{"id":255524,"date":"2025-11-06T12:54:56","date_gmt":"2025-11-06T12:54:56","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=255524"},"modified":"2026-01-23T11:59:46","modified_gmt":"2026-01-23T11:59:46","slug":"black-friday-stats","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/black-friday-stats\/","title":{"rendered":"Black Friday\u00a0Stats 2025: Key Consumer Trends &amp; Online Sales Insights\u00a0\u00a0"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-key-highlights-nbsp\"><strong>Key highlights<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track record-breaking sales of&nbsp;Black Friday&nbsp;that outperformed the previous year\u2019s holiday season sales.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot key shopping days that drove massive consumer spend both online and in stores.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare in-store&nbsp;Black&nbsp;Friday&nbsp;shopping trends&nbsp;with the surge in online-only retailer performance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor rising mobile phone purchases, fueling over half of total online spending this holiday season.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review&nbsp;updated&nbsp;&nbsp;Black&nbsp;Friday&nbsp;statistics showing how shoppers spent more across digital channels.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you thought the previous\u00a0year\u2019s\u00a0\u00a0Black\u00a0Friday\u00a0broke records, 2025 is set to go even further.\u00a0Consumers\u00a0spent\u00a0more\u00a0in\u00a0online sales than ever, with record-breaking global online sales driven by smarter discounts and mobile-first shopping.\u00a0\u00a0<\/p>\n\n\n\n<p>The holiday shopping season has officially gone&nbsp;digital&nbsp;and people are browsing on mobile phones and apps, comparing prices in real&nbsp;time&nbsp;and checking out within seconds.&nbsp;<\/p>\n\n\n\n<p>In&nbsp;this&nbsp;&nbsp;Black&nbsp;Friday&nbsp;season statistics report,&nbsp;we\u2019ll&nbsp;explore&nbsp;the&nbsp;Black&nbsp;Friday&nbsp;data&nbsp;and&nbsp;stats, from digital shopping trends to holiday purchases. and what they mean for brands gearing up for the biggest shopping event of the year.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tl-dr-black-friday-statistics-2025\"><strong>TL;DR:\u00a0Black Friday\u00a0statistics 2025<\/strong>\u00a0<\/h2>\n\n\n\n<p>&#8211; U.S. online sales hit $70.8B in 2024 \u2014 a 5% YoY increase (Salesforce).&nbsp;&nbsp;&nbsp;&nbsp;<br>&#8211; Mobile shopping now accounts for 56% of all online purchases.&nbsp;&nbsp;&nbsp;&nbsp;<br>&#8211; Global Black Friday spending topped $298B in 2024 \u2014 up 6% YoY.&nbsp;&nbsp;&nbsp;&nbsp;<br>&#8211; AI-driven recommendations boosted sales by 9% across major retailers.&nbsp;&nbsp;&nbsp;&nbsp;<br>&#8211; Keep your site fast and stable this season with Bluehost hosting (70% OFF).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-stats-nbsp-sales-volume-nbsp\"><strong>Black Friday&nbsp;stats:&nbsp;Sales volume<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The&nbsp;latest&nbsp;Black&nbsp;Friday&nbsp;stats highlight steady growth across both online and in-store channels, proving that shoppers are spending more and doing it digitally.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s\u00a0what\u00a0the\u00a0Black\u00a0Friday\u00a0in numbers\u00a0looked like in 2023 during the thanksgiving weekend (setting the tone for 2025\u2019s record-breaking predictions):\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adobe Analytics reports record online holiday spending \u2014 Cyber Monday up&nbsp;<a href=\"https:\/\/news.adobe.com\/news\/2024\/12\/120324-adi-cyber-monday-recap\" target=\"_blank\" rel=\"noreferrer noopener\">7.3% YoY to $13.3B and Cyber Week up 8.2% to $41.1B<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the U.S., online sales&nbsp;increased by&nbsp;5% YoY,<a href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">hitting&nbsp;$70.8&nbsp;billion<\/a>, according to Salesforce.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total U.S. online retail sales on&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/joanverdon\/2024\/12\/03\/41-billion-in-online-sales-197-million-shoppers-over-holiday-weekend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday&nbsp;rose 14.6% YoY<\/a>, showing healthy growth despite early-season promotions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-store&nbsp;<a href=\"https:\/\/www.emarketer.com\/content\/strong-q3-gdp-growth-record-breaking-cyber-week-sales-show-consumer-spending-remains-strong\" target=\"_blank\" rel=\"noreferrer noopener\">shopping saw a modest 1.1% increase<\/a>, compared with an 8.5% boost for ecommerce, per Mastercard.