{"id":3497,"date":"2022-01-19T11:53:00","date_gmt":"2022-01-19T17:53:00","guid":{"rendered":"https:\/\/www.bluehost.com\/blog\/?p=3497"},"modified":"2025-04-24T17:28:03","modified_gmt":"2025-04-24T17:28:03","slug":"15-ways-customize-google-analytics","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/15-ways-customize-google-analytics\/","title":{"rendered":"15 Ways to Customize Google Analytics"},"content":{"rendered":"\n<p>Google Analytics&nbsp;is a user-friendly analysis tool that provides you with insightful data to monitor the traffic on your website. With&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/a-beginners-tour-of-google-analytics\/\">Google Analytics<\/a>&nbsp;reports, you can track who visits your website and how long they stay. You can also see if they return to your website.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Still, you need to&nbsp;customize&nbsp;Google Analytics&nbsp;to leverage its full potential. We\u2019ll look at 15 ways to do so.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-customize-how-you-view-your-data-nbsp-nbsp\">1. Customize How You View Your Data&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Google Analytics&nbsp;offers multiple methods to view data. Besides the basic tabular and&nbsp;line graph&nbsp;format, you can&nbsp;customize&nbsp;Google Analytics&nbsp;to enable advanced data&nbsp;visualization.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you connect your&nbsp;Google Analytics account&nbsp;with&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/9849873?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Data Studio<\/a>, you can analyze your data through&nbsp;<a href=\"https:\/\/medium.com\/data-school\/chart-types-in-data-studio-494b50c53033\" target=\"_blank\" rel=\"noreferrer noopener\">advanced charts and graphs<\/a>.&nbsp;Data Studio provides bar charts, pie charts, and geo maps.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"962\" height=\"519\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png\" alt=\"Google Data Studio helps you visualize your\u00a0Google Analytics data\" class=\"wp-image-37120\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data.png 962w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-300x162.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Google-Data-Studio-helps-you-visualize-your-Google-Analytics-data-768x414.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>The exploration feature of&nbsp;<a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;4<\/a>&nbsp;will help you derive deep data insights. You can analyze user groups based on&nbsp;behavioral&nbsp;metrics. The exploration menu also has options for comparing user segments and analyzing a user in depth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.&nbsp;Create a&nbsp;Custom Dashboard&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg\" alt=\"Customizing your Google Analytics dashboard helps in easy web analytics\" class=\"wp-image-37114\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-1024x683.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-300x200.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-768x512.jpg 768w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-270x180.jpg 270w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Customizing-your-Google-Analytics-dashboard-helps-in-easy-web-analytics-770x515.jpg 770w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Customizing your dashboards enables you to view the&nbsp;metrics&nbsp;that matter the most to you all in one place. Choose the&nbsp;metrics&nbsp;you want to see and organize them in a way that makes sense to you.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can&nbsp;customize&nbsp;Google Analytics&nbsp;to view&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/video-web-analytics-beginners-key-metrics\/\">crucial&nbsp;metrics<\/a>&nbsp;such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total traffic&nbsp;<\/li>\n\n\n\n<li>Source of traffic&nbsp;<\/li>\n\n\n\n<li>Session duration&nbsp;<\/li>\n\n\n\n<li>Bounce rate&nbsp;<\/li>\n\n\n\n<li>Conversion rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Import a Dashboard&nbsp;Template&nbsp;&nbsp;<\/h2>\n\n\n\n<p>If you don\u2019t feel like creating your&nbsp;custom dashboards,&nbsp;you can import&nbsp;one from&nbsp;a&nbsp;<a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.start%3D10%26_.count%3D10\/\" target=\"_blank\" rel=\"noreferrer noopener\">wide range<\/a>&nbsp;of&nbsp;Google Analytics dashboard&nbsp;templates.