{"id":279956,"date":"2026-09-10T05:12:47","date_gmt":"2026-09-10T05:12:47","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=279956"},"modified":"2026-09-10T05:14:24","modified_gmt":"2026-09-10T05:14:24","slug":"cost-of-website-downtime","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/","title":{"rendered":"Cost of Website Downtime: How Much Can It Cost Your Small Business?"},"content":{"rendered":"\n<h2 id=\"h-key-highlights\" class=\"wp-block-heading\">Key highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how website downtime can affect sales, leads, bookings and operating costs.<\/li>\n\n\n\n<li>Calculate the cost of website downtime using your own business data.<\/li>\n\n\n\n<li>Identify hidden downtime costs such as advertising spend, employee time and recovery expenses.<\/li>\n\n\n\n<li>Compare downtime costs during normal, peak and promotional periods.<\/li>\n\n\n\n<li>Use your calculation to make better decisions about hosting, backups and website support.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For a small business, website downtime is more than a technical problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If customers use your website to buy products, book appointments, request quotes or contact you, an outage can interrupt real business activity. Advertising may continue running while your website cannot convert visitors. Your team may also spend valuable time investigating and fixing the issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of website downtime depends on how much business your website generates, when the outage happens and what it takes to recover. There is no universal average that accurately represents every small business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The better approach is to calculate the cost using your own website and business data.<\/p>\n\n\n\n<h2 id=\"h-how-much-does-website-downtime-cost-a-small-business\" class=\"wp-block-heading\">How much does website downtime cost a small business?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Quick answer:<\/strong> There is no fixed website downtime cost for a small business. A useful estimate starts with the value your website generates per active hour, multiplied by the time an important function is unavailable. Then add advertising spend during the outage, employee response time and external recovery costs.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The financial impact depends on how much value your website normally generates, how long an important website function is unavailable and what other expenses continue during the outage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Downtime can affect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales, leads or bookings your website would normally generate.&nbsp;<\/li>\n\n\n\n<li>Advertising spend that continues while visitors cannot convert.&nbsp;<\/li>\n\n\n\n<li>Employee time spent investigating and responding to the problem.&nbsp;<\/li>\n\n\n\n<li>Developer,&nbsp;support&nbsp;or recovery expenses.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Timing matters too. Two hours of downtime during a quiet period may have limited impact, while the same two hours during a promotion or peak sales period can cost considerably more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relying on a generic cost-per-hour estimate, calculate what an outage means using your own business data. The next section shows you how.<\/p>\n\n\n\n<h2 id=\"h-how-to-calculate-the-cost-of-website-downtime\" class=\"wp-block-heading\">How to calculate the cost of website downtime<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A complete estimate should go beyond missed sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You also need to account for marketing spend that continues during the outage, internal time spent responding to the issue and any external recovery expenses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To keep the calculation consistent, first convert the business value your website generates into website value per active hour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An active hour is an hour in which your website would normally generate the sales, leads or bookings you are measuring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use this overall formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Total estimated website downtime cost = Business value at risk + Advertising spend during outage + Internal response cost + External recovery cost<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here is how to calculate each component.<\/p>\n\n\n\n<h3 id=\"h-step-1-calculate-website-value-per-active-hour\" class=\"wp-block-heading\">Step 1. Calculate website value per active hour<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the main outcome your website generates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales&nbsp;<\/li>\n\n\n\n<li>Leads&nbsp;<\/li>\n\n\n\n<li>Bookings&nbsp;<\/li>\n\n\n\n<li>Subscriptions&nbsp;<\/li>\n\n\n\n<li>Registrations&nbsp;<\/li>\n\n\n\n<li>Another measurable conversion&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For an <a href=\"https:\/\/www.bluehost.com\/blog\/e-commerce-website\/\">eCommerce website<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Website value per active hour = Gross profit generated through the website \u00f7 Relevant active hours<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For a <a href=\"https:\/\/www.bluehost.com\/blog\/website-for-lead-generation\/\">lead generation website<\/a>, first calculate the expected value created by your leads:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Expected business value from leads = Number of leads \u00d7 Lead-to-customer conversion rate \u00d7 Average gross profit per customer<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Then convert it to an hourly figure:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Website value per active hour = Expected business value from leads \u00f7 Relevant active hours<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Gross profit is often more useful than total revenue because it better reflects the value your business retains after direct costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your time periods consistent. If you start with monthly business data, divide it by the number of active hours in that same month. Do not mix monthly value with daily hours or annual value with monthly hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you also want to understand what you are spending to operate your website, our guide to <a href=\"https:\/\/www.bluehost.com\/blog\/small-business-website-cost\/\">small business website cost<\/a> breaks down hosting and other ongoing website expenses.