{"id":1468,"date":"2020-12-14T17:50:35","date_gmt":"2020-12-14T17:50:35","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=1468"},"modified":"2023-04-18T12:53:47","modified_gmt":"2023-04-18T12:53:47","slug":"why-you-need-a-business-profile-on-social-media","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/","title":{"rendered":"Why You Need a Business Profile on Social Media"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wY-lAKUWbts73T0cJgJK5oJxZ1KR_FTpIBxn98fMrlxctU0xL0506QmXbNEg-Nird4Icb8CHl5RjJInhw8STdi6HdKS6Y9QM6-iUfRJyabbMCeQcis1gO8mz_LWPhD1SDZ7pfPqA\" alt=\"\"\/><\/figure>\n\n\n\n<p>For many business owners, social media is seen as a Pandora\u2019s box of additional responsibilities and expenses that would take a toll on their already thinly-stretched resources.&nbsp;<\/p>\n\n\n\n<p>As with any form of marketing, you get what you put in when it comes to social media. But the returns are a lot higher than you might think relative to what you need to do.&nbsp;<\/p>\n\n\n\n<p>These powerful platforms are transforming how businesses interact with customers, advertise, sell goods and services, and operate overall.&nbsp;<\/p>\n\n\n\n<p>Here we\u2019ll explore the importance of a business social media profile to help you put your company in the best position to succeed in today\u2019s landscape.&nbsp;<\/p>\n\n\n\n<p>You can expect to come away with a better understanding of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why social media is important for business&nbsp;<\/li>\n\n\n\n<li>The specific benefits of social media for business<\/li>\n\n\n\n<li>The upsides and downsides of the best social media platforms&nbsp;<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-embed aligncenter wp-embed-aspect-16-9 wp-has-aspect-ratio  is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper video-seo-youtube-embed-wrapper\"><div class=\"video-seo-youtube-player\" data-id=\"vWbx4FjF-Sc\"><\/div><\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-social-media-important-for-business\">Why Is Social Media Important for Business?&nbsp;<\/h2>\n\n\n\n<p>Social media is important for businesses because it brings an organization&#8217;s marketing, communication, and advertising strategies into the 21st century.&nbsp;<\/p>\n\n\n\n<p>A business social media gives your company access to this unprecedented connectivity, exposure, and influence.&nbsp;<\/p>\n\n\n\n<p>With just a few clicks you gain access to vast networks of millions of potential customers.&nbsp;<\/p>\n\n\n\n<p>You&#8217;ve most likely noticed, both as a consumer and business owner, how the landscape of traditional business-customer interaction is changing drastically.&nbsp;<\/p>\n\n\n\n<p>The internet and other forms of technology are the primary drivers behind this rapid change.&nbsp;<\/p>\n\n\n\n<p>Social media is the tool your business can use to harness the power of internet connectivity.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what you can do through social media:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with potential customers directly&nbsp;<\/li>\n\n\n\n<li>Sell products and services&nbsp;<\/li>\n\n\n\n<li>Promote to your target audience&nbsp;<\/li>\n\n\n\n<li>Increase brand awareness\u00a0<\/li>\n\n\n\n<li>Build your email lists&nbsp;<\/li>\n\n\n\n<li>Conduct market research&nbsp;<\/li>\n\n\n\n<li>Spy on competitors&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-social-media-for-business\">Benefits of Social Media for Business&nbsp;<\/h2>\n\n\n\n<p>Before you start a business social media profile, it\u2019s helpful to better understand the advantages it offers.&nbsp;<\/p>\n\n\n\n<p>Statistics prove the impact of social media on business growth and performance is undeniable.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore some specific benefits of social media for business growth overall.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-exposure\">Social Media Exposure<\/h3>\n\n\n\n<p>In 2018, <a href=\"https:\/\/www.statista.com\/statistics\/273476\/percentage-of-us-population-with-a-social-network-profile\/#:~:text=In%20the%20United%20States%2C%20an,exceed%20257%20million%20by%202023.\">244 million people<\/a> were using social media in the United States alone.&nbsp;<\/p>\n\n\n\n<p>This already impressive number is expected to reach 257 million people by 2023. That\u2019s roughly 78% of the population.&nbsp;<\/p>\n\n\n\n<p>If your business sells outside of the country too, the numbers are just as promising.&nbsp;<\/p>\n\n\n\n<p>Globally, it\u2019s estimated that there were around 3.5 billion social media users last year.&nbsp;<\/p>\n\n\n\n<p>These numbers are only expected to rise in the future.&nbsp;<\/p>\n\n\n\n<p>Having a business social media profile allows you to tap into this vast network of users for unparalleled exposure.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-affordability\">Social Media Affordability&nbsp;<\/h3>\n\n\n\n<p>On most platforms, starting a business social media profile is completely free.