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Five hundred minutes of video are uploaded to YouTube every minute, equating to approximately 30,000 hours of video uploaded every hour. With that in mind, it’s easy to see how you can get buried in the sea of videos.

To get your content noticed on the platform, you need to produce and publish high-quality videos and optimize them for search using a solid YouTube search engine optimization (SEO) strategy.

Want your video to show up on the first page of search results? Our guide will take you step-by-step on what YouTube SEO is and give you valuable tips on getting your content to rank higher on the platform.

Keep reading to find:

What YouTube SEO Is

How YouTube SEO Impacts Rankings

6 YouTube SEO Tips To Rank Your Videos Higher

Final Thoughts: 6 Tips To Improve YouTube SEO and Boost Your Search Rankings

What is YouTube SEO

SEO is the practice of optimizing content to rank higher in search engine results pages (SERPs).
Similarly, YouTube SEO empowers you to optimize your content on the platform to increase its rankings on YouTube search.

Unlike regular SEO, YouTube’s ranking factors include:

  • Video features (length, descriptions)
  • The channel’s growth index (number of views and subscribers)
  • Engagement indicators (likes, shares, comments)

How YouTube SEO Impacts Rankings

Well-optimized content gives YouTube the necessary signals to find and index your videos. Since search engine bots cannot crawl videos, they depend on accompanying text to index videos correctly.

YouTube will trust your content if more people are engaging with it. That shows that your content is useful and what people are looking for, which will push your videos higher in search.

6 YouTube SEO Tips To Rank Your Videos Higher

With an ever-increasing demand to rank high on YouTube, how do you get on top of the platform’s search results?

Here are six valuable tips to help you rank higher.

1. Do Keyword Research

Optimizing YouTube SEO by doing keyword research

To optimize your video for search results, you need to do keyword research. That way, you can find out what viewers are searching for. Aim for low competition keywords, which will improve your chances of appearing higher in search.

You can use keyword research tools, including:

  • Ahrefs
  • Semrush
  • Google
    • Search suggestions
    • People also ask section
    • Related searches

2. Optimize Your Video Titles

Include your target keywords in your video titles and figure out what your audience is searching for and why.

Get creative and interesting with your titles to encourage users to click. Add numbers to your title to entice viewers. For instance, “6 Tips To Rank Higher on YouTube.”

3. Include Detailed Video Descriptions

Using optimized video description to improve SEO on YouTube

Make sure you have elaborate, optimized video descriptions. Your video descriptions should give both YouTube and users relevant context of what to expect.

YouTube recommends you put your most important keywords in the first few sentences of your descriptions.

According to Semrush, more than half of the videos ranked at the first position on search have more than 50 words in their descriptions.

4. Add a Transcript of Your Video

Using closed captions to improve YouTube SEO

YouTube automatically generates captions for your videos, but they are often inaccurate.

Having an accurate transcript is valuable and can positively impact YouTube SEO, engagement, and user experience.

Captioned videos are more likely to rank highly because search engines can crawl the text. Be sure to include your target keywords in your transcripts too.

5. Ask People To Comment, Share, and Like Your Videos

Encourage viewers to subscribe to your channel and leave comments.

Video comments, shares, likes, and subscriptions show YouTube that people enjoy your videos. If your viewers share your videos with others, it shows Google that you have content that people like.

All of those factors will earn you a higher rank on YouTube search.

6. Include Your Target Keywords in Your Video File Names

If your video file names include target keywords, your videos are more likely to rank higher in search results.

You can see the file name when you upload a new video. Ensure you update the file name before uploading your video.

Final Thoughts: 6 Tips To Improve YouTube SEO and Boost Your Search Rankings

Now that you are equipped with tips to enhance your YouTube video rankings, you can kickstart your YouTube optimization journey.

As you optimize your videos, we can help you handle the more difficult task of managing your website. Talk to our experts, and they’ll help you choose an affordable web hosting plan today.

  • Tiffani Anderson

    Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.

    University of North Texas
    Previous Experience
    Content Marketing, SEO, Social Media
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