{"id":38121,"date":"2021-08-21T08:00:30","date_gmt":"2021-08-21T13:00:30","guid":{"rendered":"https:\/\/bhmultisite.com\/blog\/?p=38121"},"modified":"2023-04-11T20:51:33","modified_gmt":"2023-04-11T20:51:33","slug":"biggest-mistakes-to-avoid-on-wordpress","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/biggest-mistakes-to-avoid-on-wordpress\/","title":{"rendered":"Expert Advice: The 4 Biggest Mistakes To Avoid on WordPress"},"content":{"rendered":"\n<p>Mistakes are a normal part of life. While that\u2019s true, an error on your WordPress (WP) website can cause a loss of traffic or sales that can hurt your small business.<\/p>\n\n\n\n<p>Don\u2019t let easily avoided mistakes hamper the <a href=\"https:\/\/www.bluehost.com\/blog\/experts-weigh-in-on-how-to-optimize-your-small-business-wordpress-website-for-success\/\">success of your website<\/a>.<\/p>\n\n\n\n<p>We asked WordPress experts what the biggest mistakes that small business websites can make. Read on to learn the four errors to avoid on your website, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ignoring security concerns<\/li>\n\n\n\n<li>Not taking advantage of WordPress features<\/li>\n\n\n\n<li>Having too many plugins<\/li>\n\n\n\n<li>Not optimizing website speed<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ignoring-security\">1. Ignoring Security <em><u><\/u><\/em><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.bluehost.com\/blog\/how-to-update-your-small-business-cybersecurity-practices-4-steps-to-take-now\/\">Security<\/a> is an area that businesses know they <em>should<\/em> prioritize, but it often gets treated as a <a href=\"https:\/\/www.bluehost.com\/blog\/6-website-maintenance-tasks-to-finally-cross-off-your-to-do-list-for-your-small-business\/\">back burner task<\/a>. Don\u2019t make that mistake at your company.<\/p>\n\n\n\n<p>President of <a href=\"https:\/\/ripendigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ripen Digital<\/a>, James Bowen, says he sees too many small business websites with a lack of security or recovery plans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"748\" height=\"320\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/James-Bowen-1.png\" alt=\"James Bowen\" class=\"wp-image-38125\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/James-Bowen-1.png 748w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/James-Bowen-1-300x128.png 300w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>\u201c[There are] simple tactics like changing your login <a href=\"https:\/\/www.bluehost.com\/blog\/what-is-a-url\/\">URL<\/a> from the standard (and easy to find) \/wp-admin\/, not using &#8216;admin&#8217; as a username, maintaining daily backups, and using <a href=\"https:\/\/www.bluehost.com\/blog\/best-wordpress-security-plugins\/\">security plugins<\/a> like <a href=\"https:\/\/www.bluehost.com\/blog\/wordfence-increases-security-on-your-wordpress-site\/\">Wordfence<\/a> or Sucuri to protect from brute force attacks and malware.<\/p>\n\n\n\n<p>\u201cMy favorite recommendation? Requiring all site administrations to use two-factor authentication. These are all easy to implement steps that can go a long way in protecting a [business&#8217;s] assets.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-not-taking-advantage-of-wordpress-features\">2. Not Taking Advantage of WordPress Features<\/h2>\n\n\n\n<p>WordPress is consistently working to improve its software. That means frequent updates and features to make it a better tool for your website.<\/p>\n\n\n\n<p>One of the best habits you can adopt is staying on top of <a href=\"https:\/\/www.bluehost.com\/blog\/category\/news\/\">WordPress updates<\/a>, says Reda Elmardi, CEO at <a href=\"https:\/\/strongchap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strong Chap<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"298\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Reda-Elmardi-1.png\" alt=\"Reda Elmardi\" class=\"wp-image-38128\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Reda-Elmardi-1.png 700w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Reda-Elmardi-1-300x128.png 300w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>\u201cWordPress, plugins, and themes get regular updates, adding new features but also advancing security. Ignoring these leaves your website exposed to hackers. I\u2019m sure I don\u2019t need to tell you why that\u2019s a bad thing. What you can do is to always update <a href=\"https:\/\/www.bluehost.com\/blog\/guide-to-wordpress-plugins\/\">WordPress plugins<\/a>, core, and themes whenever they become available.\u201d<\/p>\n\n\n\n<p>Moreover, WordPress has many built-in features that can help your website. Founder of <a href=\"https:\/\/solutionscout.