<\/p>\n\n\n\n<h3 id=\"h-step-2-measure-business-impacting-downtime\" class=\"wp-block-heading\">Step 2. Measure business-impacting downtime<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, determine how long customers were unable to complete the business action you are measuring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This does not always mean your entire website was offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Checkout may fail while product pages still work&nbsp;<\/li>\n\n\n\n<li>Contact forms may stop submitting&nbsp;<\/li>\n\n\n\n<li>Customers may be unable to make bookings&nbsp;<\/li>\n\n\n\n<li>Payment processing may become unavailable&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Measure the period during which that important website function was affected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If checkout failed for two hours, use two hours in your calculation even if the rest of the website continued to load.<\/p>\n\n\n\n<h3 id=\"h-step-3-calculate-business-value-at-risk\" class=\"wp-block-heading\">Step 3. Calculate business value at risk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know your website value per active hour and the length of the outage, calculate:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Business value at risk = Website value per active hour \u00d7 Business-impacting downtime hours<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$100 per active hour \u00d7 2 hours = $200 in business value at risk<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This becomes the first component of your downtime estimate.<\/p>\n\n\n\n<h3 id=\"h-step-4-calculate-advertising-spend-during-the-outage\" class=\"wp-block-heading\">Step 4. Calculate advertising spend during the outage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your campaigns may continue running even when your website cannot convert visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check spending across channels such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid search&nbsp;<\/li>\n\n\n\n<li>Paid social&nbsp;<\/li>\n\n\n\n<li>Display advertising&nbsp;<\/li>\n\n\n\n<li>Affiliate campaigns&nbsp;<\/li>\n\n\n\n<li>Sponsored promotions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Advertising spend during outage = Advertising spend per hour \u00d7 Business-impacting downtime hours<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If you spend $30 per hour and your conversion path is unavailable for two hours:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$30 \u00d7 2 hours = $60 in advertising spend during the outage<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Some visitors may return later, so do not automatically treat every dollar as permanently lost. The figure shows how much marketing investment was exposed while your website was unable to perform normally.<\/p>\n\n\n\n<h3 id=\"h-step-5-calculate-internal-response-cost\" class=\"wp-block-heading\">Step 5. Calculate internal response cost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Downtime also takes people away from their regular work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You or your team may need to investigate the problem, <a href=\"https:\/\/www.bluehost.com\/help\/article\/contacting-support\">contact support<\/a> and verify that the website is functioning again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Internal response cost = Total staff hours spent responding \u00d7 Hourly value of staff time<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>3 staff hours \u00d7 $40 per hour = $120 in internal response cost<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Use total staff hours rather than the duration of the outage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A two-hour outage involving three people can create more than two hours of internal work.<\/p>\n\n\n\n<h3 id=\"h-step-6-add-external-recovery-cost\" class=\"wp-block-heading\">Step 6. Add external recovery cost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">External recovery cost includes actual expenses required to diagnose or <a href=\"https:\/\/www.bluehost.com\/help\/article\/how-to-restore-a-wordpress-site-with-a-database-backup\">restore your website<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developer&nbsp;assistance&nbsp;<\/li>\n\n\n\n<li>Emergency technical support&nbsp;<\/li>\n\n\n\n<li>Specialist troubleshooting&nbsp;<\/li>\n\n\n\n<li>Restoration services&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>External recovery cost = $150<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Keep this separate from internal response cost so you do not count the same expense twice.<\/p>\n\n\n\n<h3 id=\"h-step-7-calculate-the-total-estimated-website-downtime-cost\" class=\"wp-block-heading\">Step 7. Calculate the total estimated website downtime cost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now combine all four components.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose your website experiences a two-hour outage and you calculate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business value at risk: $200<\/li>\n\n\n\n<li>Advertising spend during outage: $60<\/li>\n\n\n\n<li>Internal response cost: $120<\/li>\n\n\n\n<li>External recovery cost: $150<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your total becomes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$200 + $60 + $120 + $150 = $530<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Estimated website downtime cost = $530<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This does not mean your business definitely lost exactly $530. Some customers may return later and some recovery work may have continuing value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The calculation gives you a practical estimate you can use for planning and decision-making.