{"id":34019,"date":"2025-05-29T13:17:26","date_gmt":"2025-05-29T13:17:26","guid":{"rendered":"https:\/\/bhmultisite.com\/resources\/?p=34019"},"modified":"2026-02-17T07:06:20","modified_gmt":"2026-02-17T07:06:20","slug":"what-is-alt-text","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/what-is-alt-text\/","title":{"rendered":"What is Alt Text? How it Boosts SEO and Accessibility"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-key-highlights-nbsp\">Key highlights&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn the importance of image alt text and how it impacts both SEO and website accessibility.&nbsp;<\/li>\n\n\n\n<li>Image alt text helps users with visual impairments by providing screen readers with descriptions.&nbsp;<\/li>\n\n\n\n<li>Proper image alt attributes and optimized image file names boost search engine rankings and enhance content visibility.&nbsp;<\/li>\n\n\n\n<li>Discover alt tag best practices and tips for writing descriptive alt text to improve your website&#8217;s overall performance.&nbsp;<\/li>\n\n\n\n<li>Learn how Bluehost makes managing alt text easier for WordPress users.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re looking to enhance your website\u2019s accessibility and SEO, understanding alt text is essential. Alt text or alternative text is a short description added to an image\u2019s HTML image alt attribute. Alt text allows screen readers to describe image content to visually impaired users. Additionally, providing accessibility for alt descriptions helps ensure all users can access your content, even if they cannot see the image. It also plays a significant role in SEO by providing search engines with the context they need to rank images properly.&nbsp;<\/p>\n\n\n\n<p>In this article, we&#8217;ll break down everything you need to know about alt text from how it improves accessibility to the SEO benefits it offers. Plus, we\u2019ll share some alt tag best practices for writing effective alt text.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-alt-text-nbsp\">What is alt text?&nbsp;<\/h2>\n\n\n\n<p>Alt text is a textual description of an image added within the alt attribute of an image tag in HTML. It provides screen readers with the necessary context for visually impaired users to understand the content of an image.&nbsp;<\/p>\n\n\n\n<p>Example:&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;img src=\"image.jpg\" alt=\"Description of the image\"&gt;&nbsp;<\/code><\/pre>\n\n\n\n<p>&nbsp;Let\u2019s explore how alt text enhances accessibility and improves user experience.&nbsp;How does alt text improve website accessibility?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does alt text improve website accessibility?&nbsp;<\/h2>\n\n\n\n<p>Alt text plays a crucial role in making your website accessible to everyone, including people with disabilities. Alt text SEO ensures all users regardless of their ability, can engage with your content by providing a text alternative for images.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Ways-to-improve-alt-text-website-accessibility-1-683x1024.png\" alt=\"Ways to improve alt text website accessibility\" class=\"wp-image-206211\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Ways-to-improve-alt-text-website-accessibility-1-683x1024.png 683w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Ways-to-improve-alt-text-website-accessibility-1-200x300.png 200w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Ways-to-improve-alt-text-website-accessibility-1-600x900.png 600w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Here are the keyways alt text improves website accessibility:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-making-content-accessible-to-all-nbsp\">1. Making content accessible to all&nbsp;<\/h3>\n\n\n\n<p>Alt text makes sure that visually impaired users can still access the content on your website. For example, if you have an image of a sunset over the ocean, the alt text could say, &#8220;A beautiful sunset with orange and pink colors reflecting on the ocean.&#8221; This helps users who cannot see the image understand what it shows. Along with that, if the image fails to load properly the alt text can still deliver the text content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-supporting-screen-readers-nbsp\">2. Supporting screen readers&nbsp;<\/h3>\n\n\n\n<p>Screen readers are tools used by people with visual impairments. They read aloud the alt text associated with images. For instance, if there\u2019s an image of a laptop on your website, the screen reader would read, &#8220;A person working on a laptop at a desk,&#8221; helping the user understand the context of the image. For complex images like infographics or charts, it provides detailed alt text or a long description for screen readers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enhancing-web-navigation-for-people-with-disabilities-nbsp\">3. Enhancing web navigation for people with disabilities&nbsp;<\/h3>\n\n\n\n<p>Alt text helps users with disabilities navigate your website more easily. For example, if there is a button on the page, the alt text can describe its function. If the button says &#8220;Submit,&#8221; the alt text might say, &#8220;Click to submit your form.