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cyber Week global sales also climbed 6% YoY, reaching an&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">impressive&nbsp;$298 billion&nbsp;in 2023<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-shopper-statistics-nbsp\"><strong>Black Friday&nbsp;shopper statistics<\/strong>&nbsp;<\/h2>\n\n\n\n<p>&nbsp;Black Friday&nbsp;2023 proved once again that&nbsp;it\u2019s&nbsp;<em>both<\/em>&nbsp;an in-store and online phenomenon \u2014 but the data shows a clear tilt toward digital.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s&nbsp;what the numbers reveal about how Americans shopped previous year:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.prnewswire.com\/news-releases\/us-consumers-spend-more-to-save-more-black-friday-and-cyber-monday-sales-expected-to-increase-by-20-billion-302590811.html\" target=\"_blank\" rel=\"noreferrer noopener\">According to Omnisend<\/a>, U.S. consumers plan to spend&nbsp;nearly $80B&nbsp;during&nbsp;Black&nbsp;Friday&nbsp;and Cyber Monday, up $20B from last year.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.statista.com\/topics\/2477\/online-shopping-behavior\/?srsltid=AfmBOoqxwpuG7y5Y1j8WQwK29QKEa4KDwAhHvSdPcRZ_jqIKJptnbGVh#editorsPicks\" target=\"_blank\" rel=\"noreferrer noopener\">Prime Day 2024 hit&nbsp;$14 billion&nbsp;in sales<\/a>, ranking among the biggest online shopping events in the U.S.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumers plan to spend an&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/deloitte-holiday-spending-declines-amid-economic-uncertainty-302584106.html\" target=\"_blank\" rel=\"noreferrer noopener\">average of $1,595 this holiday season<\/a>&nbsp;i.e.&nbsp;a 10% decrease compared to&nbsp;previous&nbsp;year,&nbsp;as per&nbsp;Deloitte&#8217;s 2025 Holiday Retail Survey.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cyber Week (the 5-day period including&nbsp;Thanksgiving,&nbsp;Black&nbsp;Friday&nbsp;and Cyber Monday) is expected to drive&nbsp;<a href=\"https:\/\/news.adobe.com\/news\/2025\/10\/adobe-us-holiday-shopping-season-cross-250-billion-online-rising-yoy\" target=\"_blank\" rel=\"noreferrer noopener\">17.2% of overall spend<\/a>&nbsp;this&nbsp;season&nbsp;2025.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-consumer-global-spending-statistics-nbsp\"><strong>Black Friday&nbsp;consumer global spending statistics<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Global shoppers are spending smarter and sooner this Black Friday season. From mobile-first purchases to AI-powered deal discovery,&nbsp;here\u2019s&nbsp;a look at&nbsp;what\u2019s&nbsp;driving 2024\u2019s biggest online shopping event.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Black Friday 2024 is shaping up big, online sales are&nbsp;<a href=\"https:\/\/searchengineland.com\/holiday-ecommerce-to-hit-record-253-billion-heres-whats-driving-it-463057\" target=\"_blank\" rel=\"noreferrer noopener\">projected to reach&nbsp;$11.7 billion<\/a>,&nbsp;up 8.3% year over year.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cyber Monday&nbsp;still leads the pack with&nbsp;$14.2 billion&nbsp;in sales, while&nbsp;Cyber Week overall&nbsp;will bring in&nbsp;$43.7&nbsp;billion,&nbsp;Mobile&nbsp;officially overtakes desktop&nbsp;this year, driving&nbsp;56% of online sales, worth about&nbsp;$142.7 billion.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shoppers are using Buy Now, Pay Later (BNPL) more than ever, spending&nbsp;$20.2 billion&nbsp;this season with&nbsp;$1&nbsp;billion&nbsp;of that&nbsp;on Cyber&nbsp;Monday.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Early-bird deals in October&nbsp;are fueling excitement, generating around&nbsp;$9 billion&nbsp;in spending,&nbsp;largely led&nbsp;by Amazon\u2019s Prime Day promotions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggressive discounts are driving bigger purchases&nbsp;during Cyber week which are&nbsp;expected&nbsp;up to 28% off electronics, 27% off&nbsp;toys&nbsp;and&nbsp;25% off apparel.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/searchengineland.com\/holiday-ecommerce-to-hit-record-253-billion-heres-whats-driving-it-463057\" target=\"_blank\" rel=\"noreferrer noopener\">Holiday ecommerce to hit record&nbsp;$253 billion&nbsp;\u2013 here\u2019s what\u2019s driving it<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-online-traffic-statistics-nbsp\"><strong>Black Friday&nbsp;online traffic statistics<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Online traffic trends in 2024 confirmed what retailers have long suspected&nbsp;early access&nbsp;deals and mobile-first browsing have reshaped Cyber Week forever.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong&nbsp;discounts&nbsp;up to 30% will push shoppers to&nbsp;<a href=\"https:\/\/news.adobe.com\/news\/2024\/09\/092524-adi-holiday-forecast\" target=\"_blank\" rel=\"noreferrer noopener\">spend over&nbsp;$2 billion<\/a>&nbsp;more on electronics,&nbsp;appliances&nbsp;and&nbsp;sporting goods.