<\/p>\n\n\n\n<h3 id=\"h-downtime-cost-worksheet\" class=\"wp-block-heading\">Downtime cost worksheet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use your own numbers to estimate the financial impact of an outage.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Input<\/th><th>Your number<\/th><\/tr><\/thead><tbody><tr><td>Website value per active hour<\/td><td>$_____<\/td><\/tr><tr><td>Business-impacting downtime<\/td><td>_____ hours<\/td><\/tr><tr><td>Advertising spend per hour<\/td><td>$_____<\/td><\/tr><tr><td>Total staff response hours<\/td><td>_____ hours<\/td><\/tr><tr><td>Average hourly value of staff time<\/td><td>$_____<\/td><\/tr><tr><td>External recovery cost<\/td><td>$_____<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Then calculate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business value at risk = Website value per active hour \u00d7 Downtime hours<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising spend during outage = Advertising spend per hour \u00d7 Downtime hours<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal response cost = Staff response hours \u00d7 Hourly value of staff time<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total estimated downtime cost = Business value at risk + Advertising spend during outage + Internal response cost + External recovery cost<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have the framework, the next step is to apply it to the way your own website creates value. The calculation stays the same, but a lead generation site, booking website and online store will arrive at their hourly value differently.<\/p>\n\n\n\n<h2 id=\"h-website-downtime-cost-examples-for-different-small-businesses\" class=\"wp-block-heading\">Website downtime cost examples for different small businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The formula stays the same across websites. What changes is how you calculate website value per active hour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is how it can work for three common small-business website models.<\/p>\n\n\n\n<h3 id=\"h-1-lead-generation-website\" class=\"wp-block-heading\">1. Lead generation website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose your website generates 80 qualified leads per month. If 20% become customers and each new customer contributes $250 in gross profit:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>80 leads \u00d7 20% conversion rate \u00d7 $250 = $4,000 in expected monthly gross profit from website leads<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If those leads are typically generated across 20 business days with 8 active hours per day:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>20 days \u00d7 8 hours = 160 active hours per month<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Your website value per active hour becomes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$4,000 \u00f7 160 active hours = $25 per active hour<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For a two-hour outage:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$25 \u00d7 2 hours = $50 in business value at risk<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">You would then add advertising spend, internal response cost and external recovery cost to estimate the total impact.<\/p>\n\n\n\n<h3 id=\"h-2-booking-and-appointment-website\" class=\"wp-block-heading\">2. Booking and appointment website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose your website normally generates five bookings during an eight-hour business day and each completed booking contributes $75 in gross profit:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>5 bookings \u00d7 $75 = $375 in expected daily business value<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Convert that into an hourly value:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$375 \u00f7 8 active hours = about $47 per active hour<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For a two-hour booking outage:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$47 \u00d7 2 hours = about $94 in business value at risk<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Again, this is only the business value component. Other outage-related expenses should then be added.<\/p>\n\n\n\n<h3 id=\"h-3-ecommerce-website\" class=\"wp-block-heading\">3. eCommerce website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose your online store generates $1,600 in gross profit across 16 hours of comparable selling activity:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$1,600 \u00f7 16 active hours = $100 per active hour<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For a two-hour outage:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$100 \u00d7 2 hours = $200 in business value at risk<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">You can then add advertising spend, staff response time and recovery expenses using the full formula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not every interrupted sale, booking or lead will be permanently lost. Some customers may return later. These examples give you a measurable starting point, but they do not capture every way an outage can affect your business.<\/p>\n\n\n\n<h2 id=\"h-website-downtime-costs-small-businesses-often-miss\" class=\"wp-block-heading\">Website downtime costs small businesses often miss<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lost sales, leads and bookings are usually the easiest effects to calculate. The wider financial impact can include costs that are less obvious during the outage itself.