{"id":37247,"date":"2021-06-01T07:19:00","date_gmt":"2021-06-01T12:19:00","guid":{"rendered":"https:\/\/bhmultisite.com\/blog\/?p=37247"},"modified":"2023-06-29T13:07:30","modified_gmt":"2023-06-29T13:07:30","slug":"how-to-craft-the-ultimate-user-generated-content-marketing-strategy-to-increase-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/how-to-craft-the-ultimate-user-generated-content-marketing-strategy-to-increase-brand-loyalty\/","title":{"rendered":"How To Craft the Ultimate User-Generated Content Marketing Strategy To Increase Brand Loyalty"},"content":{"rendered":"\n<p>What\u2019s more appealing:&nbsp;<\/p>\n\n\n\n<p>A company telling you its product is great, or a fan of the product telling you it\u2019s great?&nbsp;<\/p>\n\n\n\n<p>When users see an unbiased opinion from another user, it gives them more insight into quality than the typical advertisement. So, as an e-commerce brand or marketer, how can you harness that influence?&nbsp;<\/p>\n\n\n\n<p>Enter user-generated content.<\/p>\n\n\n\n<p>With user-generated content (UGC), brands can provide an authentic look at their business through the eyes of their users. An organic post from a satisfied customer helps provide <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-leverage-social-proof-to-boost-sales\/\">social proof<\/a> and sway other potential customers.<\/p>\n\n\n\n<p>But the benefits aren\u2019t limited to just customer reviews. User-generated content can also help engage your audience, foster community, and build brand awareness.&nbsp;<\/p>\n\n\n\n<p>By creating a comprehensive UGC marketing strategy, you can leverage your audience to help your business flourish.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn:<\/p>\n\n\n\n<p><a href=\"#User-Generated-Content-Marketing\">User-Generated Content Marketing<\/a><\/p>\n\n\n\n<p><a href=\"#Why-You-Need-a-UGC-Marketing-Strategy\">Why You Need a UGC Marketing Strategy<\/a><\/p>\n\n\n\n<p><a href=\"#How-To-Get-User-Content\">How To Get User Content<\/a><\/p>\n\n\n\n<p><a href=\"#Starting-Your-UGC-Strategy\">Starting Your UGC Strategy<\/a><\/p>\n\n\n\n<p><a href=\"#User-Generated-Content-Ideas\">User-Generated Content Ideas<\/a><\/p>\n\n\n\n<p><a href=\"#Where-To-Use-UGC-Marketing\">Where To Use UGC Marketing<\/a><\/p>\n\n\n\n<p><a href=\"#Best-Legal-Practices-for-Using-UGC-Marketing\">Best Legal Practices for Using UGC Marketing<\/a><\/p>\n\n\n\n<p><a href=\"#Final-Thoughts-What-Is-User-Generated-Content-Tips-for-UGC-Marketing\">Final Thoughts: What Is User-Generated Content? + Tips for UGC Marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"User-Generated-Content-Marketing\">User-Generated Content Marketing<\/h2>\n\n\n\n<p>As the name suggests, <strong>user-generated content<\/strong> is photos, videos, audio, and text created by your audience. Also called consumer-generated marketing or UGC marketing, it can be an excellent way to connect with your audience and collect content for future use.<\/p>\n\n\n\n<p>UGC marketing can look several different ways. For example, a customer might post something on their feed with a brand\u2019s product, as <a href=\"https:\/\/www.instagram.com\/thetinyherbivore\/\" target=\"_blank\" rel=\"noreferrer noopener\">@thetinyherbivore<\/a> did on Instagram with her morning coffee. In the post, she tagged <a href=\"https:\/\/www.instagram.com\/starbucks\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Starbucks<\/a>, bringing the company\u2019s attention to it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"929\" height=\"589\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Instagram-post-from-@thetinyherbivore-1.png\" alt=\"Screenshot of Instagram post from @thetinyherbivore\" class=\"wp-image-37970\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Instagram-post-from-@thetinyherbivore-1.png 929w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Instagram-post-from-@thetinyherbivore-1-300x190.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Instagram-post-from-@thetinyherbivore-1-768x487.png 768w\" sizes=\"100vw\" \/><figcaption><em>Screenshot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Since the post was on-brand and Starbucks liked it, the company reposted the photo on its Instagram account a few weeks later.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"918\" height=\"589\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-of-Instagram-post-from-@Starbucks-1.png\" alt=\"Screenshot of Instagram post from @Starbucks\" class=\"wp-image-37974\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-of-Instagram-post-from-@Starbucks-1.png 918w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-of-Instagram-post-from-@Starbucks-1-300x192.