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 2024 holiday season will be the most mobile ever, with&nbsp;<a href=\"https:\/\/news.adobe.com\/news\/2024\/09\/092524-adi-holiday-forecast\" target=\"_blank\" rel=\"noreferrer noopener\">$128.1 billion&nbsp;spent via phones<\/a>, making up 53.2% of all online sales.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencers will drive&nbsp;<a href=\"https:\/\/news.adobe.com\/news\/2024\/09\/092524-adi-holiday-forecast\" target=\"_blank\" rel=\"noreferrer noopener\">10x more purchases than regular social media<\/a>&nbsp;as AI chatbots double retail traffic this season.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>During Black Friday between 10 a.m. and 2 p.m. across U.S. time zones, Americans spent an astounding&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/joanverdon\/2024\/11\/30\/black-friday-online-sales-up-10-as-in-store-traffic-falls-8\/\" target=\"_blank\" rel=\"noreferrer noopener\">$11.3 million online every minute<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Use Bluehost\u2019s built-in CDN and caching to handle surges in online traffic during peak Black Friday hours.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-category-wise-holiday-spending-and-year-over-year-growth-2024-nbsp\"><strong>Category-Wise Holiday Spending and Year-over-Year Growth (2024)<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Here\u2019s&nbsp;a quick look at where consumer spending is expected to rise the most this season.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Category<\/strong>&nbsp;<\/td><td><strong>2024 Revenue<\/strong>&nbsp;<\/td><td><strong>YoY Growth<\/strong>&nbsp;<\/td><td><strong>Notes \/ Insights<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>Electronics<\/strong>&nbsp;<\/td><td>$57.5B&nbsp;<\/td><td>+4.0%&nbsp;<\/td><td>Consistent category growth, strong seasonal performer.&nbsp;<\/td><\/tr><tr><td><strong>Grocery<\/strong>&nbsp;<\/td><td>$23.5B&nbsp;<\/td><td>+9.3%&nbsp;<\/td><td>Outpaces&nbsp;seasonal average but slower than 2023\u2019s 12.9%.&nbsp;<\/td><\/tr><tr><td><strong>Cosmetics<\/strong>&nbsp;<\/td><td>$8.4B&nbsp;<\/td><td>+9.1%&nbsp;<\/td><td>Continues to overperform and gain share.&nbsp;<\/td><\/tr><tr><td><strong>Apparel<\/strong>&nbsp;<\/td><td>$47.6B&nbsp;<\/td><td>+4.4%&nbsp;<\/td><td>Steady growth&nbsp;reflecting&nbsp;strong consumer demand.&nbsp;<\/td><\/tr><tr><td><strong>Toys<\/strong>&nbsp;<\/td><td>$8.8B&nbsp;<\/td><td>+7.3%&nbsp;<\/td><td>Healthy growth&nbsp;driven&nbsp;by new product trends.&nbsp;<\/td><\/tr><tr><td><strong>Furniture &amp; Home Goods<\/strong>&nbsp;<\/td><td>$31.1B&nbsp;<\/td><td>+6.5%&nbsp;<\/td><td>Sustained strength in home improvement and d\u00e9cor.&nbsp;<\/td><\/tr><tr><td><strong>Sporting Goods<\/strong>&nbsp;<\/td><td>$8.2B&nbsp;<\/td><td>+5.1%&nbsp;<\/td><td>Moderate growth supported by premium item sales.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/business.adobe.com\/resources\/sdk\/adobe-holiday-shopping-forecast.html\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Holiday Shopping Forecast<\/a>&nbsp;<\/p>\n\n\n\n<p>Electronics, apparel, and home goods continue to dominate holiday spending, while fast-growing segments like groceries and cosmetics show shifting consumer priorities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-mobile-shopping-and-online-order-statistics-nbsp\"><strong>Black Friday&nbsp;mobile shopping and online order statistics<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Mobile shopping continued its unstoppable rise in 2023, cementing its position as the go-to channel for deal hunters using mobile&nbsp;devices.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While reports differ slightly&nbsp;across&nbsp;<s>&nbsp;<\/s>Black&nbsp;Friday&nbsp;data&nbsp;sources, the overall message is&nbsp;consistent with&nbsp;mobile&nbsp;dominated&nbsp;&nbsp;Black&nbsp;Friday&nbsp;and Cyber Week like never before.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On Black Friday,&nbsp;mobile\u2019s&nbsp;share&nbsp;<a href=\"https:\/\/blog.cloudflare.com\/from-deals-to-ddos-exploring-cyber-week-2024-internet-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">peaked at 51.9%<\/a>&nbsp;(up from 43.9% the prior Friday).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/news.adobe.com\/news\/2024\/12\/120324-adi-cyber-monday-recap\" target=\"_blank\" rel=\"noreferrer noopener\">57% of Cyber Week online sales<\/a>&nbsp;came from mobile devices (BigCommerce &amp; Adobe).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On Black Friday, DNS traffic peaked between 3:00 p.m. and 6:00 p.m. ET (1:00\u20133:00 p.m. PT),&nbsp;<a href=\"https:\/\/blog.cloudflare.com\/from-deals-to-ddos-exploring-cyber-week-2024-internet-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">showing an 18% increase<\/a>&nbsp;at 6:00 p.m. ET compared to the previous week.