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You have created amazing content, but you’re not getting organic website traffic.

All you need to do to attract visitors is create great content. 


Even if you’re creating fantastic content, it doesn’t mean search engines automatically notice it. 

Building backlinks is one of the best strategies to boost traffic and domain authority. As a website owner, you must learn how to get backlinks to your website. 

Some businesses pay top dollar to gain a single link on high-quality websites. But not all businesses can afford to buy backlinks. For owners of new businesses, getting backlinks might seem out of reach.

Here’s the good news:

Even for someone running a newer website, getting backlinks is entirely doable.

This guide will give you seven smart techniques for getting backlinks for your business website. 

Here’s what you’ll learn:

  • What a backlink is
  • Why you need to get backlinks to your website
  • How to get backlinks to your website on high-quality websites  

A backlink is a link to your business website on another company’s website. The link can be text, an image, or a button. 

It goes both ways. A backlink tells search engines how your content relates to other websites and pages on the internet.

Getting backlinks for your business website is one of the factors Google and other search engines use to determine your search engine optimization (SEO) ranking. Backlinks also foster brand recognition by reaching people who might need to be made aware of your business. 

You’ll be empowered to improve your website’s domain authority when you know how to get backlinks to your website. 

Domain authority is a metric that determines how powerful your website is with search engines. Unfortunately, small businesses and new websites in the early stages of growing traffic have low domain authority. 

When high domain authority websites link to your website, it tells the search engine crawlers that your linked-to website is valuable. 

You need high-quality backlinks to improve the visibility of the search engine results page (SERP).

You have already written and published your content. Perhaps the question in your mind is, “How do I get backlinks to my website?” This can be the hardest part of SEO, especially for small startups. 


Many website owners don’t know how to score a backlink from high-domain websites. But, various tactics and link-building strategies can help your website earn high-quality backlinks and improve ranking.

Here are seven of the most practical tips to get you started as you consider how to get backlinks to your website.

People might mention your business across the web without linking to you. That’s a missed opportunity to get quality backlinks to your website. 

Unlinked brand mentions are one of the easiest backlink-building opportunities for your link-building campaign. These people already like your brand and know what you do — that’s why they mentioned you.

Converting unlinked mentions requires you to track the mentions and reach out to the website owners to get a backlink.

So, how do you find unlinked mentions? 

Here is what you need to do:

  • Use the SEMrush Brand Monitoring Tool. Set it to notify you as mentions of your brand occur.
  • Use Content Explorer to look for existing unlinked mentions. This is a mini search engine within Ahrefs.
  • Reach out to authors who have mentioned your business positively and ask them to link to your brand.

Look for unlinked mentions of branded products, services, company representatives, and slogans

2. Help a Reporter Out (HARO)

Help A Reporter Out (HARO) is an online platform that helps journalists get feedback from the public to use in their stories. You generate backlinks on authoritative news sites, and reporters get relevant content.

Here is how to get backlinks to your website from HARO:

  • Sign up as a source on HARO’s homepage and select a pricing plan. Journalists are always looking for expert opinions to include in their articles.
  • Check your email three times a day from Monday to Friday. HARO will send you a list of articles for which the reporters need information.
  • Look for articles that cover your area of interest. But, of course, you won’t be able to respond to every query.
  • Send in your pitch. Include your answer, your contact information, and a link to your website.

You are not guaranteed to get a backlink from every single HARO query you respond to. But you will likely get a backlink for most of the responses reporters use. So it is also an opportunity to get free referral traffic.

3. Write Guest Blogs for External Publications

Your first concern should be to bring people to your website. But unique, valuable content makes people stick around. And high-quality, spammy content will help your backlinking efforts.

One of the best tips for getting backlinks to your website is to submit guest posts to well-established websites with high domain authority and lots of traffic. For example, even Google accepts guest contributors on its Google Analytics blog.

Here are tips for posting your guest blogs:

  • Show that you’re qualified as a writer. A testimonial could be an important asset.
  • Demonstrate your qualifications by sharing links to your previously published content.
  • Make sure you have unique, high-quality content. Writing spectacularly might be your only bargaining power.
  • Present your pitches to medium domain authority websites if you’re just starting as a guest writer with no previous work to show.
  • Keep pitching. Websites will not always respond to your pitches, but don’t get discouraged. 

As an entrepreneur, gathering as much information as possible about your competitors is important.

This empowers you as a blogger to decide if the most effective SEO digital marketing techniques that work for them will do the same for you. In addition, auditing your competitor’s link-building strategies can give you ideas about how to get backlinks to your website.

