{"id":33742,"date":"2023-04-02T14:28:56","date_gmt":"2023-04-02T14:28:56","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=33742"},"modified":"2026-01-23T13:58:19","modified_gmt":"2026-01-23T13:58:19","slug":"how-to-optimize-images-for-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-to-optimize-images-for-website\/","title":{"rendered":"Best Image Size for Websites &#8211; Everything You Need to Know!"},"content":{"rendered":"\n<p>A website without images looks boring even with a beautiful design, theme, and fonts.<\/p>\n\n\n\n<p>But too many images or those that don\u2019t meet website image size guidelines can affect your website\u2019s performance, causing your pages to load slowly.&nbsp;<\/p>\n\n\n\n<p>Both visitors and search engines care about a website\u2019s speed. Potential customers will leave in the <a href=\"https:\/\/developers.google.com\/web\/updates\/2018\/07\/search-ads-speed\" target=\"_blank\" rel=\"noreferrer noopener\">first few seconds<\/a> if there are delays in page load times.&nbsp;<\/p>\n\n\n\n<p>Website visitors can\u2019t convert if they abandon your website quickly. Your ranking will also drop on search engine results pages (SERPS) because of the high bounce rates.<\/p>\n\n\n\n<p>Here\u2019s the good news:&nbsp;<\/p>\n\n\n\n<p>You can learn the best way to optimize images for fast-loading pages.<\/p>\n\n\n\n<p>This tutorial will discuss image optimization, website image size guidelines, and actionable ways to optimize images for websites.<\/p>\n\n\n\n<p><strong>Here\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best Image Size for Web<\/li>\n\n\n\n<li>Image Optimization 101<\/li>\n\n\n\n<li>Image Optimization and Website Speed<\/li>\n\n\n\n<li>Why You Need To Optimize Your Website Images<\/li>\n\n\n\n<li>How To Optimize Images for Websites<\/li>\n\n\n\n<li>Top 3 <a href=\"https:\/\/www.bluehost.com\/blog\/guide-to-wordpress-plugins\/\">WordPress Plugins<\/a> to Optimize Images On Your Website<\/li>\n\n\n\n<li>Final Thoughts: How To Optimize Images for Websites \u2014 The Ultimate Guide<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-image-size-for-websites\"><strong>Best image size for websites<\/strong><\/h2>\n\n\n\n<p>When it comes to figuring out the best image size for websites, the ideal image file sizes for your website should be less than 500 KB, with a limit of 20 MB for individual images.<\/p>\n\n\n\n<p>The dimensions of the original image width should be between 1500 and 2500 pixels for desktops and 640 by 320 pixels for mobile devices.<\/p>\n\n\n<figure class=\"wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio  is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper video-seo-youtube-embed-wrapper\"><div class=\"video-seo-youtube-player\" data-id=\"80d6uyR5kSo?t=97\"><\/div><\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><strong>Image optimization 101<\/strong><\/h2>\n\n\n\n<p>To optimize your website images, you must reduce the image file size so the content loads and renders quickly on a user\u2019s screen.<\/p>\n\n\n\n<p>You can use several methods to optimize images, including compressing large files, resizing the image, or changing the format.<\/p>\n\n\n\n<p>You can also opt to use an image optimization tool to automatically reduce the image by up to 80% without a noticeable loss in the image\u2019s quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-image-optimization-and-website-speed\"><strong>Image optimization and website speed<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/J8cJjHcJsjohyUxQz5hRFKmHmScmAEpBF5Wz2G-fjq0BeoOhugOtNB9x3xyGsBWwxAEvbxIUCYUHnluz37-YunsirB7K6MOSo8JeukSyPQIUUily5nRCqo5N2QZkkIBJ1q8BSaxJtCJYbqYY7E4DJiw\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.yayimages.com\/37328332\/website-loading-speed-vector-banner.html\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>If a website takes too long to load, visitors will leave. We call this \u201cbouncing.\u201d A webpage\u2019s bounce rate increases with each additional second your page takes before it loads.<\/p>\n\n\n\n<p>Optimizing your website images will become easier and quicker to load pages.<\/p>\n\n\n\n<p>Since images are often among the heaviest assets being transferred in a browsing session, they can slow down your page load speeds.<\/p>\n\n\n\n<p>Use images sparingly and ensure they are optimized for the web before you upload them. This will improve your website speed, reduce bounce rates, and <a href=\"https:\/\/cxl.com\/ways-to-increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-to-optimize-your-website-images\"><strong>Why you need to optimize your website images<\/strong><\/h2>\n\n\n\n<p>We cannot overstate the <a href=\"https:\/\/smallbusiness.chron.com\/importance-images-business-75964.html\" target=\"_blank\" rel=\"noreferrer noopener\">importance of images<\/a> on your e-commerce website. Besides improving site speed, here are other reasons to learn how to optimize image size for websites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduces bounce rates<\/li>\n\n\n\n<li>Improves website performance<\/li>\n\n\n\n<li>Helps your page rank higher in search engine results<\/li>\n\n\n\n<li>Boosts conversion rates<\/li>\n\n\n\n<li>Occupies less space on your server<\/li>\n\n\n\n<li>Enhances user experience<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-optimize-images-for-websites\"><strong>How to optimize images for websites<\/strong><\/h2>\n\n\n\n<p>The ultimate goal of image optimization is to reduce an image\u2019s size while maintaining its quality. But images can make or break a website. Too many or large images can slow down your website and affect performance.