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">79% of all eCommerce traffic<\/a>&nbsp;on Black&nbsp;Friday came from mobile phones, a new record.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile wallet usage (like Apple Pay) in the U.S. surged&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">54% YoY on Black Friday<\/a>, making checkout faster and frictionless.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-consumer-trends-nbsp\"><strong>Black Friday&nbsp;consumer trends<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The 2024&nbsp;shopping&nbsp;season reflected a smarter,&nbsp;faster&nbsp;and&nbsp;more skeptical shopper, one who values deals but demands convenience and&nbsp;authenticity&nbsp;in&nbsp;both in store&nbsp;shopping&nbsp;and&nbsp;online.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About&nbsp;<a href=\"https:\/\/www.deloitte.com\/content\/dam\/insights\/articles\/2024\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">66% of shoppers plan to&nbsp;participate<\/a>&nbsp;in BFCM promotional events this year, up from 49% in 2022, as they look for ways to offset rising prices.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify merchants pulled in&nbsp;<a href=\"https:\/\/www.shopify.com\/news\/bfcm-data-2024\" target=\"_blank\" rel=\"noreferrer noopener\">$11.5 billion&nbsp;in sales over Black Friday<\/a>&nbsp;and Cyber Monday, marking another record-breaking shopping weekend.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The&nbsp;average cart price&nbsp;in&nbsp;<a href=\"https:\/\/www.shopify.com\/news\/bfcm-data-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday was $108.56<\/a>&nbsp;($109.70 on a constant currency&nbsp;basis).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over&nbsp;<a href=\"https:\/\/www.shopify.com\/news\/bfcm-data-2024\" target=\"_blank\" rel=\"noreferrer noopener\">91 million packages<\/a>&nbsp;were tracked worldwide through the Shop App during the BFCM weekend.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2024,&nbsp;<a href=\"https:\/\/www.shopify.com\/news\/bfcm-data-2024\" target=\"_blank\" rel=\"noreferrer noopener\">76 million shoppers bought<\/a>&nbsp;from Shopify stores, up 15 million from the previous year\u2019s 61 million.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-demographics-statistics-nbsp\"><strong>Black Friday&nbsp;demographics statistics<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Demographics reveal how different generations and income groups&nbsp;approach Black&nbsp;Friday&nbsp;and how preferences vary across gender,&nbsp;income&nbsp;and&nbsp;mindset.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finder predicts that&nbsp;<a href=\"https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">58% of American adults<\/a>&nbsp;will&nbsp;participate&nbsp;in Black Friday sales.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;An&nbsp;<a href=\"https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">estimated 152 million Americans<\/a>&nbsp;are expected to shop during the event.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Each shopper is projected to&nbsp;<a href=\"https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">spend an average of $674<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Americans are&nbsp;anticipated&nbsp;to&nbsp;<a href=\"https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">spend around&nbsp;$102.4 billion<\/a>&nbsp;on Black Friday deals.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Walmart,&nbsp;Target&nbsp;and&nbsp;Best Buy together account for over&nbsp;<a href=\"https:\/\/www.finder.com\/credit-cards\/black-friday-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">55% of all Black Friday<\/a>&nbsp;searches.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In&nbsp;UK, Millennials are expected to be the biggest spenders on Black Friday 2024, planning to&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/784581\/black-friday-average-planned-spend-by-generation-united-kingdom-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">spend an average of \u00a3188<\/a>, just \u00a37 more than Gen Z shoppers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-statistics-nbsp-of-nbsp-black-nbsp-friday-nbsp-europe-nbsp\"><strong>Statistics&nbsp;of&nbsp;Black&nbsp;Friday&nbsp;Europe<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Europe\u2019s&nbsp;&nbsp;Black&nbsp;Friday&nbsp;story in 2023 showed a mature, savvy consumer base \u2014 familiar with the event and increasingly selective about where and how they shop, including retail&nbsp;stores .&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a U.K. survey,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1422724\/uk-black-friday-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">100% of consumers<\/a>&nbsp;said they knew&nbsp;about&nbsp;Black&nbsp;Friday&nbsp;and&nbsp;one-third said they knew it&nbsp;very well.