Analyze your competitors’ strategies by

  • Identify their resource page links and find which websites you can add to your connections.
  • Following them on social media. 
  • Subscribe to their newsletters to learn what strategies they implement in their business.

With the broken link method, you contact a webmaster to report a broken link on their webpage. At the same time, you recommend a link to your website as an alternative to the broken link.

The chances of getting a backlink to your website are high since you’re helping them improve their page’s quality by reporting the broken links.

Here are the broken link method steps:

  • Search for relevant websites in your niche and go to their resource pages.
  • Type any of the following on Google to find the links and resources:
    • Main keyword + links
    • Main Keyword + resources
    • Keyword inurl:links
  • Download and install the Check My Links plugin for Google Chrome to find the broken links on those pages.
  • Download the search results with Ahrefs SEO Toolbar or the Scraper extension

When you reach out to the webmaster, introduce yourself and be professional. Tell them in a friendly way that they are linking to a resource that no longer exists. Give them the broken links’ exact locations so they can find them easily.

6. Create and Amplify Infographics

An infographic is a graphic representation of information or data. Visual data is easy to understand and share — which puts them among the most popular methods to drive traffic to your website. 

Here are some tips for creating shareable infographics for your website:

  • Make well-designed images with well-researched statistical data for your audience. 
  • Ensure that your visuals address trending topics.
  • Research topics that people care about and consider useful.
  • Take the time to collect good-quality data. You can use secondary data from trusted sources or collect data yourself.
  • Make your infographic easy to share. Their value lies in their ability to be shared and promoted to others. 

7. Legitimize Your Website & Create Killer Content!

Content marketing requires you to prove to your visitors that your website is trustworthy. They want to feel safe interacting with your website. 

Here are a few ways to legitimize your website and give the right impression to your visitors:

  • Prove that you are a real business by including your phone number and address on your contact page. You can also post profile photos of you and your employees.
  • Cultivate a professional appearance. Avoid cluttering your web pages with unnecessary elements like sponsored ads. Ensure your images and graphics are high-quality, and the layout and typography are clean.
  • Correct errors. Misspelled words or images that don’t load properly can lower your website’s credibility. Likewise, remove broken links as they give the impression of a neglected website.
  • Add trust badges to show that your business partners are trusted industry experts and your website is secure.
  • Create 10X content on every single URL that can get crawled and indexed by Google
  • Update content on a regular basis to show your visitors you’re an active business.  

Gathering backlinks, or link building, sounds complicated, but there are many other ways you can obtain links to your website with minimal effort. 

Free Internet Directories – Are they worth it?

Before search engines, the web was filled with directories, and people browsed them to find the website they were looking for. This has left thousands of online directories, such as Dmoz and Jayde, many of which are still in business and accepting new links.

The majority of these directories all work in the same way; you choose the most relevant category that suits the nature of your website then you suggest your URL to be included. 

Once your link has been approved, your listing will go live, and you will have just achieved your first backlink. Use Google to search for free website directories; hundreds are out there. 

A word of caution: Avoid submitting your website and domain to “free internet directory” websites that promise thousands of backlinks.

Link Exchanges – Are they worth it?

A link exchange describes two websites linking to each other. For example, Website A links to Website B, and Website B also links to Website A. 

Leverage existing partnerships and relationships that you already have. In addition, focus on interlinking content that will be helpful for the user. At the end of the day, a link that generates clicks and website traffic is going to have more value than a link that never gets any clicks, even if it’s on a high DA website.

Link Bait – Is it worth it?

Link bait is a term used to describe articles or pages on your website that are intended to attract backlinks from other websites. Controversial subjects, useful tools, case-studies, and free resources are just a few ideas; link baiting is about creativity – going in at an angle never thought of before.

Link bait is the most difficult form of link building, but since the backlinks are 100 percent organic, the results are very rewarding.

When building backlinks, you can use any of the strategies above. However, the winning edge in search engine results pages (SERPs) goes to marketers who know how to implement these backlink-building techniques. 

Now that you know how to get backlinks to your website, ensure you are not violating Google’s Webmaster Guidelines.

Avoid paying for links or participating in illegal link schemes.Get authoritative websites to link to your website, and you’ll generate conversions and improve your SEO. What other ways can you use to get backlinks for your website? Tweet your thoughts and comments to @bluehost.

  • Minal Agarwal

    Minal is the Director of Brand Marketing at Bluehost. With over 15 years of business experience in the technology industry, she strives to create solutions and content that fulfill a customer's needs. She is a dog mom and a stickler for calendaring.

    Masters in Marketing Management
    Previous Experience
    Strategic Partnerships, Customer Success, Events and Community