An Update on TikTok’s Effect on Social Media

Whether you’re a fan of the short-form video network or don’t quite get the hype, TikTok is officially one of the most popular apps ever. TikTok released a blog post at the end of September announcing the app now averages over one billion monthly active users (MAUs).

This feat is even more impressive when you consider TikTok has only been around since 2016. In the five years since the platform launched, TikTok has changed a lot.

We will go over some of TikTok’s most recent achievements, how the competition is reacting, and why it might be worth considering TikTok for your website.

Here’s what we’ll cover:

Over One Billion MAU’s on TikTok

How Other Social Media Companies Are Reacting

Take Advantage of TikTok for Your Brand

Final Thoughts: Update on TikTok and the Social Media Service’s Rise

Over One Billion MAU’s on TikTok

TikTok now averages over one billion monthly active users.

TikTok has become one of the few non-gaming companies to reach the one billion MAU benchmark, joining competitors like Facebook and YouTube. It’s one of the fastest apps to achieve this as well. TikTok grew almost 45% between July 2020 and September 2021.

The app also became the first non-Meta-owned app to reach three billion global downloads, so 2021 has been a good year for the platform. With a catchy, easy-to-use interface, many have turned to TikTok to keep them entertained in short bursts.

Most of the growth has come from developed markets that already have users in many other social networking services. TikTok says its largest markets include the U.S., Europe, Brazil and SE Asia.

How Other Social Media Companies Are Reacting

Short-form videos are growing in popularity. In response to TikTok’s success, YouTube introduced YouTube Shorts, and Instagram has been pushing Instagram Reels.

YouTube Shorts are videos one minute or shorter and run directly within the youtube app. In contrast, Instagram Reels are only 15 seconds long and appear in the explore channel for users.

Some companies are even pushing back. Instagram has warned creators that its algorithm won’t promote reel videos featuring a TikTok watermark. Instagram wants to encourage users to use its video features and reduce duplicate content.

Meta, Instagram’s parent company, seems especially concerned. Two days after TikTok announced its accomplishment, Meta announced it was bringing Reels to Facebook.

The hashtag TikTok made me buy it has become a popular way to discover new products.

Take Advantage of TikTok for Your Brand

If you run a website geared towards a younger audience, TikTok can be a great way to engage with them. 47.4% of TikTok users are under 30.

You can easily embed TikTok videos into blog posts to make them more entertaining. Adding a short video of a product to an online store can make your items stand out. You can even add other users’ content to related topics.

The platform is also great for researching trending topics and incorporating them effectively into your website. While it may still be best known for addictive dance videos, TikTok has already had a huge influence on shopping with the hashtag TikTok made me buy it.

Take your time to learn to use the short video format effectively. Create original, authentic content and include your social media information on your website.

Final Thoughts: Update on TikTok and the Social Media Service’s Rise

TikTok has grown fast and continues to set the trends the rest of social media follows. Its catchy, short videos offer a quick escape for its users. Now that over one billion of them are using the platform each month, it’s become even more critical for marketers.

The service is one of the best ways to connect with Gen Z, given how the young generation makes up the largest percentage of its user base. It’s a great place to discover new trends and is shaping into a powerful marketing tool that is still evolving.

With how easy it is to make a quick TikTok, it’s a great platform to help cross-promote your website. What do you think? Let us know in the comments below or by tweeting @Bluehost.

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Tiffani Anderson
Tiffani Anderson |
Tiffani is the Content and Social Marketing Manager for the Bluehost brand. She has a passion for creating engaging content, SEO and social media!

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