The ultimate goal in website design<\/a> is striking a balance between an aesthetically pleasing website for customers and a website optimized for search engines.<\/p>\n\n\n\n The aesthetic part of web design is easy to pin down, but website structuring<\/a>, which is essential for search engine optimization (SEO), is not as easy to understand.<\/p>\n\n\n\n To that end, we\u2019re going to tell you what you need to know to ensure your website structuring is top-notch.<\/p>\n\n\n\n Here\u2019s what we\u2019ll cover:<\/p>\n\n\n\n What Website Structure Is<\/a><\/p>\n\n\n\n How Website Structuring Affects SEO<\/a><\/p>\n\n\n\n Website Structure Diagram<\/a><\/p>\n\n\n\n How To Setup Your Website Structure<\/a><\/p>\n\n\n\n Final Thoughts: Does Proper Website Structuring Boost SEO?<\/a><\/p>\n\n\n\n Website structuring (also known as website architecture) describes how websites are organized and the way webpages are linked. Your website\u2019s structure should help users find information quickly and help search engine crawlers understand the relationship between pages.<\/p>\n\n\n\n By doing so, you provide a great user experience<\/a> to your website visitors, which positively affects SEO.<\/p>\n\n\n\n Website structure<\/a> is critical for large websites and is a must when you’re about to launch a new website<\/a> or restructure an existing website.<\/p>\n\n\n\n Website structuring matters because it affects SEO. Following web structure best practices strengthen your user experience.<\/p>\n\n\n\n Specifically, the structure of your website affects the following:<\/p>\n\n\n\n Website crawlability describes the ease for search engines to crawl or access your website content<\/a> without running into a broken link or dead end.<\/p>\n\n\n\n Search engine spiders are the robots that crawl your website to determine what it is about. The goal of these bots is to learn what every page on the Internet is about and index them for retrieval later on.<\/p>\n\n\n\n You should arrange your website\u2019s pages in a way wherein they are related to each other to make it easy for the search engine spiders to crawl your website.<\/p>\n\n\n\n A user-friendly website has always been good for SEO. Search engines like Google emphasize this by rolling out updates such as Page Experience<\/a>, which prioritizes user experience.<\/p>\n\n\n\n One of the easiest ways to leave a positive user experience for your website visitors is making it easy for them to find the information and products they need from your website, which is done through proper website structuring and website navigation.<\/p>\n\n\n\n An internal linking<\/a> structure benefits users and SEO.<\/p>\n\n\n\n It influences PageRank (PR), an algorithm used to measure a webpage\u2019s authority based on internal and external links. Internal linking to relevant pages helps users and search engines discover a page and provides flow between pieces of content.<\/p>\n\n\n\n Internal linking also influences sitelinks or your website\u2019s most visible pages, shown on the search engine result pages (SERPs). You cannot control what Google decides to display on the SERPs, but these are based on internal linking and website structure.<\/p>\n\n\n\n Website structuring helps with content planning and vice versa. Knowing how your website is structured can clue you into new pages or sections that your website lacks and prevent duplicate content<\/a>.<\/p>\n\n\n\n Each time you create a webpage, you place them in the most relevant parts of your website. However, the content may change over time \u2014 you may update and remove pages and implement redirects<\/a>.<\/p>\n\n\n\n Website structuring future-proofs your website by helping you determine where each piece of content goes.<\/p>\n\n\n\n A website structure diagram is used to plan how you want your website to be organized. It is also used to experiment with new website layouts, plan new navigation paths, and reorganize existing structures.<\/p>\n\n\n\n A good website structure looks like the one pictured above. Under the homepage, you have categories, subcategories, and individual pages and posts.<\/p>\n\n\n\n If you’re starting to build your website, you have the advantage of planning out your website structure to maximize SEO.<\/p>\n\n\n\n Here is what you should do to set up your website structure from scratch:<\/p>\n\n\n\n Create a website<\/a> structure diagram to visualize your navigation and URL<\/a> structure. You can do this manually or use computer programs and applications.<\/p>\n\n\n\n Depending on the size, planning your site structure from scratch can be difficult. Take inspiration from the way top websites in your niche are structured \u2014 that may be the industry standard. It could also help give website visitors some sense of familiarity.<\/p>\n\n\n\n We recommend using Ahrefs<\/a> to check the top sections of your competitors\u2019 pages and take inspiration from how those pages are structured.<\/p>\n\n\n\n One of the goals and results of good website structuring is easy website navigation. The easier it is for a visitor to look for content, the better for SEO<\/a>.<\/p>\n\n\n\n The homepage is often the first thing visitors see when they visit your website. It should point to all important pages and vice versa. By doing so, your visitors are more likely to end up on the pages you want them to, thus showing Google these pages are important.