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We’re happy to kick off the holiday spirit with a webinar designed to help improve your eCommerce store this season. Our content team discussed “How to Improve Your Holiday Marketing and Digital Presence” to an engaged array of attendees who joined us for our first webinar hosted on Facebook. The webinar covered a series of topics to help improve an eCommerce store such as ways to optimize your website, how to be innovative on social media, and different strategies you can use to improve your email marketing efforts.

In case you were unable to catch the webinar live, compiled some of the most popular questions attendees asked during the duration of the webinar. If you have any additional questions, please let us know in the comments below!

Do you have any reference on your website for image optimization?

WP Smush helps you compress large image files that could be slowing down your website. This free WordPress plugin uses advanced and unseen technology to quickly compress every single one of your images even if they have already been uploaded. 

If I want to use a festive background for my website, what are the correct dimensions?

A festive background is a great way to bring the holiday spirit to your website. The recommended size for the pictures is 1400×1400 so they will not appear pixelated and grainy.

What’s an example of a way to create a holiday logo?

Adding something as simple as a classic Santa hat can work wonders. 

Here’s an old holiday version of our logo, for reference:

Why should I create a gift guide for my website?

Creating a gift guide is a great marketing tool for small businesses to showcase your products or services in a fun and trendy format.

I want to start promoting my products on social media, what is the difference between an Instagram story and a reel?

A social media story can be shared on Instagram and Facebook in a media or video format publicly for up to 24 hours before disappearing. Reels are the latest addition to the platform and can be from 3-15 seconds in length. They can be filmed as one full take or a series of takes stitched together similar to TikTok.

I plan to launch an eCommerce store soon, can I go back and create a blog also in the same account?

You can have your blog and online store on the same domain. They would just be on different pages of your site.

What is a payment gateway?

An eCommerce payment gateways or digital payment gateway are eCommerce services that process the payment information for different websites they are integrated with. 

What payment processors would you suggest for beginners?

WooCommerce allows you to use a lot of payment processors and is a free plugin you can install on your WordPress website.

How Bluehost can help with holiday marketing?

Our Professional Services team can assist you with a variety of things related to your holiday marketing plan, including SEO and PPC assistance.

Is it possible and easy to build up my website with eCommerce myself with good SEO tools or should I hire a developer to do this job?

WooCommerce is a plugin that you could install to your WordPress site. You don’t need to rebuild your site. You can leave everything the same and just add a page as your online store. You don’t need a developer to do it, but we do have Blue Sky service if you need help walking through that process.

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