&#8221; This makes it clear to users what the button does. By using descriptive alt text, including accessibility alt descriptions, you ensure that all users can fully access your content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ensuring-compliance-with-accessibility-standards-nbsp\">4. Ensuring compliance with accessibility standards&nbsp;<\/h3>\n\n\n\n<p>Using proper alt text ensures your website follows web accessibility standards, like the <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Content Accessibility Guidelines<\/a> (WCAG). For example, if your site has a logo, the alt text might say, &#8220;Company logo,&#8221; helping the site meet these accessibility guidelines and be usable by screen readers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now that we\u2019ve covered how alt text improves accessibility, let\u2019s look at how it can also enhance your site\u2019s search engine performance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-alt-text-helps-improve-your-seo-performance-nbsp\">How alt text helps improve your SEO performance?&nbsp;<\/h2>\n\n\n\n<p>Alt text isn\u2019t just good for accessibility; it\u2019s also a smart SEO move. When you use optimized alt text, search engines can better understand and rank your images. This improves your website\u2019s visibility in both regular and image search results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/How-alt-text-boost-SEO-1024x683.png\" alt=\"How alt text boost SEO\" class=\"wp-image-206269\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/How-alt-text-boost-SEO-1024x683.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/How-alt-text-boost-SEO-300x200.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/How-alt-text-boost-SEO-768x512.png 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/How-alt-text-boost-SEO-270x180.png 270w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/How-alt-text-boost-SEO-770x515.png 770w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Here\u2019s how image alt attributes help boost your SEO:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-improved-image-indexing-nbsp\">1. Improved image indexing&nbsp;<\/h3>\n\n\n\n<p>Since search engines can\u2019t &#8220;see&#8221; images, they rely on alt text to understand the image content. Clear and descriptive alt text helps search engines index images accurately, making them easier to discover.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-increased-visibility-in-google-image-search-results-nbsp\">2. Increased visibility in Google image search results&nbsp;<\/h3>\n\n\n\n<p>Descriptive alt text enhances your chances of appearing in Google Image Search results. This drives organic traffic from users browsing Google Images and can bring more visitors to your site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enhanced-semantic-relevance-of-web-pages-nbsp\">3. Enhanced semantic relevance of web pages&nbsp;<\/h3>\n\n\n\n<p>Well-written alt text reinforces the connection between your images and the surrounding content. This helps search engines better understand the context of your page, boosting overall SEO and rankings.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-higher-chances-of-driving-organic-traffic-nbsp\">4. Higher chances of driving organic traffic&nbsp;<\/h3>\n\n\n\n<p>Alt text improves how search engines interpret your content, which can lead to higher rankings in both traditional and image search results. This means more organic traffic to your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-better-user-engagement-and-lower-bounce-rates-nbsp\">5. Better user engagement and lower bounce rates&nbsp;<\/h3>\n\n\n\n<p>Relevant images with descriptive alt text improve user experience by helping users find exactly what they are looking for. This encourages them to stay longer and explore your site, reducing bounce rates, an important ranking factor for search engines.&nbsp;<\/p>\n\n\n\n<p><strong>Also read:<\/strong> <a href=\"https:\/\/www.bluehost.com\/blog\/seo-basics\/\">SEO Fundamentals: Beginners Guide<\/a>&nbsp;<\/p>\n\n\n\n<p>Adding the right image description helps your visuals work harder for your SEO while also enhancing the user experience. Now that we know how alt text boosts SEO, let\u2019s dive deeper into the specific benefits of using proper image alt attributes on your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-seo-benefits-of-proper-image-alt-attributes-nbsp\">What are the SEO benefits of proper image alt attributes?&nbsp;<\/h2>\n\n\n\n<p>Using proper image alt attributes brings several important SEO benefits. These advantages help your website rank better, attract more visitors and provide a richer user experience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/SEO-benefits-of-proper-image-alt-attributes-683x1024.png\" alt=\"SEO benefits of proper image alt attributes\" class=\"wp-image-206283\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/SEO-benefits-of-proper-image-alt-attributes-683x1024.png 683w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/SEO-benefits-of-proper-image-alt-attributes-200x300.png 200w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/SEO-benefits-of-proper-image-alt-attributes-600x900.png 600w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-improved-image-indexing-by-search-engines-nbsp\">1. Improved image indexing by search engines&nbsp;<\/h3>\n\n\n\n<p>Search engines rely on alt text to understand the content of your images. Proper descriptions help search engines index your images correctly, making it easier for your visuals to appear in relevant search results.