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Half of U.K. shoppers said \u201c<a href=\"https:\/\/www.statista.com\/statistics\/1422790\/uk-black-friday-purchase-location-criteria\/\" target=\"_blank\" rel=\"noreferrer noopener\">best value for money<\/a>\u201d and low prices were their top shopping decision factors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1423345\/consumers-who-will-shop-less-during-black-friday-in-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">30% of French shoppers&nbsp;planned<\/a>&nbsp;to spend less on Black Friday, compared to&nbsp;under 20%&nbsp;in&nbsp;Italy and Spain.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spanish consumers plan to&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1423339\/average-budget-for-black-friday-shopping-in-selected-european-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">spend around \u20ac282<\/a>&nbsp;on Black Friday 2024, while German shoppers have the highest average budget at \u20ac317.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2024, Italian consumers planned to&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1423294\/average-budget-for-black-friday-shopping-in-italy\/\" target=\"_blank\" rel=\"noreferrer noopener\">spend about \u20ac264 on Black Friday<\/a>, a slight increase from the previous year.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-marketing-trends-nbsp\"><strong>Black Friday&nbsp;marketing trends<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Marketing in 2023 was a race for attention and digital-first brands led the charge through personalization, push&nbsp;alerts&nbsp;and&nbsp;social commerce.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Push notifications,&nbsp;SMS&nbsp;and&nbsp;<a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">streaming messages increased 37% YoY<\/a>&nbsp;in this cyber week, compared to just 9% growth for email.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\" target=\"_blank\" rel=\"noreferrer noopener\">55% of consumers<\/a>&nbsp;took advantage of early holiday promotions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\" target=\"_blank\" rel=\"noreferrer noopener\">35% shopped<\/a>&nbsp;during the week leading up to Thanksgiving (Nov 16\u201322).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By Cyber Week,&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\" target=\"_blank\" rel=\"noreferrer noopener\">85% of consumers had started their holiday shopping<\/a>&nbsp;and were about halfway (48%) done.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-deals-on-nbsp-top-nbsp-product-nbsp-categories-nbsp\"><strong>Black Friday&nbsp;deals on&nbsp;top&nbsp;product&nbsp;categories<\/strong>&nbsp;<\/h2>\n\n\n\n<p>When it comes to what shoppers are buying, electronics and apparel continue to&nbsp;dominate&nbsp;&nbsp;Black&nbsp;Friday&nbsp;and Cyber Week sales across markets.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"936\" height=\"624\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories.png\" alt=\"\" class=\"wp-image-255565\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories.png 936w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories-300x200.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories-768x512.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories-254x169.png 254w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories-405x270.png 405w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/11\/Black-Friday-deals-on-top-product-categories-900x600.png 900w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>The deepest discounts of the 2025 holiday season are expected to reach the following levels (<a href=\"https:\/\/business.adobe.com\/resources\/sdk\/adobe-holiday-shopping-forecast.html\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>):\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Electronics:&nbsp;28%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Television:&nbsp;23%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apparel:&nbsp;25%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Computers:&nbsp;23%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toys:&nbsp;27%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appliances: 18%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Furniture: 18%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sporting goods: 19%&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Also read: <a href=\"https:\/\/www.bluehost.com\/blog\/black-friday-advertising-strategies\/\">10+ Proven Black Friday Advertising Strategies (2025 Guide)<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-winter-holiday-2025-statistics-amp-predictions\"><strong>Winter holiday\u00a02025\u00a0statistics &amp; predictions<\/strong>\u00a0<\/h2>\n\n\n\n<p>Looking ahead, 2025\u00a0is projected to be another record-breaking year for online and mobile shopping.