{"id":33573,"date":"2021-08-28T08:00:29","date_gmt":"2021-08-28T13:00:29","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=33573"},"modified":"2021-08-28T08:00:29","modified_gmt":"2021-08-28T13:00:29","slug":"refreshing-and-updating-your-business-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/refreshing-and-updating-your-business-website\/","title":{"rendered":"Refreshing and Updating Your Business Website: The How-To Guide"},"content":{"rendered":"\n<p>Knowing <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-build-a-website-for-your-small-business\/\">how to create a website<\/a> for your business and building it will open up your brand to increased awareness and credibility.<\/p>\n\n\n\n<p>But there\u2019s one thing to keep in mind: As your business grows, so do your website\u2019s needs. This is why you should refresh and update your website from time to time.<\/p>\n\n\n\n<p>With constant industry update and changes in <a href=\"https:\/\/www.bluehost.com\/blog\/ways-to-improve-your-wordpress-workflow\/\">business workflow<\/a> and customer outreach as the 2020 pandemic continues, you need to learn how to keep your audience aware of these changes by keeping your website up to date 24\/7.<\/p>\n\n\n\n<p>Keep reading to learn about:<\/p>\n\n\n\n<p><a href=\"#Updating-Your-Contact-Info-and-Business-Hours\">Updating Your Contact Info and Business Hours<\/a><\/p>\n\n\n\n<p><a href=\"#Revamping-Your-Website-Content\">Revamping Your Website Content<\/a><\/p>\n\n\n\n<p><a href=\"#Posting-Pandemic-Updates\">Posting Pandemic Updates<\/a><\/p>\n\n\n\n<p><a href=\"#Refreshing-Your-Profile-on-Customer-Review-Websites\">Refreshing Your Profile on Customer Review Websites<\/a><\/p>\n\n\n\n<p><a href=\"#Updating-Social-Media-Profiles\">Updating Social Media Profiles<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Updating-Your-Contact-Info-and-Business-Hours\">Updating Your Contact Info and Business Hours<\/h2>\n\n\n\n<p>Your contact information and business hour may change because of the pandemic and possibly due to a new working style, such as specific hours or remotely.<\/p>\n\n\n\n<p>It\u2019s best to keep your customers abreast of these changes by keeping your company\u2019s phone number and <a href=\"https:\/\/www.bluehost.com\/blog\/reasons-you-need-a-custom-email-address\/\">email addresses<\/a>, including those on your About and Staff pages, up to date.<\/p>\n\n\n\n<p>If your business hours have changed, update this information to alert your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Revamping-Your-Website-Content\">Revamping Your Website Content<\/h2>\n\n\n\n<p>Learning how to <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-create-a-website\/\">create a website<\/a> doesn\u2019t end with setting it up. Audit your business website to ensure every webpage is up to date. Here are some steps to revamp your website, whether you\u2019re using a <a href=\"https:\/\/www.bluehost.com\/wondersuite\">website builder<\/a> or not.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create fresh content and update blog posts.<\/li><li>Improve your website\u2019s <a href=\"https:\/\/www.bluehost.com\/blog\/wordpress-seo-how-to-boost-seo-rankings-on-your-site-bluehost\/\">search engine optimization<\/a> (SEO). Build an effective <a href=\"https:\/\/www.bluehost.com\/help\/article\/adding-seo-keywords-and-competitors\">keyword strategy<\/a>, add metadata to your pages, optimize images by including ALT tags and captions, and compress file sizes.<\/li><li>Update your website\u2019s <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-create-a-sitemap\/\">sitemap<\/a> and submit it for <a href=\"https:\/\/www.bluehost.com\/blog\/7-tips-to-get-your-wordpress-website-indexed-by-google\/\">Google indexing<\/a>.<\/li><li>Check for broken links. You need to make sure your visitors don\u2019t encounter 404 errors when visiting your website.<\/li><li>Build <a href=\"https:\/\/www.bluehost.com\/blog\/what-are-backlinks\/\">backlinks<\/a> to relevant, reliable websites and connect your webpages through internal linking.<\/li><li>Improve your calls to action (CTAs). Change text to be more persuasive and use attractive colors for your buttons, then place them strategically.<\/li><li>Review your website\u2019s media. Make sure your product images, staff photos, stock photos, videos, and infographics are current.<\/li><li>Update your privacy policy and <a href=\"https:\/\/www.bluehost.com\/blog\/trademark-vs-copyright\/\">copyright<\/a> date (usually in your website\u2019s footer).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Posting-Pandemic-Updates\">Posting Pandemic Updates<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Posting-Pandemic-Updates.jpg\" alt=\"Posting Pandemic Updates \" class=\"wp-image-33577\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Posting-Pandemic-Updates.jpg 1000w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Posting-Pandemic-Updates-300x200.