If you have a small business or even a big one, you need to have a platform that customers love. In today’s market, it’s all about ease of use. If you’re running an online shop, customer experience has to be at the forefront. Customers want to complete purchases with a few clicks…and who’s to blame them? You can order a coffee from your phone, so why can’t all shopping be that simple?
As a whole, we’ve grown pretty demanding when it comes to the experience of using the Internet. Thanks to sites like Facebook, Twitter, or even Amazon, we like a clean interface that’s simple to search and offers results that are exactly what we’re looking for. A web store shouldn’t be any different. Because these sites have set the bar, business owners need to compete. E-commerce needs to offer the same value of “find-click-buy” that’s so prevalent on Amazon because if not, those users will move on.
Think about it: You’ve got certain expectations for what you want out of the Internet, but even more so as a shopping experience.
Let’s say you’re double tapping away on Instagram, and you see an amazing tee shirt that you’ve gotta have. Immediately, you click on the site. Snapping up this shirt should be simple. Everything is connected to your phone, anyhow.
But, the store can potentially have two options:
A. The shop is optimized for cell phones. Everything is clear and easy to navigate. You find the shirt you’re after. The drop down menu works perfectly. They have your size. There’s even an option to pick your color! Perfect. Next, you hit the cart button, and because all of your important details are saved in your phone, everything is purchased by the time they’ve called your name for coffee.
But, what about the other scenario?
B. The site is a nightmare crippled by bad UX. It’s not optimized for the phone, and there’s a lot of pinching and swiping. The shirt is in stock, but when you try to add it to your cart, the site crashes. And then you need to zoom in to manually input your credit card number.
Out there in the wild of the Internet, both scenarios are possible. But, there’s probably an excellent chance that option A is going to see more sales. People want an easy experience, not a tedious escapade trying to buy a shirt.
The simple way to achieve Scenario A is by coupling WordPress with Shopify.
The impact of the two platforms working together is just too perfect. Shopify was designed to maximize a shopping experience customizable and responsive themes. They offer complete control of the look and feel of the store and site. It also doesn’t hurt that there are countless options for customization.
Another good thing about Shopify is that it’s battle tested. They’re reaching almost a half a million users. That’s a lot of folks selling stuff. For small businesses, trusting a Saas solution can be a leap of faith, but in the case of Shopify, it’s clear they’ve got a winning record. Plus, they cut out a lot of red tape for the store owner, which is a lifesaver. A seller might be awesome at designing cool shirts, but the handling of marketing, payments, and secure checkouts can be daunting.
And then there’s everyone’s favorite platform WordPress. Shopify built specific themes just for WordPress junkies. It’s the best of both worlds in secure shopping but hosted and controlled on the shop owner’s terms. Shopify has also built a plugin so you can create pages or blog posts without leaving the comfort of WordPress, where everything is managed.
Shopify teamed up with Themezilla, Themify, and Ultralinx and built three incredible themes specifically for WordPress users. Each of the themes are built to handle the sites for either the hosted or self-hosted versions of WordPress.
Once a theme is picked out, the next step is downloading the Shopify E-commerce Plugin, and it’s off to the races. The plugin allows users to drop products with buy buttons, allows for more customer-minded actionability and because the Plugin, the store and the seller’s main site are all connected, the seller can drop products and buy now buttons for consumers to take action, anywhere, not just in the store. The links work on the site’s regular pages, in a sidebar or even on a splash page.
But here’s a little secret: the Shopify E-commerce Plugin works on any WordPress theme. So, even if the store and site aren’t connected directly yet, customers can find the store without any trouble. Pretty smart move, Shopify. Share your Shopify experiences below, or browse our fully managed WordPress hosting plans.