<\/p>\n\n\n\n For example, Bluehost\u2019s homepage points to its hosting page, which appears as a sitelink on Google\u2019s SERPs. That indicates that the hosting page is one of the most essential pages on the Bluehost website.<\/p>\n\n\n\n Several aspects make up website navigation, but your menu should be one of the top considerations because it is the first thing visitors will interact with once they visit your website.<\/p>\n\n\n\n The main pages should be on your menu. For websites with multiple pages and categories, you can create a secondary menu.<\/p>\n\n\n\n The two most commonly-used menu types are the navigation menu and hamburger menu:<\/p>\n\n\n\n Website structuring is about grouping and linking content on your website. Neil Patel<\/a> has likened the internal linking structure to putting meat on the bones of a strong website hierarchy.<\/p>\n\n\n\n Not only does adding internal links establish information hierarchy in a website, but it also distributes ranking power in a website. It increases crawlability and tells search engines that the website puts out related and relevant content.<\/p>\n\n\n\n In short, yes, it does.<\/p>\n\n\n\n Website structuring affects many on-page SEO aspects such as navigation, internal linking, and content. Therefore, following web structure best practices ensure your website is pleasing to both users and search engines.<\/p>\n\n\n\n Although website structuring is game-changing, you should back up your efforts with reliable hosting to ensure the best results possible. After all, hosting plays a significant role in improving user experience.<\/p>\n\n\n\n Check out Bluehost\u2019s <\/em>hosting plans<\/em><\/a> and start reaping the benefits of website optimization today.<\/em><\/p>\n\n\n\n A well-structured website comprises a clear homepage, intuitive navigation, organized categories, concise URLs, and logical content hierarchy. It balances visual appeal with user-friendliness, guiding visitors to easily find relevant information.<\/p> <\/div> Craft a user-friendly navigation menu by limiting items, using descriptive labels, and arranging categories logically. Opt for dropdown menus if needed, keeping it simple and intuitive for smooth navigation.<\/p> <\/div> Yes, categorize content based on topics or products, using descriptive labels. Organize categories hierarchically, aiding both users and search engines to access content easily and understand your site’s structure.<\/p> <\/div> Yes, platforms like WordPress<\/a> offer user-friendly templates and drag-and-drop features for easy website structuring. Tools like Yoast SEO<\/a> can also assist in optimizing site structure for search engines.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":" Web design isn’t just about making beautiful websites; it\u2019s also about making a website that\u2019s easy to use and navigate. According to a survey done by Top Design Firms, 42% of website visitors are likely to leave a website with poor functionality. The ultimate goal in website design is striking a balance between an aesthetically […]<\/p>\n","protected":false},"author":50,"featured_media":34781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Learn How To Structure Your Website To Boost Your SEO","_yoast_wpseo_metadesc":"Learn about how to structure your website and how it matters for SEO. Implement best practices to give your website an SEO advantage.","inline_featured_image":false,"footnotes":""},"categories":[3066,1345],"tags":[3330,3340,3343],"ppma_author":[588],"class_list":["post-34780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-website","tag-how-to-guides","tag-tips-tricks","tag-tutorials"],"acf":[],"yoast_head":"\nWhat Website Structure Is<\/h2>\n\n\n\n
How Website Structuring Affects SEO<\/h2>\n\n\n\n
1. Website Crawlability<\/h3>\n\n\n\n
2. Navigation<\/h3>\n\n\n\n
3. Internal Linking and Sitelinks<\/h3>\n\n\n\n
![\"Website](\"http:\/\/localhost\/bh\/wp-content\/uploads\/2021\/09\/Website-structuring-influences-sitelinks-1024x633.png\")
<\/figure>\n\n\n\n4. Content Planning<\/h3>\n\n\n\n
5. Website Scaling<\/h3>\n\n\n\n
Website Structure Diagram<\/h2>\n\n\n\n
![\"Website](\"http:\/\/localhost\/bh\/wp-content\/uploads\/2021\/09\/Website-structure-best-practices-involve-creating-a-website-structure-diagram.png\")
<\/figure>\n\n\n\nHow To Structure Your Website: Setup<\/h2>\n\n\n\n
1. Create a Website Structure Diagram.<\/h3>\n\n\n\n
Tips To Create a Website Structure Diagram:<\/h4>\n\n\n\n
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2. Check the Way Your Competitors\u2019 Websites Are Structured.<\/h3>\n\n\n\n
3. Optimize Navigation.<\/h3>\n\n\n\n
![\"Bluehost\u2019s](\"http:\/\/localhost\/bh\/wp-content\/uploads\/2021\/09\/Bluehosts-homepage-1024x466.png\")
<\/figure>\n\n\n\nTips to Optimize Navigation:<\/h4>\n\n\n\n
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![\"Nike](\"http:\/\/localhost\/bh\/wp-content\/uploads\/2021\/09\/Nike-follows-web-structure-best-practices-by-using-breadcrumbs.png\")
4. Don\u2019t Forget About the Menu.<\/h3>\n\n\n\n
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Tips for Optimizing the Menu:<\/h4>\n\n\n\n
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5. Create an Internal Linking Structure.<\/h3>\n\n\n\n
Tips for Creating an Internal Linking Structure:<\/h4>\n\n\n\n
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Final Thoughts: Does Proper Website Structuring Boost SEO?<\/h2>\n\n\n\n
Common Questions About Website Structuring <\/h2>\n\n\n\n