<\/p>\n\n\n\n<h3 id=\"h-1-paid-traffic-that-cannot-convert\" class=\"wp-block-heading\">1. Paid traffic that cannot convert<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising can continue sending visitors to a broken checkout, form or booking page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This should already be captured under advertising spend during outage, but tracking it helps you understand how much marketing investment was exposed while the issue was active.<\/p>\n\n\n\n<h3 id=\"h-2-employee-time\" class=\"wp-block-heading\">2. Employee time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bluehost.com\/help\/article\/bh-general-website-troubleshooting\">Website issues<\/a> can pull you and your team away from customer service, sales, marketing or planned development work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Capture this under internal response cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few hours may seem minor in isolation. Repeated outages can turn that time into a meaningful operating expense.<\/p>\n\n\n\n<h3 id=\"h-3-emergency-troubleshooting\" class=\"wp-block-heading\">3. Emergency troubleshooting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Urgent technical issues may require an external developer or specialist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include these actual fees under external recovery cost rather than combining them with employee time.<\/p>\n\n\n\n<h3 id=\"h-4-customers-who-do-not-return\" class=\"wp-block-heading\">4. Customers who do not return<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some visitors will retry later. Others may move to another business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is difficult to measure accurately, so avoid automatically treating every interrupted visit as lost revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, compare actual sales, bookings or leads before and after significant outages.<\/p>\n\n\n\n<h3 id=\"h-5-trust-and-search-visibility\" class=\"wp-block-heading\">5. Trust and search visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Repeated availability problems can affect customer confidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A brief outage does not automatically cause an SEO&nbsp;decline.&nbsp;According to Google, occasional 10\u201315 minute&nbsp;periods returning a&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/503-error-wordpress\/\">503 status<\/a>&nbsp;are not considered extended downtime. However, prolonged server errors can cause&nbsp;<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/troubleshoot-crawling-errors\">Google to reduce crawling<\/a>&nbsp;and, if availability problems continue, URLs may eventually be dropped from the index.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because these effects are harder to value precisely, keep them separate from your four measurable downtime-cost categories.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your immediate priority is getting your site working again, our guide on\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/survive-site-downtime\/\">how to survive site downtime and recover fast<\/a>\u00a0covers recovery planning and ways to reduce disruption.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have separated the measurable costs from these harder-to-quantify effects, you can look at another&nbsp;important factor: the same outage can have&nbsp;a very different&nbsp;impact depending on when and where it happens.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-the-same-amount-of-downtime-can-cost-businesses-differently\" class=\"wp-block-heading\">Why the same amount of downtime can cost businesses differently<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is why broad cost-per-hour figures should be treated carefully. Two small businesses can both experience a two-hour outage and see very different financial impacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your own website data gives you a more useful estimate because downtime cost depends on several factors.<\/p>\n\n\n\n<h3 id=\"h-1-website-business-model\" class=\"wp-block-heading\">1. Website business model<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An informational website may primarily generate leads, while an online store may depend on the website to complete transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The closer your website is to the sale, booking or inquiry, the easier the direct impact is to measure.<\/p>\n\n\n\n<h3 id=\"h-2-traffic-and-conversion-volume\" class=\"wp-block-heading\">2. Traffic and conversion volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A website receiving 20 visitors per hour has different exposure from one receiving 2,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion volume matters too. Two websites with similar traffic can have very different website value per active hour.<\/p>\n\n\n\n<h3 id=\"h-3-time-of-the-outage\" class=\"wp-block-heading\">3. Time of the outage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic and conversions rarely remain constant throughout the day or week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A restaurant may receive more bookings before the weekend. An online store may see more orders in the evening. A B2B website may generate most leads during working hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use website value per active hour for the period that most closely matches when the outage occurred.<\/p>\n\n\n\n<h3 id=\"h-4-promotions-and-campaigns\" class=\"wp-block-heading\">4. Promotions and campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Website value per active hour may rise significantly during a product launch, seasonal campaign or sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A normal-period average may therefore underestimate the cost of downtime during your busiest campaigns.<\/p>\n\n\n\n<h3 id=\"h-5-full-site-vs-conversion-path-downtime\" class=\"wp-block-heading\">5. Full-site vs. conversion-path downtime<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your entire website does not need to disappear for downtime to affect your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A failed checkout, booking form or contact form can interrupt conversions while the rest of the website appears to work normally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why business-impacting downtime is often more useful to measure than website availability alone.