{"id":259130,"date":"2025-12-01T12:13:27","date_gmt":"2025-12-01T12:13:27","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=259130"},"modified":"2026-01-16T06:41:48","modified_gmt":"2026-01-16T06:41:48","slug":"black-friday-online-sales-shaping-ecommerce","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/","title":{"rendered":"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0"},"content":{"rendered":"\n

Black Friday 2025 online sales by the numbers<\/strong> <\/p>\n\n\n\n

U.S. shoppers spent a record $11.8B online on Black Friday 2025<\/a>. That was a growth of about 9 percent year over year. Adobe Analytics reported strong online momentum and Mastercard confirmed eCommerce growth outpaced in-store sales. <\/p>\n\n\n\n

At a glance (U.S.)<\/strong> 
\u2022 Total online sales: $11.8B 
\u2022 YoY growth: around 9 percent 
\u2022 Mobile share: about 58.6 percent of purchases (roughly $5.1B) 
\u2022 BNPL spend: about $761.8M on the day 
\u2022 AI influence: $14.2B globally and about $3B in the U.S. guided by AI and agents <\/p>\n\n\n\n

TL;DR:<\/strong> Record spending, AI-assisted discovery, mobile-first purchases and BNPL growth defined 2025. Stores that skipped mobile optimization, AI personalization or flexible payment options likely missed out on revenue. <\/p>\n\n\n\n

Why this matters for SMBs<\/strong> 
It is critical to understand that these Black Friday online sales trends are not short-term spikes. They shape how shoppers behave through Cyber Week and into 2026.  <\/p>\n\n\n\n

Your 2026 strategy should be built around them. <\/p>\n\n\n\n

Let us look at some key lessons we learned from Black Friday 2025.  <\/p>\n\n\n\n

1. AI powered personalization is changing everything<\/strong> <\/h2>\n\n\n\n

Shoppers used AI agents,\u00a0chatbots\u00a0and\u00a0smarter recommendation engines to find deals faster. AI\u00a0has\u00a0largely influenced the retail market. Today, consumers are confidently leaning into agentic shopping, contributing to higher conversions.\u00a0<\/p>\n\n\n\n

Where AI made an impact<\/strong> 
\u2022 Guided discovery that narrowed choices quickly 
\u2022 Smarter product bundles and upsells that lifted average order value 
\u2022 Automated service that reduced drop-offs during questions about shipping, returns or sizing 
\u2022 Predictive offers that reached the right customer groups at the right time <\/p>\n\n\n\n

Ways to make AI work for your business using Bluehost<\/strong>\u00a0<\/h2>\n\n\n\n
\"banner<\/figure>\n\n\n\n


\u2022 Use the\u00a0Bluehost AI Website Builder<\/a>\u00a0to launch a WordPress and WooCommerce store, then customize it with\u00a0WonderBlocks\u00a0and get UX guidance through\u00a0WonderHelp.\u00a0
\u2022 Add AI-powered recommendations, search and chat through WooCommerce extensions. Connect\u00a0CreativeMail\u00a0to automate post-purchase emails.\u00a0<\/p>\n\n\n\n

Bluehost includes performance, security and marketing tools with 24\/7 support to help you go live faster.\u00a0<\/p>\n\n\n\n

2. Mobile commerce is now the default<\/strong> <\/h2>\n\n\n\n

Most Black Friday purchases now happen on smartphones. Mobile phones have clearly become the primary shopping environment. <\/p>\n\n\n\n

Mobile readiness checklist<\/strong> <\/p>\n\n\n\n

    \n
  1. Load key pages in under two to three seconds <\/li>\n<\/ol>\n\n\n\n
      \n
    1. Use thumb-friendly layouts with large tap targets and sticky add to cart buttons <\/li>\n<\/ol>\n\n\n\n
        \n
      1. Use optimized images and avoid layout shifts <\/li>\n<\/ol>\n\n\n\n
          \n
        1. Keep checkout simple with a single page flow, guest checkout and wallet payments <\/li>\n<\/ol>\n\n\n\n
            \n
          1. Show trust markers like return policies, delivery dates and badges above the fold <\/li>\n<\/ol>\n\n\n\n
              \n
            1. Use app-like search with autosuggest and memory <\/li>\n<\/ol>\n\n\n\n
                \n
              1. Track behavior by device and operating system to understand drop-offs <\/li>\n<\/ol>\n\n\n\n

                Bluehost boost<\/strong> 
                Use responsive WordPress themes, caching, a CDN and Jetpack\u2019s mobile features. Then, A\/B test product page blocks with WonderBlocks to improve add-to-cart rates on smaller screens.<\/p>\n\n\n\n

                Also read<\/strong>:  WonderSuite: How to Build and Publish a site with WonderBlocks<\/a><\/p>\n\n\n\n