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are a few popular custom&nbsp;templates:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic growth dashboard&nbsp;<\/li>\n\n\n\n<li>Audience snapshot&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bluehost.com\/blog\/an-overview-of-seo\/\">Search engine&nbsp;optimization<\/a>&nbsp;(SEO) dashboard&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Use More Than One Dashboard&nbsp;<\/h2>\n\n\n\n<p>You have many amazing&nbsp;customizable dashboards in&nbsp;Google Analytics. You don\u2019t have to choose one. You can use separate&nbsp;<a href=\"https:\/\/databox.com\/10-google-analytics-dashboards-helped-550000-people\" target=\"_blank\" rel=\"noreferrer noopener\">custom dashboards<\/a>&nbsp;to monitor different types of data.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can use multiple dashboards to monitor:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website traffic&nbsp;&nbsp;<\/li>\n\n\n\n<li>Social media&nbsp;and&nbsp;digital marketing&nbsp;results&nbsp;&nbsp;<\/li>\n\n\n\n<li>Pageviews&nbsp;and keyword performance&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Add Custom&nbsp;Widgets&nbsp;<\/h2>\n\n\n\n<p>When customizing your dashboards, don\u2019t forget to include custom pies, tables, or timeline&nbsp;widgets&nbsp;besides basic&nbsp;metrics. You can have&nbsp;up to 12&nbsp;widgets&nbsp;in each of your&nbsp;<a href=\"https:\/\/www.optimizesmart.com\/google-analytics-dashboards\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics dashboards<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Send Dashboard&nbsp;Metrics&nbsp;To Email&nbsp;<\/h2>\n\n\n\n<p>To track how the&nbsp;metrics&nbsp;on your dashboards change over time, send them to your email regularly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can&nbsp;<a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">export&nbsp;<\/a><a href=\"https:\/\/blog.coupler.io\/how-to-export-google-analytics-data-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics data<\/a>&nbsp;as&nbsp;PDF and schedule it to be emailed at specific intervals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp;Create Custom Reports&nbsp;<\/h2>\n\n\n\n<p>Google Analytics custom reports&nbsp;help you generate deep insights into your online business. You have several&nbsp;<a href=\"https:\/\/www.topfloortech.com\/blog\/the-6-most-important-reports-in-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">types of reports<\/a>&nbsp;in&nbsp;google analytics, such as:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acquisition reports that show all the sources of your website traffic&nbsp;<\/li>\n\n\n\n<li>Behavior reports that show how your visitors interact with your website&nbsp;<\/li>\n\n\n\n<li>Conversion&nbsp;reports that help you track your traffic and marketing goals&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8.&nbsp;Import&nbsp;Custom Reports&nbsp;<\/h2>\n\n\n\n<p>As with&nbsp;custom dashboards, you can import certain types of&nbsp;custom reports. Using the&nbsp;custom report&nbsp;templates&nbsp;will help you save time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Check out the&nbsp;<a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">popular&nbsp;<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">custom reports<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><a href=\"https:\/\/keyword-hero.com\/blog\/custom-google-analytics-reports\" target=\"_blank\" rel=\"noreferrer noopener\">templates<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Create Scheduled Reports&nbsp;<\/h2>\n\n\n\n<p>Once you have decided on the reports you need, you can automatically create them. You can schedule the creation of&nbsp;custom reports&nbsp;and receive the results via email.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Adjust Date Ranges&nbsp;<\/h2>\n\n\n\n<p>When viewing any&nbsp;metric&nbsp;or report generated by&nbsp;Google Analytics, you can set the dates for which you want the data. Custom date ranges help you view both short-term and long-term results. You can also compare data from two date ranges.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Set Up&nbsp;E-Commerce&nbsp;Tracking&nbsp;&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png\" alt=\"E-commerce tracking helps you understand your revenue data\" class=\"wp-image-37117\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-1024x410.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-300x120.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/E-commerce-tracking-helps-you-understand-your-revenue-data-768x307.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>If you own an&nbsp;e-commerce&nbsp;website,&nbsp;Google&nbsp;Analytics\u2019s&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a><a href=\"https:\/\/support.google.com\/analytics\/answer\/1037249\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;tracking<\/a>&nbsp;will help you capture your revenue data.