{"id":1222,"date":"2020-10-27T20:26:08","date_gmt":"2020-10-27T20:26:08","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=1222"},"modified":"2020-10-27T20:26:08","modified_gmt":"2020-10-27T20:26:08","slug":"manage-your-online-reputation-how-to-get-product-reviews","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/manage-your-online-reputation-how-to-get-product-reviews\/","title":{"rendered":"Manage Your Online Reputation: How To Get Product Reviews"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dCBOn-FD0kisKiv8iUW-BpaIhVtMKSe6JS9vMAgUZ0BhxyNVRwVG5SmOXOGDNqenU8i5m8v4jQ9MbM1b8WxL2J2mWN04bGlX2L_2HlmUf1Chn2nrk2DjWmTE0NWxshDgMfan-mXh\" alt=\"\" \/><\/figure>\n\n\n\n<p>What do you do when someone tells you about a fantastic new product?&nbsp;<\/p>\n\n\n\n<p>If you\u2019re like most people, you immediately pull out your phone and check online reviews to see what the hype is all about. The internet has dramatically increased the role <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-leverage-social-proof-to-boost-sales\/\">social proof<\/a> plays in consumer decisions.&nbsp;<\/p>\n\n\n\n<p>Your business\u2019s overall reputation is largely based on how reviews portray your products and services.&nbsp;<\/p>\n\n\n\n<p>This guide will help you understand the importance of online reviews and how you can leverage positive reviews to boost your business\u2019s reputation.&nbsp;<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The different kinds of reputation management&nbsp;<\/li><li>Why reviews impact your business\u2019s reputation&nbsp;<\/li><li>How to make the most of reviews&nbsp;<\/li><li>Strategies for getting more reviews&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Business Reputation Management<\/h2>\n\n\n\n<p><strong>Business reputation management<\/strong> is the process of monitoring and influencing the public perception of your company. This job has been around for a long time, but the information-dense and decentralized nature of the internet has increased the importance of business reputation management.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Reputation Management<\/h2>\n\n\n\n<p><strong>Social media reputation management<\/strong> involves tracking what users say about your brand across various social media platforms and engaging when necessary to maintain a positive image.&nbsp;<\/p>\n\n\n\n<p>This process is a component of business reputation management. But, social media platforms are becoming increasingly influential in the public perception of a company; <a href=\"https:\/\/www.statista.com\/statistics\/273476\/percentage-of-us-population-with-a-social-network-profile\/#:~:text=In%20the%20United%20States%2C%20an,exceed%20257%20million%20by%202023.\">over 240 million people<\/a> use social media in the U.S. alone&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Reviews Matter For Your Business\u2019s Reputation&nbsp;<\/h2>\n\n\n\n<p>All business owners intuitively understand the importance of online reviews. However, you might be surprised by how much they can influence the purchasing behavior of potential customers.<\/p>\n\n\n\n<p>Take a look at these <a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\">revealing statistics<\/a> regarding online reviews:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>90% of customers read reviews online before even visiting a business.<\/li><li>88% of consumers put the same amount of trust in online reviews as personal recommendations.<\/li><li>72% of customers will take action after reading a positive testimonial.<\/li><\/ul>\n\n\n\n<p>Online reviews have a significant influence on how your business is perceived.&nbsp;<\/p>\n\n\n\n<p>Instead of leaving your reputation up to the good graces of strangers, you should have a reputation management strategy in place. By collecting, tracking, and managing your business\u2019s online reviews, you have much more control over how the public views it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Make The Most of Your Reviews&nbsp;<\/h2>\n\n\n\n<p>If you\u2019re running a successful business, you probably already have plenty of customer reviews. Managing your online reputation is about finding ways of using those reviews to your advantage.&nbsp;<\/p>\n\n\n\n<p>While you can\u2019t control everything that people write about your business, you don\u2019t have to relinquish control completely.&nbsp;<\/p>\n\n\n\n<p>Following these tips can help you make the most of your online reviews no matter what they are.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add Good Reviews to Your Website&nbsp;<\/h3>\n\n\n\n<p>Your business&#8217;s website should wear positive reviews like badges of honor.&nbsp;<\/p>\n\n\n\n<p>Displaying them clearly on your website accomplishes a few things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shoppers can share reviews, vote as to whether they&#8217;re helpful or not, and ask previous customers specific questions.&nbsp;<\/li><li>Using review <a href=\"https:\/\/www.bluehost.com\/blog\/what-is-schema-markup\/\">schema<\/a> markup can improve your website&#8217;s rankings and click-through rate on Google and other search engines.&nbsp;<\/li><li>Positive comments about your products act as social proof to encourage others to make the same purchase.&nbsp;<\/li><\/ul>\n\n\n\n<p>Reviews that put your products in a significantly positive light can be featured in a slider on your homepage so that every new visitor can see what others are saying.&nbsp;<\/p>\n\n\n\n<p>Most of your product reviews should go on a specific product page to limit confusion. Take a look at Beardbrand\u2019s product page as an example.