&nbsp;<\/p>\n\n\n\n<p>While you can always pay for extras, you don\u2019t have to worry about straining your business\u2019s marketing budget at the beginning.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll be able to engage with posts, communicate with potential customers, and publish your content without having to spend a dime.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-customer-interaction\">Social Media Customer Interaction<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/igLA-KI5NPI30EsXaYlqBKm4Px1rNfLPFA8DKMsAbhcw-ZfnFAtBlCBJQkDgHHuQSbxx0TSI5X0kPMMh3aIX-wqKJBNqtsQQPFWQ7x_rVRU3Ucinzs_xW275RQk0oI0p7anFGmSJ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Improved customer interaction is an often-overlooked advantage of a business social media profile.&nbsp;<\/p>\n\n\n\n<p>Most platforms come with a built-in and user-friendly direct messaging function that allows users to contact businesses directly.&nbsp;<\/p>\n\n\n\n<p>This eliminates the need for users to seek out your business\u2019s contact details online and make a phone call or send an email.&nbsp;<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.adweek.com\/digital\/more-than-one-half-of-consumers-prefer-social-customer-service-report\/\">over half of consumers<\/a> prefer having customer service take place on social platforms.&nbsp;<\/p>\n\n\n\n<p>It also simplifies customer service on the business end by having all communication happening in one organized location.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creating-loyalty-on-social-media\">Creating Loyalty on Social Media&nbsp;<\/h3>\n\n\n\n<p>Around <a href=\"https:\/\/www.socialmediatoday.com\/news\/8-social-media-marketing-stats-you-shouldnt-ignore\/557405\/\">77% of consumers<\/a> report they\u2019re more willing to buy from a business they follow on a social media platform.&nbsp;<\/p>\n\n\n\n<p>This highlights the loyalty a business can develop by engaging on social media.&nbsp;<\/p>\n\n\n\n<p>These platforms give you a chance to gain the attention of potential customers by breaking the ice without having to rely on more pushy forms of marketing.&nbsp;<\/p>\n\n\n\n<p>Once you have their attention and trust, it\u2019s much easier to transition into another channel such as an <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-build-your-email-list-and-why-email-is-critical-for-success\/\">email list<\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s something that takes time, consistency, and unique content. But it comes with a clear return on investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-social-media-sites-for-business\">Top Social Media Sites for Business&nbsp;<\/h2>\n\n\n\n<p>With so many social media platforms and a limited marketing budget, small businesses often struggle with picking the best one.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at the advantages and downsides of the most popular business-friendly social media sites to help you decide which is best for your business needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\">Facebook&nbsp;<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=With%20over%202.7%20billion%20monthly,network%20ever%20to%20do%20so.\">2.7 billion active users<\/a> each month, it\u2019s no wonder why Facebook remains the preferred choice for businesses of all sizes.&nbsp;<\/p>\n\n\n\n<p>This impressive exposure, along with Facebook\u2019s massive data pool, gives you the ability to target users with unrivaled accuracy.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluehost.com\/blog\/how-to-create-a-company-facebook-page\/\">Setting up a Facebook business page<\/a> is easy and also comes with handy analytics to help track your engagement, such as how quickly and how often you reply to messages.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-facebook-business-advantages\">Facebook Business Advantages<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precise targeting capabilities&nbsp;<\/li>\n\n\n\n<li>Easy customer interaction&nbsp;<\/li>\n\n\n\n<li>In-depth analytics&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-facebook-business-downsides\">Facebook Business Downsides<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Significant competition&nbsp;<\/li>\n\n\n\n<li>Steep learning curve&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\">LinkedIn&nbsp;<\/h3>\n\n\n\n<p>Unlike other popular social media platforms, LinkedIn focuses on working professionals instead of the general online user.&nbsp;<\/p>\n\n\n\n<p>This platform is designed to help people display their credentials, network with other professionals, and search for open positions or employees.&nbsp;<\/p>\n\n\n\n<p>Given the platform&#8217;s unique setup, your focus might be on finding new business partners, suppliers, or employees rather than <a href=\"https:\/\/www.bluehost.com\/blog\/10-ways-use-social-media-acquire-customers\/\">converting new customers<\/a>.