{"id":2612,"date":"2021-05-07T06:39:00","date_gmt":"2021-05-07T10:39:00","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=2612"},"modified":"2023-04-13T15:56:42","modified_gmt":"2023-04-13T15:56:42","slug":"how-to-write-a-blog-post","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-to-write-a-blog-post\/","title":{"rendered":"How To Write Great Blog Posts For Your Audience"},"content":{"rendered":"\n

How do you write awesome content for your audience? That\u2019s a big and important question. With 70 million <\/a>blog posts published on WordPress alone every month, you need to write content that will stand out. That\u2019s why we created this ultimate guide on how to write a blog that people want to read. <\/p>\n\n\n\n

In nine simple steps, this guide will teach you how to write great blog posts that attract traffic, comments, and shares. And that your audience wants to read. Keep reading to find out more!<\/p>\n\n\n\n

Understand your audience<\/h2>\n\n\n\n

You acquired a domain<\/a> and hosting<\/a> for your blog, and chose a niche topic you want to write about. The next step? Research your ideal audience.<\/p>\n\n\n\n

After all, knowing what your audience wants to read about will help you write a blog post they\u2019ll love. To help you out, we compiled a list of questions that you should be able to answer:
1. Who is my target audience?
2. Which platforms do they hang out on?
3. What would interest them?
4. What challenges do they need solutions for?
5. Where do my expertise and their interests coincide? <\/p>\n\n\n\n

After researching, you can write down all the information you know about your audience and create what the marketing industry likes to call a \u2018consumer persona\u2019. This persona is your typical and ideal customer. But don\u2019t treat your audience like they\u2019re one and the same! Take time to understand your readers and nurture genuine relationships with them, for example in the comment section. This will help you build reader trust, credibility and brand authority. <\/p>\n\n\n\n

Plan out what you’d like to write<\/h2>\n\n\n\n

You\u2019re full of enthusiasm. You want to write! Before you do, however, it\u2019s good to determine what kind of content you want to create and which goals you want to accomplish. If you want your blog to rank high in the search results, it\u2019s useful to conduct keyword research<\/a>. This will tell you what words and phrases your audience uses when they are looking for content. Often, they need help with a problem. By doing research, you will be able to write content that is relevant to your audience.<\/p>\n\n\n\n

Next: create an outline for your blog post. This will give your post structure and ensures you won\u2019t deviate from the main topic. When making an outline, try to keep the following questions in mind:
1. What value will this blog post give to my readers?
2. Am I addressing their pain points with this blog post?
3. What are the current challenges they need help with?
4. Is this post going to be informational, inspiring, actionable, or promotional?<\/p>\n\n\n\n

Tip: to speed up your planning process, set up a content calendar! Write down a list of topics your audience wants to read about, plan when you want the posts to be done and voil\u00e0. All that\u2019s left is the fun part: writing your content.<\/p>\n\n\n\n

Create a headline that entices users<\/h2>\n\n\n\n

Copyblogger<\/a> states that 80% of people read headlines, but only 20% read the full blog post. In other words: it\u2019s important to have a headline that grabs the attention of your audience. Your headline should make your audience decide if they want to read the rest of your post or simply move on.<\/p>\n\n\n\n

Here are some tips for writing a headline your readers can\u2019t resist:
1. Construct your headline around the target keyword or keyphrase
2. Try the \u201chow-to\u201d headline-style
3. Include numbers in your headline, such as \u201c5 tips\u201d
4. Use adjectives and emotional words
5. Address your reader directly<\/p>\n\n\n\n

Write a captivating introduction<\/h2>\n\n\n\n

There are several approaches you can use to write an intriguing introduction. Grab your readers\u2019 attention by making them aware of an interesting statistic or study. Tell them a personal story or quote a relevant source. You could also include a bulleted list of what your readers will learn from your content; a table of contents, if you will. <\/p>\n\n\n\n

Above all else, make sure your introduction addresses the problem your audience is facing. After all, that\u2019s what they\u2019re here for. Then succinctly explain how your blog post will help them solve their problem.<\/p>\n\n\n\n

Add subheaders and bullet points to break up the page<\/h2>\n\n\n\n

Invariably, most of your audience will skim-read your blog posts. Research conducted by Nielsen Norman Group<\/a> in 1997 found that 79% of people scan web pages and only 16% actually read everything. More than two decades later, this is still mostly true<\/a>.<\/p>\n\n\n\n

Writing scannable blog posts will help your audience to consume necessary information within seconds. And it has another benefit. Chances are, they\u2019ll return to your blog because it was useful and easy to navigate! Another tip: write short paragraphs. This creates more white space and helps break up your post, making it easier on the eyes.<\/p>\n\n\n\n