<\/p>\n\n\n\n<h2 id=\"h-calculate-your-downtime-cost-for-normal-and-peak-periods\" class=\"wp-block-heading\">Calculate your downtime cost for normal and peak periods<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One hourly value may not represent every period equally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create separate estimates for normal traffic, peak traffic and major promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table below uses the same four categories from the main formula.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Scenario<\/th><th>Website value per active hour<\/th><th>Downtime<\/th><th>Business value at risk<\/th><th>Advertising spend during outage<\/th><th>Internal response cost<\/th><th>External recovery cost<\/th><th>Total estimated cost<\/th><\/tr><\/thead><tbody><tr><td>Normal period<\/td><td>$75<\/td><td>2 hours<\/td><td>$150<\/td><td>$40<\/td><td>$80<\/td><td>$100<\/td><td>$370<\/td><\/tr><tr><td>Peak period<\/td><td>$150<\/td><td>2 hours<\/td><td>$300<\/td><td>$60<\/td><td>$100<\/td><td>$100<\/td><td>$560<\/td><\/tr><tr><td>Promotion period<\/td><td>$250<\/td><td>2 hours<\/td><td>$500<\/td><td>$100<\/td><td>$120<\/td><td>$120<\/td><td>$840<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the normal period:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$75 \u00d7 2 hours = $150 in business value at risk<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$150 + $40 + $80 + $100 = $370 total estimated website downtime cost<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For the promotion period:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$250 \u00d7 2 hours = $500 in business value at risk<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>$500 + $100 + $120 + $120 = $840 total estimated website downtime cost<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The outage lasted two hours in both cases, but the estimated financial impact during the promotion was more than twice as high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why separate normal and peak-period estimates are more useful than relying on one monthly or annual average.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know how a downtime can&nbsp;impact&nbsp;during regular days vs peak business hours,&nbsp;it&#8217;s&nbsp;time that we understand the further steps.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-should-you-do-once-you-know-your-website-downtime-cost\" class=\"wp-block-heading\">What should you do once you know your website downtime cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think of the result as a risk threshold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more an hour of business-impacting downtime costs you, the stronger the case becomes for faster detection, reliable backups, responsive support and hosting resources that match your website requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use your calculation to decide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How quickly you need to detect website issues.<\/li>\n\n\n\n<li>How much downtime your business can tolerate.<\/li>\n\n\n\n<li>How frequently important website data should be backed up.<\/li>\n\n\n\n<li>How quickly your website needs to be restored.<\/li>\n\n\n\n<li>Who should respond when an issue occurs.<\/li>\n\n\n\n<li>When your hosting resources need to be reviewed or upgraded.<\/li>\n\n\n\n<li>How much technical work your team can reasonably manage.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This also gives you a better way to <a href=\"https:\/\/www.bluehost.com\/pricing\/web-hosting\">evaluate hosting cost<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lowest hosting bill is not always the lowest overall cost if website issues repeatedly lead to interrupted business activity, staff time or recovery expenses. At the same time, paying more only makes sense when the additional capabilities address a genuine website need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your downtime estimate gives you a practical way to judge that tradeoff. One useful place to start is understanding what different uptime percentages actually represent in time.<\/p>\n\n\n\n<h3 id=\"h-what-do-uptime-percentages-mean-in-actual-downtime\" class=\"wp-block-heading\">What do uptime percentages mean in actual downtime?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uptime percentages can look very similar on paper. The difference becomes much clearer when you translate them into approximate annual downtime.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Uptime<\/th><th>Approximate downtime per year<\/th><\/tr><\/thead><tbody><tr><td>99%<\/td><td>3 days, 15 hours, 36 minutes<\/td><\/tr><tr><td>99.9%<\/td><td>8 hours, 46 minutes<\/td><\/tr><tr><td>99.99%<\/td><td>53 minutes<\/td><\/tr><tr><td>99.999%<\/td><td>5 minutes, 15 seconds<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These figures illustrate the mathematical difference between uptime levels. They are not predictions of how much downtime your individual website will experience. Hosting SLAs can also have specific measurement terms and exclusions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you compare those figures with what an hour of downtime may cost your business, uptime stops being an abstract percentage. It becomes one of the factors you can use to evaluate whether a hosting setup fits the role your website plays.<\/p>\n\n\n\n<h2 id=\"h-how-bluehost-helps-small-businesses-build-a-more-resilient-website\" class=\"wp-block-heading\">How Bluehost helps small businesses build a more resilient website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Bluehost, we combine website availability with tools that support maintenance, recovery and day-to-day WordPress management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the WordPress Hosting plan you choose, you can get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A 99.99% <a href=\"https:\/\/www.bluehost.com\/help\/article\/bh-uptime-guarantee\">uptime SLA<\/a> to support website availability.