&nbsp;<\/p>\n\n\n\n<p>The average user on LinkedIn is looking for more information on their industry, searching for job opportunities, or building their contact list.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s not built well for online shopping or entertainment like many other platforms.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-linkedin-business-advantages\">LinkedIn Business Advantages&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ideal for networking&nbsp;<\/li>\n\n\n\n<li>Great for finding new talent&nbsp;<\/li>\n\n\n\n<li>Excellent for sharing industry-related content&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-linkedin-business-downsides\">LinkedIn Business Downsides&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fewer users than other platforms&nbsp;<\/li>\n\n\n\n<li>Not built for eCommerce<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\">Instagram&nbsp;<\/h3>\n\n\n\n<p>What started out as a simple platform for sharing photos has quickly grown into a leading social media opportunity for businesses.&nbsp;<\/p>\n\n\n\n<p>With a business social media account on Instagram, you&#8217;re automatically in touch with a network of <a href=\"https:\/\/www.oberlo.com\/blog\/instagram-stats-every-marketer-should-know#:~:text=As%20of%20June%202018%2C%20Instagram,most%20popular%20social%20networks%20worldwide.\">one billion monthly users<\/a>.&nbsp;<\/p>\n\n\n\n<p>Although this platform remains centered around photos, Instagram has expanded over the past few years to offer eCommerce integration, link placements, and a variety of other business-friendly capabilities.&nbsp;<\/p>\n\n\n\n<p>Due to its exposure and ease of use, Instagram is a powerful lead generator for businesses. Instead of having to talk about your business&#8217;s offerings, you can show people through images and videos.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-instagram-business-advantages\">Instagram Business Advantages<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimized for mobile use&nbsp;<\/li>\n\n\n\n<li>Appealing visual focus&nbsp;<\/li>\n\n\n\n<li>Easy to learn&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-instagram-business-downsides\">Instagram Business Downsides&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demands active engagement<\/li>\n\n\n\n<li>Limited analytics&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter\">Twitter&nbsp;<\/h3>\n\n\n\n<p>Twitter might seem like a limited opportunity because of the restrictions it puts on word count.&nbsp;<\/p>\n\n\n\n<p>However, this limitation has some upsides for businesses trying to get their voice heard within all of the noise.&nbsp;<\/p>\n\n\n\n<p>This platform is great for driving traffic to other websites such as your blog, eCommerce store, newsletter, or a <a href=\"https:\/\/www.bluehost.com\/blog\/tips-for-building-a-landing-page-that-converts\/\">landing page<\/a>.&nbsp;<\/p>\n\n\n\n<p>When it comes to running ads, Twitter has been shown to produce a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2013\/11\/05\/twitter-versus-facebook-ad-performance\">higher engagement rate<\/a> than Facebook for some users.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-twitter-business-advantages\">Twitter Business Advantages&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for redirecting traffic&nbsp;<\/li>\n\n\n\n<li>High engagement on ads&nbsp;<\/li>\n\n\n\n<li>Easy to connect with users&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-twitter-business-downsides\">Twitter Business Downsides<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited content&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube\">YouTube&nbsp;<\/h3>\n\n\n\n<p>Many small businesses underestimate the power of YouTube by assuming it&#8217;s simply a video-sharing platform.&nbsp;<\/p>\n\n\n\n<p>While this was the original intention, this social media platform has since become<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/05\/15\/are-you-maximizing-the-use-of-video-in-your-content-marketing-strategy\"> the second most popular search engine<\/a> in the world, only behind Google.&nbsp;<\/p>\n\n\n\n<p>As the dominant platform for sharing information in video format, YouTube represents a great opportunity for businesses to connect with their audience.&nbsp;<\/p>\n\n\n\n<p>Here are some potential video ideas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instructional videos to supplement blog content&nbsp;<\/li>\n\n\n\n<li>Q&amp;A videos answering common questions in your target market<\/li>\n\n\n\n<li>In-depth product descriptions of your offerings&nbsp;<\/li>\n\n\n\n<li>Press releases or news-style segments&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-youtube-business-advantages\">YouTube Business Advantages<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High conversion rates&nbsp;<\/li>\n\n\n\n<li>Increased engagement&nbsp;<\/li>\n\n\n\n<li>Displaying your unique branding<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-youtube-business-downsides\">YouTube Business Downsides<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time-consuming production&nbsp;<\/li>\n\n\n\n<li>High-quality expectations from users&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-a-business-social-media-profile\">Getting Started With A Business Social Media Profile&nbsp;<\/h2>\n\n\n\n<p>It\u2019s easy to feel overwhelmed when starting a business social media profile.