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-increased-visibility-in-google-image-search-results-nbsp-0\">2. Increased visibility in Google Image Search results&nbsp;<\/h3>\n\n\n\n<p>When your images have clear and descriptive alt text, they have a higher chance of showing up in Google Image Search. This can drive additional organic traffic to your site from users specifically searching for images related to your content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enhanced-semantic-relevance-of-web-pages-nbsp-0\">3. Enhanced semantic relevance of web pages&nbsp;<\/h3>\n\n\n\n<p>Alt text adds context to your images, strengthening the connection between your visual content and the surrounding page. This improves the semantic relevance of your pages, helping search engines understand your content more deeply.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-higher-chances-of-driving-organic-traffic-nbsp-0\">4. Higher chances of driving organic traffic&nbsp;<\/h3>\n\n\n\n<p>By improving indexing and relevance, well-written alt text increases your website\u2019s visibility in search engines. This means more users can discover your content, leading to higher organic traffic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-better-user-engagement-and-lower-bounce-rates-nbsp-0\">5. Better user engagement and lower bounce rates&nbsp;<\/h3>\n\n\n\n<p>When users find your site through images that are relevant and well-described, they\u2019re more likely to stay and explore. This improves user engagement and reduces bounce rates, both of which positively influence SEO rankings.&nbsp;<\/p>\n\n\n\n<p>Now that you understand the key SEO benefits of proper alt attributes, let\u2019s clear up the difference between alt tag and alt text.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-alt-tag-vs-alt-text-nbsp\">What is the difference between alt tag vs. alt text?&nbsp;<\/h2>\n\n\n\n<p>Many people often confuse the terms alt tag and alt text, but they refer to different things. Understanding the distinction is important when optimizing your website for both accessibility and SEO. Here is the comparison table:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Aspect<\/strong>&nbsp;<\/td><td><strong>Alt tag<\/strong>&nbsp;<\/td><td><strong>Alt text<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>What it is<\/strong>&nbsp;<\/td><td>Incorrect term; no actual HTML tag&nbsp;<\/td><td>The descriptive text inside the alt attribute&nbsp;<\/td><\/tr><tr><td><strong>HTML element<\/strong>&nbsp;<\/td><td>Part of the &lt;img&gt; tag as the alt attribute&nbsp;<\/td><td>Text value assigned to the alt attribute&nbsp;<\/td><\/tr><tr><td><strong>Purpose<\/strong>&nbsp;<\/td><td>Often used to refer to the alt attribute&nbsp;<\/td><td>Provides description for screen readers and search engines&nbsp;<\/td><\/tr><tr><td><strong>Correct term<\/strong>&nbsp;<\/td><td>alt attribute&nbsp;<\/td><td>alt text (alternative text)&nbsp;<\/td><\/tr><tr><td><strong>Example (Bad)<\/strong>&nbsp;<\/td><td>NA&nbsp;<\/td><td>&#8220;image1&#8221; or &#8220;photo&#8221; \u2013 vague and unhelpful&nbsp;&nbsp;<\/td><\/tr><tr><td><strong>Example (Good)<\/strong>&nbsp;<\/td><td>NA&nbsp;<\/td><td>&#8220;Golden retriever puppy playing in the grass&#8221; \u2013 descriptive and helpful&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In simple terms, the alt tag is a mistaken term often used for the alt attribute or the alt text itself. The alt attribute is the HTML part of the image tag and the alt text is the actual description you write inside it. When optimizing images, focus on writing clear, descriptive alt text within the alt attribute to improve SEO and accessibility.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now that you understand the difference between alt tag and alt text, let\u2019s explore how to add alt text in WordPress.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-alt-text-in-wordpress-nbsp\">How to add alt text in WordPress?&nbsp;<\/h2>\n\n\n\n<p>Adding alt text in WordPress is straightforward. Whether you\u2019re uploading new images or editing existing ones, WordPress offers multiple ways to manage alt attributes. Here\u2019s how you can do it:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-add-alt-text-on-upload-nbsp\">1. Add alt text on upload&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Add-alt-text-on-upload--1024x576.png\" alt=\" Add alt text on upload\u00a0\" class=\"wp-image-206290\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Add-alt-text-on-upload--1024x576.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Add-alt-text-on-upload--300x169.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Add-alt-text-on-upload--768x432.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>When you upload an image to your WordPress media library, you\u2019ll see a field labeled alt text or Alternative text on the right side. Simply enter a descriptive text that clearly explains the image content. This alt text is automatically saved with the image.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-edit-alt-text-in-media-library-nbsp\">2. Edit alt text in Media Library&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Media-library.png\" alt=\"Media &gt; Library\" class=\"wp-image-206297\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Media-library.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Media-library-300x109.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Media-library-768x278.