<\/li>\n\n\n\n<li>Managed WordPress updates that reduce <a href=\"https:\/\/www.bluehost.com\/blog\/critical-wordpress-maintenance-tasks-perform-regular-basis\/\">routine maintenance<\/a> work.<\/li>\n\n\n\n<li>CDN capabilities to help deliver website content efficiently.<\/li>\n\n\n\n<li>Backup options that give you recovery points if something goes wrong.<\/li>\n\n\n\n<li>Security capabilities such as malware protection, WAF and <a href=\"https:\/\/www.bluehost.com\/help\/article\/ddos-denial-attack\">DDoS protection<\/a> on applicable plans.<\/li>\n\n\n\n<li>24\/7 support for hosting and supported WordPress issues.<\/li>\n\n\n\n<li>Hosting options that let you move to more resources as your website requirements increase.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No hosting environment can eliminate every possible source of website downtime. Plugins, themes, custom code, traffic and configuration changes can all affect a WordPress site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we can provide is a stronger hosting, support and recovery foundation so you have fewer infrastructure tasks to manage yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore <a href=\"https:\/\/www.bluehost.com\/pricing\/wordpress-hosting\">our WordPress hosting plans<\/a>.<\/p>\n\n\n\n<h2 id=\"h-final-thoughts\" class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website downtime becomes easier to manage when you know what an hour of disruption is worth to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calculate your website value per active hour, then add advertising spend during the outage, internal response cost and external recovery cost. Compare normal and peak periods instead of relying on one broad average.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use that number to decide what level of hosting, backups, monitoring and support your website needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is critical to your business, choose hosting that supports that role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get started with <a href=\"https:\/\/www.bluehost.com\/wordpress-hosting\">Bluehost WordPress Hosting<\/a> and choose the performance, backup and support capabilities that match your website needs.<\/p>\n\n\n\n<h2 id=\"h-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-17890167346830\"><strong class=\"schema-faq-question\">How much does website downtime cost?<\/strong> <p class=\"schema-faq-answer\">There is no universal figure. It depends on the company&#8217;s website value per active hour, outage duration, advertising spend during the outage, internal response cost and external recovery cost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346831\"><strong class=\"schema-faq-question\">How do I calculate downtime?<\/strong> <p class=\"schema-faq-answer\">To calculate technical downtime, subtract the time the affected website function became unavailable from the time it was restored.<br>To calculate the financial impact, use:<br>Total estimated website downtime cost = Business value at risk + Advertising spend during outage + Internal response cost + External recovery cost<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346832\"><strong class=\"schema-faq-question\">What are downtime costs?<\/strong> <p class=\"schema-faq-answer\">Downtime costs are the financial and operational expenses created when your website or an important website function becomes unavailable. They can include business value at risk, advertising spend during the outage, internal response cost and external recovery cost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346833\"><strong class=\"schema-faq-question\">How much does downtime cost a company?<\/strong> <p class=\"schema-faq-answer\">It depends on the company&#8217;s website value per active hour, outage duration and response and recovery expenses. Small businesses should calculate the figure using their own sales, lead or booking data rather than applying a general industry average.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346834\"><strong class=\"schema-faq-question\">How much does one hour of website downtime cost?<\/strong> <p class=\"schema-faq-answer\">Start with the value your website normally generates during one comparable active hour. Then add advertising spend during that hour, internal response cost and any external recovery expenses. The result can vary significantly between normal and peak periods.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346835\"><strong class=\"schema-faq-question\">What is a downtime cost calculator?<\/strong> <p class=\"schema-faq-answer\">A downtime cost calculator estimates the financial impact of an outage using website value per active hour, downtime duration, advertising spend, internal response cost and external recovery cost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346836\"><strong class=\"schema-faq-question\">Does website downtime affect sales and leads?<\/strong> <p class=\"schema-faq-answer\">It can. If customers cannot complete checkout, submit a form or make a booking, your website cannot perform its normal conversion role during that period. Some visitors may return later, so interrupted activity should be treated as business value at risk rather than automatically classified as permanently lost revenue.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346837\"><strong class=\"schema-faq-question\">Can website downtime affect SEO?<\/strong> <p class=\"schema-faq-answer\">A brief isolated outage does not automatically cause rankings to decline. Repeated or prolonged availability problems can make it harder for search engines to access your website reliably and can also create a poor experience for visitors.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-17890167346838\"><strong class=\"schema-faq-question\">How can a small business reduce the cost of website downtime?