6 Tools to Boost Your Mobile Conversions in 2018

How well do you know your website visitors? Do you know where they come from or which type of devices they use to browse your site? Or how they interact with your website and why they leave your website without taking any action?

Understanding the behavior of your website traffic is the key to growing conversions and sales. And it’s time for you to focus on optimizing your website for getting the most out of your mobile traffic.

The Internet is now dominated by mobile devices. In fact, mobile devices account for 52.99% of global internet traffic as of the third quarter of 2017. That’s almost a 3% rise from 50.03% from Q1 of 2017.

Make it your new year’s resolution to optimize your website for higher mobile conversions this year. Thankfully, there are many tools you can use to start that process right away. Here are a few tools that will help you understand your mobile traffic better and boost conversions at the same time.

Google Analytics

  • Price: Free
  • Best For: Beginners

Most businesses put too much focus on bringing in more traffic to their websites that they often miss out on the most important part of growing a business: Creating a plan to convert visitors into leads and customers. The key to improving conversions begins with understanding your audience. And there’s no better tool to understand your website visitors than Google Analytics.

Using Google Analytics, you can learn about your mobile audience, what type of devices they use to browse your website, which browsers they use, which pages they visit, and much more. Then you can use that information to better optimize your website for your audience.  

OptinMonster

  • Price: $9 per month
  • Best For: Beginners to experts

There’s no point in spending your entire marketing budget on traffic generation if you don’t have a way to convert those visitors into leads. That’s why you need to have a lead generation tool installed on your website to turn those visitors into subscribers and grow your email list.

OptinMonster is an affordable tool you can use to setup different types of lead generation strategies on your website. It allows you to setup pop-up messages, embed optin forms on pages and blog posts, run A/B tests, create onsite retargeting campaigns, and more.

The best part is that all the tools and features of OptinMonster are already optimized for mobile devices. Some of the best mobile conversion features include adding a sticky header and in-line email captures.

Hotjar

  • Price: Free
  • Best For: Advanced users

What if there’s a way to understand how your mobile website visitors behave on your website? To know which buttons they tap on and which links they visit. And record sessions of your website visitors to see how they explore your website?

That’s exactly what you can do with Hotjar. This analytics and feedback tool allows you to install heatmaps on your website to help you understand which areas of your website require optimization. And it also comes with a tool that lets you watch recordings of website visitors to see which buttons they tap on, click, and how they browse your website.

Piwik

  • Price: Free
  • Best For: Advanced users

If you’re managing an eCommerce business, then tracking your conversion rates, orders, and analyzing revenue and product order values is more important than anything else. Piwik is a great tool you can use to do all those things and more.

Piwik is an open-source analytics software that helps you track website visitors. It offers more advanced data and statistics than Google Analytics and has better support for eCommerce websites with improved tracking capabilities. Using this tool, you’ll be able to understand how well your mobile traffic converts to sales and purchases.

Piwik can be installed on your server for free. However, you will need help from a developer to get it done. Or you can use its cloud-based software for a price.

WPForms

  • Price: $39
  • Best For: Beginners to experts

The different types of forms on your website takes an important role when it comes to boosting conversions. The design and the flexibility of your contact forms, registration forms, and subscribe forms will determine how well your forms can contribute to your website conversions.

WPForms is an advanced form building plugin that does much more than just creating simple forms. For example, with WPForms, you can create contact forms that also allows the users to tick a box to subscribe to your email list and have those emails automatically saved in your Constant Contact or MailChimp account.

You can use WPForms to create many different types of forms and widgets. All forms feature fully responsive designs optimized for mobile devices.

SurveyMonkey

  • Price: Free
  • Best For: Beginners to experts

If you really need to understand how to make your website and the user experience better, the best way to get feedback is to ask your audience. This is why many companies, brands, and businesses use surveys to learn what their users want.

SurveyMonkey is a simple and an affordable tool you can use to create beautiful surveys to collect feedback from your website visitors and subscribers. You can easily create a survey using the platform for free and embed it on your website or send a link via an email campaign to get feedback from your audience.

Make this an opportunity to ask important questions about what kind of features they would like to see on your website.

Over To You

These are only a few of the tools you can use to improve your mobile conversions. There are so many tools and strategies you implement on your website to get better results. For example, you can get started with Google AMP to optimize your mobile website for better speed to offer a better user experience.

Always look for new ways to improve your conversions and make this the year you double your sales and business growth.


Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on Twitter @syedbalkhi.

2 comments

Leave a Reply