{"id":245303,"date":"2026-01-12T04:17:40","date_gmt":"2026-01-12T04:17:40","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=245303"},"modified":"2026-02-11T04:35:36","modified_gmt":"2026-02-11T04:35:36","slug":"gmail-bulk-sender-guidelines","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/","title":{"rendered":"How to Implement Gmail Bulk Sender Guidelines?\u00a0"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-key-highlights-nbsp\"><strong>Key highlights<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement the Gmail bulk sender guidelines by setting up SPF,&nbsp;DKIM&nbsp;and&nbsp;DMARC for reliable email authentication.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add one-click unsubscribe and a clearly visible unsubscribe link in the message body to meet sender requirements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor spam rates, spam reports&nbsp;and&nbsp;domain reputation using Google Postmaster Tools to protect inbox placement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stabilize sending volume, sending&nbsp;domains&nbsp;and&nbsp;IP addresses to reduce non-compliant traffic and delivery blocks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve mailing lists and engagement signals to lower spam complaint risk for Gmail recipients and Gmail users.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Email&nbsp;rules changed again. And this time, Google is serious.&nbsp;<\/p>\n\n\n\n<p>If you send emails at scale, you must follow the Gmail bulk sender guidelines or risk losing inbox access. Google now enforces stricter sender guidelines to protect Gmail users from spam,&nbsp;phishing&nbsp;and&nbsp;malicious messages. These rules apply to businesses,&nbsp;marketers&nbsp;and&nbsp;anyone classified as bulk senders.&nbsp;<\/p>\n\n\n\n<p>The Gmail bulk sender guidelines&nbsp;update&nbsp;and the Gmail bulk sender guidelines update October 2025 make email authentication non-negotiable. You must correctly configure SPF, DKIM and DMARC, manage sending domains, control spam&nbsp;rates&nbsp;and&nbsp;add a one-click unsubscribe option.&nbsp;<\/p>\n\n\n\n<p>This guide explains how to implement&nbsp;the Google&nbsp;email sender guidelines step by step.&nbsp;You\u2019ll&nbsp;learn what Google expects, how to stay&nbsp;compliant&nbsp;and&nbsp;how to protect inbox placement for Gmail recipients.&nbsp;<\/p>\n\n\n\n<p>Before making technical changes, it helps to understand what Google actually changed and why these rules exist.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s&nbsp;start with the basics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-nbsp-are-nbsp-google-s-new-email-sender-guidelines-nbsp\"><strong>What&nbsp;are&nbsp;Google\u2019s new email sender guidelines?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Google\u2019s new email sender guidelines are a set of mandatory rules designed to reduce spam,&nbsp;fraud&nbsp;and&nbsp;malicious messages in Gmail inboxes. These sender guidelines apply&nbsp;mainly to&nbsp;bulk senders who send large volumes of email to Gmail users.&nbsp;<\/p>\n\n\n\n<p>The Google email sender guidelines require strong email authentication, including&nbsp;SPF&nbsp;DKIM&nbsp;and DMARC, to help Gmail&nbsp;identify&nbsp;senders and block impersonation attempts. They also enforce low spam&nbsp;rates,&nbsp;clearer sender identity&nbsp;and&nbsp;a working one-click unsubscribe option.&nbsp;<\/p>\n\n\n\n<p>The latest Gmail bulk sender guidelines update, October 2025, focuses on protecting Gmail recipients while improving inbox trust for compliant email senders.&nbsp;<\/p>\n\n\n\n<p>Once you know what the rules are, the next step is knowing whether they apply to your email activity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-needs-to-follow-the-new-google-email-sender-guidelines-nbsp\"><strong>Who needs to follow the new Google email sender guidelines?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The Google email sender guidelines&nbsp;mainly target&nbsp;bulk senders. If you send email at scale to Gmail users, Google expects you to meet stricter sender requirements. These rules help Gmail&nbsp;identify&nbsp;senders, reduce spam&nbsp;reports&nbsp;and&nbsp;block non-compliant traffic.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s&nbsp;who needs to comply:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bulk senders sending 5,000+ emails per day to Gmail recipients&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands sending promotional messages or other marketing messages&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites running mailing lists and sending subscribed messages at scale&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teams using an email service provider to send bulk email campaigns&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organizations using Google Workspace or Google Workspace accounts for outbound sending&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Senders using personal Gmail accounts to send high-volume outreach (not recommended)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anyone managing sending domains, IP&nbsp;addresses&nbsp;or&nbsp;deliverability for outbound email&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Understanding the impact of these rules makes it clear why early compliance matters.&nbsp;<\/p>\n\n\n\n<p><strong>Also read:<\/strong>\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/google-and-yahoo-email-requirements\/\">New Google and Yahoo email requirements<\/a>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-implementing-gmail-bulk-sender-guidelines-is-critical-nbsp\"><strong>Why implementing Gmail bulk sender guidelines is critical<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Ignoring the Gmail bulk sender guidelines can break your email program. Google now actively filters non-compliant traffic. That directly affects inbox placement and delivery.