Writing out a detailed content calendar will help you develop a timely posting schedule and decide what type of content you plan to create. Content calendars can help you create, plan, and strategize content across any of your platforms. Most importantly, it keeps your readers & audience engaged by preventing your content from getting stagnant, repetitive or overly random.

Getting Started

When you develop a content calendar you can start by using a planner, Google document, or excel sheet. You want to use a resource that is readily accessible and editable for any updates or changes you may need. A content calendar should be strategic and align with your brand/company, target audience, and website goals.

This is an example of a calendar that can help organize your content before publishing. You can keep a color-coded system (located at the right) that designates not only who is writing the content, but what type of content it is.

This calendar is organized by the content, title, and includes holidays relevant to the month for publishing. You can also incorporate social media holidays that will help keep your audience engaged on your social platforms. There are online resources that can track the performance of your content and maintain organization for multiple contributors on your site. Online or project management tools are resources that can help with collaboration, tasks, and communication to a team or group of writers.

Creating a Calendar

  • Brainstorm content ideas that reflect your brand
  • Schedule content to be posted between 1-6 months in advance
  • Color code your content to reflect the various types of information you post: blogs, videos, infographics, how-tos, webinars
  • Plan content around holidays, special events, or trending topics

Online Management Tools 

Online management tools are an excellent way to stay on track with your goals. Investing in an online management platform provides you 24/7 accessibility, the ability to collaborate, and the flexibility to pick a plan that will benefit the content goals for your site. Whether you just need help reorganizing your ideas or deciding which social platform to publish to, online management tools are great resources.

Hootsuite

  • Schedule your post across multiple platforms
  • Discover new content to repost from hashtags, locations, and keywords
  • Shared content library for teams

Coschedule

  • Integrates with WordPress
  • Publish and push content to Social Media
  • Build Team Schedules

Airtable

  • Link related content
  • Evaluates how posts will be promoted
  • Organize content from mobile or desktop

Project Management Tools 

Project management tools help organize project, tasks, and create organized communication between team members. If you have a large team or manage multiple contributors on your website, having a project management tool can help map out the important steps. This is a great asset to developing efficient task management and structured team workflow.

Make sure you check the pricing and plans for any online tools.

Trello

  • Manages projects and personal tasks
  • Create boards, lists, and cards to organize
  • Add comments, attachments, and due dates 

Basecamp

  • Increases accountability
  • Create to-do lists for all your work
  • Keep conversations organized in message boards

Asana

  • Monitor the status of projects in real-time
  • Manage your team’s workload
  • Integrates with hundreds of third-party sources like Outlook, Adobe, Slack

Content calendars are a fantastic way to get creative when planning content for your site. The key to success is being flexible and aligning any content you create with your brand goals. Whether you plan your content one or six months ahead, having a content calendar by your side will help set your blog up for success.

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