If you’ve ever typed “best content management platforms” into your search browser, you already know that WordPress always shows up at the top of the results page. Whether you’re looking for space to create a personal blog, building a website for your small business, or expanding an e-commerce site, WordPress offers a full range of user-friendly tools that are flexible enough to inspire love at first sight!
Of all the things we love about the WordPress platform — and the list is very long — we picked just 14 reasons to share with you. The common denominator: WordPress allows you to create, modify, and publish fresh content without wasting time or money.
So without getting mushy, here are 14 reasons why we love WordPress.
We could probably end this list right here! How can you not love something that is so simple to use? It only takes a few minutes to install WordPress. Just answer a couple of questions, choose your domain name and pick a web hosting plan for WordPress, and you’ll be well on your way to creating an attractive site to promote your business.
2. No Commitment
With literally hundreds — maybe thousands — of paid and free themes available today, WordPress makes it easy to change your theme as your business grows and your vision evolves. When you drop your parent theme’s menus and widgets into a child theme, rest easy because you can easily revert back to the original if you change your mind.
3. Accessibility Options
Most of us love the built-in, drag-and-drop features, but if you have trouble using a mouse or trackball to add or tweak widgets on the sidebar, you’ll probably be more comfortable using WordPress’ accessibility mode to control widgets. Check out this 56-second video called How to Add WordPress Widgets in Accessibility Mode.
4. Saves Time
An Orbit Media survey shows that most bloggers spend about three hours researching, writing, and editing their posts each day. Unless you’re like Seth Godin, who spends 16 hours a day preparing and just 15 minutes typing, you’ll love any tool that speeds up the actual writing process. WordPress has more than 20 time-saving shortcut keys.
5. UX Preferences
If customers want to comment on your blog or purchase from your e-commerce site, they’ll have to sign in. We all know that user experience plays a huge part in the success of any website, and the ease or difficulty of signing up and logging in can make or break it. WordPress allows you to customize and improve every user’s experience based on their login information.
6. Useful Plugins
A plugin is a piece of software that you add to your WordPress site to give you extra features and functionality. One of the best and most popular plugins is Yoast SEO, which makes optimizing each blog post extremely easy. Check out this list of best WordPress plugins.
7. Adding Media
It’s ridiculously simple to copy and paste a URL, upload images, and embed videos, audio clips, and other media files to your post. Enough said.
8. Adding Internal Links
When writing a post, you’ll often want to link to other, internal pages on your blog. Not only does this allow your reader to easily access related content, but internal linking increases your ranking power. Rather than have to open up a new window and search your blog’s archives for an appropriate post to link to, WordPress makes it simple. Just highlight your anchor text, click on the link icon in the upper menu, and, instead of pasting in a URL, search for and select one of your other blog posts.
9. Quick Edit Option
When you’re in the “All Posts” section on your WordPress dashboard, you can make changes to your posts without having to actually open them up, and you can also make bulk changes to more than one post. Below the title of each post you’ll see “Quick Edit.” Click on this and make changes to the post’s title, slug/permalink, publish date, author, tags, and category.
10. Distraction-Free Workspace
Hide distracting headings, menus, lists, and links with one of those nifty shortcuts we mentioned above — ALT + Shift + W — so you can focus on writing. To return to a normal view, just press the ESCAPE key.
11. No-Code Page Adds
12. Video Chat & Conferencing Tools
Among those 40,000 plugins that work with WordPress, you’ll find some amazing video/chat options — VeriShow, Vidtok, VideoStir — that make it easy for your customers or website visitors to connect with you via Skype, leave a voicemail message, watch a product demo, and interact with your brand in dozens of real-time ways.
13. Support E-Commerce Activities
WooCommerce is the most popular e-commerce platform, so if you have an e-commerce site, WordPress seamlessly integrates with WooCommerce to extend your retail capabilities and UX.
14. It’s Free!
Free-spirited, freelance, free country — who doesn’t love free? Not to be confused with WordPress.com, WordPress.org (also known as “self-hosted WordPress”) is free, open-source software. Associated costs are web hosting and domain name, and Bluehost is a proud, officially recommended provider.
While it’s easy to get started with WordPress in just a few minutes, you will find a world of flexible tools, administrative helps, and analytics that let you create a UX designed specifically for your business model and your customer base.
What’s not to love about that?