Key highlights
- WordPress is beginner-friendly, while Webflow offers a visual design tool with a steeper learning curve.
- WordPress is free but requires hosting; Webflow includes hosting but has higher pricing for advanced features.
- WordPress (with WooCommerce) is more scalable for online stores, while Webflow offers a simpler but less flexible built-in eCommerce solution.
- WordPress is free but requires hosting; Webflow includes hosting but has higher pricing for advanced features.
Introduction
Imagine you’re about to build your dream website. You have a vision in mind—stunning design elements, seamless functionality and room for growth. But now comes the big decision: Which platform should you choose? Among the many options available, two popular choices stand out: Webflow and WordPress.
It’s like choosing between two powerful tools. Webflow offers complete creative freedom with an intuitive, visual design experience. On the other hand, WordPress provides a wide range of customization options and scalability through themes, plugins and hosting flexibility.
Both are excellent in their own right, but which one is the perfect fit for your website goals?
In this guide, we’ll break down Webflow vs WordPress websites key differences by comparing their features and uses. By the end, you’ll know exactly which platform aligns best with your needs—so you can start your website creation process with confidence.
What is Webflow
Webflow is a popular website builder and hosting platform that combines the flexibility of coding with the ease of a visual drag-and-drop editor. Unlike traditional content management systems (CMS), Webflow operates as a SaaS (software as a service) solution.
Webflow reviews suggest that its visual design tool allows you to fully design a website from scratch with HTML, CSS and JavaScript without writing a single line of code.
Webflow plans are not entirely free and require you to make a purchase to get additional benefits. However, the free plan comes with everything you need to set up your website, including web hosting.
What is WordPress
WordPress is a free platform with an open-source content management system (CMS) and website-building tool. According to Demandsage WordPress statistics, it powers over 43% of websites worldwide. It was initially launched in 2003 as a platform for blogging but has evolved into a versatile solution for building everything from business websites and eCommerce stores to portfolios and membership sites.
It is self-hosted, meaning it is standalone software that needs to be installed on a web server. To launch a site, WordPress users need a web hosting provider and a domain name. This is where Bluehost WordPress hosting simplifies the process.
Bluehost is a WordPress recommended hosting provider, offering a seamless setup experience for both beginners and advanced users.
We are known for our unmatched flexibility due to the extensive library of themes and plugins. With Bluehost WordPress hosting, you can fully customize your WordPress sites while benefiting from a secure and high-performing hosting environment tailored for WordPress.
Webflow vs WordPress – Key features and differences
The difference between Webflow vs WordPress is primarily in their focus.
WordPress is an easy-to-use CMS, ideal for websites that host a lot of content (e.g., blogs). Webflow, on the other hand, is a codeless design tool that makes it easy to create an eye-catching website.
Quick Comparison – Webflow vs WordPress
Both Webflow and WordPress offer powerful website-building solutions, but they cater to different types of users. Here’s a comparison table to highlight key differences beyond the usual pros and cons.
| Feature | Webflow | WordPress |
|---|---|---|
| Website ownership | Fully open-source, giving you complete ownership and control | Proprietary SaaS platform, meaning Webflow controls hosting and access |
| Content management | Robust CMS with post types, categories and tagging | CMS is more design-focused, with structured content fields |
| Security | Requires updates, security plugins and a reliable host for protection | Built-in security with automatic updates and SSL included |
| Multi-user support | Unlimited users with custom roles and permissions | Limited user roles depending on the pricing plan |
| Backup and recovery | Depends on the hosting provider; some offer daily backups | Automatic backups and version history included |
| Mobile responsiveness | Mobile-friendly themes and plugins, but manual adjustments may be needed | Fully responsive design with precise control over breakpoints |
| Custom code integration | Supports custom PHP, JavaScript, HTML and CSS | Allows HTML, CSS and JavaScript but no PHP support |
| Third-party integrations | Extensive integrations with tools like Google Analytics, CRMs and marketing platforms | Limited integrations compared to WordPress but supports popular tools like Zapier |
But there’s much more to WordPress vs Webflow than content and visual appearance. Let’s compare exclusive features to help you decide which CMS is best for a WordPress site.
Ease of use
When choosing a website-building platform, ease of use is crucial, especially for beginners. Both Webflow and WordPress offer different learning curves depending on user experience and technical background.
Webflow
Pros
- No need for plugins or external themes
- Offers advanced design control without coding
- Hosting is included
Cons
- The interface is complex, with technical design tools
- Fewer tutorials and resources compared to WordPress
- Less flexible than WordPress in terms of scalability and plugin options
WordPress
Pros
- No coding required for basic setup and content management
- Intuitive dashboard for managing pages, posts and plugins
- Large community support with thousands of tutorials and guides
- Flexible customization through themes and plugins
Cons
- Custom design often requires HTML, CSS or additional plugins
- Requires finding a separate web hosting provider
Design and customization
For website design, both platforms offer customization, but their approach differs significantly.
Webflow
Pros
- Fully visual design editor with advanced styling options
- No need for third-party themes or plugins
- Offers pixel-perfect customization without requiring code
Cons
- The interface has a steep learning curve, especially for beginners
- Fewer pre-made templates compared to WordPress
WordPress
Pros
- Thousands of free and premium themes for easy customization
- 30 day money back guarantee with full control over design with custom HTML, CSS and JavaScript
- Extensive plugin ecosystem for adding custom features.