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-of-Instagram-post-from-@Starbucks-1-768x493.png 768w\" sizes=\"100vw\" \/><figcaption><em>Screenshot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>That is a quick, easy way to use user-generated content. Now, let\u2019s take a closer look at how UGC can help your business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-You-Need-a-UGC-Marketing-Strategy\">Why You Need a UGC Marketing Strategy&nbsp;<\/h2>\n\n\n\n<p>There are myriad benefits of using user-generated content, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Engagement&nbsp;<\/li><li>Sales<\/li><li>Brand awareness<\/li><li>Authentic content<\/li><li>Community building<\/li><li>Customer research&nbsp;<\/li><li>Brand trust<\/li><li>Audience insights<\/li><li>Content variety<\/li><li>Collaboration<\/li><li>Time-saving&nbsp;<\/li><li>Low cost&nbsp;<\/li><li>Brand loyalty<\/li><\/ul>\n\n\n\n<p>With UGC, your users become brand advocates and help sway other people\u2019s purchase decisions, improving your conversion rate. After all, good <a href=\"https:\/\/www.bluehost.com\/blog\/ways-reach-customers\/\">word-of-mouth<\/a> can be <a href=\"https:\/\/blog.gwi.com\/chart-of-the-week\/word-of-mouth-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">powerful<\/a>.<\/p>\n\n\n\n<p>While traditional marketing efforts are essential, too much branded content can negatively impact your audience. <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q3-2016\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> found 60% of social media users get annoyed with too much promotional content. But user-generated content can help break up the noise.&nbsp;<\/p>\n\n\n\n<p>Moreover, a user-generated content campaign or something as simple as users retweeting funny brand posts can help increase <a href=\"https:\/\/www.bluehost.com\/blog\/wordpress-social-media-plugins-to-increase-engagement\/\">engagement<\/a> and make your audience feel included.<\/p>\n\n\n\n<p>You can also use UGC to learn about your target audience or those you might not be targeting and should be. It can give you insights into opportunities your brand might be missing.&nbsp;<\/p>\n\n\n\n<p>Another way it helps is with content creation. Repurposing a post from a user is a time and money saver for your marketing team that can nicely complement your <a href=\"https:\/\/www.bluehost.com\/blog\/get-started-content-marketing\/\">content<\/a> or <a href=\"https:\/\/www.bluehost.com\/blog\/how-to-use-social-media-marketing-to-your-advantage\/\">social media<\/a> strategy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-To-Get-User-Content\">How To Get User Content&nbsp;<\/h2>\n\n\n\n<p>There are multiple avenues for collecting user posts. Sharpen your <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening<\/a> skills and use <a href=\"https:\/\/www.bluehost.com\/blog\/social-media-tools-to-enhance-your-website\/\">tools<\/a> to help you monitor your brand mentions.<\/p>\n\n\n\n<p>Encourage users to tag you in photos or to use a branded hashtag. Consider posting your hashtag in your bio or including a call to action (CTA) to keep the content coming.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"854\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Aeries-Twitter-bio-with-a-branded-hashtag-1-1024x854.png\" alt=\"Screenshot of Aerie\u2019s Twitter bio with a branded hashtag\" class=\"wp-image-37982\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Aeries-Twitter-bio-with-a-branded-hashtag-1-1024x854.png 1024w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Aeries-Twitter-bio-with-a-branded-hashtag-1-300x250.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Aeries-Twitter-bio-with-a-branded-hashtag-1-768x640.png 768w\" sizes=\"100vw\" \/><figcaption><em>Screenshot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>A popular method to collect user-generated content is to host UGC contests or giveaways. For example, GoPro frequently posts user-made videos and gives prizes for the best entries.&nbsp;<\/p>\n\n\n<figure class=\"wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio  is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper video-seo-youtube-embed-wrapper\"><div class=\"video-seo-youtube-player\" data-id=\"NoKDBxu0si4\"><\/div><\/div><\/figure>\n\n\n<p>You can also offer explicit incentives like discounts or coupons for social media mentions or reviews. Social incentives like being featured on your page are also another great motivator.&nbsp;<\/p>\n\n\n\n<p>If you regularly share UGC content on your social channels, your followers become more invested in your account to see if their content gets reposted.&nbsp;<\/p>\n\n\n\n<p>Social media users <em>want<\/em> to be seen on other accounts. According to an <a href=\"https:\/\/www.businesswire.com\/news\/home\/20160503005382\/en\/Offerpop-Survey-Identifies-Gaps-Consumers-Marketers-User-Generated\" target=\"_blank\" rel=\"noreferrer noopener\">Offerpop<\/a> report, 60% of the surveyed consumers were motivated by UGC to have their content featured or liked.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bluehost.com\/blog\/is-influencer-marketing-the-right-marketing-path-for-your-business\/\">Influencer marketing<\/a> is another area worth exploring. With influencer content, you continue to show your brand through another lens, and your audience can see how others view and use your product.&nbsp;<\/p>\n\n\n\n<p>And don\u2019t just go after big names. Micro-influencers can be invaluable to your business. If you see someone with a significant following using your product, you can reach out and harness their following with UGC.