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumers are budgeting&nbsp;<a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\" target=\"_blank\" rel=\"noreferrer noopener\">an average of $890<\/a>&nbsp;for gifts and seasonal items like decorations, cards,&nbsp;food&nbsp;and&nbsp;candy.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Families with children&nbsp;plan to spend&nbsp;<a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\" target=\"_blank\" rel=\"noreferrer noopener\">$33 more on gifts<\/a>&nbsp;than other shoppers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\" target=\"_blank\" rel=\"noreferrer noopener\">42% of holiday shoppers<\/a>&nbsp;plan&nbsp;to start browsing and buying before November&nbsp;2025, but&nbsp;60% say&nbsp;they&nbsp;won\u2019t&nbsp;finish shopping until December.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Top 5 Reasons Consumers Shop Early&nbsp;(<a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>):&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54%:&nbsp;To spread out gift shopping budgets&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>41%:&nbsp;To avoid last-minute shopping stress&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40%:&nbsp;Because prices and promotions are too good to pass up&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>38%:&nbsp;To avoid crowds&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>28%:&nbsp;To have more time to enjoy the holidays&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-vs-nbsp-in-store-shopping-preferences-nbsp\"><strong>Online vs.&nbsp;in-store shopping preferences<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The 2025 holiday shopping season shows a clear split \u2014 online shopping keeps growing, but in-store sales still matter.&nbsp;Black Friday&nbsp;drew&nbsp;<a href=\"https:\/\/explodingtopics.com\/blog\/cyber-monday-stats\" target=\"_blank\" rel=\"noreferrer noopener\">87.3 million online<\/a>&nbsp;and 81.7 million in-store shoppers, showing the continued online edge.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-s-nbsp-impact-on-consumers-spent-nbsp-on-nbsp-nbsp-black-nbsp-friday-nbsp\"><strong>AI\u2019s&nbsp;impact on consumers spent&nbsp;on&nbsp;&nbsp;Black&nbsp;Friday<\/strong>&nbsp;<\/h2>\n\n\n\n<p>AI is changing how people shop in&nbsp;store&nbsp;this holiday season,&nbsp;from price checks to gift ideas,&nbsp;impacting&nbsp;Cyber&nbsp;Monday&nbsp;online sales significantly.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Last Black Friday,&nbsp;ChatGPT had&nbsp;<a href=\"https:\/\/explodingtopics.com\/blog\/black-friday-ai\" target=\"_blank\" rel=\"noreferrer noopener\">300 million users<\/a>. This year, that number&nbsp;has soared&nbsp;to&nbsp;between 700 and 800 million.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retailers using AI-powered customer service saw a&nbsp;<a href=\"https:\/\/explodingtopics.com\/blog\/black-friday-ai\" target=\"_blank\" rel=\"noreferrer noopener\">9% higher conversion rate<\/a>&nbsp;on Black&nbsp;Friday&nbsp;2024, according to Salesforce.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The use of AI agents rose 31% year over year, adding to an&nbsp;<a href=\"https:\/\/explodingtopics.com\/blog\/black-friday-ai\" target=\"_blank\" rel=\"noreferrer noopener\">estimated&nbsp;$60 billion&nbsp;boost<\/a>&nbsp;in holiday&nbsp;sales.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Break holiday sales records without breaking your site \u2014 get 70% off&nbsp;<a href=\"https:\/\/www.bluehost.com\/woocommerce-hosting\">Bluehost&nbsp;WooCommerce&nbsp;hosting<\/a>&nbsp;plans.&nbsp;<\/p>\n\n\n\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 1001 300\"> \n\n  <image width=\"1001\" height=\"300\" xlink:href=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/03\/Woocommerce-hosting-4.png\"><\/image> <a xlink:href=\"https:\/\/www.bluehost.com\/wordpress\/woocommerce-hosting\"> \n\n    <rect x=\"84\" y=\"180\" fill=\"#fff\" opacity=\"0\" width=\"167\" height=\"63\"><\/rect> \n\n  <\/a> \n\n<\/svg>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-nbsp-spending-trends-nbsp-predictions-for-the-future-nbsp\"><strong>Black Friday&nbsp;spending trends:&nbsp;Predictions for the future<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Artificial intelligence is reshaping how consumers shop and how retailers sell this holiday season.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI is transforming how consumers shop during the holiday season, with more people choosing online sales over traditional in-store shopping.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>During&nbsp;Black&nbsp;Friday&nbsp;week, shoppers spent over&nbsp;$41 billion&nbsp;online, including&nbsp;$10.8 billion&nbsp;on&nbsp;&nbsp;Black&nbsp;Friday,&nbsp;proving that&nbsp;online&nbsp;Black&nbsp;Friday&nbsp;spending now dominates.