&nbsp;<\/p>\n\n\n\n<p>The average star review is clearly indicated for each item right beneath the product name.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yRxeAw0404pvNpw0PaIoOD_ELMbSRu7QMZtPLX139kQ5qwbFvOfE8lWVYJwkMUfKOz59IXK8t8KfpC0ATtlj67IdzTNouDaE5iU-hBSv7ZhMzGaPfhBtHDYpZx2ZJaBdyBy7BVBr\" alt=\"\" \/><\/figure>\n\n\n\n<p>Users are then met with specific product reviews further down on the page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/rZpWq3xi062l675KZxR2rYxnfBWCqeq5Gm0IAHT2PRsJMU3ZOjtubsERANK2pgVLAlnSC5nH1cWHtzuNFuXQZrIFR2k634vOjdooGJo6u-ewa-Gns0XFEkMAYDnCqadO3wSykqjC\" alt=\"\" \/><\/figure>\n\n\n\n<p>Having these customer testimonials accessible makes it easier for potential customers to develop an informed opinion and feel confident about buying about your products.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Multiple Review Sources&nbsp;<\/h3>\n\n\n\n<p>You should source your product reviews from a variety of locations, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your website<\/li><li>Social media<\/li><li>Dedicated review sites like Yelp<\/li><\/ul>\n\n\n\n<p>If you have a <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress<\/a> website for your business, then certain <a href=\"https:\/\/www.bluehost.com\/blog\/guide-to-wordpress-plugins\/\">plugins<\/a> or widgets can make it easier to gather and display reviews on your website.&nbsp;<\/p>\n\n\n\n<p>To get reviews on social media, you\u2019ll need a business profile on each relevant platform. Twitter, Facebook, and LinkedIn are some of the most review-friendly platforms.&nbsp;<\/p>\n\n\n\n<p>Despite the rising popularity of social media, customers are also actively posting on dedicated review websites such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.yelp.com\/\">Yelp<\/a><\/li><li><a href=\"https:\/\/support.google.com\/business\/answer\/3474122?hl=en\">Google My Business<\/a>&nbsp;<\/li><li><a href=\"https:\/\/www.bbb.org\/search\">Better Business Bureau&nbsp;<\/a><\/li><li><a href=\"https:\/\/yellowpages.com\">Yellowpages&nbsp;<\/a><\/li><\/ul>\n\n\n\n<p>Creating accounts on these websites makes it easier to track comments and gives you an opportunity to directly interact with customers.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Pro Tip<\/strong>: Instead of manually bouncing back and forth between various platforms and websites, use reputation management services or software to help you organize and act on these reviews in one convenient place.\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Interact With All Your Reviews&nbsp;<\/h3>\n\n\n\n<p>You should make an effort to respond to every product review. Yes \u2014 even the negative ones. Your response shows anyone looking at the review that you genuinely care about your clients.&nbsp;<\/p>\n\n\n\n<p>While a simple \u201cthank you\u201d and \u201chope to serve you again\u201d will suffice for positive reviews, your responses will require more tact for the not-so-positive feedback you receive.&nbsp;<\/p>\n\n\n\n<p>The key is to remain calm and professional no matter how untrue or downright rude the review is.&nbsp;<\/p>\n\n\n\n<p>Start by acknowledging the problem and follow up with a sincere apology \u2014 even if it&#8217;s something you don\u2019t feel responsible for.&nbsp;<\/p>\n\n\n\n<p>If there\u2019s an explanation, provide it. If not, offer appropriate compensation for the issue if it\u2019s legitimate.&nbsp;<\/p>\n\n\n\n<p>Either way, at this point, you want to encourage the user to continue the conversation privately. You can communicate via email, over the phone, or via direct message. Whatever method, it\u2019s best to avoid filling your public review page with this back and forth \u2014 move the dialog to a private channel as soon as possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Get Reviews for Your Business<\/h2>\n\n\n\n<p>Knowing how to use product reviews effectively is critical. However, if your business is new, you\u2019re probably more concerned with how to get reviews in the first place.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are some strategies you can use to get more reviews:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Make It Easy to Write a Review&nbsp;<\/li><\/ol>\n\n\n\n<p>When <a href=\"https:\/\/www.bluehost.com\/blog\/setting-up-an-ecommerce-site-with-wordpress\/\">setting up an eCommerce website<\/a>, make it easy for users to leave reviews. It might sound obvious, but many businesses fail to optimize their website for accepting testimonials.<\/p>\n\n\n\n<p>The average user won\u2019t spend time navigating through your website to figure out how to leave a review, no matter how happy they were with your service.<\/p>\n\n\n\n<p>Take a page out of Beardbrand\u2019s book \u2014 er, website. Beneath each product is a clear and intuitive box for leaving feedback.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/C90WEuzB9f27aduZj0Gkim44C7ZyK5Gc9pQsZTWpJwmrrKMl8SmVjS5XC6ZqOQ4kDnq6Uzv62hkoUq8oWVydyPKIWqxQbIkU4-UzB1j88CrYlTwxARbqXQoVnPn-J5lLmceFoYem\" alt=\"\" \/><\/figure>\n\n\n\n<p>And, as you can see, it\u2019s resulted in a considerable number of customer reviews.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/TJzDBti9lTvqanK3-4ZF4hYH47wna0ZJMr7A5V3PJ-SwPum20RZw0MLPxG6UuG8EQJ3it6xcignerGcH0iKvXUe7UC2ltQpmLA8AGIN7tno8sv6vYTtcDpbTQAszBMyngXA6k7iX\" alt=\"\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Send a Follow-Up Email After Purchase&nbsp;<\/li><\/ol>\n\n\n\n<p>With an active <a href=\"https:\/\/www.yotpo.com\/data\/benchmark\/#Machine_Learning\">response rate of over 8%<\/a>, post-purchase emails are an effective way to request product reviews.