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why implementation matters:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protects inbox placement for Gmail recipients and Gmail users&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bluehost.com\/help\/article\/spam\">Reduces spam<\/a>&nbsp;reports and keeps spam rates under control&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps Gmail&nbsp;identify&nbsp;senders using proper email authentication&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prevents blocking of outgoing email and Gmail messages&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Builds long-term trust across sending domains and IP addresses&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensures compliance with the Google email sender guidelines&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supports stable sending volume without delivery drops&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Following the Gmail bulk sender guidelines update helps bulk senders&nbsp;maintain&nbsp;visibility and avoid sudden email failures.&nbsp;<\/p>\n\n\n\n<p>With the importance&nbsp;established,&nbsp;it\u2019s&nbsp;time to start with the most critical technical requirement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-authenticate-your-sending-domain-nbsp\"><strong>Step 1: Authenticate your sending domain<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Email authentication is the foundation of the Gmail bulk sender guidelines. Google uses authentication to verify sender identity and stop spoofing. Without it, your emails may never reach Gmail users.&nbsp;<\/p>\n\n\n\n<p>To meet the Google email sender guidelines, you must authenticate every sending domain.&nbsp;<\/p>\n\n\n\n<p>Key requirements include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up email authentication using&nbsp;SPF&nbsp;DKIM and DMARC&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure your sending domains align with message headers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use valid reverse DNS records for your public IP address&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain consistent IP addresses for outgoing email&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sending from misaligned domains or shared identities&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Authentication helps Gmail&nbsp;identify&nbsp;senders and protect users from malicious messages.&nbsp;<\/p>\n\n\n\n<p>Below are the required protocols.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-set-up-spf-for-your-domain-nbsp\">1. <strong>Set up SPF for your domain<\/strong>&nbsp;<\/h3>\n\n\n\n<p>SPF verifies which servers can send messages&nbsp;for&nbsp;your domain.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add an&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/spf-records-vps-dedicated\/\">SPF record<\/a>&nbsp;in your domain settings&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include all sending IP addresses and tools&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure forwarded message passes SPF using valid forward rules&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid breaking SPF with multiple IP addresses&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF or DKIM must pass for every message&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>2. <strong>Enable DKIM signing<\/strong>&nbsp;<\/p>\n\n\n\n<p>DKIM confirms message integrity.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use DKIM email authentication for all bulk email&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align DKIM with your sending domain&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use SPF and DKIM together for stronger trust&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-configure-dmarc-correctly-nbsp\">3. <strong>Configure DMARC correctly<\/strong>&nbsp;<\/h3>\n\n\n\n<p>DMARC tells Gmail how to handle failures.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish a valid DMARC record&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with monitoring before enforcement&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review&nbsp;previous&nbsp;authentication status regularly&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This step is mandatory under the Gmail bulk sender guidelines update October 2025.&nbsp;<\/p>\n\n\n\n<p>If you manage your&nbsp;<a href=\"https:\/\/www.bluehost.com\/domains\">domain with Bluehost<\/a>, you can add and update SPF, DKIM&nbsp;and DMARC records directly from your DNS settings. This simplifies setup and helps keep email authentication aligned as sender guidelines evolve.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-prepare-your-email-infrastructure-nbsp\"><strong>Step 2: Prepare your email infrastructure<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Strong infrastructure supports every rule in the Gmail bulk sender guidelines. Google evaluates how your systems behave over time. Poor setup increases spam reports and delivery failures.&nbsp;<\/p>\n\n\n\n<p>Before sending at scale, prepare your environment.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-a-consistent-sending-domain-nbsp\">1. <strong>Use a consistent sending domain<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Consistency helps Gmail trust your emails.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use dedicated sending domains for bulk email&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Separate transactional and promotional traffic&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid frequent domain changes&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align sender identity with message headers&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-manage-ip-reputation-and-sending-behavior-nbsp\">2. <strong>Manage IP reputation and sending behavior<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Google closely tracks IP behavior.