When inspiration fails you, don’t give up. Study after study shows that, when it comes to blogging, the companies that invest in consistency are the ones that come out ahead.
Data gathered by Impact suggests that “B2B marketers who use blogs generate 67% more leads per month than those who do not,” while “B2C companies that blog generate 88% more leads per month than those that do not.”
And though they go on to share Hubspot data demonstrating that ‘78% of companies that update their blogs daily have acquired a customer from their blog,” and that “Companies that blog 20 or more times in a month see the most return in traffic and leads,” you don’t necessarily need to hit this specific milestone to see results from your blogging efforts.
You do, however, need to set a regular editorial calendar and stick to it.
So if your deadlines are looming and writer’s block has you stuck staring at a blank page, use the prompts below to uncover your next big idea.
Tell the story of why you started your business – Everyone loves a good origin story. Tell yours well, and your inspiration will motivate your readers to take action.
Share your favorite business memories – When did you know you were on to something big? Where have you stumbled along the way?
Feature a successful client or satisfied customer – Have a happy customer who will consent to being part of a case study? Write it up for your blog!
Feature an upcoming product or service launch – If you’re getting ready to release a new product or service, use your blog to build excitement for the launch.
Get your readers involved in a contest to determine your next product or service launch – Alternatively, if you’re not sure what to release next, call on your blog readers for their input.
Write a how-to article – What do you do well that others might want to learn? Readers love in-depth how-to posts that solve their problems.
Share what you’d tell someone new entering your field – What advice would you give your younger self? Give others entering your industry the benefit of your wisdom.
Give a behind-the-scenes tour of some aspect of your business – If you have a brick-and-mortar location, film a tour of your operation. If your business runs entirely online, screencast a tour of how you work or the project management systems you use.
Offer a special discount or coupon code – Drive purchases with a special “blog readers only” sale.
Run a giveaway promotion – Giveaway one of your products or someone else’s. Require readers to leave a comment or share your post socially to enter to boost contest engagement.
Share your favorite book – What’s on your reading list? Let your readers in on the fun with a report on your most recent read.
Interview an expert in your industry (or someone in any industry your audience would appreciate) – Conduct a Q&A with authority figures in your field or with those in other industries that you think your audience could learn from.
Interview a customer on their favorite ways to use your product – While you’re conducting interviews, reach out to your customers as well. By some estimates, “product reviews are 12-times more trusted than product descriptions and sales copy from manufacturers.”
Put together a round-up list of interesting links in your industry – Readers view round-up posts as highly-valuable. In addition, they give you an opportunity to connect with other influencers in your field. Here’s how to do them well, according to SmartBlogger.
Look for a news item or current event, and give your take on it – Every industry has its own news items and breaking stories. Find one and give your take on it. Your readers will benefit from the information you’ve shared, while also coming to view your site as a source for current information.
Offer solutions to your readers’ pain points – Spend some time reflecting on the pain points your customers experience, then construct blog content that offers solutions.
Create a GIF round-up post – Take a page out of Buzzfeed’s book with a fun GIF round-up post (assuming that doing so is appropriate for your audience)
Write an ultimate guide that goes into deep detail on something you know – Yes, it’ll take longer to put together than a quick, text-only update, but remarkable content – in the form of “ultimate guides” or something else – can do much more for your brand in the long-run.
Put together a collection of inspirational quotes – Create a reference of feel-good materials your audience can turn to during tough times.
Share a company milestone (anniversaries, new hires, etc) – Something big going on in-house? Share it with the world on your blog.
Share the best business advice you ever received – Help others learn by sharing the advice that’s helped you get where you are today.
Share mistakes you’ve made in your business, and how you fixed them – People love redemption stories. Make your business more relatable by describing the challenges you’ve overcome.
Talk about your future vision for your company – Where are you headed in the future? Build long-term relationships with readers by emphasizing your future growth plans.
Give an in-depth look at one of your products or services – Spend an entire blog post focusing on an individual product or service. Why did you create it? What iterations did it go through to reach its final form?
Discuss the changes you’d like to see in your industry – Position yourself as a visionary by calling out what you see as problems in your industry and describing possible solutions.