&nbsp;<\/p>\n\n\n\n<p>This prompt is a great way to remind recent customers they can leave a review if they\u2019re pleased with your product \u2014 and even if they\u2019re not.<\/p>\n\n\n\n<p>Sending a message about a week after their purchase (assuming they\u2019ve received it) is ideal. It gives your customer sufficient time to develop a real opinion about the product without so much time passing that they forget all about it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Pro tip<\/strong>: It\u2019s more effective to pose your request for reviews as a question (\u201cDid you enjoy your purchase?\u201d) rather than as a statement or a command (\u201cLeave a review\u201d).\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Offer an Incentive&nbsp;<\/li><\/ol>\n\n\n\n<p>Offering customers a free gift is a great way to persuade them to leave product reviews. A free gift might lead to more favorable reviews, but your rewards should apply to any kind of feedback.&nbsp;<\/p>\n\n\n\n<p>If you use discount codes, coupons, and other deals customers can use toward your other products, you have the added advantage of encouraging repeat sales.&nbsp;<\/p>\n\n\n\n<p>Businesses with a <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website\/\">strong social media presence<\/a> could even use a shoutout as a unique gift in exchange for customer feedback.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluehost.com\/blog\/how-to-create-a-giveaway-contest-that-drives-traffic-to-your-site\/\">Contests<\/a> and giveaways are other great strategies for collecting reviews. Just the <em>chance<\/em> of winning something is enough to convince many customers to give up a few minutes of their time.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t forget to advertise these incentives so people know you\u2019re offering them. You can mention it in receipts, follow-up emails, and payment confirmation pages.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Use Reputation Management Software&nbsp;<\/li><\/ol>\n\n\n\n<p>Online reviews have such an impact on a business\u2019s reputation that there are multiple software services dedicated to reputation management services.&nbsp;<\/p>\n\n\n\n<p>Reputation management software makes it easy to handle your business\u2019s product reviews by giving you a central hub to oversee, organize, and manage all of them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to Look For in Reputation Management Software<\/h2>\n\n\n\n<p>Here are some important features to look out for when choosing a reputation management software solution:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automatic Monitoring&nbsp;<\/h3>\n\n\n\n<p>This function constantly monitors dozens of websites and sends you alerts when any review mentions your website, allowing you to respond quickly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Creation&nbsp;<\/h3>\n\n\n\n<p>You can create advertising and email campaigns designed to encourage customers to leave positive reviews about your products after using them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Management&nbsp;<\/h3>\n\n\n\n<p>With this capability, you&#8217;ll be able to monitor mentions on Twitter, Facebook, and other popular social media websites. Remain an active part of the online conversation about your business and ensure it continues in a positive direction.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics&nbsp;<\/h3>\n\n\n\n<p>Easy-to-read reports explain how your business is being discussed online, giving you a better idea of its reputation overall.\u00a0<\/p>\n\n\n\n<p>Product reviews strongly influence your business\u2019s online reputation.&nbsp;<\/p>\n\n\n\n<p>Without brand reputation management, your business\u2019s image is left to the whims of random reviewers.&nbsp;<\/p>\n\n\n\n<p>Gathering positive feedback, responding to negative reviews, and leveraging them effectively can give you more control over the perception of your company online.<\/p>\n\n\n\n<p>If you\u2019re ready to <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-start-a-website-in-5-quick-steps\/\">build a website<\/a> that can optimize your brand reputation management online, Bluehost has the tools and expertise to help. Check out our competitive WordPress <a href=\"https:\/\/www.bluehost.com\/hosting#pricing-cards\">web hosting rates<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you do when someone tells you about a fantastic new product?&nbsp; If you\u2019re like most people, you immediately pull out your phone and check online reviews to see what the hype is all about. The internet has dramatically increased the role social proof plays in consumer decisions.&nbsp; Your business\u2019s overall reputation is largely [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":240661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How Product Reviews Impact Reputation Management | Bluehost","_yoast_wpseo_metadesc":"Are you struggling to control your brand\u2019s online image? Learn how product reviews impact business reputation management and how to use them to your advantage.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3314,3320,3335,3340],"ppma_author":[602],"class_list":["post-1222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-branding","tag-content","tag-small-business","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Product Reviews Impact Reputation Management | Bluehost<\/title>\n<meta name=\"description\" content=\"Are you struggling to control your brand\u2019s online image? 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