                3. Buy Now Pay Later is gaining ground<\/strong> <\/h2>\n\n\n\n

                Shoppers leaned into flexible payments. Adobe forecasted $2 billion in BNPL<\/a> spending this festival season as customers seek convenience. Seasonal BNPL volume is tracking around 11 percent growth in 2025, especially in electronics and apparel. <\/p>\n\n\n\n

                Why SMBs should care<\/strong> 
                \u2022 BNPL can increase average order value 
                \u2022 Younger shoppers prefer installment options 
                \u2022 Shoppers expect BNPL to sit alongside cards and digital wallets <\/p>\n\n\n\n

                How to offer BNPL on WooCommerce<\/strong> <\/h3>\n\n\n\n
                  \n
                1. Update WooCommerce and WooCommerce Payments <\/li>\n<\/ol>\n\n\n\n
                    \n
                  1. Add a BNPL extension like Affirm, Klarna or PayPal Pay Later <\/li>\n<\/ol>\n\n\n\n
                      \n
                    1. Test messaging such as \u201cas low as $X per month\u201d on PDPs and carts <\/li>\n<\/ol>\n\n\n\n
                        \n
                      1. Confirm return and refund rules with your provider <\/li>\n<\/ol>\n\n\n\n
                          \n
                        1. Track conversion, AOV and abandonment rates for BNPL vs non-BNPL <\/li>\n<\/ol>\n\n\n\n

                          4. Social and influencer commerce is no longer optional<\/strong> <\/h2>\n\n\n\n

                          TikTok Shop and Instagram Shops grew up this season. More brands joined TikTok Shop, live selling accelerated and creators drove strong activity with limited-time bundles. <\/p>\n\n\n\n

                          What stood out<\/strong> 
                          \u2022 Growth in livestream and affiliate blended formats 
                          \u2022 Faster product discovery from short video 
                          \u2022 Social content that warmed shoppers before they reached a brand\u2019s site <\/p>\n\n\n\n

                          Build your social to store engine<\/strong> 
                          \u2022 Use YITH WooCommerce Affiliates for creator payouts 
                          \u2022 Sync product catalogs to Instagram and TikTok and highlight UGC on product pages 
                          \u2022 Trigger email and SMS through CreativeMail when social visitors add items to the cart <\/p>\n\n\n\n

                          Reports show steady year-over-year growth in socially driven sales. Even if the channel is still single-digit for many SMBs, it deserves a defined strategy. <\/p>\n\n\n\n

                          How small businesses can prepare for 2026<\/strong> <\/h2>\n\n\n\n

                          Here is a simple roadmap to help you get ready for the year ahead.\u00a0<\/p>\n\n\n\n

                          January to March<\/strong> 
                          \u2022 Review 2025 funnel data, device behavior and return reasons 
                          \u2022 Fix speed and UX issues, starting with mobile 
                          \u2022 Clean up analytics and customer lifetime value data <\/p>\n\n\n\n

                          April to June<\/strong> 
                          \u2022 Pilot AI-powered search, recommendations and chat 
                          \u2022 Build your creator and affiliate lineup 
                          \u2022 Standardize BNPL messaging and eligibility <\/p>\n\n\n\n

                          July to September<\/strong> 
                          \u2022 Create evergreen guides, gift lists and bundles for SEO 
                          \u2022 Plan tiered promotions and shipping thresholds 
                          \u2022 Prepare your site on Bluehost with caching, CDN, WAF, backups and staging <\/p>\n\n\n\n

                          October to November<\/strong> 
                          \u2022 Run traffic stress tests and finalize failover plans 
                          \u2022 Launch early access promos for VIP customers 
                          \u2022 Set up daily monitoring for pricing, margins and stock <\/p>\n\n\n\n

                          Final thoughts<\/strong> <\/h2>\n\n\n\n

                          Black Friday 2025 showed how quickly eCommerce is shifting. Shoppers now expect faster sites, smarter recommendations, simpler checkouts and flexible payments. These habits will only grow stronger through 2026. Small businesses that adapt early will feel the biggest lift in conversions, loyalty and revenue. <\/p>\n\n\n\n

                          If you want a simple way to prepare your store for the year ahead, explore how Bluehost can help you run a faster, more secure, AI-ready commerce site that is built for growth. <\/p>\n\n\n\n

                          Explore Bluehost WordPress Commerce to launch or enhance your store with performance, security, AI tools and WooCommerce integrations in one place. <\/p>\n\n\n\n \n\n <\/image> \n\n <\/rect> \n\n <\/a> \n\n<\/svg>\n","protected":false},"excerpt":{"rendered":"