<\/p>\n\n\n\n<p>Here\u2019s what you need to do to learn how to optimize images for the web without losing quality:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use WordPress plugins<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2NV_WWzHzOr77k8LoEEwbl2uxJ41IiUCNGMiBWvYXlQ6cQextKwkNRfKAVj15hVR0Gf8uQBIPoaqr3f3r2L86neojX4vfsvAzJ6ysorCMynlXxfpR0qbFYlk0A0dpbK6zukdybA2f79HJ4cZn9jXA0Q\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><em>Screenshot<\/em><\/strong><\/p>\n\n\n\n<p>The ideal way to optimize images for your WordPress site is to do so before uploading them. WordPress image compression plugins are a great, automated solution to optimize images on your website.<\/p>\n\n\n\n<p>Some of the best image compression WordPress plugins include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smush<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/optimole-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimole<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/imagify\/\">Imagify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel Image Optimizer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/imagerecycle-pdf-image-compression\/\" target=\"_blank\" rel=\"noreferrer noopener\">ImageRecycle&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">EWWW Image Optimizer&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p>Always ensure the plugin you choose is updated to work with the latest version of WordPress.<\/p>\n\n\n\n<p><strong>Related: Check out the <a href=\"https:\/\/www.bluehost.com\/blog\/best-wordpress-plugins-to-take-your-website-to-the-next-level\/\/\">best WordPress plugins<\/a><\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-image-caching\"><strong>Use image caching<\/strong><\/h2>\n\n\n\n<p>A cache is a storage bank for temporary data. For example, image caching is when image files are downloaded to local storage to load faster when a user visits a website again.<\/p>\n\n\n\n<p>Caching makes it easier to view images since users don\u2019t have to redownload them every time they visit a website \u2014 thus, they get the information they need faster.<\/p>\n\n\n\n<p>Image caching is an excellent way to solve issues that come with unoptimized images, like slow-loading pages.<\/p>\n\n\n\n<p>You can improve the <a href=\"https:\/\/blog.hubspot.com\/website\/website-performance\" target=\"_blank\" rel=\"noreferrer noopener\">performance of your website<\/a> by storing local copies of your website files that you frequently or have recently used.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimize-alt-image-tags\"><strong>Optimize ALT image tags<\/strong><\/h2>\n\n\n\n<p>ALT or alternative text replaces an image if the image fails to display or if a visitor uses a screen reader. While users will understand a picture if they can view it, search engines will not.<\/p>\n\n\n\n<p>That\u2019s why you <a href=\"https:\/\/www.bluehost.com\/blog\/what-is-alt-text\/\">need ALT text<\/a> to allow search engines to index what the image is about. So even if the images on your website fail to render, your page will still rank since web crawlers can read the ALT text.<\/p>\n\n\n\n<p>This makes ALT text important for <a href=\"https:\/\/www.bluehost.com\/blog\/seo-basics\/\">search engine optimization<\/a> (SEO). Therefore, you should provide enough details with relevant keywords in your images\u2019 ALT text to boost visibility.<\/p>\n\n\n\n<p>Using ALT text is also an excellent way for e-commerce product images to appear in search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resize-images-before-uploading\"><strong>Resize images before uploading<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/522TgBIQThAfLz_Wzc4H73l9-PAKZxtBYy2hF0gsWmnN3xlacGmBd-QKKYeeUWQpDyLMMbnU7wqlXfpuYgtoPkfp43bF8Qdso2zC0uLRBLGUtp34qZCCDgD1l0_488nS73UUvoEg8Uri3vOPp3OhWIc\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Screenshot<\/em><\/p>\n\n\n\n<p>High-resolution and large image dimensions (i.e., their height and width) are excellent for print production but are unsuitable for websites. You need to reduce the file size for images to load correctly on your website while maintaining high quality.<\/p>\n\n\n\n<p>You can resize the image file dimensions using editing software like Adobe Photoshop to reduce your images\u2019 overall file size.