Cons
- Requires plugins or coding for advanced designs
- Some themes and page builders may slow down website performance
Pricing
While Webflow includes hosting and design tools in its pricing, WordPress provides a more budget-friendly and flexible model.
Webflow
Pros
- Offers a free plan for basic website building
- Hosting, CMS and design tools included in the pricing structure
- No need to purchase separate themes or plugins
Cons
- Higher pricing compared to traditional hosting providers
- Free plan has limitations (Webflow branding, no custom domain)
- Advanced features like eCommerce require higher-tier plans
WordPress
Pros
- The software is free to use
- Affordable hosting plans available with Bluehost
- Free and premium themes and plugins cater to different budgets
Cons
- Additional costs for premium themes, plugins and managed hosting services
- Some page builders and advanced features require paid subscriptions
SEO capabilities
Search engine optimization is essential for website visibility and both platforms offer strong SEO features but in different ways.
Webflow
Pros
- Built-in SEO tools for custom meta descriptions, alt text and sitemaps
- Clean code and fast-loading pages help with search rankings
- No reliance on external plugins for basic SEO optimization
Cons
- Fewer advanced SEO features compared to WordPress plugins
- Customization options for SEO are more limited
WordPress
Pros
- Highly SEO-friendly with built-in features
- SEO plugins like Yoast SEO help optimize content
- Customizable URLs, meta descriptions and schema markup
- Fast and optimized Bluehost WordPress hosting enhances performance
Also read: How to Make an SEO-Friendly Website: Boost Rankings in 2025
Cons
- Requires additional plugins for advanced SEO features
- Poorly coded themes and excessive plugins slow down sites if not optimized properly
eCommerce functionality
Both platforms support eCommerce, but WordPress with WooCommerce offers greater flexibility and scalability.
Webflow
Pros
- Built-in eCommerce tools—no need for additional plugins
- Beautifully designed, customizable storefronts
- Simple and intuitive interface for managing products
Cons
- Higher pricing compared to WooCommerce
- Fewer payment gateways and integrations
- Not as scalable for large online stores
WordPress
Pros
- WooCommerce turns WordPress into a full-fledged eCommerce store
- Supports unlimited products, payment gateways and shipping options
- Highly customizable with themes and add-ons
- Scales easily with Bluehost’s WooCommerce hosting solutions
Cons
- Requires multiple plugins for advanced features
- Some premium WooCommerce extensions can be costly
Hosting and performance
Website speed, uptime and hosting flexibility are key differences between the two platforms.
Webflow
Pros
- Hosting is built-in, eliminating the need for a separate hosting provider
- Fast and secure, optimized for Webflow-built sites
- No need for manual performance optimizations
Cons
- Less flexibility—users can’t choose their own hosting provider
- More expensive than traditional WordPress hosting options
WordPress
Pros
- Choose from various hosting providers for better control over performance
- Caching plugins and CDN support improve site performance
- Full access to server settings and hosting options
Also read: How to Choose the Best WordPress Hosting Provider?
Cons
- Performance depends on the hosting provider and site optimization
- Requires manual security updates unless using managed hosting
Webflow vs WordPress – Which hosting provider is right for you
WordPress is a flexible CMS that powers blogs, small businesses, business sites and online stores. It offers thousands of themes and plugins, allowing you to achieve a high level of customization and easily customize your sites. However, it requires separate web hosting and basic technical know-how for advanced customization.
On the contrary, Webflow reviews by users term it as a visual website builder with built-in hosting. It’s designed for users who want more design control without relying on plugins. While it offers a powerful editor, it may be a better option due to its steeper learning curve compared to WordPress, which many popular web hosts provide.
For eCommerce, WordPress uses WooCommerce, which is highly customizable. Webflow includes built-in eCommerce features but levies transaction fees on lower-tier plans.
Overall, WordPress is ideal for users looking for flexibility and scalability, while Webflow suits those who prioritize design control and want an all-in-one solution.
Final thoughts
Webflow is great for web designers who want full visual control, while WordPress suits those looking for flexibility with themes, plugins and scalability. Webflow’s built-in hosting simplifies setup, but WordPress provides more customization and long-term growth potential.
If you’re looking for a user-friendly, scalable solution with extensive customization, WordPress with Bluehost hosting is a great choice. With seamless WordPress integration, reliable performance and essential features, Bluehost makes it easy to build and manage your website.
Get started today with Bluehost and create a powerful website with ease!
FAQs
Yes, you can use the Webflow Pages plugin to design websites with Webflow and export them to your WordPress website.
Neither WordPress nor Webflow require technical knowledge. WordPress allows you to customize your website with plugins and themes. Webflow’s website design tool can change every page facet without you needing to know anything about web development.
Yes, but migration requires manual effort. WordPress offers more flexibility for exporting/importing content, while Webflow’s structure makes it harder to transfer data seamlessly.
WordPress is free, but you need to pay for hosting and a domain. Webflow has a free plan, but it includes Webflow branding and doesn’t allow custom domains, requiring a paid plan for a professional website.