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Starting-Your-UGC-Strategy\">Starting Your UGC Strategy&nbsp;<\/h2>\n\n\n\n<p>Now that you know how user-generated content can improve your company, here are some things to keep in mind when curating content for your UGC campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Know What You Need<\/h3>\n\n\n\n<p>Before you start any project, it\u2019s a good idea to get a sense of what you need. For example, are you looking for social media content, a new advertising campaign, or do you want to engage more with your audience?<\/p>\n\n\n\n<p>Determining what you want will help you track down the right content and choose which type of content you need, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Photos<\/li><li>Videos<\/li><li>Text<\/li><li>Online reviews&nbsp;<\/li><li>Comments<\/li><li>Blog posts<\/li><li><a href=\"https:\/\/www.bluehost.com\/blog\/how-to-use-tiktok-for-business\/\">TikTok<\/a> videos&nbsp;<\/li><li>Tweets&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Be Specific<\/h3>\n\n\n\n<p>The Offerpop survey revealed 53% of consumers like it when brands tell them what to do. So, while it may feel strange to tell your audience exactly what kind of content you want from them, don&#8217;t be afraid to offer direction.&nbsp;<\/p>\n\n\n\n<p>That way, you get the high-quality, relevant content that you want. Consider posting content examples to give users something to work off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plan the Logistics<\/h3>\n\n\n\n<p>Gathering user-generated content across various social media platforms can be overwhelming. But it doesn\u2019t have to be if you have a proactive method for collecting and organizing everything you accumulate.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t want to come across an incredible social media post, forget to save it, and then need to root through a mountain of posts when you want to use it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"User-Generated-Content-Ideas\">User-Generated Content Ideas&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Reuse customer photos and videos<\/li><li>Product reviews and testimonials<\/li><li>User artwork&nbsp;<\/li><li>Customer experience stories&nbsp;<\/li><li>Case studies<\/li><li>Creative user ideas for your product<\/li><li>Unboxing videos&nbsp;<\/li><li>Q&amp;As or feedback<\/li><li>Support a cause with your users<\/li><li>Event content&nbsp;<\/li><li>Influencer or customer takeovers<\/li><li>User holiday celebrations&nbsp;<\/li><li>Resource library&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Where-To-Use-UGC-Marketing\">Where To Use UGC Marketing<\/h2>\n\n\n\n<p>User-generated content can come in handy just about anywhere, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Advertising&nbsp;<\/li><li>Social media feed\/stories<\/li><li>Website landing pages<\/li><li>Pinterest board or Facebook album<\/li><li>Product pages<\/li><li>Instagram Stories Highlight<\/li><li>Campaign promotion&nbsp;<\/li><\/ul>\n\n\n\n<p>You can use UGC marketing on various social media networks.&nbsp;<\/p>\n\n\n\n<p>Note that a survey by <a href=\"https:\/\/visualobjects.com\/advertising\/blog\/user-generated-content-trends-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Visual Objects<\/a> found that Instagram is ideal for UGC marketing, but don\u2019t be afraid to mix it up on other social media channels.&nbsp;<\/p>\n\n\n\n<p>Many brands use stories as a way to share user-generated content. For example, <a href=\"https:\/\/www.instagram.com\/puma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puma<\/a> has a \u201cFit Check\u201d Instagram story series where they share highlights from their fans. Plus, it also lives in its highlights section under its bio on Instagram, so the UGC is preserved longer than 24 hours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"804\" height=\"700\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Pumas-Fit-Check-story-series-1-1.png\" alt=\"Screenshot of Puma\u2019s Fit Check story series\" class=\"wp-image-37992\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Pumas-Fit-Check-story-series-1-1.png 804w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Pumas-Fit-Check-story-series-1-1-300x261.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-Pumas-Fit-Check-story-series-1-1-768x669.png 768w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>But more than just social media content, another way to use UGC marketing is with user-generated content advertising. With UGC advertising, your audience becomes an even more significant part of your company, and they feel permanently included.&nbsp;<\/p>\n\n\n\n<p>Consider creating a <a href=\"https:\/\/wedevs.com\/141859\/user-generated-content-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">user-generated content marketing campaign<\/a> where the whole point is to get users involved. For example, in its Love, Sleep &amp; Play campaign, Pampers invited parents to share their baby\u2019s sweet moments.&nbsp;<\/p>\n\n\n\n<p>Instead of hiring actors, Pampers took advantage of its <em>actual<\/em> users to promote its brand and connect with its audience authentically.