<\/strong> <p class=\"schema-faq-answer\">Identify the website functions that generate the most business value, monitor them, maintain appropriate backups and establish a clear recovery process. Review your hosting resources as <a href=\"https:\/\/www.bluehost.com\/help\/article\/overwhelming-traffic\">website traffic<\/a>, transactions and functionality increase.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the cost of website downtime and how to estimate its impact using your own business data. <\/p>\n","protected":false},"author":149,"featured_media":279955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[381,3067,1345],"tags":[3735,3335],"ppma_author":[942],"class_list":["post-279956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hosting","category-performance","category-website","tag-business-and-legal","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 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It depends on the company's website value per active hour, outage duration, advertising spend during the outage, internal response cost and external recovery cost.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346831","position":2,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346831","name":"How do I calculate downtime?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To calculate technical downtime, subtract the time the affected website function became unavailable from the time it was restored.<br>To calculate the financial impact, use:<br>Total estimated website downtime cost = Business value at risk + Advertising spend during outage + Internal response cost + External recovery cost","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346832","position":3,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346832","name":"What are downtime costs?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Downtime costs are the financial and operational expenses created when your website or an important website function becomes unavailable. They can include business value at risk, advertising spend during the outage, internal response cost and external recovery cost.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346833","position":4,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346833","name":"How much does downtime cost a company?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It depends on the company's website value per active hour, outage duration and response and recovery expenses. Small businesses should calculate the figure using their own sales, lead or booking data rather than applying a general industry average.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346834","position":5,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346834","name":"How much does one hour of website downtime cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Start with the value your website normally generates during one comparable active hour. Then add advertising spend during that hour, internal response cost and any external recovery expenses. The result can vary significantly between normal and peak periods.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346835","position":6,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346835","name":"What is a downtime cost calculator?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A downtime cost calculator estimates the financial impact of an outage using website value per active hour, downtime duration, advertising spend, internal response cost and external recovery cost.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346836","position":7,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346836","name":"Does website downtime affect sales and leads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It can. If customers cannot complete checkout, submit a form or make a booking, your website cannot perform its normal conversion role during that period. Some visitors may return later, so interrupted activity should be treated as business value at risk rather than automatically classified as permanently lost revenue.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346837","position":8,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346837","name":"Can website downtime affect SEO?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A brief isolated outage does not automatically cause rankings to decline. Repeated or prolonged availability problems can make it harder for search engines to access your website reliably and can also create a poor experience for visitors.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346838","position":9,"url":"https:\/\/www.bluehost.com\/blog\/cost-of-website-downtime\/#faq-question-17890167346838","name":"How can a small business reduce the cost of website downtime?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Identify the website functions that generate the most business value, monitor them, maintain appropriate backups and establish a clear recovery process. Review your hosting resources as <a href=\"https:\/\/www.bluehost.com\/help\/article\/overwhelming-traffic\">website traffic<\/a>, transactions and functionality increase.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"authors":[{"term_id":942,"user_id":149,"is_guest":0,"slug":"khushbu-jain","display_name":"Khushboo Rathod","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/4b9052d2907f8c1e3fe66199c1fe330615ae1c91cb5f439344d691749ecc024e?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/279956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=279956"}],"version-history":[{"count":1,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/279956\/revisions"}],"predecessor-version":[{"id":279959,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/279956\/revisions\/279959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/279955"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=279956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=279956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=279956"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=279956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}