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send from the same IP address or a stable set of IP addresses&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid switching between different IP address ranges&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a dedicated public IP address when possible&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure proper reverse DNS records&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sharing the same public IP address with unknown senders&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-control-sending-volume-carefully-nbsp\">3. <strong>Control sending volume carefully<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Volume spikes raise red flags.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase sending volume gradually&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep consistent daily patterns&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sudden surges from the same IP address&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor sending volume across all campaigns&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A stable setup helps bulk senders stay compliant with the Google email sender guidelines, SPF,&nbsp;DKIM&nbsp;and&nbsp;DMARC&nbsp;and&nbsp;avoid non-compliant traffic.&nbsp;<\/p>\n\n\n\n<p><strong>Also read:<\/strong>&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/host-your-own-email-server\/\">Learn How to Host Your Own Email Server for Control and Privacy<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-meet-gmail-s-spam-and-engagement-thresholds-nbsp\"><strong>Step 3: Meet Gmail\u2019s spam and engagement thresholds<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Google tracks how Gmail users react to your emails. High complaints signal risk. This step is critical under the Gmail bulk sender guidelines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-keep-spam-complaint-rates-low-nbsp\">1. <strong>Keep spam complaint rates low<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Google enforces strict limits.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain a low spam complaint rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor spam reports daily&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remove users who mark messages as spam&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pause campaigns if spam rates rise&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sending non-compliant traffic&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-improve-engagement-signals-nbsp\">2. <strong>Improve engagement signals<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Engagement helps inbox placement.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send only subscribed messages&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean mailing lists regularly&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remove inactive Gmail accounts&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sending unwanted promotional messages&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respect the recipient&#8217;s email address preferences&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-monitor-feedback-and-patterns-nbsp\">3. <strong>Monitor feedback and patterns<\/strong>&nbsp;<\/h3>\n\n\n\n<p>User behavior matters.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track user feedback trends&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch&nbsp;deletes&nbsp;without opens&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjust message type and frequency&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor delivery issues across Gmail recipients&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Meeting these thresholds helps bulk senders protect inbox placement and&nbsp;comply with&nbsp;the Gmail bulk sender guidelines update.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-implement-nbsp-required-nbsp-unsubscribe-mechanisms-nbsp\"><strong>Step 4: Implement&nbsp;required&nbsp;unsubscribe mechanisms<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Unsubscribing must be easy. Google now enforces this under the Gmail bulk sender guidelines. If users&nbsp;can\u2019t&nbsp;leave, your spam rates will rise fast.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-add-a-one-click-unsubscribe-option-nbsp\">1. <strong>Add a one-click unsubscribe option<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Google&nbsp;requires&nbsp;frictionless exits.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement a one-click unsubscribe for all bulk email&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a list unsubscribe header in message headers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure the unsubscribe link works without login&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do not require extra steps to leave&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-make-the-unsubscribe-link-clearly-visible-nbsp\">2. <strong>Make the unsubscribe link clearly visible<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Visibility is mandatory.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Place a clearly visible unsubscribe link in the message body&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure a visible unsubscribe link appears near the footer&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid hiding the unsubscribe link behind images&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use plain text or simple web links&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Process&nbsp;unsubscribe&nbsp;requests correctly<\/strong>&nbsp;<\/p>\n\n\n\n<p>Speed matters.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically unsubscribe recipients within two days&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do not send further messages after opt-out&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure only one email address is unsubscribed per request&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These steps help bulk senders meet bulk sender requirements and stay compliant with the Google email sender guidelines FAQ.