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/business.adobe.com\/blog\/5-ways-ai-will-change-black-friday\" target=\"_blank\" rel=\"noreferrer noopener\">How AI is reshaping&nbsp;&nbsp;Black Friday&nbsp;shopping this year<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-break-holiday-sales-records-without-breaking-your-website-with-nbsp-bluehost-nbsp\"><strong>Break holiday sales records without breaking your website \u2014 with&nbsp;Bluehost<\/strong>&nbsp;<\/h2>\n\n\n\n<p>At Bluehost, we help businesses build a strong and reliable online presence. From&nbsp;<a href=\"https:\/\/www.bluehost.com\/in\/domains\">domain registration<\/a>&nbsp;to&nbsp;<a href=\"https:\/\/www.bluehost.com\/in\/web-hosting\">web hosting<\/a>, our services are designed to keep your website fast,&nbsp;secure&nbsp;and&nbsp;ready for growth.&nbsp;<\/p>\n\n\n\n<p>When online shoppers flood the internet&nbsp;during&nbsp;&nbsp;Black&nbsp;Friday&nbsp;and Cyber Monday, websites often struggle to keep up.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But with Bluehost, your site stays stable and speedy even when traffic spikes. Whether&nbsp;you\u2019re&nbsp;running a small store or managing large-scale holiday sales, we make sure your website never misses a sale.&nbsp;<\/p>\n\n\n\n<p>And&nbsp;this&nbsp;Black&nbsp;Friday,&nbsp;we\u2019re&nbsp;making it even better. Bluehost is rolling out some exciting deals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% off Business and eCommerce Essentials&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40% off Managed VPS Plans&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20% off Design and Marketing Services&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25% off&nbsp;SiteLock\/CodeGuard\/Premium SSL&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$2.99\/mo&nbsp;coupon for Yoast Premium (1 year)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free cPanel license with a special Managed VPS offer&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Note: These offers are valid for the ongoing holiday season, for the latest pricings and offers visit&nbsp;<a href=\"https:\/\/www.bluehost.com\/\">Bluehost website<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s&nbsp;the perfect time to upgrade your hosting, boost your site\u2019s&nbsp;performance&nbsp;and&nbsp;prepare for record-breaking holiday shopping traffic.&nbsp;<\/p>\n\n\n\n<p>This holiday season, grow your business confidently with&nbsp;<a href=\"https:\/\/www.bluehost.com\/in\/web-hosting\">Bluehost&nbsp;hosting<\/a>,&nbsp;powering your success.&nbsp;<\/p>\n\n\n\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 1001 300\"> \n\n  <image width=\"1001\" height=\"300\" xlink:href=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/03\/Hosting-2.png\"><\/image> <a xlink:href=\"https:\/\/www.bluehost.com\/hosting\/shared\"> \n\n    <rect x=\"84\" y=\"180\" fill=\"#fff\" opacity=\"0\" width=\"187\" height=\"63\"><\/rect> \n\n  <\/a> \n\n<\/svg>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-nbsp-thoughts-nbsp\"><strong>Final&nbsp;thoughts<\/strong>&nbsp;<\/h2>\n\n\n\n<p>&nbsp;Black Friday&nbsp;isn\u2019t&nbsp;just a sale&nbsp;anymore,&nbsp;it\u2019s&nbsp;the biggest shopping event of the year. Whether people shop in person or scroll through mobile apps for online deals, including cyber week&nbsp;sales,&nbsp;one&nbsp;thing\u2019s&nbsp;certain: holiday spending is soaring.&nbsp;<\/p>\n\n\n\n<p>Previous&nbsp;year, online shoppers drove record online&nbsp;spending&nbsp;and&nbsp;this year\u2019s Cyber Monday sales and global online sales are set to climb even higher. As discounts hit record highs, more people prefer to&nbsp;shop&nbsp;online, adding to the surge in online orders and customer spending.&nbsp;<\/p>\n\n\n\n<p>So, as the Christmas shopping rush begins, focus on being ready \u2014 fast site, smooth checkout&nbsp;and&nbsp;great offers can turn browsers into buyers in no time, maximizing customer&nbsp;spending .&nbsp;<\/p>\n\n\n\n<p>Launch your website with&nbsp;<a href=\"https:\/\/www.bluehost.com\/\">Bluehost<\/a>&nbsp;and get fast, secure hosting&nbsp;that\u2019s&nbsp;optimized&nbsp;for ecommerce growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-nbsp\"><strong>FAQs<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1762432761053\"><strong class=\"schema-faq-question\"><strong>Did\u00a0Black\u00a0Friday\u00a0sales break records?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes.\u00a0\u00a0Black Friday\u00a0sales 2024 broke records again. Global spending and online sales surged, with\u00a0consumers\u00a0\u00a0Black\u00a0Friday\u00a0consumer spending\u00a0more through digital shopping and mobile apps than ever before. It marked one of the\u00a0biggest\u00a0\u00a0Black\u00a0Friday\u00a0weekend performances in recent years.