{"id":30492,"date":"2021-02-24T18:11:00","date_gmt":"2021-02-25T00:11:00","guid":{"rendered":"https:\/\/bhmultisite.com\/blog\/?p=30492"},"modified":"2021-02-24T18:11:00","modified_gmt":"2021-02-25T00:11:00","slug":"how-to-deliver-on-your-customer-promise","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-to-deliver-on-your-customer-promise\/","title":{"rendered":"How To Deliver on Your Customer Promise"},"content":{"rendered":"\n<p>Your customers are the lifeblood of your company. How you make customers feel can make or break your business.&nbsp;<\/p>\n\n\n\n<p>If you want to make sure everyone in your business works together to deliver an excellent customer experience, then you need a strong customer promise.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gCxKnm4hnQ6-hDHKH32bM84YdNlFak874wA0-dObI0B1Qjk63_zcl-AuaO1vbCTEr-_avsW-8X-aSfRqxn6gd3uIElV_VlcHpErcgO2DOTiReJbHc9QX5wLsWTZOO_EyrAfQS3Zc\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>Keep reading to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why your customer promise is essential<\/li><li>How to come up with a customer promise<\/li><li>Strategies to deliver on your customer promise every time<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Your Customer Promise and Why It\u2019s Essential<\/h2>\n\n\n\n<p>A <strong>customer promise <\/strong>(also known as a brand promise) clearly and concisely outlines how your company defines an excellent customer experience.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/go.forrester.com\/blogs\/16-04-18-the_magic_of_disneys_brand_promise\/\">Disney promises<\/a> its customers to \u201cCreate happiness through magical experiences.\u201d<\/p>\n\n\n\n<p>Disney\u2019s statement includes the result for customers (happiness) and how they provide it (through magical experiences).&nbsp;<\/p>\n\n\n\n<p>By now, you might be wondering, \u201cWhy do I need to think through a customer promise?\u201d<\/p>\n\n\n\n<p>Here\u2019s why.&nbsp;<\/p>\n\n\n\n<p>Successful businesses create trust with their customers through consistent, high-quality experiences.&nbsp;<\/p>\n\n\n\n<p>But if you don\u2019t know what a high-quality customer experience looks like in your company, how can you (or your employees) create it?<\/p>\n\n\n\n<p>You need a customer promise to guide your customer experience. It\u2019s an essential part of your messaging and brand strategy.<\/p>\n\n\n\n<p>When executed correctly, you\u2019ll build better customer relationships and a strong <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2016\/10\/31\/why-brand-image-matters-more-than-you-think\/\">brand image<\/a>, which <a href=\"https:\/\/www.bluehost.com\/blog\/better-customer-service-means-better-conversions\/\">drives your bottom line<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Define Your Customer Promise<\/h2>\n\n\n\n<p>If you don\u2019t have a customer promise yet, creating one is the first step.&nbsp;<\/p>\n\n\n\n<p>Your customer promise should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Simple<\/li><li>Unique&nbsp;<\/li><li>Concise<\/li><li>Inspiring<\/li><li>Illustrative<\/li><\/ul>\n\n\n\n<p>In other words, you don\u2019t need to write the great American novel. You do need to craft a statement that resonates with your team and your customer needs.<\/p>\n\n\n\n<p>Here\u2019s how to do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Defining Your Value: Find Out What Matters to Your Target Audience<\/h3>\n\n\n\n<p>Your entire marketing strategy revolves around your ideal customer (or customers). And since your customer promise outlines customer experience, that\u2019s where you should start.<\/p>\n\n\n\n<p>To figure out \u201cwhat\u201d your brand needs to deliver, identify your customers\u2019 core values.&nbsp;<\/p>\n\n\n\n<p>What exactly do they care about? Efficiency? Durability? Status? Personalized care?<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/hawkpartners.com\/branding\/three-ingredients-for-a-great-ad-a-geico-analysis\/\">Geico<\/a> sells insurance to people who value their time and money.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/MQxCni_W9KTe9JT3_IIuos-KdJ4oOEJVKG1cKIrwIcTsVmhfFuaJkF97qY3DRBptIwUBZq0mxTE0PQ0O74O-Exax_whvrKdnJEWZpD7iVZYoVZg1KXlV4zRDUzXiOwVBsKOKx2rv\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>Geico\u2019s customer promise illustrates how it delivers on that value by saving 15% or more on your car insurance in 15 minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Differentiate Your Brand: Look at Your Competition<\/h3>\n\n\n\n<p>After you tell your customers \u201cwhat\u201d you can deliver, you need to specify \u201chow.\u201d Your \u201chow\u201d sets you apart from your competition.<\/p>\n\n\n\n<p>Take a look at your competitors and figure out where you have a competitive advantage. Ask yourself, \u201cWhat is our best brand strength?