Nothing will drive traffic to your website more than organic ranking. Research by Zero Limit Web Digital Marketing shows that the first five organic results on the search engine results page will get up to 68% of all clicks. That’s where you want to be.
Some people will visit your website directly, perhaps through a social media link or your email marketing campaign, and through blog posts. However, the majority (an estimated 60%) of your traffic will begin by entering keywords into Google Search.
If potential customers don’t see your website through online searches or other marketing channels, you’re not going to see much website traffic. That also means your website won’t help much in building your business.
The bottom line? There’s no point in taking the time to create a WordPress website for your business if you don’t plan to promote it.
With that in mind, let’s go over eight ways to promote your website.
Before we dive into the tips, you should know there are many metrics you can use to measure the success of your website.
Some of them are:
- Bounce rate
- New visitors
- New customers
- Traffic sources
- Backlinks to your website
- Conversion rate
However, the most important thing you’ll ever track is how much website traffic you get. After all, if no one visits your website, all these other metrics won’t make much difference.
The amount of web traffic you get will also depend on the kind of business you run and its size. Whether your website hits different visitor benchmarks or does better or worse entirely depends on your website promotion strategy and overall marketing strategy.
How To Promote Your Website
- Search engine optimization
- Email marketing
- Social media
- Pay-per-click ads
- Guest blogging
With the metrics out of the way, here are eight ways to promote a new website.
Boosting your SEO will help improve your organic search engine rankings and drive massive traffic to your website.
Although SEO is a complex process, you can often get a headstart by posting high-quality content and adding simple things like meta descriptions to your pages.
Other SEO tasks you can perform or get an agency to do include:
- Optimizing your website for keywords
- Increasing quality links to your website
- Adding your local business website to Google My Business and Yelp
Another often overlooked aspect of optimization is website design. As a small business, investing in your website can lead to excellent results. You can build a new site or revamp your current one and perform a website launch to build brand awareness.
SEO is a simple but powerful tool that can make all the difference to your bottom line. After all, your website will appear near the top of search results for your specified keywords by enhancing SEO.
The success of email marketing is all about growing your contact list, segmenting it to appeal to different groups of customers and providing valuable content to encourage recipients to stay engaged.
Always link back to your e-commerce website in your call to action. That encourages your subscribers to make repeat visits to your website.
Also, send your subscribers fresh and new content regularly and add contact information next to your email signature so they can contact you whenever they need to.
Social media platforms like Facebook, Instagram, Snapchat, TikTok and Twitter are excellent ways to promote your website. With these social networks, you can take your product or service directly to where your market is.
In addition, you can interact with your customer directly and get instant feedback on various aspects of your business.
Moreover, you can provide links to your social pages on your website homepage, blog or other website pages to boost your online presence. Besides that, you can share information about your business and products in your social media posts and bios.
When using these platforms, make sure to understand your target audience. Also, keep up with trends by using popular features like Instagram stories and TikTok videos. Lastly, encourage users to like, share and follow your pages.
In 2022, about 210 million people will use YouTube daily in the U.S. alone. That fact, combined with the ever-increasing popularity of video, makes YouTube a natural fit for promoting your website.
Be sure to include a call to action button in your video with a link back to your website, and give viewers a good reason to go there.
Social platforms are a gift that keeps on giving because you can request the help of celebrities and popular users to promote your business. These people are referred to as influencers.
Contact famous internet personalities and pay them to feature your website or product on their posts. Doing that will drive massive traffic to your website.
You tell Google (or Facebook) how much you’re willing to spend and only pay when someone clicks on your ad. Make sure that your ad links to a landing page that matches the copy in the ad — you don’t want to advertise hiking boots and send visitors to a page featuring umbrellas.
Identify leading websites in your market niche and offer guest blogging services for them. You can add a link to your bio at the end of the article.
You don’t have to be a writer to create a guest post. If you are just getting started with content marketing, you can always hire a ghostwriter before you begin to write your own.
If you shop at Walmart online, you might notice ads for the products you just purchased, or similar Walmart products, on other websites. That’s achieved through retargeting, a cookie-based technology that involves inserting a unique code on your website.
When visitors come to your website, the code attaches a cookie to that visitor’s browser. That makes it possible to display ads for your website on other websites across the internet, increasing your visibility and the products and services you offer.
Wrapping Up: 8 Tips on How To Promote Your Website
Promoting your website to increase web traffic and boost sales in a multi-step process that requires careful consideration, thought and planning.
Then, check back with this list to make sure you’re promoting your website everywhere you can.