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>To update alt text for existing images, go to your WordPress dashboard, then navigate to Media &gt; Library. Click on the image you want to edit and in the attachment details panel, update the alt text field. Don\u2019t forget to save your changes&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-use-block-editor-for-alt-text-nbsp\">3. Use block editor for alt text&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Block-editor.png\" alt=\"Block editor\" class=\"wp-image-206304\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Block-editor.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Block-editor-300x140.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Block-editor-768x359.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>If you\u2019re using the WordPress block editor (Gutenberg), select the image block in your post or page. On the right sidebar, you\u2019ll find the alt text field under Image settings. Add or edit the alt text there and your changes will be saved when you update the post.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-bulk-alt-text-with-plugins-nbsp\">4. Bulk alt text with plugins&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-3-1024x331.png\" alt=\"Yoast SEO\" class=\"wp-image-206311\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-3-1024x331.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-3-300x97.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-3-768x249.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Managing alt text for many images can be time-consuming. Several WordPress plugins like <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>, SEO Optimized Images or <a href=\"https:\/\/wordpress.org\/plugins\/auto-image-attributes-from-filename-with-bulk-updater\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auto Image Attributes<\/a> from Filename with Bulk Updater can help you bulk add or optimize alt text across your entire media library.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-alt-text-writing-tips-nbsp\">5. Alt text writing tips&nbsp;<\/h3>\n\n\n\n<p>When writing alt text, always describe what the image actually shows. Keep your descriptions concise, ideally under 125 characters. Avoid keyword stuffing and focus on clarity and helpfulness. Make sure the alt text is relevant to the surrounding content for better context. For decorative images that don\u2019t add meaningful information, use an empty alt attribute (alt=&#8221;&#8221;) so screen readers can skip them.&nbsp;<\/p>\n\n\n\n<p>Now that you know how to add and write effective alt text in WordPress, let\u2019s see the best practices for alt text.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-platform-specific-alt-text-best-practices-nbsp\">Platform-specific alt text best practices&nbsp;<\/h2>\n\n\n\n<p>Alt text principles clarity, conciseness, and relevance stay consistent, but how you apply them varies by platform. Whether it\u2019s WordPress, social media, emails or eCommerce, each platform has unique needs. Tailoring your alt text improves both accessibility and SEO across the board.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at platform-specific best practices:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-wordpress-nbsp\">1. WordPress&nbsp;<\/h3>\n\n\n\n<p>Use plugins like Yoast SEO and Auto Image Attributes to automate and validate your alt text entries. These tools help you ensure every image is optimized without needing to manually update each one perfect for managing large media libraries.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-social-media-nbsp\">2. Social media&nbsp;<\/h3>\n\n\n\n<p>When posting on platforms like Instagram, Twitter or LinkedIn, look for built-in \u201calt text\u201d or \u201caccessibility\u201d options. Use short, descriptive captions that communicate the image\u2019s context clearly, especially when sharing content that\u2019s heavily visual or informative.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-emails-nbsp\">3. Emails&nbsp;<\/h3>\n\n\n\n<p>Since many email clients block images by default, including alt text is crucial. It ensures your message is still conveyed even if the image doesn\u2019t load. For example:&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;img src=\"promo.jpg\" alt=\"20% off sitewide \u2013 Shop now!\"&gt;&nbsp;<\/code><\/pre>\n\n\n\n<p>This provides an important promotional context even if visuals are missing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ecommerce-platforms-nbsp\">4. eCommerce platforms&nbsp;<\/h3>\n\n\n\n<p>In online stores, alt text isn\u2019t just about accessibility, it\u2019s about conversion. Describe product images in detail to support both SEO and shopping accessibility.&nbsp;<\/p>\n\n\n\n<p>By following these tailored tips, you\u2019ll ensure your images are optimized no matter where they appear, enhancing both accessibility and SEO site wide.&nbsp;<\/p>\n\n\n\n<p>Now, let\u2019s look at how Bluehost simplifies alt text management for WordPress users.&nbsp;<\/p>\n\n\n\n<p><strong>Also read: <\/strong><a href=\"https:\/\/www.bluehost.com\/blog\/black-hat-seo-techniques\/\">Top 10 Black Hat SEO Techniques (2025): What to Avoid &amp; Why<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-bluehost-make-managing-alt-text-easier-nbsp\">Why does Bluehost make managing alt text easier?&nbsp;<\/h2>\n\n\n\n<p>We at Bluehost understand that managing alt text efficiently is key to both SEO and accessibility. That\u2019s why we provide you with powerful tools and services designed to simplify this process whether you\u2019re a beginner or a seasoned WordPress user.