If you joined us for the “How to Use Social Media to Share Your Project Webinar” we covered all the ins and outs of social media. Social media has become a vital aspect of how businesses and brands share content and establish their online presence. We were joined by our Social Media Manager Julie Archer who led our attendees in discussing how to create a username and engage with users.
Attendees were introduced to how WordPress can help increase their online presence by incorporating social media-based themes and plugins to their website. WordPress social media themes offer the tools and features that connect your social media accounts to your website and can help build a community for visitors on your website. We also covered how trending topics can help you create timely and relevant content that can assist in creating organic traffic to a website.
In case you were unable to catch the webinar live, we compiled some of the most popular questions attendees asked during the duration of the webinar. If you have any additional questions, please let us know in the comments below!
Q: How do I get more engagement/traffic to my IG stories?
A great way to get more engagement on your Instagram stories is to incorporate great features like polls, use hashtags to improve your reach, cross-promote your stories on your feed, and get creative with your story buy using stickers or music.
Q: Should we share all the new posts on each social media platform that we have?
Not necessarily. If you have more followers or engagements on certain platforms, focus on those. You should change the content slightly to match the audience on that platform.
Q: Can I protect photos on Instagram?
Unfortunately, there is never a guarantee when you post pictures on social media that they won’t be reposted or reused with your consent. A few ways that you can consider to help you protect yourself is by adding a watermark to your photo or placing a copyright symbol on it.
Q: What’s the best time to send out a tweet to garner engagement?
The best way to determine an ideal time to send out a tweet all depends on your analytics and when people are engaging with your content. We always suggest checking the analytics on your social platform and it can let you know the time of day people are engaging which can help you determine a good posting schedule.
Q: Any advice on the best social platform for a writer?
LinkedIn, Facebook, and Twitter are excellent platforms to use for writers. LinkedIn
Q: How can we monitor Trends? Are there tools for this that you suggest?
Trendwatching.com and Google Trends are great free resources that allow you to monitor trends and how they are performing. They can help you determine the shelf life of a trend, the regions who are interested, news stories produced on the trend, and more.
Q: Can you speak on how we go about paid ads?
Depending on your social platform of choice you can create a paid ad with a budget, timeline, demographic of people you want to reach, and the city or country of your choice. Facebook, Instagram, and Twitter all have paid ads and management systems that give you complete control of your digital ad.
Q: What actually denotes what is or becomes a trending topic? Is it the number of searches on a topic? The number of likes/tweets/reposts etc. on an entity, person, or topic?
What determines whether a topic is “trending,” is how relevant and buzzing it is on the internet or social media. You can track this using a # and monitoring how it’s performing on a social platform.
Q: What’s the difference between clickable and click-bait?
Clickbait is defined as any misleading topic, headline, or piece of content that is misleading to visitors. You always want your content to be authentic, original, and honest so you can develop trust with your visitors.