Though George Lucas’ space opera takes place in a galaxy far, far away, there is plenty to learn from the Star Wars universe that can help small businesses right here on planet Earth. In honor of the release of the next film in the beloved series, we’re sharing ten valuable lessons you can put into practice right now.
Use the Force
We’re not saying you should train like a Jedi to move things with your mind. Instead, it’s all about trusting your instinct. You can ask for as much advice as you want, but when it’s time to make a final decision, the only one who knows what’s truly best for your website is you. Trust your gut, just like Obi Wan Kenobi always did.
Testing Is Crucial
The Death Star was created as the most potent weapon in the galaxy, but even the seemingly indestructible ship had a fatal flaw. While your website might seem perfect, only thorough testing can determine that. Do an in-depth investigation of your site to check for security, usability, and performance issues to make sure that it won’t be blown to bits one day.
Learn From Your Mistakes
When it comes to second chances, no one can rival Darth Vader’s tale of being the most feared creature in the galaxy to redeeming himself as the chosen one. And he’s not the only character who makes a wrong move and course corrects. Sometimes things go wrong and it’s completely out of your control. But when you can take back the wheel of your ship, it’s how you move forward that matters.
Find Someone You Can Rely On
Just like Han Solo has Chewbacca, Leia has Luke, and Rey has Finn, sometimes we all need a hand, even when we don’t want to admit it (we’re looking at you, Rey.) Business is, by nature, competitive, but doing it all solo can leave you feeling isolated. Find a trusted friend or colleague in your field whom you can go to for advice and a pep talk from time to time.
Appearances Can Be Deceiving
When Luke Skywalker first meets Yoda on the remote planet Dagobah, he never expects that he’s encountered the Grand Master of the Jedi Order. But Yoda takes Luke under his wing and teaches him that things aren’t as they appear to be. That’s true when it comes to small businesses too — always look beneath the surface to make sure you’re not missing any opportunities.
Get the Right Ship for the Job
In the Star Wars universe, the number of options available for intergalactic travel are limitless. And it’s a similar story when it comes to business tools here on earth. Regardless of how you fly, you’ll need the right tool for the job.
Create a Positive Office Culture
Imagine if you made a mistake at work and your boss choked you to death. That’s exactly how Darth Vader handled his employees when he wasn’t pleased with their performance. Now look at the Rebel Alliance, which works as a team, has one another’s backs, and fights it’s way through everything with a positive outlook. It’s an obvious choice how you should treat your employees!
We’ve lost count of how many times the Rebel Alliance’s plans were thwarted and they had to think on their feet to prevail. Similarly, bumps big and small mean no business plan is ever set in stone. Being flexible and able to change to adapt to always-evolving conditions is key to having a successful business and managing your website. Remember that these stressful moments are often when you learn and grow the most.
Use the Right Soundtrack
Where would Darth Vader be without his ominous signature tune? Or the Star Wars series sans its famous theme song? We can’t all hire John Williams to compose a ditty for our websites, but if you’re going to have music, do it right. Music has the power to transform moods and make a statement, so decide what message you want to send with your soundtrack.
Age Doesn’t Matter
Star Wars teaches us that old can learn from the young, and the young can learn from the old. Take Han Solo gaining a few new tricks from Rey on the Millennium Falcon, or Obi Wan Kenobi imparting his wisdom to Luke Skywalker. Small business owners of all ages can can learn from one another at any stage.
May success be with you — and your small business.
Celia Shatzman is a freelance writer and editor based in Brooklyn, New York. She has written about everything from travel to fashion, beauty, finance, health, fitness, and entertainment.