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762432763016\"><strong class=\"schema-faq-question\"><strong>Were\u00a0Black\u00a0Friday\u00a0and\u00a0cyber week sales down?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Not at all. Despite tighter budgets, online purchases and holiday purchases rose steadily. Both desktop shopping and mobile app transactions showed\u00a0strong growth\u00a0in\u00a0\u00a0Black\u00a0Friday\u00a0sales, driven by early October sales events and attractive average discounts across major retailers.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762432764123\"><strong class=\"schema-faq-question\"><strong>What\u00a0are\u00a0the top 3 most sold categories\u00a0on\u00a0Black\u00a0Friday?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Electronics,\u00a0apparel\u00a0and\u00a0furniture\u00a0led\u00a0\u00a0Black\u00a0Friday\u00a0sales, followed closely by toys and skincare. These categories made up the bulk of\u00a0global\u00a0\u00a0Black\u00a0Friday\u00a0consumer spending, showing shoppers\u2019 focus on practical and giftable items during\u00a0the\u00a0\u00a0Black\u00a0Friday\u00a0online sales.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762432765244\"><strong class=\"schema-faq-question\"><strong>How much do sales go up\u00a0on\u00a0Black\u00a0Friday?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Black Friday\u00a0sales typically see a 9\u201310% year-over-year jump. In 2024, consumers spent billions more online, with average cart value and desktop purchases rising significantly compared to regular days, especially during holiday season and Cyber Monday sales.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762432812894\"><strong class=\"schema-faq-question\"><strong>When do most shoppers\u00a0start\u00a0\u00a0Black\u00a0Friday\u00a0and\u00a0Cyber\u00a0Monday\u00a0shopping?<\/strong><\/strong> <p class=\"schema-faq-answer\">Many shoppers now\u00a0start\u00a0\u00a0Black\u00a0Friday\u00a0shopping\u00a0early\u00a0nearly a\u00a0third\u00a0begin\u00a0during October sales events, while the rest dive in\u00a0over\u00a0\u00a0Black\u00a0Friday\u00a0weekend, often visiting physical stores as\u00a0well .\u00a0Early deals, push\u00a0notifications\u00a0and\u00a0seamless mobile apps make it easier than ever to plan and complete holiday purchases ahead of time.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762432814462\"><strong class=\"schema-faq-question\"><strong>How big will Black Friday 2025 sales be?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00a0Global online sales are projected to exceed\u00a0$320 billion, driven by AI-powered shopping, mobile\u00a0dominance\u00a0and\u00a0early October deals.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762432864173\"><strong class=\"schema-faq-question\"><strong>How can I prepare my site for Black Friday traffic?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Use Bluehost hosting for high uptime,\u00a0caching\u00a0and\u00a0CDN performance. Add\u00a0CodeGuard\u00a0backups and SSL to handle peak sales securely.\u00a0<\/p> <\/div> <\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key highlights&nbsp; If you thought the previous\u00a0year\u2019s\u00a0\u00a0Black\u00a0Friday\u00a0broke records, 2025 is set to go even further.\u00a0Consumers\u00a0spent\u00a0more\u00a0in\u00a0online sales than ever, with record-breaking global online sales driven by smarter discounts and mobile-first shopping.\u00a0\u00a0 The holiday shopping season has officially gone&nbsp;digital&nbsp;and people are browsing on mobile phones and apps, comparing prices in real&nbsp;time&nbsp;and checking out within seconds.&nbsp; In&nbsp;this&nbsp;&nbsp;Black&nbsp;Friday&nbsp;season statistics [&hellip;]<\/p>\n","protected":false},"author":182,"featured_media":260159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Black Friday Stats 2025: What Every Retailer Needs to Know","_yoast_wpseo_metadesc":"Explore 2025 Black Friday stats, online sales trends, and mobile shopping insights to prepare your site for the busiest shopping season.","inline_featured_image":false,"footnotes":""},"categories":[3,582],"tags":[3330,3340],"ppma_author":[3002],"class_list":["post-255524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ecommerce","tag-how-to-guides","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black Friday Stats 2025: What Every Retailer Needs to Know<\/title>\n<meta name=\"description\" content=\"Explore 2025 Black Friday stats, online sales trends, and mobile shopping insights to prepare your site for the busiest shopping season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/255524\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday\u00a0Stats 2025: Key Consumer Trends &amp; 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