\u201d<\/p>\n\n\n\n<p>BMW prides itself on producing high-quality performance vehicles that offer superior performance. Its customers care about the driving performance and sportiness of their cars.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hvaBlU1YsK36UWwfMJitfUNAAhrDahAWAgs0nSopYcDynxoAp630fssHaov7e62LT8Z0DPn3XzsPQDRP6J1_gKZK6F7PKqKEmN-he_NyTUZc31FselqhOatgf721ZzNstV4DSA8q\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>They sum this up in their brand promise, \u201cThe Ultimate Driving Machine.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategies To Deliver on Your Customer Promise<\/h2>\n\n\n\n<p>Once you have your brand promise, you need to keep it. Without consistent action, a promise is just a line of words.<\/p>\n\n\n\n<p>Here\u2019s how to deliver on your brand promise every day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make It Official<\/h3>\n\n\n\n<p>Your customer promise needs to be an official part of your internal messaging and brand strategy.<\/p>\n\n\n\n<p>Once it\u2019s finalized, implement it in your vision, mission statement, and training documents. Everyone in your company, including your key stakeholders, should know your customer promise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get Employee Buy-In<\/h3>\n\n\n\n<p>Your employees decide whether or not your brand lives up to its promise. Employees execute marketing strategy and manage the customer experience.<\/p>\n\n\n\n<p>It\u2019s not enough to tell your employees your customer promise. You need them to believe in it and to buy in.<\/p>\n\n\n\n<p>Include your brand promise starting on day one of training. And make sure you share it with all of your staff, not just customer-facing roles.&nbsp;<\/p>\n\n\n\n<p>Every department needs to understand how their work impacts the customer and how their role helps deliver on your brand promise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hit Every Touchpoint<\/h3>\n\n\n\n<p>A customer\u2019s experience includes more than just speaking with a sales representative or an onboarding specialist. It\u2019s made up of all touchpoints and interactions your customer has, including your social media, website, and product.<\/p>\n\n\n\n<p>Your customer promise forms the core of every customer touchpoint and interaction, whether it\u2019s your online <a href=\"https:\/\/www.bluehost.com\/blog\/user-experience-meaning-importance-and-tips-to-improve\/\">user experience<\/a> or your customer service team\u2019s attitudes.<\/p>\n\n\n\n<p>If you promise eco-friendly products, does your packaging keep that promise too? If you promise hassle-free service, is your <a href=\"https:\/\/www.bluehost.com\/blog\/improve-the-speed-of-your-wordpress-website\/\">website fast and easy<\/a> to navigate?<\/p>\n\n\n\n<p>Every touchpoint needs to live up to your promise.&nbsp;<\/p>\n\n\n\n<p>Walkthrough your entire customer journey, from discovery to post-sale, and ask how your brand can better deliver on your customer promise.<\/p>\n\n\n\n<p>Happy customers are an essential ingredient to successful businesses. If you want your customers to feel good about your brand, create a customer promise and commit to keeping it.&nbsp;<\/p>\n\n\n\n<p>When you can delight your customers at every stage, be it online ordering or over-the-phone training, you\u2019ll reap the rewards.<\/p>\n\n\n\n<p>To learn more about fast and reliable hosting that empowers your online customer experience, explore <a href=\"https:\/\/www.bluehost.com\/hosting\/shared\">Bluehost\u2019s plans<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your customers are the lifeblood of your company. How you make customers feel can make or break your business.&nbsp; If you want to make sure everyone in your business works together to deliver an excellent customer experience, then you need a strong customer promise.&nbsp; Keep reading to learn: Why your customer promise is essential How [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":30493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Why You Need a Customer Promise and How To Deliver on It | Bluehost","_yoast_wpseo_metadesc":"Customer praise can bring your business to the next level. Here\u2019s how to deliver on your brand promise and turn customers into your best advertisers.","inline_featured_image":false,"footnotes":""},"categories":[3,3053],"tags":[3314,3325,3326],"ppma_author":[651],"class_list":["post-30492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-performance-marketing","tag-branding","tag-customer-support","tag-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Need a Customer Promise and How To Deliver on It | Bluehost<\/title>\n<meta name=\"description\" content=\"Customer praise can bring your business to the next level. 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