Email plays an essential role in a website’s success. Whether you’re creating email marketing campaigns or boosting your brand’s online profile with professional looking contact information, setting up email on your WordPress website can help you separate business and personal email accounts, keep branding consistent and communication flowing between you and your customers or clients.
The method you choose for setting up WordPress email depends on your goals and current circumstances, but a variety of free and premium tools make it possible to setup WordPress email to suit the way you do business.
How Does Email Work in WordPress?
Before getting started, it’s important to first discuss how to setup WordPress email and to understand how the system actually works. Setting up email in WordPress can mean a number of different things, and it involves creating channels for both sending and receiving email, not only from external correspondents but also from web hosts and even WordPress itself. Web hosting providers typically provide one or more free email addresses associated with your domain, and these can be configured from your site’s cPanel to include your domain name. These free email accounts are managed via PHP with a free webmail service, such as RoundCube or Horde.
Webmail can run into problems, though. Default email protocols can be relatively insecure, opening the doors for a flood of spam, or causing emails from a site to be blocked as spam in recipients’ inboxes. And because they’re usually drawing from a site’s allotment of resources on a shared mail server, there may be limitations on the volume of email a user can send or receive.
More customizable email address solutions are available through WordPress SMTP plugins and configurations, as well as from third-party email services like MailChimp and AWeber, which can be especially useful for WordPress users conducting email campaigns or collecting email addresses from subscribers on the site. Whatever method you choose for setting up a functioning email system on your WordPress site, having dedicated, domain-related email accounts can benefit your brand and your business.
Why Should You Set Up Email in WordPress?
Not every WordPress site owner needs a WordPress email. Personal bloggers and those whose sites are intended for reaching a small audience might be satisfied with simply listing a personal email, such as Gmail or Yahoo mail, on the site as contact information. However, branding experts point out that using personal-type email addresses in a professional context – such as the email marketing you do to promote your site – can appear amateurish and unprofessional.
Dedicated email that puts the site’s domain name front and center, rather than the name of a third-party mail service provider like Gmail, supports the brand image and even helps with publicizing the company – but the method you use to set up email for your WordPress site depends on your budget and your goals for the site. Here’s a rundown of three ways to set up email functionality on your WordPress site.
Set Up WordPress WebMail
The simplest way to set up WordPress email is to use the email accounts that come with your WordPress install. Just about every hosting service makes a certain number of free email addresses available to its users, and they’re easy to configure from your site’s cPanel.
To set up this kind of email, select “Email Accounts,” from the cPanel and click “Create Account.” This allows you to create multiple email addresses for your domain, all with the domain extension. Check email on these accounts from the cPanel by selecting “Webmail” and choosing from several free email management platforms you wish to use.
Though it is easy and fast to set up email for WordPress in this way, web development experts point out that it has limitations. Security is largely up to the user and hosted webmail may not allow for a high volume of emails as a site grows. But using your account’s free email platforms can be a cost-effective and efficient way to manage small numbers of emails for sites on a budget.
Set Up SMTP With WordPress Plugins
Simple Mail Transfer Protocol, or SMTP, is a web-wide email protocol, and WordPress site runners can integrate it with email tools such as Hotmail, Google’s free Gmail, or its paid suite of business products, GSuite.
Installing a WordPress SMTP plugin, such as Mail SMTP Gateway Plugin or Easy WP SMTP Plugin, can help to keep email more secure and ensure that it doesn’t end up in a recipient’s trash or spam folder. To set up an SMTP gateway on your WordPress site, select the appropriate SMTP plugin from the WordPress plugin directory that is available from your site’s WordPress dashboard, or install one from the many third-party plugin designers and follow the prompts to configure its settings for both sending and receiving email.
Set Up a Third Party Email Service
If you’re planning to send large volumes of email, or maintain a mailing list for subscriptions, newsletter mailings, and other kinds of promotions, a third-party mail management service such as the free or premium versions from providers like MailChimp can help.
Because these services handle mailing needs, such as setting up contact and subscription forms and bulk mailings to large subsets of email lists, they can bypass the limitations on the number of emails you can send from your default WordPress email accounts. Third party email management services are useful for businesses working to promote their brands with regular mailings that have a professional, branded look, and most can be integrated into any WordPress site via a WordPress newsletter plugin or API.
Email that is clearly connected with a business WordPress site can boost a brand’s visibility and authority. With options ranging from free WordPress webmail to integrating more complex mailing solutions through plugins and external mail management systems, there’s a WordPress email address option for just about every user.