Consider doing the following if you want to write an easy-to-read blog post:
1. Add subheaders accordingly to section out your blog post
2. Use bullet points to highlight key points or features
3. Keep your paragraphs short
4. Use text formatting such as highlighting, bold and italics<\/p>\n\n\n\n

Include images and visuals<\/h2>\n\n\n\n

Over 50% of our brain\u2019s surface<\/a> processes visual information. Meaning: if you use several images in your blog post, you\u2019ll capture your readers\u2019 attention better than you would without using any visuals. And that\u2019s not all. Images can also help your audience to better understand what you\u2019re writing about. When used right, pictures and visuals enhance your text. <\/p>\n\n\n\n

That\u2019s why it\u2019s important to use images or pictures that support your blog post. You don\u2019t want to distract your readers with disconnected pictures. The best practice to improve your blog\u2019s visual appeal is to include more informational and complementary images, such as charts and tables. Original images – photos you\u2019ve taken yourself – are always a great option too.<\/p>\n\n\n\n

Deliver value to the user<\/h2>\n\n\n\n

Choose quality over quantity. Always. There is already a lot of content online, so focus on writing insightful posts that add value. Consider your audience: what do they want to read about? What do they need help with? Additionally, it\u2019s good to focus on creating new content. While there may be a lot of blog posts about a specific topic, by adding your personal (and professional) insights, your content could be unique.<\/p>\n\n\n\n

Revise your draft<\/h2>\n\n\n\n

You\u2019ve researched your audience and content, outlined your post, and written the actual piece. Good job! Treat yourself by taking a break. Give your eyes and mind some rest. Once you\u2019re ready to continue working on your post, it\u2019s time to revise.<\/p>\n\n\n\n

Revision is the \u201cdoes this make sense?\u201d part of writing a blog post. You read your entire post as one piece. If you find weird parts or unnecessary filler sentences, now\u2019s the time to trim them. Tip: read your post out loud! This usually helps you locate any awkward phrases. <\/p>\n\n\n\n

While you\u2019re revising, here are a few steps to take to perfect your draft:
1. Optimize your headline. Tip: use Sharethrough Headline Analyzer<\/a>
2. Check for grammar and spelling errors with apps like Grammarly<\/a> and Hemingway<\/a>, which will help you ensure that everything\u2019s on point
3. Ensure your blog post has proper formatting
4. Split up walls of text into shorter paragraphs to create more white space in your blog post
5. Check for plagiarism. You can use Copyscape<\/a> or Small SEO Tools\u2019 Plagiarism Checker<\/a>
6. Perfect your blog post\u2019s search engine optimization<\/a> (SEO<\/a>). Add a meta title and meta description, and do necessary keyword placement for primary and secondary keywords. We recommend the Yoast SEO plugin<\/a>.<\/p>\n\n\n\n

Upload your blog post<\/h2>\n\n\n\n

You did it! You\u2019ve written a fantastic blog post. The final step is to upload it. Add your post to WordPress<\/a> and publish it.<\/p>\n\n\n\n

What\u2019s next? Waiting for readers to discover your content is going to take a while, so it\u2019s smart to take matters into your own hands. Promote your blog post on social media platforms such as Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a>, and Instagram<\/a>, and social curation platforms like Reddit<\/a> and Quora<\/a>. Talk about it in groups you\u2019re active in (if it\u2019s permitted). Let your audience know you\u2019ve written something valuable. <\/p>\n\n\n\n

Final thoughts: how to write great blog posts for your audience <\/h2>\n\n\n\n

Even if you\u2019re not a writer by heart, if you follow the steps above you\u2019ll be able to create engaging and shareable content that your audience wants to read. The best part? Writing blog posts does get easier. With consistent practice and value-inspired content, your content marketing<\/a> will perform better. And if you optimize your blog posts for search engines, you will organically grow your audience. <\/p>\n\n\n\n

Are you looking for expert guidance while creating your blog and filling it with valuable posts? Get started with expert WordPress support services<\/a> at Bluehost.<\/p>\n","protected":false},"excerpt":{"rendered":"

How do you write awesome content for your audience? That\u2019s a big and important question. With 70 million blog posts published on WordPress alone every month, you need to write content that will stand out. That\u2019s why we created this ultimate guide on how to write a blog that people want to read.  In nine […]<\/p>\n","protected":false},"author":50,"featured_media":38154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How To Write Great Blog Posts for Your Audience | Bluehost","_yoast_wpseo_metadesc":"How do you write awesome content for your audience? 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