<\/p>\n\n\n\n<p><strong>Also read: <\/strong><a href=\"https:\/\/www.bluehost.com\/in\/blog\/how-to-create-gravatar-images\/\">How to Create Gravatar Images<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-host-images-on-a-cdn-content-delivery-network\"><strong>Host images on a CDN (Content Delivery Network<\/strong>)<\/h2>\n\n\n\n<p>Hosting your images on a content delivery network (<a href=\"https:\/\/www.bluehost.com\/blog\/what-is-a-cdn-benefits-alternatives\/\">CDN<\/a>) will enable them to load faster on web pages.<\/p>\n\n\n\n<p>A CDN stores your cached <a href=\"https:\/\/www.bluehost.com\/blog\/content-ideas-for-your-website\/\">website content<\/a> in different geographical locations to help minimize delays in loading web content. It does that by reducing the distance between the visitor and the server.<\/p>\n\n\n\n<p>For instance, if your server is in New York, and a user in Sweden visits your website, the CDN serves them using a server closest to them \u2014 not the one in New York.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choose-the-right-file-type\"><strong>Choose the right file type<\/strong><\/h2>\n\n\n\n<p>You need to choose the correct file format for your images because it affects their optimization and the total image size. The most popular file formats for images on the web include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JPEG\/JPG (Joint Photographic Experts Group) is a lossy image format that approximates what your original image looks like.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Lossy compression means that the image quality decreases with the file size and might remove any unnecessary data on your image. Using a JPEG image results in smaller file sizes and offers the best image size for product images and homepage hero banners.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PNG (Portable Network Graphic) is a lossless image format and carries the largest file size while offering high-quality images. <a href=\"https:\/\/www.keycdn.com\/support\/lossy-vs-lossless\" target=\"_blank\" rel=\"noreferrer noopener\">Lossless compression<\/a> means nothing from the original file is lost after compressing the PNG files.<\/li>\n<\/ul>\n\n\n\n<p>PNG images typically maintain their quality after compression. Therefore, it is the best choice when your image needs a transparent background, such as logos, illustrations, or icons.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GIF (Graphic Interchange Format) is a lossless format widely used for animated images in social media memes and banner ads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-a-lazy-loading-plugin\"><strong>Use a lazy loading plugin<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/32hW6_tYKgIANS0jVbAqqOfnA_Qqo4XfcZHficurIqPuMcUFcVR61VoYjQ_5I-ONNnzE1KfSlClIcgSbs96qrf68EbEzCNmCqyNYTB7xj1IxCPrJGA8f9ON7ZN4fiY5O4q8-mfNuMUyCVRozAirkeYU\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Screenshot<\/em><\/p>\n\n\n\n<p>Lazy loading means delaying loading images on your website until you get close to the image. The image at the bottom of the page loads just before you get to it instead of loading with the entire page. Since only a few images are loading, you save on bandwidth, and your website performs better.<\/p>\n\n\n\n<p>We recommend adding the <a href=\"https:\/\/wordpress.org\/plugins\/rocket-lazy-load\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lazy Load by WP Rocket<\/a> plugin to your website if you use WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-compress-images\"><strong>Compress images<\/strong><\/h2>\n\n\n\n<p>When you compress your images, you must strike a perfect balance between quality and size. Avoid compressing your images too much. In contrast, compression will result in smaller image sizes and lower quality.<\/p>\n\n\n\n<p>Minimal compression, on the other hand, results in larger but higher-quality files.<\/p>\n\n\n\n<p>There are a few ways to compress your images:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use image editing tools like Adobe Photoshop or <a href=\"https:\/\/imageoptim.com\/api\" target=\"_blank\" rel=\"noreferrer noopener\">ImageOptim<\/a><\/li>\n\n\n\n<li>Use web compression tools like <a href=\"https:\/\/www.jpegmini.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JPEGmini<\/a> or <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a><\/li>\n\n\n\n<li>Use WordPress image optimization plugins like Optimole that automatically compress new images when you upload them to your website.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Also read<\/strong>: <a href=\"https:\/\/www.bluehost.com\/blog\/resize-compress-images-in-photoshop-gimp\/\">How to Resize and Compress Images in GIMP and Photoshop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-3-wordpress-plugins-to-optimize-images-on-your-website\"><strong>Top 3 WordPress plugins to optimize images on your website<\/strong><\/h2>\n\n\n\n<p>Here are the three most important WordPress Plugins to optimize the images on your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Imagify<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/imagify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imagify<\/a> (4.8 out of 5 stars) dramatically reduces image files without losing quality, which makes your site load faster. In addition, the plugin gives you 25 MB for free each month (about 250 images).