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Posting-Pandemic-Updates-768x512.jpg 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Posting-Pandemic-Updates-270x180.jpg 270w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Posting-Pandemic-Updates-770x515.jpg 770w\" sizes=\"100vw\" \/><figcaption><a href=\"https:\/\/depositphotos.com\/11124522\/stock-photo-important-work.html\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Create a <a href=\"https:\/\/www.who.int\/emergencies\/diseases\/novel-coronavirus-2019\" target=\"_blank\" rel=\"noreferrer noopener\">2020 pandemic<\/a> frequently asked questions (FAQ) section. If you\u2019re using a website builder, you can easily learn how to create a website page for this promotional banner. If your website was custom-designed from scratch by a web developer, contact them to create one for you.<\/p>\n\n\n\n<p>Update your audience about your company\u2019s response to the pandemic. Let them know how it will affect future product delivery, <a href=\"https:\/\/www.bluehost.com\/blog\/promote-your-new-website\/\">marketing<\/a> sessions, customer outreach, and work hours.<\/p>\n\n\n\n<p>Here are some questions you can answer on your pandemic FAQ page:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Is your business still open?<\/li><li>Can customers visit your physical store\/office?<\/li><li>Are there any changes in business hours?<\/li><li>Is there a new method for order delivery?<\/li><li>Are you offering new products or services that would be relevant to your audience at this time?<\/li><li>Are there any products or services that aren\u2019t available due to the pandemic?<\/li><li>What are the safety and marketing measures you\u2019ve set in place?<\/li><li>Is your business still operating the same way with little or no pandemic impact?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Refreshing-Your-Profile-on-Customer-Review-Websites\">Refreshing Your Profile on Customer Review Websites<\/h2>\n\n\n\n<p>After refreshing your website, update other websites your business information is displayed on, including <a href=\"https:\/\/www.bluehost.com\/blog\/ways-to-drive-traffic-to-your-website\/\">customer review websites<\/a>.<\/p>\n\n\n\n<p>First, ensure your business has a profile on <a href=\"https:\/\/www.google.com\/intl\/en_ng\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a> so your customers can find you quickly and easily.<\/p>\n\n\n\n<p>Then, review your Google Business profile and other customer review platforms you use, such as <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yelp<\/a>, <a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yellow Pages<\/a>, <a href=\"https:\/\/www.capterra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capterra<\/a>, and <a href=\"https:\/\/www.tripadvisor.com\/\">Tri<\/a><a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">p<\/a><a href=\"https:\/\/www.tripadvisor.com\/\">advisor<\/a>, for outdated business information, contact information, and work hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Updating-Social-Media-Profiles\">Updating Social Media Profiles<\/h2>\n\n\n\n<p>You should also update your social media accounts, including <a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"http:\/\/linkedin.com\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, or other platforms you use.<\/p>\n\n\n\n<p>Here are some tips to walk you through this process:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Update your profile and cover photos. Use photos that represent your brand well.<\/li><li>Add detailed highlights and featured posts to guide new profile visitors.<\/li><li>Update your profile names across your social networks. Use the same name for quick identification. Choose memorable handles (preferably your name or your business\u2019s name).<\/li><li>Audit the social media links on your website, guides, and newsletters. Ensure the links are correct.<\/li><li>Add a link to your website on all of your social media platforms.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts: How To Refresh and Update Your Business Website<\/h2>\n\n\n\n<p>Knowing how to create a website for your business is the first step to success online. But as your business grows, so does the need to refresh and update your website and your brand\u2019s profiles.<\/p>\n\n\n\n<p>Updating your <a href=\"https:\/\/www.bluehost.com\/blog\/the-ultimate-guide-to-building-a-small-business-website-in-7-steps\/\">business website<\/a> is a no-brainer, whether you used a website builder or hired a web developer. This simple guide will help keep your customers informed by ensuring your website is up to date. Want a custom-designed website set up for your business so you can focus on your zone of genius? Try Bluehost\u2019s <a href=\"https:\/\/www.bluehost.com\/solutions\/full-service\">Professional Services<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how to create a website for your business and building it will open up your brand to increased awareness and credibility. But there\u2019s one thing to keep in mind: As your business grows, so do your website\u2019s needs. This is why you should refresh and update your website from time to time. With constant [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":33574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How To Refresh and Update Your Business Website","_yoast_wpseo_metadesc":"After learning how to create a website using the right website builder, get ready to refresh it occasionally. 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