In 2018, Google created Google Question Hub to help content marketers find unanswered questions in Google’s database. Question Hub was initially available in Nigeria, India, and Indonesia.
The United States received access to Question Hub in January of 2021, opening up significant opportunities for content marketers.
Keep reading to learn:
- The significance of content marketing in 2021
- What Google Question Hub is and how it works
- How to use Google Question Hub for content marketing
The State of Content Marketing in 2021
The Content Marketing Institute characterizes content marketing as a strategy centered on creating relevant and focused content for a particular audience.
In other words, businesses attract customers by first providing free value in the form of content like articles, videos, and infographics.
When used well, content marketing can increase your business’s search engine optimization (SEO) ranking and, therefore, its organic traffic. That’s why 75% of marketing teams cited SEO as the most effective content marketing tactic.
By now, you might be asking, what does content marketing have to do with the release of Google Question Hub?
Content marketing relies heavily on your ability to answer your customers’ most pressing questions. As you’ll see, Google Question Hub can help marketers uncover hidden gem keywords and content opportunities.
What Google Question Hub Is and How It Works
Google Question Hub helps users identify questions that lack answers in Google Search. To put it another way, it identifies the information gaps in Google’s search results.
Google’s transparent gap analysis represents a magnificent opportunity for businesses and marketers to solve consumer needs.
Google uses various methods to find unanswered questions. Since the questions are based on queries from real people, they may include misspellings or unclear questions.
Users can search for keywords and receive a list of 100 unanswered questions related to your query. Additionally, Google empowers you to save questions and export the entire list.
How To Use Google Question Hub
To use Google Question Hub, you need to have a Google account and a verified website on Google Search Console.
Once you’ve established your Google account and verified a website with Google Search Console, follow these instructions to find unanswered questions on Google:
- Go to questionhub.withgoogle.com
- Select Launch Google Question Hub
- Select a Google account to continue
- Click Add Questions
- Search your keywords and topics
- Click Add to save any topic to your Questions tab
- Review and export your questions from the Questions tab
There’s no doubt Google Question Hub provides marketers with valuable information. But it’s not fully automatic. You need to discern which questions are relevant to your audience and your business.
Once you’ve selected the questions you want to answer, you need to create content. This can be in the form of a video or article. After completing your content, you can submit it to Google Question Hub.
Measuring Content Impact With Google Question Hub
In addition to finding unanswered questions, Google Question Hub can also help you understand your content’s impact.
Under the Question Hub’s Performance tab, you can submit your content and view its impact. Google notes that submitting your content to the question hub does not increase your SEO ranking or notify the users who asked the questions.
But you can use insights from the Performance tab to help you improve your content.
WordPress SEO Plugins To Use With Google Question Hub
If you want to use Google Question Hub to improve your SEO, you need to do more than submit answers.
Your results depend on other critical SEO factors, including:
- Content quality
- Keyword placement
Here’s the good news:
WordPress users can employ plugins to manage SEO.
Here are some of the top SEO plugins to consider:
- Yoast SEO: The essential WordPress SEO plugin. Yoast can help you manage tags, metadata, and readability.
- SEO 2020 by Squirrly: Loved by content marketers. SEO 2020 by Squirrly was built with content marketing in mind and improves the user-friendliness of your posts.
- SEO Optimized Images: For the detail-oriented SEO marketer. Improve page load speed and user experience with SEO Optimized Images.
If you want to browse more options, you can view our list of the Top 15 WordPress SEO Plugins.
Content marketing and SEO go hand in hand. Now that Google has opened up Question Hub to the United States, marketers can identify and take advantage of critical SEO opportunities.
However, it’s essential to remember you need high-quality content and a fast, reliable website to generate the best results.
Learn more about Bluehost, the number one recommended hosting provider for WordPress websites.