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-sign-up-for-bluehost-wordpress-hosting-nbsp\">Step 1: Sign up for Bluehost WordPress hosting&nbsp;<\/h3>\n\n\n\n<p>Our <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress hosting<\/a> offers a fast, secure and reliable platform tailored specifically for WordPress websites. When you sign up, you get:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free domain registration to kickstart your site.&nbsp;<\/li>\n\n\n\n<li>Free <a href=\"https:\/\/www.bluehost.com\/help\/article\/how-to-activate-a-free-wordpress-ssl\">SSL certificates<\/a> for secure browsing and SEO benefits.&nbsp;<\/li>\n\n\n\n<li>Free <a href=\"https:\/\/www.bluehost.com\/help\/article\/free-wordpress-migration\">site migration<\/a> to transfer your existing site hassle-free.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This optimized hosting environment ensures your images load quickly and alt text works effectively to boost SEO. With our easy-to-use tools and seamless WordPress integration, managing your image descriptions becomes a simple part of your website workflow.&nbsp;<\/p>\n\n\n\n<p>Optimize your images for SEO and accessibility with free domain, SSL, Yoast SEO and easy alt text management with Bluehost WordPress hosting.&nbsp;<\/p>\n\n\n\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 1001 300\">\n  <image width=\"1001\" height=\"300\" xlink:href=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WordPress-Hosting-2.png\"><\/image> <a xlink:href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">\n    <rect x=\"86\" y=\"211\" fill=\"#fff\" opacity=\"0\" width=\"123\" height=\"50\"><\/rect>\n  <\/a>\n<\/svg>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-access-wordpress-through-the-bluehost-dashboard-nbsp\">Step 2: Access WordPress through the Bluehost dashboard&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/cPanel-1024x455.png\" alt=\"\" class=\"wp-image-206377\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/cPanel-1024x455.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/cPanel-300x133.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/cPanel-768x341.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.bluehost.com\/my-account\/login\">Bluehost Control Panel<\/a> provides a user-friendly dashboard where you can manage all aspects of your WordPress site in one place. From here, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easily access your WordPress admin area.&nbsp;<\/li>\n\n\n\n<li>Upload images and add alt text without switching platforms.&nbsp;<\/li>\n\n\n\n<li>Monitor site health and performance with a few clicks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-install-bluehost-seo-plugins-for-easier-image-management-nbsp\">Step 3: Install Bluehost SEO plugins for easier image management&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-plugin-1024x383.png\" alt=\"Yoast SEO plugin\" class=\"wp-image-206384\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-plugin-1024x383.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-plugin-300x112.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Yoast-SEO-plugin-768x287.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>We offer SEO-focused plugins that help you manage your images and alt text effortlessly. One of the most popular tools is Yoast SEO, which guides you through optimizing your images by suggesting clear and effective alt text.&nbsp;<\/p>\n\n\n\n<p>With Yoast SEO, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add and edit alt text easily as part of your overall SEO strategy.&nbsp;<\/li>\n\n\n\n<li>Optimize images for faster loading times, improving site performance.&nbsp;<\/li>\n\n\n\n<li>Follow guided tips to enhance your entire site\u2019s SEO, including content and metadata.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Using Bluehost\u2019s integration with plugins like Yoast SEO makes managing image SEO simple, even if you\u2019re new to website optimization.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-use-bluehost-tools-for-effortless-content-and-alt-text-editing-nbsp\">Step 4: Use Bluehost tools for effortless content and alt text editing&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"748\" height=\"340\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WonderBlocks.png\" alt=\"WonderBlocks\" class=\"wp-image-206391\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WonderBlocks.png 748w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WonderBlocks-300x136.png 300w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.bluehost.com\/wondersuite\">WonderSuite,<\/a> you get powerful tools that let you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drag and drop to build pages with ease.&nbsp;<\/li>\n\n\n\n<li>Customize themes to suit your brand.&nbsp;<\/li>\n\n\n\n<li>Smooth integration with eCommerce essentials.&nbsp;<\/li>\n\n\n\n<li>Add descriptive alt text directly within the content blocks.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These tools streamline content creation while ensuring your images are fully optimized.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-contact-bluehost-support-anytime-for-assistance-nbsp\">Step 5: Contact Bluehost support anytime for assistance&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Bluehost-Support-1024x442.png\" alt=\"Bluehost customer support\" class=\"wp-image-206405\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Bluehost-Support-1024x442.