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There are endless possibilities when it comes to website creation whether you are a blogger looking to share your unique story with the world or an eCommerce retailer ready to blaze a new trail with physical and digital products. When you create a website, you have the ability to hone in on your passions and develop a website that reflects your personal interests or hobbies. As we see an increase in remote work and an online landscape that is continually evolving due to the pandemic, you may be wondering what can differentiate your website from the competition.

To help you get started, we’ve pulled together the most popular website topics being launched now. Some website trends stand the test of time while others evolve to become a requirement because they create a strong user experience for visitors. Whether you’re aiming to establish a professional online presence, display your portfolio, or share your interests and ideas, here are a few suggestions to help inspire your latest digital endeavor.

  1. Personal

As the world shut down for COVID-19, we saw more and more people creating websites for themselves. These types of websites are sometimes interchangeable with terms like a “blog” because it’s where you can explore your interests, update family or friends about your life, or share your feelings whether that’s through written text or a creative portfolio. Personal websites were the most popular website topic among new sign-ups in August, which is not surprising given the category has been steadily increasing. Bluehost has seen a 109% increase in personal website sign-ups from February to August. There is no right or wrong way to create a personal website because it’s unique to you and your experience. As we continue to see people creating websites it’s evident that folks are finding their voice and harnessing the power of the web to share their opinions and work. 

  1. Lifestyle

When you think of lifestyle websites, what comes to mind? Maybe a blog, your favorite influencer, brand, etc. A lifestyle website has content or products inspired and curated from the owner’s interests and daily activities. These differ from a personal website because they are focused on your hobbies or interests versus your personal story or narrative. Oftentimes, these websites are highly personalized to the author’s location, life stage, and experience. Lifestyle websites can also be referred to as niche websites because it can be focused on a highly specialized topic like fitness, traveling, cooking…the possibilities are endless.

  1. Education

Since COVID, we’ve seen an expansion in online modules, education, and classes as schools and college campuses adapt to virtual learning due to COVID-19. Education or eLearning websites have had a 78% increase from February to August in new sign-ups and currently rank in the top 3 of the most popular websites to create in 2020. eLearning provides the platform for you to showcase your expertise in a specific field and expand your knowledge by connecting with seasoned professionals. Teaching online has become an essential aspect of today’s education whether you are an online tutor, coach, or a teacher looking to grow your digital presence with modules, blogs, private lessons, eBooks, and more! Your website can include a series of videos on any topic of your choice, from academic online courses to practical life tips.

  1. Health

The healthcare industry has become more vital than ever as people flock to the internet to seek resources and assistance to improve their quality of life. In our current climate people are trying to reduce the amount of external exposure by staying home and accessing a physician or medical expert online. Whether you’re a professional nutritionist or simply like to help others improve their health, consider creating a nutrition website. While the online sphere can be flooded with diet and wellness sites, you want to differentiate yourself not only by the quality service but the website you are providing. People desire trusted, credible and quality professionals for their health and wellness information so if you consider yourself an expert, a health website is a next step in your online journey.

  1. Consulting & Coaching

If you are running an independent service or consulting business, now is the time to transition your business online. Websites are crucial for consulting and coaching businesses because your website allows you to sell your individual talent, skills, experience, and knowledge to an array of clients. As online businesses continue to expand in 2020 this has been a trending topic that has ranked in the top 5 of most popular websites to build. Whether you’re a qualified fitness coach, social media coach, SEO expert, or a financial planner; your website is one place where your audience will learn all about you. A consulting website should tell prospects how you can help, how you’re different from others, and even your story – without any obligation to do business with you.

These are just a few of the trending website topics people have used to grow their digital footprint this year. We’ve also seen an expansion in subjects like Technology & Apps, eCommerce, Advertising & Marketing, Services & Maintenance, and Food & Drinks to name a few. Whether you are starting from scratch or revamping your current website, having a website that is unique to your business, knowledge, or experience is a great way to establish your online presence and build trusted relationships with your customers.

*Data is based on internal Bluehost sources from August 2020.

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