How To Effectively Plan for Giving Tuesday

It’s almost that time of the year again when you get to partake in a global charity movement and impact the world.

According to Charity Navigator, about 34.8 million people in the United States donated $2.47 billion to non-profits on Giving Tuesday in 2020.

If you want your community to turn up and support your preferred organization, you need a #GivingTuesday plan.

But how do you create an effective plan for Giving Tuesday?

What Giving Tuesday Is

Why Giving Tuesday Is Important

How To Create a Plan for Giving Tuesday

Final Thoughts: How To Make a Foolproof Plan for Giving Tuesday

What Giving Tuesday Is

Giving Tuesday is the world’s biggest charity movement aimed at transforming people and communities. It happens on the Tuesday after Thanksgiving in the United States and is due on November 30, 2021.

Here are some common Giving Tuesday ideas you can participate in:

  • Matching gifts
  • Facebook fundraiser
  • Virtual donation
  • A cup of coffee
  • Peer-to-peer donation

Why Giving Tuesday Is Important

Giving Tuesday can improve customer-business relationships. Mintel found that 84% of people believe a company should support charitable causes, and 50% of them would choose a company that supports a cause they believe in.

A charitable environment can also help increase employee morale. According to the Project ROI study, efficiently planned social responsibility programs can:

  • Improve employee engagement by 7.5% and their productivity by 13%
  • Reduce turnover by 50%
  • Increase company revenue by about 20%

Furthermore, Giving Tuesday empowers brands to greatly impact the lives of people and the community during these challenging times.

Examples of brands that created Giving Tuesday campaigns in 2020 include:

A volunteer giving food to hungry children on Giving Tuesday
Image Source
  • Hello Bello announced a fundraising program, “Texans for Texans,” to support Kidd’s Kids charity and create beautiful memories for the families of children with life-threatening conditions in Texas.
  • Tupperware donated 50% of sales on small, medium, and big Eco Water Bottle to the National Park Foundation.

How To Create a Plan for Giving Tuesday

Here are some steps to put in place to plan a successful Giving Tuesday.

1. Set Clear Goals

The first step in planning a results-driven Giving Tuesday is to set clear, realistic goals. Knowing what you plan to achieve with your #GivingTuesday campaign will enable you to focus on the strategies to achieve the necessary results.

The best way to remind yourself of your goals so you can accomplish them is to document them. Write down your #GivingTuesday goals and ensuring that you share them with your team.

2. Pick a Charity

This is the easiest part of planning for Giving Tuesday.

On Giving Tuesday, several charity organizations will compete to receive funding. That could get crowded and distracting.

Therefore, you need to identify the non-profit or charity organization whose mission aligns with your interests and business values.

3. Plan Your Marketing Strategy

Just like any other campaign or fundraising program, Giving Tuesday requires proper planning and marketing strategy.

Here are the things you should do:

  • Design graphics for Giving Tuesday campaigns
  • Source ideas from your staff and audience
  • Build a simple funnel for your email marketing effort
  • Plan your content — social media, blogs, and emails
  • Draft and review your content with regards to your goals
  • Create forms for interested employee volunteers

4. Create and Promote Your Donation Campaigns

Once the marketing strategy and content creation processes are over, it’s time to create your donation page.

Some of the things to include on your donation page include:

  • Campaign graphics
  • A brief description of your campaign
  • Some visuals of your chosen organization or charity to support
  • The donation amount
  • Donation meter to track donated funds

Ensure that you also create a thank-you page and automated thank-you email.

Now that your donation page is ready, you need to promote your Giving Tuesday campaign across all platforms — social media, emails, live videos — and tell your family and friends.

Final Thoughts: How To Make a Foolproof Plan for Giving Tuesday

Your business can impact the world and grow bigger by establishing and embracing a giving culture in your business.

With these five steps above, you’ll be able to plan and run a successful Giving Tuesday Campaign.

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Tiffani Anderson
Tiffani Anderson |

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