                          Learn how Black Friday 2025 online sales highlight shifts in AI driven shopping, mobile commerce and BNPL growth. Also, see what small businesses should do to stay competitive in 2026.<\/p>\n","protected":false},"author":140,"featured_media":259131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Black Friday 2025 Online Sales: Key Trends Shaping eCommerce","_yoast_wpseo_metadesc":"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.","inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"ppma_author":[938],"class_list":["post-259130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"\nBlack Friday 2025 Online Sales: Key Trends Shaping eCommerce<\/title>\n<meta name=\"description\" content=\"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/259130\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0\" \/>\n<meta property=\"og:description\" content=\"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T12:13:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T06:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Megh Bhavsar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bluehost\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megh Bhavsar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/\"},\"author\":{\"name\":\"Megh Bhavsar\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/f710e89663c56e06a7d02294c5e542bd\"},\"headline\":\"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0\",\"datePublished\":\"2025-12-01T12:13:27+00:00\",\"dateModified\":\"2026-01-16T06:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/\"},\"wordCount\":1047,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png\",\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/\",\"name\":\"Black Friday 2025 Online Sales: Key Trends Shaping eCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png\",\"datePublished\":\"2025-12-01T12:13:27+00:00\",\"dateModified\":\"2026-01-16T06:41:48+00:00\",\"description\":\"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png\",\"width\":1200,\"height\":675,\"caption\":\"illustration of a girl shopping on an online interface\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluehost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce\",\"item\":\"https:\/\/www.bluehost.com\/blog\/category\/ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/f710e89663c56e06a7d02294c5e542bd\",\"name\":\"Megh Bhavsar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/07a17f401009cdaa54122d52ac875fb2\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d49329584801bf486fb87986e0f0272e9940271a7e832fa1e11cf76a0e6d774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d49329584801bf486fb87986e0f0272e9940271a7e832fa1e11cf76a0e6d774?s=96&d=mm&r=g\",\"caption\":\"Megh Bhavsar\"},\"description\":\"I write about various technologies ranging from WordPress solutions to the latest AI advancements. Besides writing, I spend my time on photographic projects, watching movies and reading books.\",\"url\":\"https:\/\/www.bluehost.com\/blog\/author\/megh-bhavsar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Black Friday 2025 Online Sales: Key Trends Shaping eCommerce","description":"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/259130\/","og_locale":"en_US","og_type":"article","og_title":"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0","og_description":"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.","og_url":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2025-12-01T12:13:27+00:00","article_modified_time":"2026-01-16T06:41:48+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png","type":"image\/png"}],"author":"Megh Bhavsar","twitter_card":"summary_large_image","twitter_creator":"@bluehost","twitter_site":"@bluehost","twitter_misc":{"Written by":"Megh Bhavsar","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/"},"author":{"name":"Megh Bhavsar","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/f710e89663c56e06a7d02294c5e542bd"},"headline":"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0","datePublished":"2025-12-01T12:13:27+00:00","dateModified":"2026-01-16T06:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/"},"wordCount":1047,"commentCount":0,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png","articleSection":["Ecommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/","url":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/","name":"Black Friday 2025 Online Sales: Key Trends Shaping eCommerce","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png","datePublished":"2025-12-01T12:13:27+00:00","dateModified":"2026-01-16T06:41:48+00:00","description":"Discover what Black Friday 2025 online sales reveal about AI driven shopping, mobile behavior, BNPL growth and how SMBs can prepare for a fast-changing ecommerce landscape.","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/12\/Black-friday-2025-online-sales-feature-image.png","width":1200,"height":675,"caption":"illustration of a girl shopping on an online interface"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/black-friday-online-sales-shaping-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bluehost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ecommerce","item":"https:\/\/www.bluehost.com\/blog\/category\/ecommerce\/"},{"@type":"ListItem","position":3,"name":"What Black Friday 2025\u00a0Online\u00a0Sales\u00a0Taught Us About the Future of Online Shopping\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/#website","url":"https:\/\/www.bluehost.com\/blog\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/f710e89663c56e06a7d02294c5e542bd","name":"Megh Bhavsar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/07a17f401009cdaa54122d52ac875fb2","url":"https:\/\/secure.gravatar.com\/avatar\/4d49329584801bf486fb87986e0f0272e9940271a7e832fa1e11cf76a0e6d774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d49329584801bf486fb87986e0f0272e9940271a7e832fa1e11cf76a0e6d774?s=96&d=mm&r=g","caption":"Megh Bhavsar"},"description":"I write about various technologies ranging from WordPress solutions to the latest AI advancements. Besides writing, I spend my time on photographic projects, watching movies and reading books.","url":"https:\/\/www.bluehost.com\/blog\/author\/megh-bhavsar\/"}]}},"authors":[{"term_id":938,"user_id":140,"is_guest":0,"slug":"megh-bhavsar","display_name":"Megh Bhavsar","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/4d49329584801bf486fb87986e0f0272e9940271a7e832fa1e11cf76a0e6d774?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/259130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=259130"}],"version-history":[{"count":2,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/259130\/revisions"}],"predecessor-version":[{"id":259135,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/259130\/revisions\/259135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/259131"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=259130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=259130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=259130"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=259130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}