&nbsp;<\/p>\n\n\n\n<p>To ensure your efforts pay off, follow these tips when you\u2019re starting out.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-start-with-one-business-social-media-account\">Start With One Business Social Media Account<\/h3>\n\n\n\n<p>In the beginning, choose one social media platform before experimenting with others.&nbsp;<\/p>\n\n\n\n<p>Consider the advantages of each, and choose the one which most closely aligns with your social media marketing goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-maintain-consistency-with-business-social-media\">Maintain Consistency with Business Social Media<\/h3>\n\n\n\n<p>To find success in social media, you need to be social.&nbsp;<\/p>\n\n\n\n<p>This means:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posting regularly&nbsp;<\/li>\n\n\n\n<li>Engaging with content<\/li>\n\n\n\n<li>Responding to comments&nbsp;<\/li>\n\n\n\n<li>Sharing content&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-business-social-media-to-stay-on-brand\">Use Business Social Media to Stay On-Brand&nbsp;<\/h3>\n\n\n\n<p>It\u2019s important to have consistent branding throughout your social media to keep users engaged.&nbsp;<\/p>\n\n\n\n<p>You can accomplish this by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bluehost.com\/blog\/theres-no-fooling-your-audience-how-to-keep-an-authentic-voice-on-social-media\/\">Establishing an authentic voice<\/a><\/li>\n\n\n\n<li>Using the same logo<\/li>\n\n\n\n<li>Developing a unique color scheme.<\/li>\n<\/ul>\n\n\n\n<p>A business social media profile gets your company in front of millions of potential customers.&nbsp;<\/p>\n\n\n\n<p>Whether you want to boost brand awareness, promote new products, or study the market, you\u2019re only a few clicks away from unlocking these benefits.&nbsp;<\/p>\n\n\n\n<p>With so many platforms available, it\u2019s best to invest time into a few that fit your specific business.<\/p>\n\n\n\n<p>If you\u2019re ready to boost your business\u2019s online presence, don\u2019t forget to start with a website. Take a look at Bluehost\u2019s <a href=\"https:\/\/www.bluehost.com\/hosting#pricing-cards\">competitive hosting plans<\/a> today to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many business owners, social media is seen as a Pandora\u2019s box of additional responsibilities and expenses that would take a toll on their already thinly-stretched resources.&nbsp; As with any form of marketing, you get what you put in when it comes to social media. But the returns are a lot higher than you might [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":240661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Why You Need a Business Social Media Account | Bluehost","_yoast_wpseo_metadesc":"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3320,3324,3330,3335],"ppma_author":[602],"class_list":["post-1468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-content","tag-creators-influencers","tag-how-to-guides","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Need a Business Social Media Account | Bluehost<\/title>\n<meta name=\"description\" content=\"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need a Business Profile on Social Media\" \/>\n<meta property=\"og:description\" content=\"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-14T17:50:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T12:53:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh6.googleusercontent.com\/wY-lAKUWbts73T0cJgJK5oJxZ1KR_FTpIBxn98fMrlxctU0xL0506QmXbNEg-Nird4Icb8CHl5RjJInhw8STdi6HdKS6Y9QM6-iUfRJyabbMCeQcis1gO8mz_LWPhD1SDZ7pfPqA\" \/>\n<meta name=\"author\" content=\"Machielle Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/machiellethomas\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Machielle Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/\"},\"author\":{\"name\":\"Machielle Thomas\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\"},\"headline\":\"Why You Need a Business Profile on Social Media\",\"datePublished\":\"2020-12-14T17:50:35+00:00\",\"dateModified\":\"2023-04-18T12:53:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/\"},\"wordCount\":1675,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"keywords\":[\"Content\",\"Creators &amp; Influencers\",\"How-To Guides\",\"Small Business\"],\"articleSection\":[\"Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/\",\"name\":\"Why You Need a Business Social Media Account | Bluehost\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"datePublished\":\"2020-12-14T17:50:35+00:00\",\"dateModified\":\"2023-04-18T12:53:47+00:00\",\"description\":\"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"width\":1200,\"height\":629},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluehost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/www.bluehost.com\/blog\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why You Need a Business Profile on Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\",\"name\":\"Machielle Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/d4ddb5ba781119f57d9935f3cbd6875a\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g\",\"caption\":\"Machielle Thomas\"},\"description\":\"Machielle is a content enthusiast who has a passion for bridging the gap between audiences and brands through impactful storytelling. Machielle has also spoken at dozens of WordCamps throughout the years.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/machielle-thomas-99752179\",\"https:\/\/x.com\/https:\/\/twitter.com\/machiellethomas\"],\"knowsAbout\":[\"Content Marketing\",\"Storytelling\",\"Leadership\"],\"jobTitle\":\"Course Instructor\",\"worksFor\":\"LinkedIn\",\"url\":\"https:\/\/www.bluehost.com\/blog\/author\/machiellet\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why You Need a Business Social Media Account | Bluehost","description":"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/","og_locale":"en_US","og_type":"article","og_title":"Why You Need a Business Profile on Social Media","og_description":"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.","og_url":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2020-12-14T17:50:35+00:00","article_modified_time":"2023-04-18T12:53:47+00:00","og_image":[{"url":"https:\/\/lh6.googleusercontent.com\/wY-lAKUWbts73T0cJgJK5oJxZ1KR_FTpIBxn98fMrlxctU0xL0506QmXbNEg-Nird4Icb8CHl5RjJInhw8STdi6HdKS6Y9QM6-iUfRJyabbMCeQcis1gO8mz_LWPhD1SDZ7pfPqA","type":"","width":"","height":""}],"author":"Machielle Thomas","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/machiellethomas","twitter_site":"@bluehost","twitter_misc":{"Written by":"Machielle Thomas","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/"},"author":{"name":"Machielle Thomas","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c"},"headline":"Why You Need a Business Profile on Social Media","datePublished":"2020-12-14T17:50:35+00:00","dateModified":"2023-04-18T12:53:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/"},"wordCount":1675,"commentCount":0,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","keywords":["Content","Creators &amp; Influencers","How-To Guides","Small Business"],"articleSection":["Marketing","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/","url":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/","name":"Why You Need a Business Social Media Account | Bluehost","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","datePublished":"2020-12-14T17:50:35+00:00","dateModified":"2023-04-18T12:53:47+00:00","description":"Are you still on the fence about joining social media? Learn how a business social media can help boost sales, increase brand awareness, and much more.","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","width":1200,"height":629},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/why-you-need-a-business-profile-on-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bluehost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.bluehost.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Why You Need a Business Profile on Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/#website","url":"https:\/\/www.bluehost.com\/blog\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c","name":"Machielle Thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/d4ddb5ba781119f57d9935f3cbd6875a","url":"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g","caption":"Machielle Thomas"},"description":"Machielle is a content enthusiast who has a passion for bridging the gap between audiences and brands through impactful storytelling. Machielle has also spoken at dozens of WordCamps throughout the years.","sameAs":["https:\/\/www.linkedin.com\/in\/machielle-thomas-99752179","https:\/\/x.com\/https:\/\/twitter.com\/machiellethomas"],"knowsAbout":["Content Marketing","Storytelling","Leadership"],"jobTitle":"Course Instructor","worksFor":"LinkedIn","url":"https:\/\/www.bluehost.com\/blog\/author\/machiellet\/"}]}},"authors":[{"term_id":602,"user_id":6,"is_guest":0,"slug":"machiellet","display_name":"Machielle Thomas","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/68d6030908d825bb56c64a6db30231734458b2f95e17c82f374b2f9c1c0f3924?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/1468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=1468"}],"version-history":[{"count":0,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/240661"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=1468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=1468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=1468"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}