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-follow-email-content-and-formatting-best-practices-nbsp\"><strong>Step 5: Follow email content and formatting best practices<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Content quality affects trust. Google reviews how you format messages and present sender identity. This step supports the Gmail bulk sender guidelines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-a-clear-sender-identity-nbsp\">1. <strong>Use a clear sender identity<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Clarity prevents confusion.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a consistent sender identity across campaigns&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid names that impersonate Gmail or other brands&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure the from name matches your sending domains&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a valid message ID for every email&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-format-messages-correctly-nbsp\">2. <strong>Format messages correctly<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Structure matters.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow the internet message format standard&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a valid internet format standard for headers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep message headers clean and&nbsp;accurate&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid broken HTML and malformed code&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-reduce-spam-triggering-content-nbsp\">3. <strong>Reduce spam-triggering content<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Less friction improves delivery.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limit aggressive promotional language&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balance text,&nbsp;images&nbsp;and&nbsp;web links&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clearly label the message type&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid misleading subject lines&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Good formatting helps Gmail&nbsp;identify&nbsp;senders and filter out malicious messages while protecting compliant email senders.&nbsp;<\/p>\n\n\n\n<p><strong>Also read<\/strong>:\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/email-marketing-best-practices\/\">Email Marketing Best Practices to Boost Engagement in 202<\/a>6\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-6-nbsp-monitor-nbsp-compliance-using-google-tools-nbsp\"><strong>Step 6:&nbsp;Monitor&nbsp;compliance using Google tools<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Compliance is ongoing. Google expects bulk senders to&nbsp;monitor&nbsp;performance and fix issues early. This step supports the Gmail bulk sender guidelines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-google-postmaster-tools-nbsp\">1. <strong>Use Google Postmaster Tools<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Postmaster Tools give visibility into Gmail performance.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up Google Postmaster tools for your sending domains&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track spam rates and spam reports&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor domain and IP reputation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review authentication and delivery errors&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-fix-common-issues-flagged-by-google-nbsp\">2. <strong>Fix common issues flagged by Google<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Early action&nbsp;prevents blocks.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor email delivery daily&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch for drops in inbox placement&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review&nbsp;previous&nbsp;authentication status&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fix SPF or DKIM failures&nbsp;immediately&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investigate unusual sending volume changes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ongoing monitoring helps email senders stay aligned with the Google email sender guidelines, SPF,&nbsp;DKIM&nbsp;and&nbsp;DMARC&nbsp;and&nbsp;maintain&nbsp;trust with Gmail users.&nbsp;<\/p>\n\n\n\n<p>Knowing what to avoid can save weeks of troubleshooting later.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-mistakes-when-implementing-google-email-sender-guidelines-nbsp\"><strong>Common mistakes when implementing Google email sender guidelines<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Many senders fail due to small technical gaps. These issues often lead to spam reports, delivery&nbsp;blocks&nbsp;or&nbsp;long-term reputation damage. Avoid these mistakes to stay compliant with the Gmail bulk sender guidelines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-authentication-and-infrastructure-mistakes-nbsp\">1. <strong>Authentication and infrastructure mistakes<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Missing or incorrect email authentication setup&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broken SPF DKIM and DMARC alignment&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using SPF or DKIM without proper DMARC enforcement&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invalid or missing DMARC record&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incorrect reverse&nbsp;<a href=\"https:\/\/www.bluehost.com\/help\/article\/dns-management-add-edit-or-delete-dns-entries\">DNS records<\/a>&nbsp;for IP