&nbsp;<\/p>\n\n\n\n<p>Paid plans start at $5 and can go up to $70 per month, depending on your needs. \u201cImagify adds a screen to your dashboard where you can set the compression level for bulk optimization,\u201d Cavanagh explains. \u201cThe ultra level will reduce your file size but keep the image quality the same.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ImageRecycle<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/imagerecycle-pdf-image-compression\/\" target=\"_blank\" rel=\"noreferrer noopener\">ImageRecycle<\/a> (4.5 out of 5 stars) offers PDF optimization and compressing JPGs, GIFs, and PNGs. This plugin gives you 100 MB of data as part of a 15-day trial. The good news: 100 MB should be enough to optimize all images on an average site.&nbsp;<\/p>\n\n\n\n<p>While ImageRecycle costs money (between $10 and $50 depending on how many photos you\u2019ll upload during the year), it backs up the expense with extra features, like dashboard functionality and email updates.&nbsp;<\/p>\n\n\n\n<p>\u201cAnother nice thing about ImageRecycle is it runs in the background, so it doesn\u2019t affect anything else you might be doing on the site,\u201d Cavanagh says. He estimates that optimizing a larger site would take 30 to 45 minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>EWWW Image Optimizer<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">EWWW Image Optimizer<\/a> (4.5 out of 5 stars) automatically optimizes your images as you upload them to your site. While this plugin lacks the upgraded features of Imagify and ImageRecycle, this free option is a good entry-level optimizer for small business owners.&nbsp;<\/p>\n\n\n\n<p>\u201cOn the whole, it is a very solid option that produces good results at no cost,\u201d Cavanagh adds.e<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-honorable-mentions\"><strong>Honorable mentions<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/tiny-compress-images\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a> gives you 100 images a month using its free API key. TinyPNG works on JPG and PNG images.<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/optimus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimus<\/a> has a free option but only supports JPG and PNG images up to 100 KB in size. The business version costs $99 per year.<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/kraken-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kraken<\/a> will give you 100 MB of free image optimization. Kraken\u2019s paid options can be purchased on a monthly or annual basis.<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Smush<\/a> works on JPG, GIF, and PNG images. It supports files up to 1 MB in size. You\u2019ll have to upgrade to WP Smush Pro to optimize larger files.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel<\/a> gives you up to 100 images a month for free. However, the paid option plans are well-priced, ranging from $5 to $30 per month.<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/resmushit-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">reSmush.it Image Optimizer<\/a> supports JPG, GIF, and PNG images up to 5 MB in size.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-how-to-optimize-images-for-websites-how-to-optimize-images-for-websites-the-ultimate-guide\"><strong>Final thoughts: How to optimize images for websites How To Optimize Images for Websites \u2014 The Ultimate Guide<\/strong><\/h2>\n\n\n\n<p>You have now learned how to optimize images for your website to improve page speed. However, if you\u2019re not using optimized images or following website image size guidelines, you should start doing so.<\/p>\n\n\n\n<p>With many customers using mobile devices to access your website, you must ensure optimal file sizes and formats.<\/p>\n\n\n\n<p>If you\u2019ve implemented these strategies and are still not impressed with your website\u2019s loading time, it might be time to move to WordPress hosting.<\/p>\n\n\n\n<p>This will significantly improve your page load times and help you rank higher in search engine results while improving your website\u2019s overall performance. Try Bluehost\u2019s <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress hosting<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A website without images looks boring even with a beautiful design, theme, and fonts. But too many images or those that don\u2019t meet website image size guidelines can affect your website\u2019s performance, causing your pages to load slowly.&nbsp; Both visitors and search engines care about a website\u2019s speed. 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