal your problem-solving abilities and dedication to doing top-notch work. This gives potential clients a better understanding of the quality of your services.  

Testimonials and reviews  

Just like showcasing your previous projects, sharing positive feedback from past customers is crucial for gaining the trust of new clients. Therefore, it’s important that your website prominently features customer testimonials.  

These testimonials serve as evidence of your work’s quality and client satisfaction. They help reassure potential clients and show that your company is trustworthy.  

A dedicated section for Testimonials and Reviews on your website provides a space to highlight these positive experiences. Through written testimonials, with photos or videos, when possible, you can provide authentic and convincing accounts of your clients’ satisfaction.   

For more credibility, include links to third-party review sites like Google or Yelp. This allows visitors to verify the credibility of these testimonials and learn more about your reputation.  

Contact information  

Customers naturally want to be able to reach out to you when they have questions, need assistance, or are interested in your services.  

By providing easy ways for potential clients to get in touch, you make it convenient for them to connect with your business and explore the possibility of working together.  

This accessibility not only enhances the overall user experience but also increases the likelihood of converting website visitors into satisfied clients.  


Simply sharing your knowledge can go a long way, but to stand out as a trusted construction business, consider starting a blog.   

By regularly posting helpful insights and industry updates, you show your audience that you care about keeping them informed and up to date.  

When you share helpful content, such as industry trends, tips, and success stories from completed projects, you not only showcase your expertise but also leave a positive impression on your audience.  

Plus, when people find your content valuable, they’re likely to share it with others, which can drive more traffic to your site and attract new customers.

How to build a construction company website  

With the increasing need for a strong online presence in the construction industry, building a construction website can effectively showcase your projects, services, and company information.   

This guide will walk you through the essential steps to create a professional construction website on WordPress using Bluehost’s AI Site Creator.  

1. Select AI Website Creator from Bluehost  

To start creating your construction website, log in to your Bluehost account.   

Go to the website builder section and choose AI Website Creator.   

Click Get Started, and then provide a brief yet detailed description of your construction website. This information helps the AI algorithm understand your needs and preferences, so it can offer personalized recommendations for your website’s design and features.  

2. Connect your Facebook account  

Connecting your Facebook account during website creation is up to you, but it can help the AI creator tailor your site to fit your brand perfectly.  

If you’d like to connect your Facebook account, click Connect Facebook. The AI creator will then use information like your business page details and profile to suggest design elements and content ideas that match your brand.  

Connecting your Facebook account will also help you promote your services and engage with clients directly through integrated social media tools.  

If you don’t use Facebook or would rather not connect to it, click Skip for now to move forward with the website creation without any changes.  

3. Upload your website logo  

Your logo serves as a visual representation of your brand and helps customers recognize and remember your company.   

If you haven’t made a logo yet, you can use helpful design tools like Canva. With templates, graphics, and customization options, you can design a logo that reflects your brand and connects with your audience.  

After creating your logo, upload it to your website by dragging and dropping the image or selecting it from your computer.  

4. Choose your experience level with WordPress  

In the next step, you’ll be prompted to indicate your level of experience with WordPress. Choose the option that aligns best with your familiarity with the platform.   

Depending on your selection, the AI creator will tailor various versions of your website to suit your proficiency.  

5. Select the AI-generated website version  

The AI tool will give you three different versions of your website. Take your time to check each version carefully.  

Look for designs that make it easy for people to navigate your site and include features that are useful for your construction business, like project galleries and contact forms. This helps you choose the version that matches what you have in mind for your website and meets your specific needs.  

If you want to see more versions of the website, click Regenerate. The AI tool will create more options for you to consider. Then you can review them and choose the one you like best.  

6. Personalize your website  

Once you’ve chosen the design that suits your style, click Customize in the top-right corner. This will open a range of customization options for you to fine-tune your website. The tools are user-friendly, making it easy to adjust various design elements.  

Remember to pay attention to details, such as the color scheme, to make sure it matches your brand. Also, ensure that the font is easy to read on all devices so your audience can navigate through your site smoothly.  

7. Edit with Wonder Block  

From the Bluehost dashboard in your WordPress admin panel, click on Preview your site, then select Edit page. Here, you can use WonderBlocks to add custom content blocks or choose from pre-designed templates.  

This feature is especially helpful for your construction website, as it allows you to add specific elements like project showcases, service descriptions, and client testimonials.  

8. Publish your website  

After making all the necessary edits and adjustments, it’s time to publish your construction website.   

Click Publish to make your site live. This final step will make your new construction website accessible online.


Building a website shouldn’t be hard anymore, especially with WordPress and AI website builder tools. By following the simple steps above, you can easily create your own construction company website in no time.  

Learn more about setting up and managing your online business or contact us for any inquiries!  

Frequently asked questions

Why should construction companies use WordPress for their website?

WordPress is an ideal platform for construction companies because it’s user-friendly, highly customizable, and has a vast selection of plugins and themes specifically designed for construction services.  

How can I attract more website visitors to my construction website?

To attract more website visitors, focus on creating high-quality content that addresses the needs of your target audience. Implement search engine optimization (SEO) strategies to improve your site’s visibility on search engines. You can also try promoting your construction services through social media and online ads to reach more people.  

How can SEO benefit my construction business website?  

SEO can significantly benefit your construction business website by improving its visibility on search engines. This increased visibility can lead to more website visitors, potentially converting them into clients.

SEO helps your website rank higher for relevant keywords and makes it easier for potential clients to find your services.  

What are the key features to look for in a WordPress theme for a construction website? 

When choosing a WordPress theme for your construction business website, look for features such as responsiveness, compatibility with popular plugins, and pre-designed templates for construction services. Themes like “BuildPress” or “Constructo” are specifically tailored for construction companies.

Can I host client testimonials directly on my construction company’s website?  

Yes, you can host client testimonials directly on your construction company’s website using plugins like Strong Testimonials. 

How can I ensure my construction website is secure on WordPress?  

To secure your construction website on WordPress, use HTTPS, implement access restrictions like password protection or subscriber-only access, and ensure your hosting service provides robust security features. Regular updates and backups are also essential for maintaining security.

How can an AI website builder help create a great construction website?  

An AI WordPress website builder simplifies the process of creating a construction website. With its user-friendly interface, tailored templates, and extensive customization options, it allows you to design a site that reflects your brand without a hassle. Plus, these builders ensure your site looks great and functions well on all devices.  

What features should I include on my construction website to attract potential clients?  

To attract potential clients, your construction website should include:  
• A professional and responsive design.  
• Detailed pages for each of your construction services.  
• High-quality images and descriptions of completed projects.  
• Client testimonials and reviews.  
• Contact forms and easy-to-find contact information.  
• Integration with social media platforms.  
• Effective search engine optimization (SEO) strategies to improve visibility on search engines. 

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
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