addresses&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending from multiple IP addresses without warning&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-sending-and-list-management-mistakes-nbsp\">2. <strong>Sending and list management mistakes<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending bulk email from personal Gmail accounts&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using poor-quality mailing lists&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending to inactive Gmail accounts&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ignoring spam complaint rate warnings&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sudden spikes in sending volume&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-unsubscribe-and-content-mistakes-nbsp\">3. <strong>Unsubscribe and content mistakes<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Missing&nbsp;list&nbsp;unsubscribe headers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No working unsubscribe link&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Failing to implement&nbsp;one-click unsubscribe&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hiding the visible unsubscribe link&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending misleading message types&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Avoiding these errors keeps bulk senders compliant with the Google email sender guidelines and protects inbox placement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-email-sender-guidelines-implementation-checklist-nbsp\"><strong>Google email sender guidelines implementation checklist<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This checklist helps you confirm compliance before you scale. It is especially useful if you follow the Gmail bulk sender guidelines and send promotional messages to Gmail users. Review it before increasing sending volume or switching IP addresses.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Category<\/strong>&nbsp;<\/td><td><strong>Checklist item<\/strong>&nbsp;<\/td><\/tr><tr><td rowspan=\"5\"><strong>Authentication and domain setup<\/strong>&nbsp;<\/td><td>SPF, DKIM&nbsp;and&nbsp;DMARC are configured correctly&nbsp;<\/td><\/tr><tr><td>A valid DMARC record is published&nbsp;<\/td><\/tr><tr><td>SPF and DKIM pass for all outgoing email&nbsp;<\/td><\/tr><tr><td>Sending domains align with message headers&nbsp;<\/td><\/tr><tr><td>Reverse DNS records are set for all public IP address entries&nbsp;<\/td><\/tr><tr><td rowspan=\"4\"><strong>Infrastructure and sending behavior<\/strong>&nbsp;<\/td><td>Stable IP addresses are used for bulk email&nbsp;<\/td><\/tr><tr><td>Sending volume increases gradually&nbsp;<\/td><\/tr><tr><td>The same IP address or trusted IP ranges are maintained&nbsp;<\/td><\/tr><tr><td>Forwarded&nbsp;messages follow valid forward rules&nbsp;<\/td><\/tr><tr><td rowspan=\"4\"><strong>Unsubscribe and compliance<\/strong>&nbsp;<\/td><td>One-click unsubscribe is implemented&nbsp;<\/td><\/tr><tr><td>List&nbsp;unsubscribe header is present&nbsp;<\/td><\/tr><tr><td>A clearly visible unsubscribe link appears in the message body&nbsp;<\/td><\/tr><tr><td>Users are automatically unsubscribed on request&nbsp;<\/td><\/tr><tr><td rowspan=\"3\"><strong>Monitoring and optimization<\/strong>&nbsp;<\/td><td>Google Postmaster Tools is active&nbsp;<\/td><\/tr><tr><td>Spam rates stay within acceptable limits&nbsp;<\/td><\/tr><tr><td>Spam reports are reviewed regularly&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you check every item above,&nbsp;you\u2019re&nbsp;aligned with the Google email sender guidelines and far less likely to trigger&nbsp;non-compliant&nbsp;traffic flags. You also protect inbox placement for Gmail recipients and keep spam rates stable over time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-nbsp-nbsp\"><strong>Final thoughts&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The Gmail bulk sender guidelines are now the baseline for reaching Gmail users. The Gmail bulk sender guidelines&nbsp;update&nbsp;and the Gmail bulk sender guidelines update October 2025 make enforcement stricter for bulk senders across Gmail accounts.&nbsp;<\/p>\n\n\n\n<p>To stay compliant, focus on the basics first:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up email authentication with SPF DKIM and DMARC&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align your sending domains with message headers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep spam reports and spam rates low&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add a working one-click unsubscribe and list unsubscribe option&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor reputation in Google Postmaster Tools&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you want a simpler way to manage the technical side, we at Bluehost can help. You can manage your domain, DNS&nbsp;records&nbsp;and&nbsp;email-related domain settings in one place, so&nbsp;it\u2019s&nbsp;easier to keep up with the Google email sender guidelines SPF DKIM, DMARC.&nbsp;<\/p>\n\n\n\n<p>Ready to streamline business&nbsp;email&nbsp;on your branded domain? Get&nbsp;Google Workspace from Bluehost&nbsp;to simplify setup and stay compliant with Gmail sender guidelines.&nbsp;<\/p>\n\n\n\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 1000 300\"> \n\n  <image width=\"1000\" height=\"300\" xlink:href=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/03\/Google-Workspace.jpg\"><\/image> <a xlink:href=\"https:\/\/www.bluehost.com\/google-workspace\"> \n\n    <rect x=\"83\" y=\"204\" fill=\"#fff\" opacity=\"0\" width=\"220\" height=\"63\"><\/rect> \n\n  <\/a> \n\n<\/svg>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-nbsp\"><strong>FAQs<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1768187656541\"><strong class=\"schema-faq-question\"><strong>What is the bulk sending limit for Gmail?