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can&nbsp;customize&nbsp;Google Analytics&nbsp;to capture&nbsp;e-commerce&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/e-commerce-kpis\/\">key performance indicators<\/a>&nbsp;(KPIs), such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average order value&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time to purchase&nbsp;<\/li>\n\n\n\n<li>Revenue by traffic sources&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">12. Connect&nbsp;Google Analytics&nbsp;to Google AdSense&nbsp;<\/h2>\n\n\n\n<p>If you have a\u00a0Google AdSense\u00a0account, you can link it to\u00a0Google Analytics\u00a0to monitor your <a href=\"https:\/\/dealhub.io\/glossary\/revenue\/\">revenue<\/a> from\u00a0<a href=\"https:\/\/www.bluehost.com\/blog\/benefits-of-google-ads\/\">Google Ads<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>There are many benefits to linking the accounts. It helps you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify the revenue-generating pages on your website&nbsp;<\/li>\n\n\n\n<li>Pin-point locations where most of your revenue come from&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognize the keywords that generate the highest revenue&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">13. Monitor&nbsp;Conversions&nbsp;<\/h2>\n\n\n\n<p>Depending on your website\u2019s purpose,&nbsp;conversions&nbsp;may occur when a user makes a purchase, signs up for an account, or fills out a form for more information about a product or service.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Google Analytics&nbsp;lets you define a set of actions that&nbsp;constitute a goal&nbsp;and monitor your performance against it using the&nbsp;<strong>Goals<\/strong>&nbsp;feature.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Set Other Goals&nbsp;<\/h2>\n\n\n\n<p>Besides&nbsp;monitoring&nbsp;conversions, you can also&nbsp;use Google&nbsp;Analytics\u2019s&nbsp;goal feature for other purposes. You can measure your performance in the following areas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pageviews&nbsp;<\/li>\n\n\n\n<li>Downloads&nbsp;<\/li>\n\n\n\n<li>Email sign up&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">15.&nbsp;Customize Alerts&nbsp;&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg\" alt=\"Setting up alerts help you identify issues with your website\" class=\"wp-image-37123\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-1024x717.jpg 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-300x210.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2017\/07\/Setting-up-alerts-help-you-identify-issues-with-your-website-768x537.jpg 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>You can get alerts from&nbsp;Google Analytics&nbsp;on several events affecting the performance of your website. For example, you can create a custom alert whenever your daily website traffic falls below a certain threshold.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Custom alerts help you be on top of the website issues and fix them quickly.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts: 15 Ways To&nbsp;Customize&nbsp;Google Analytics&nbsp;for Better Insights&nbsp;<\/h2>\n\n\n\n<p>Google Analytics&nbsp;is&nbsp;constantly rolling out new features to improve&nbsp;user experience. When you notice a new option, play around with it to see if it\u2019s something you can use.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Customizing&nbsp;this tool for maximum effectiveness may be challenging if you&#8217;re new to&nbsp;Google Analytics. You can try&nbsp;Google Analytics&nbsp;<a href=\"https:\/\/www.quicksprout.com\/best-google-analytics-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins<\/a>&nbsp;for&nbsp;WordPress.&nbsp;If you need professional help, check out Bluehost\u2019s&nbsp;<a href=\"https:\/\/www.bluehost.com\/help\/article\/wp-pro\">managed WordPress<\/a>&nbsp;services today.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics&nbsp;is a user-friendly analysis tool that provides you with insightful data to monitor the traffic on your website. With&nbsp;Google Analytics&nbsp;reports, you can track who visits your website and how long they stay. You can also see if they return to your website.&nbsp;&nbsp; Still, you need to&nbsp;customize&nbsp;Google Analytics&nbsp;to leverage its full potential. We\u2019ll look at [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":37109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"15 Ways To Customize Google Analytics for Better Insights","_yoast_wpseo_metadesc":"Looking for methods to get deeper insights into your website\u2019s performance? Here are 15 ways to customize Google Analytics for better web analytics.","inline_featured_image":false,"footnotes":""},"categories":[10,3053],"tags":[3311,3331,3340],"ppma_author":[588],"class_list":["post-3497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-performance-marketing","tag-analytics","tag-listicle","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Ways To Customize Google Analytics for Better Insights<\/title>\n<meta name=\"description\" content=\"Looking for methods to get deeper insights into your website\u2019s performance? 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