&nbsp;<\/p>\n\n\n\n<p>See how your audience interacts with your product and use that to determine the best way to use their content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best-Legal-Practices-for-Using-UGC-Marketing\">Best Legal Practices for Using UGC Marketing<\/h2>\n\n\n\n<p>Before you share content from your UGC campaign on social platforms, consider the <a href=\"https:\/\/www.socialmediaexaminer.com\/user-generated-content-legally-leverage-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">legality<\/a> of what you\u2019re posting. You must understand image <a href=\"https:\/\/blog.hootsuite.com\/understanding-image-copyright\/\" target=\"_blank\" rel=\"noreferrer noopener\">copyright laws<\/a>, especially if you plan on using UGC photos or content for commercial use.&nbsp;<\/p>\n\n\n\n<p>Moreover, ask content creators for consent before reusing their content. It&#8217;s something you can do quickly over direct messages, emails, or comments on their post.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"949\" height=\"661\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-an-Instagram-post-where-Whole-Foods-is-asking-permission-to-use-the-photo-1.png\" alt=\"Screenshot of an Instagram post where Whole Foods is asking permission to use the photo\" class=\"wp-image-37998\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-an-Instagram-post-where-Whole-Foods-is-asking-permission-to-use-the-photo-1.png 949w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-an-Instagram-post-where-Whole-Foods-is-asking-permission-to-use-the-photo-1-300x209.png 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/06\/Screenshot-of-an-Instagram-post-where-Whole-Foods-is-asking-permission-to-use-the-photo-1-768x535.png 768w\" sizes=\"100vw\" \/><\/figure><\/div>\n\n\n\n<p>Even if you\u2019re hosting a contest with a specific hashtag, for example, and you\u2019re using a photo with the hashtag, it\u2019s still a good idea to ask for permission. The user might not have seen the original contest post, and asking for permission saves you a future headache.&nbsp;<\/p>\n\n\n\n<p>And when you repost the content, <em>always<\/em> credit the user.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re hosting a contest or giveaway, it\u2019s a good idea to draft a user-generated content <a href=\"https:\/\/www.termsfeed.com\/blog\/4-clauses-host-user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">policy<\/a> for entrants.&nbsp;<\/p>\n\n\n\n<p>Make sure to seek legal advice for more detailed information.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Final-Thoughts-What-Is-User-Generated-Content-Tips-for-UGC-Marketing\">Final Thoughts: What Is User-Generated Content? + Tips for UGC Marketing<\/h2>\n\n\n\n<p>UGC marketing can be an easy, authentic way to engage your customers and build brand loyalty. With consumer-generated marketing, your audience is helping you build social capital and provide an authentic look at your business.&nbsp;<\/p>\n\n\n\n<p>Develop your social listening methods to collect UGC and use it on your website, social media, and advertising. But make sure to ask for permission and give credit any time you post it.&nbsp;<\/p>\n\n\n\n<p>UGC can help your digital marketing efforts and be a staple in any content or social media marketing strategy.&nbsp;&nbsp;&nbsp;<br>Need help getting your UGC marketing campaign off the ground? Check out Bluehost\u2019s <a href=\"https:\/\/www.bluehost.com\/solutions\/full-service\">professional marketing services<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s more appealing:&nbsp; A company telling you its product is great, or a fan of the product telling you it\u2019s great?&nbsp; When users see an unbiased opinion from another user, it gives them more insight into quality than the typical advertisement. So, as an e-commerce brand or marketer, how can you harness that influence?&nbsp; Enter [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":37248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"What Is User-Generated Content? + Tips for UGC Marketing","_yoast_wpseo_metadesc":"User-generated content brings authenticity and engagement to your content. Learn how to craft the ultimate UGC marketing strategy for your business.","inline_featured_image":false,"footnotes":""},"categories":[3052,10],"tags":[3330,3340],"ppma_author":[602],"class_list":["post-37247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing","tag-how-to-guides","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is User-Generated Content? + Tips for UGC Marketing<\/title>\n<meta name=\"description\" content=\"User-generated content brings authenticity and engagement to your content. Learn how to craft the ultimate UGC marketing strategy for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/37247\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Craft the Ultimate User-Generated Content Marketing Strategy To Increase Brand Loyalty\" \/>\n<meta property=\"og:description\" content=\"User-generated content brings authenticity and engagement to your content. 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