{"id":2756,"date":"2013-11-26T19:35:38","date_gmt":"2013-11-26T19:35:38","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=2756"},"modified":"2013-11-26T19:35:38","modified_gmt":"2013-11-26T19:35:38","slug":"how-facebook-changed-the-advertising-world-infographic","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/","title":{"rendered":"How Facebook Changed the Advertising World (Infographic)"},"content":{"rendered":"<p>Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it\u2019s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with new, social-savvy prospects. In the following infographic, we\u2019re illustrating how the Facebook advertising program has evolved over the years. We\u2019ll touch on a few notable milestones and outline how Facebook targeted advertising works, what sponsored stories are, and how small businesses can benefit from advertising on Facebook.<\/p>\n<p style=\"text-align: center;\"><a href=\"\/blog\/wp-content\/uploads\/2013\/12\/how-facebook-changed-the-advertising-world-infographic-1.png\"><img decoding=\"async\" class=\"aligncenter  wp-image-2783\" alt=\"how-facebook-changed-the-advertising-world-infographic-1\" src=\"\/blog\/wp-content\/uploads\/2013\/12\/how-facebook-changed-the-advertising-world-infographic-1.png\" width=\"100%\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it\u2019s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":240661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How Facebook Changed the Advertising World (Infographic)","_yoast_wpseo_metadesc":"","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3311,3318,3320,3340],"ppma_author":[598],"class_list":["post-2756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-analytics","tag-comparison","tag-content","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Facebook Changed the Advertising World (Infographic)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/2756\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Facebook Changed the Advertising World (Infographic)\" \/>\n<meta property=\"og:description\" content=\"Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it\u2019s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-26T19:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/01\/wondersuite-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brittany Warnock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bluehost\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brittany Warnock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/\"},\"author\":{\"name\":\"Brittany Warnock\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/c2ee0d64431b62e70e386eaa4941e7c3\"},\"headline\":\"How Facebook Changed the Advertising World (Infographic)\",\"datePublished\":\"2013-11-26T19:35:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"keywords\":[\"Analytics\",\"Comparison\",\"Content\",\"Tips &amp; Tricks\"],\"articleSection\":[\"Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/\",\"name\":\"How Facebook Changed the Advertising World (Infographic)\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"datePublished\":\"2013-11-26T19:35:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png\",\"width\":1200,\"height\":629},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluehost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"General\",\"item\":\"https:\/\/www.bluehost.com\/blog\/category\/general\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Facebook Changed the Advertising World (Infographic)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/c2ee0d64431b62e70e386eaa4941e7c3\",\"name\":\"Brittany Warnock\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/e95812375416aa3926809ab9d111f681\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8044aaf313d3619e087c27be4847a7864314571faf9237e85d5e99afdce528?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8044aaf313d3619e087c27be4847a7864314571faf9237e85d5e99afdce528?s=96&d=mm&r=g\",\"caption\":\"Brittany Warnock\"},\"url\":\"https:\/\/www.bluehost.com\/blog\/author\/bwarnock\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Facebook Changed the Advertising World (Infographic)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/2756\/","og_locale":"en_US","og_type":"article","og_title":"How Facebook Changed the Advertising World (Infographic)","og_description":"Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it\u2019s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with [&hellip;]","og_url":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2013-11-26T19:35:38+00:00","og_image":[{"width":1199,"height":618,"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2024\/01\/wondersuite-1.png","type":"image\/png"}],"author":"Brittany Warnock","twitter_card":"summary_large_image","twitter_creator":"@bluehost","twitter_site":"@bluehost","twitter_misc":{"Written by":"Brittany Warnock","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/"},"author":{"name":"Brittany Warnock","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/c2ee0d64431b62e70e386eaa4941e7c3"},"headline":"How Facebook Changed the Advertising World (Infographic)","datePublished":"2013-11-26T19:35:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/"},"wordCount":111,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","keywords":["Analytics","Comparison","Content","Tips &amp; Tricks"],"articleSection":["Marketing","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/","url":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/","name":"How Facebook Changed the Advertising World (Infographic)","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","datePublished":"2013-11-26T19:35:38+00:00","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2025\/09\/default-bh.png","width":1200,"height":629},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/how-facebook-changed-the-advertising-world-infographic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bluehost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"General","item":"https:\/\/www.bluehost.com\/blog\/category\/general\/"},{"@type":"ListItem","position":3,"name":"How Facebook Changed the Advertising World (Infographic)"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/#website","url":"https:\/\/www.bluehost.com\/blog\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/c2ee0d64431b62e70e386eaa4941e7c3","name":"Brittany Warnock","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/e95812375416aa3926809ab9d111f681","url":"https:\/\/secure.gravatar.com\/avatar\/3c8044aaf313d3619e087c27be4847a7864314571faf9237e85d5e99afdce528?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8044aaf313d3619e087c27be4847a7864314571faf9237e85d5e99afdce528?s=96&d=mm&r=g","caption":"Brittany Warnock"},"url":"https:\/\/www.bluehost.com\/blog\/author\/bwarnock\/"}]}},"authors":[{"term_id":598,"user_id":7,"is_guest":0,"slug":"bwarnock","display_name":"Brittany Warnock","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/3c8044aaf313d3619e087c27be4847a7864314571faf9237e85d5e99afdce528?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/2756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=2756"}],"version-history":[{"count":0,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/2756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/240661"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=2756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=2756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=2756"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}