{"id":32386,"date":"2023-11-30T10:51:17","date_gmt":"2023-11-30T10:51:17","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=32386"},"modified":"2023-12-01T01:29:41","modified_gmt":"2023-12-01T01:29:41","slug":"qr-code-marketing","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/qr-code-marketing\/","title":{"rendered":"How to Grow Your Business with QR Code Marketing"},"content":{"rendered":"\r\n

QR codes aren\u2019t new, but in the past few years, they\u2019ve surged in popularity. Nearly 89 million people in the U.S.<\/a> scanned a QR code with their mobile device in 2022 \u2014 a 26% increase since 2020.<\/p>\r\n\r\n\r\n\r\n

Learning to create a QR code will help you generate more engaging marketing campaigns that attract visitors to any webpage you want. Since there are several types of QR codes, learning how to use the right one will help you convert more of that traffic.<\/p>\r\n\r\n\r\n\r\n

In this guide, you\u2019ll discover how to make a QR code and explore 10 QR code tactics to boost your marketing efforts.<\/p>\r\n\r\n\r\n\r\n

<\/a>The basics of QR codes<\/h2>\r\n\r\n\r\n\r\n
\"In<\/figure>\r\n\r\n\r\n\r\n

Quick response (QR) codes are a relatively new type of bar code. They were invented in the mid-1990s by a subsidiary of Toyota Motors and quickly gained popularity.<\/p>\r\n\r\n\r\n\r\n

One reason QR codes caught on is their adaptability. You don\u2019t need a dedicated QR code reader. Instead, users usually open the camera app on their cellphone or other smart device. Once the QR code is visible, the device will read the image and convert the patterns into usable data.<\/p>\r\n\r\n\r\n\r\n

For example: At some restaurants, customers are never given a menu. Instead, they\u2019ll notice a QR code to scan. This code triggers a menu pop-up and sometimes allows customers to place orders or make payments directly on their devices.<\/p>\r\n\r\n\r\n\r\n

QR codes are pretty popular amongst users. A 2021 survey by Scantrust found 80% of respondents believe QR codes are safe to use. Specifically, 39% of Americans\u2019 favorite reason to use a QR code was to make a payment.<\/p>\r\n\r\n\r\n\r\n

How do QR codes work?<\/h3>\r\n\r\n\r\n\r\n

QR codes typically look like a square filled with black and white lines and boxes. A phone or other smart device can detect the pattern, decode it and use the data. Unlike a traditional bar code, QR codes can store a lot more data \u2014 around three kilobytes, which is roughly 4,000 alphanumeric characters.<\/p>\r\n\r\n\r\n\r\n

And since you can link to website URLs, you can circumvent the size constraints. To illustrate: You can create an instructional infographic<\/a> to make your users\u2019 lives easier; even if the image is over three kilobytes, you can simply link to it \u2014 a URL<\/a> is only a few characters of data.<\/p>\r\n\r\n\r\n\r\n

Part of why quick response codes are so popular is that it\u2019s easy to create a QR code.<\/p>\r\n\r\n\r\n\r\n

How to make a QR code for your business<\/h2>\r\n\r\n\r\n\r\n