Highlight any charitable work or sponsorships your company supports – If you do good work in your community, let your readers know about it – and about how they can support your efforts.
Put together a longer series of multiple posts that let you cover a single topic thoroughly – Tie multiple posts together to create an epic series that’ll become your industry’s default reference.
Compare your products or services to others in your industry – Help readers make educated decisions with fair, thorough comparison posts.
Share interesting research from within your industry, along with your take on it – When new studies are released in your field, share them with your readers to help keep them informed.
Conduct your own research and share the results – Or, carry out the research yourself using tools like Survey Monkey or Google’s Consumer Insights. That way, it’ll be your name that’s shared when you publish new data.
Write a post targeting an adjacent audience – What audience segments aren’t you currently reaching? Blog posts can help frame your products or services in light of their interests.
Develop content that addresses readers’ objections to buying your product or service – To make sales, you must overcome objections. Do it using blog content.
Compile a list of the top blogs in your industry – Publish a list of the Top 10, 20 or even 100 sites in your industry and update it annually. Other businesses will come to you, asking to be added.
Talk about the part of your job or company you love the most – Let your passion show through in a blog post talking about what you love.
Give your best productivity tips – Help others be more productive by giving your best insight.
Give a shout-out to your role models or others who have helped you get where you are – Did you receive advice early on from someone? Get a helping hand up when you needed it? Now’s the time to give thanks in a shout-out blog post.
Define industry terminology your readers may not understand – Create a glossary of uncommon industry tems to help readers better understand your products or services.
Create a list of the best events in your industry (particularly any you intend to attend) – Repeat this blog post at the start of each year, and your list will become a go-to source of information for those who prefer networking in person.
Lessons you’ve learned from other jobs or industries you apply to your work today – What have you learned at past jobs? Did you work in other industries before your current one? Share the lessons you’ve learned and how they relate to your current audience.
Talk about upcoming and future trends in your industry – What changes do you expect to see? What trends would make you happiest? Which ones do you feel your industry is unprepared for?
Give the story behind your company’s mission statement – If your company has a mission statement, share it, along with a description of how you landed on your particular wording.
Describe any changes you’d make if you could go back and do things differently – If you had to start your company over – from Day One – what would you do differently?
Put out a call for help – Are you looking for a new employee? A new contractor? A connection to someone else in your industry? Get your readership involved by posting your need to your blog.
Share the business or productivity tools you couldn’t live without – Put together a list of the 5-10 tools you use every day to stay productive.
Discuss bad habits you’ve given up in pursuit of business success – Share the habits you’ve ditched and – more importantly – how you successfully made the change.
Discuss your unique selling proposition (USP) – If your company has a USP, talk about what it is and why it should matter to your readers.
Share what you love about your industry – What makes you excited to wake up in the morning? Why are you glad to be a part of your industry? Share it in a blog post.
Argue against something most people hold true in your industry – Taking a controversial stand can bring in tons of traffic, but it can get you in trouble if your ideas aren’t well-researched and thoroughly backed-up. Use this blog post prompt with caution.
Share any green or eco-friendly initiatives your company has taken on – Have a green thumb? Big into recycling? Use your blog to share what you’re doing and why environmental responsibility is important to your company.
Share recommendations for complementary (but not directly competitive businesses) – If you sell athletic shoes, share a link to someone who’s selling great sports socks. Doing so helps you make valuable connections and makes your business seem more impartial to prospective customers.
Arrange a guest post swap with another business in your field – Speaking of customers, find another company in your field that’s willing to trade blog posts so that you can both expand your audiences.
Talk about the things that inspire you – What inspires you? What makes you the person you are? Don’t stick to aspects of your business – sharing more about what motivates and inspires you as a person will make you more relatable to your readers.
Discuss your favorite podcasts – What shows do you have queued up in your podcast app? Share them with your audiophile followers.
Show appreciation to those who keep your business running smoothly – Call out your employees, partner, children or anyone else who makes your business work. Everyone loves appreciation!
Ask your readers to send in their questions – When all else fails, ask your readers what they want to know. Then, build future blog posts around your responses.
This list certainly isn’t comprehensive, so if you have another business blog post prompt to share, leave it for us in the comments below.