{"id":24457,"date":"2020-08-04T13:11:07","date_gmt":"2020-08-04T18:11:07","guid":{"rendered":"https:\/\/bhmultisite.com\/blog\/?p=24457"},"modified":"2023-05-05T15:26:35","modified_gmt":"2023-05-05T15:26:35","slug":"google-keen-101-what-is-it-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/google-keen-101-what-is-it-and-how-to-use-it\/","title":{"rendered":"Google Keen 101: What Is It and How to Use It"},"content":{"rendered":"\n<p>What are you keen on?&nbsp;<\/p>\n\n\n\n<p>Google wants to power your passions with its latest digital product: Keen. Since Google launched this digital content curator in June 2020, <a href=\"https:\/\/www.google.com\/search?q=google+keen&amp;rlz=1C5CHFA_enUS889US889&amp;sxsrf=ALeKk034gX0eNwahhOchdtH5kDHssPct6g:1595203960750&amp;source=lnms&amp;tbm=nws&amp;sa=X&amp;ved=2ahUKEwjZzLLrxdrqAhW4oXIEHUG5CSAQ_AUoAXoECAwQAw&amp;biw=1440&amp;bih=789\">the media<\/a> has been referring to it as Google\u2019s answer to Pinterest.&nbsp;<\/p>\n\n\n\n<p>You may remember that Google has tried to venture into <a href=\"https:\/\/www.bluehost.com\/blog\/simple-techniques-to-immediately-improve-your-businesss-social-media-presence\/\">social media<\/a> before with Google+ \u2014 and they <a href=\"https:\/\/www.bbc.com\/news\/technology-47771927\">failed<\/a>.<\/p>\n\n\n\n<p>Will Keen be able to succeed where Google+ failed? Will it be a legitimate challenger to Pinterest? That will all depend on whether people find it useful.&nbsp;<\/p>\n\n\n\n<p>Here we\u2019ll explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What Google Keen is<\/li>\n\n\n\n<li>How to create a Keen<\/li>\n\n\n\n<li>What features you can find on a Keen<\/li>\n\n\n\n<li>How to add content to a Keen<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-keen\">What is Keen?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/h27H3BO2HacPr8uHLdVpubsAtBluv9j46ZqpxnE1-BlFZLr3gRWmiZYLNHk6Vv1pWV3qaOm82KzwiT96kzmZ-kfIKCVhkWTisjTdTHukDuwckwLIgFt5p3IkG8AQzszOKcE1L_K5\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/staykeen.com\/\">Keen<\/a> is a new, Pinterest-like platform from Google that lets you collect and share ideas on topics that you\u2019re interested in. Keen provides users with personalized recommendations based on web searches they select and content they upload.<\/p>\n\n\n\n<p>The platform was created by Google\u2019s <a href=\"https:\/\/area120.google.com\/\">Area 120<\/a> and <a href=\"https:\/\/research.google\/teams\/brain\/pair\/\">PAIR<\/a> teams. According to Co-Founder <a href=\"https:\/\/www.blog.google\/technology\/area-120\/keen\/\">CJ Adams<\/a>, unlike other social media platforms, the goal of Keen isn\u2019t to keep users scrolling away for hours. Instead, it\u2019s a tool that helps you fuel your interests by giving you a place to save and revisit what you find inspiring.<\/p>\n\n\n\n<p>The tool boasts three capabilities:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating<\/li>\n\n\n\n<li>Curating<\/li>\n\n\n\n<li>Collaborating<\/li>\n<\/ul>\n\n\n\n<p>Users <strong>create<\/strong> \u201cKeens\u201d, which are akin to <a href=\"https:\/\/www.bluehost.com\/blog\/7-overlooked-social-media-networks-your-brand-should-leverage\/\">Pinterest\u2019s<\/a> Boards. They can <strong>curate<\/strong> content by saving articles that Keen suggests or uploading links, images, and text. Users can make their Keens public, share them with friends, and invite others to <strong>collaborate<\/strong> and add content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-keen\">How to Create a Keen<\/h2>\n\n\n\n<p>Here\u2019s how to make your first Keen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visit staykeen.com and sign in to your Google account.<\/li>\n\n\n\n<li>From the homepage, click the <strong>encircled plus sign<\/strong> at the top of the page.<\/li>\n\n\n\n<li>Type in something you want to spend more time learning about, like how to \u201c<a href=\"https:\/\/www.bluehost.com\/blog\/how-to-build-a-website-for-your-small-business\/\">build a small business website<\/a>\u201d, then click <strong>Next<\/strong>.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Now you can select searches that are related to your topic and add your own.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Finalize your Keen by adding a cover image, writing a description, selecting privacy options, and opting in to emails about new content suggestions.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-keen-features\">Google Keen Features<\/h2>\n\n\n\n<p>Keens you create will consist of three tabs:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gems&nbsp;<\/li>\n\n\n\n<li>Explore&nbsp;<\/li>\n\n\n\n<li>Searches&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Explore<\/strong> suggests web content to check out based on the searches you save and the content you add. Save your favorite content from the <strong>Explore<\/strong> tab by clicking the <strong>gem icon<\/strong> on the bottom-right of each link\u2019s featured image.&nbsp;<\/p>\n\n\n\n<p>Saved content will move to the <strong>Gems<\/strong> tab. When you save suggested content, Keen will populate the <strong>Explore<\/strong> tab with new suggestions, based on your preferences.<\/p>\n\n\n\n<p>The <strong>Searches<\/strong> tab displays the search terms you have saved and lets you add new ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-content-to-a-keen\">How to Add Content to a Keen<\/h2>\n\n\n\n<p>Add new sections and content to your Keen by clicking the <strong>+Add<\/strong> button below your Keen\u2019s description.&nbsp;<\/p>\n\n\n\n<p>Then, select one of the three options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Links, text &amp; photos<\/strong>: Add links, text content, images, mentions, and tags to your Keen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add from search<\/strong>: Search new terms and handpick articles to add to your Keen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New section<\/strong>: Sections help you organize your saved content. Give your new section a name and a description. New sections appear in the Gems tab, above the Saved section.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>So, will Google\u2019s Keen have more long-term success than Google+? Will it rival Pinterest? Only time will tell. In the meantime, give it a try and use it to save inspiration for your passion project, blog, or business.<\/p>\n\n\n\n<p>Launch a website for your hobby or business with Bluehost. Learn about <a href=\"https:\/\/www.bluehost.com\/hosting\/shared#pricing-cards\">Bluehost\u2019s website hosting plans<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are you keen on?&nbsp; Google wants to power your passions with its latest digital product: Keen. Since Google launched this digital content curator in June 2020, the media has been referring to it as Google\u2019s answer to Pinterest.&nbsp; You may remember that Google has tried to venture into social media before with Google+ \u2014 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Google Keen 101: What Is It and How to Use It | Bluehost","_yoast_wpseo_metadesc":"What is Google Keen? Is it a serious threat to Pinterest? This article answers those questions and teaches you how to set up your first Keen.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3311,3320,3330,3340],"ppma_author":[602],"class_list":["post-24457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-analytics","tag-content","tag-how-to-guides","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Keen 101: What Is It and How to Use It | Bluehost<\/title>\n<meta name=\"description\" content=\"What is Google Keen? Is it a serious threat to Pinterest? 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