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Bluehost-Support-300x129.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/Bluehost-Support-768x331.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Our 24\/7 customer support is always ready to assist you with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alt text best practices and troubleshooting.&nbsp;<\/li>\n\n\n\n<li>Guidance on using Bluehost tools and plugins.&nbsp;<\/li>\n\n\n\n<li>General website and hosting support.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can reach us via chat, phone or email anytime you need help.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-benefit-from-fast-secure-hosting-for-optimal-performance-nbsp\">Step 6: Benefit from fast, secure hosting for optimal performance&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WordPress-platform.jpeg\" alt=\"WordPress Platform\" class=\"wp-image-206412\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WordPress-platform.jpeg 800w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WordPress-platform-300x142.jpeg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/01\/WordPress-platform-768x363.jpeg 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Our hosting services include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast page load speeds, critical for user experience and SEO.&nbsp;<\/li>\n\n\n\n<li>Free <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-get-free-ssl-wordpress\/\">SSL certificates<\/a> to secure your site and boost rankings.&nbsp;<\/li>\n\n\n\n<li>Reliable uptime so your site and images are always available.&nbsp;<\/li>\n\n\n\n<li>Built-in security features that protect your content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This ensures your images and alt text contribute positively to your SEO efforts and visitor satisfaction.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-nbsp\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Alt text might seem simple, but it plays a crucial role in enhancing both your website\u2019s accessibility and its search engine rankings. Adding clear alt text makes your site accessible and helps search engines rank your content better.&nbsp;<\/p>\n\n\n\n<p>Managing alt text is effortless with Bluehost WordPress hosting and powerful tools that streamline the process.&nbsp;<\/p>\n\n\n\n<p>Get started with <a href=\"https:\/\/www.bluehost.com\/\">Bluehost today<\/a> to boost your SEO and create an accessible website for everyone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-nbsp\">FAQs&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1748522333486\"><strong class=\"schema-faq-question\">What is alt text in HTML?\u00a0<\/strong> <p class=\"schema-faq-answer\">Alt text is the descriptive alternative text added inside the alt attribute of an HTML image tag. It provides a text alternative for images, helping screen reader users understand the image content. Alt text also aids search engines in interpreting what the image conveys, improving your site\u2019s SEO.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748522350897\"><strong class=\"schema-faq-question\">Does alt text help improve SEO rankings?\u00a0<\/strong> <p class=\"schema-faq-answer\">Yes. Properly written image alt text helps search engines index images correctly and enhances your page\u2019s semantic relevance. This boosts your rankings in both regular search results and image search results.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748522374196\"><strong class=\"schema-faq-question\">How long should alt text be for images?\u00a0<\/strong> <p class=\"schema-faq-answer\">Alt text should be concise, ideally under 125 characters. This length ensures screen readers can easily read the description without overwhelming users.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748522388213\"><strong class=\"schema-faq-question\">Should every image have alt text?\u00a0<\/strong> <p class=\"schema-faq-answer\">Every meaningful or informative image should have alt text. For decorative images that don\u2019t add content, it\u2019s okay to use an empty alt attribute (alt=&#8221;&#8221;) so screen readers skip them.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748522397894\"><strong class=\"schema-faq-question\">Can I leave alt text empty for decorative images?\u00a0<\/strong> <p class=\"schema-faq-answer\">Yes. Using an empty alt attribute tells screen readers to ignore the image, preventing unnecessary interruptions for users who rely on assistive technologies.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover what is alt text and how it helps improve SEO and website accessibility for all users. <\/p>\n","protected":false},"author":148,"featured_media":34192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"What Does Alt Text Do? + How Important is Alt Text For SEO?","_yoast_wpseo_metadesc":"Alt text + your website, sounds like a perfect match. You just to do it right. Keep reading to unlock the best tips & tricks!","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"ppma_author":[944],"class_list":["post-34019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Does Alt Text Do? + How Important is Alt Text For SEO?<\/title>\n<meta name=\"description\" content=\"Alt text + your website, sounds like a perfect match. You just to do it right. 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