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Gmail allows up to 500 emails per day for personal Gmail accounts and up to 2,000 emails per day for Google Workspace accounts. If you send large volumes regularly, Google classifies you as a bulk sender and expects compliance with the Gmail bulk sender guidelines<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768187682426\"><strong class=\"schema-faq-question\"><strong>How do I send 1,000 emails at once on Gmail?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">You\u00a0can\u2019t\u00a0safely send 1,000 emails at once from a personal Gmail account. This usually violates Gmail limits. To do it correctly, use a verified domain, proper email\u00a0authentication\u00a0and\u00a0an email service provider that follows the Google email sender guidelines.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768187694935\"><strong class=\"schema-faq-question\"><strong>What is the\u00a0+1 email\u00a0trick?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">The\u00a0+1 email\u00a0trick lets you add \u201c+text\u201d to your Gmail address to create variations, like\u00a0<a href=\"mailto:name+promo@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">name+promo@gmail.com<\/a>. It helps with filtering\u00a0emails, but\u00a0does not increase sending limits or bypass bulk sender rules.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768187714203\"><strong class=\"schema-faq-question\"><strong>Can you send 1,000 emails a day?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Yes, but only with the right setup. You need Google Workspace, authenticated sending domains, low spam\u00a0rates\u00a0and\u00a0compliance with Gmail bulk sender guidelines SPF DKIM, DMARC. Personal Gmail accounts are not designed for this.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768187727332\"><strong class=\"schema-faq-question\"><strong>How do I send 10,000 emails from Gmail?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">You should not send 10,000 emails directly from Gmail. Use an email service provider, configure SPF, DKIM\u00a0and\u00a0DMARC, add one-click unsubscribe\u00a0and\u00a0follow the Gmail bulk sender guidelines update October 2025.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768187740889\"><strong class=\"schema-faq-question\"><strong>Can I send 300 emails at once with Gmail?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Sending 300 emails at once may work short-term, but it increases spam reports and delivery risk. Always spread sending volume, avoid BCC blasts\u00a0and\u00a0follow the Google email sender guidelines FAQ to protect inbox placement.\u00a0<\/p> <\/div> <\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow Gmail bulk sender rules: authenticate, keep spam low, offer one-click unsubscribe, honor opt-outs fast.<\/p>\n","protected":false},"author":147,"featured_media":240661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","inline_featured_image":false,"footnotes":""},"categories":[955,10,1],"tags":[3330,3340,3343],"ppma_author":[945],"class_list":["post-245303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-marketing","category-uncategorized","tag-how-to-guides","tag-tips-tricks","tag-tutorials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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It helps with filtering\u00a0emails, but\u00a0does not increase sending limits or bypass bulk sender rules.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/#faq-question-1768187714203","position":4,"url":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/#faq-question-1768187714203","name":"Can you send 1,000 emails a day?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, but only with the right setup. You need Google Workspace, authenticated sending domains, low spam\u00a0rates\u00a0and\u00a0compliance with Gmail bulk sender guidelines SPF DKIM, DMARC. Personal Gmail accounts are not designed for this.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/#faq-question-1768187727332","position":5,"url":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/#faq-question-1768187727332","name":"How do I send 10,000 emails from Gmail?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You should not send 10,000 emails directly from Gmail. Use an email service provider, configure SPF, DKIM\u00a0and\u00a0DMARC, add one-click unsubscribe\u00a0and\u00a0follow the Gmail bulk sender guidelines update October 2025.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/#faq-question-1768187740889","position":6,"url":"https:\/\/www.bluehost.com\/blog\/gmail-bulk-sender-guidelines\/#faq-question-1768187740889","name":"Can I send 300 emails at once with Gmail?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Sending 300 emails at once may work short-term, but it increases spam reports and delivery risk. Always spread sending volume, avoid BCC blasts\u00a0and\u00a0follow the Google email sender guidelines FAQ to protect inbox placement.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"authors":[{"term_id":945,"user_id":147,"is_guest":0,"slug":"sonali-sinha","display_name":"Sonali Sinha","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/7d6e9369f950a3aea2b690863b1157badb4d22c2a7f75214c01da7e14e4036f5?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/245303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=245303"}],"version-history":[{"count":5,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/245303\/revisions"}],"predecessor-version":[{"id":265447,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/245303\/revisions\/265447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/240661"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=245303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=245303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=245303"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=245303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}