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solution Scout<\/a>, Blake Bobit, recommends familiarizing yourself with the tools that WordPress offers before installing extras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"742\" height=\"314\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Blake-Bobit-1.png\" alt=\"Blake Bobit\" class=\"wp-image-38131\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Blake-Bobit-1.png 742w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Blake-Bobit-1-300x127.png 300w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>\u201cThere&#8217;s much to do with page and title tags, keyword structures, content optimizations, design templates, etc., within your core WP. Make sure to investigate it in its entirety before crashing down your website with overhauling. [\u2026]<\/p>\n\n\n\n<p>\u201cMany people are using very few functionalities for their online visibility. Many (if not all) are<\/p>\n\n\n\n<p>already included in the WP itself.\u201d<\/p>\n\n\n\n<p>Bobit advises that too many plugins can affect your website function and speed. That brings up the next point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-poor-plugin-management\">3. Poor Plugin Management<\/h2>\n\n\n\n<p>Plugins are useful for increasing a website\u2019s success or solving specific problems. But too many plugins or outdated plugins can end up introducing issues to your WordPress website.&nbsp;<\/p>\n\n\n\n<p>Jessica Gatliff, webmaster of <a href=\"https:\/\/www.thinkimpact.com\" target=\"_blank\" rel=\"noreferrer noopener\">Think Impact<\/a>, says the biggest mistake she sees on websites is installing too many plugins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"748\" height=\"321\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Jessica-Gatliff-1.png\" alt=\"Jessica Gatliff\" class=\"wp-image-38134\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Jessica-Gatliff-1.png 748w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Jessica-Gatliff-1-300x129.png 300w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>\u201cThis is bad practice because there is always a chance for these plugins to break, get hacked, or be discontinued. In addition to all this, plugins can decrease the speed of your website, which might impact your search engine rankings.\u201d<\/p>\n\n\n\n<p>Choose the <a href=\"https:\/\/www.bluehost.com\/blog\/experts-tell-us-the-best-plugins-for-your-small-business-website\/\">essential plugins<\/a> for your website\u2019s needs and keep them up to date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-having-a-slow-loading-website\">4. Having a Slow Loading Website<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.pingdom.com\/blog\/page-load-time-really-affect-bounce-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slow websites increase bounce rate<\/a>. Search engine optimization (SEO) Specialist at <a href=\"https:\/\/newsilver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Silver Lending LLC<\/a>, Richard Stevens, mentions that conversion rates drop with loading times and that Google takes website speed into account in its organic rankings.<\/p>\n\n\n\n<p>\u201cIn other words, improving your site speed can improve your conversion rate and increase organic traffic through search engines.\u201d<\/p>\n\n\n\n<p>Take a look at your website and try to find any way that you could be negatively impacting your website\u2019s speed, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large photos<\/li>\n\n\n\n<li>Too many plugins<\/li>\n\n\n\n<li>Bloated themes<\/li>\n\n\n\n<li>Not using tools like <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a><\/li>\n<\/ul>\n\n\n\n<p>Another factor contributing to slow load times is a poor hosting provider, says Aaron Haynes, CEO of <a href=\"https:\/\/loganix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loganix<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"747\" height=\"321\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Aaron-Haynes-1.png\" alt=\"Aaron Haynes\" class=\"wp-image-38137\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Aaron-Haynes-1.png 747w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/08\/Aaron-Haynes-1-300x129.png 300w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>\u201cWP is an intensive website platform, and it requires a powerful hosting solution to perform fast and efficiently. Slow WordPress websites are everywhere, and you don&#8217;t want to be in that group for a multitude of reasons.\u201d<\/p>\n\n\n\n<p>Choose a high-quality hosting provider like <a href=\"https:\/\/www.bluehost.com\/hosting-features\">Bluehost<\/a> to make your WordPress website faster. Also, improve the <a href=\"https:\/\/www.bluehost.com\/blog\/improve-the-speed-of-your-wordpress-website\/\">fundamentals<\/a> on your website to fully enhance its performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-expert-advice-the-4-biggest-mistakes-to-avoid-on-wordpress\">Final Thoughts: Expert Advice \u2014 The 4 Biggest Mistakes To Avoid on WordPress<\/h2>\n\n\n\n<p>When you\u2019re creating your WordPress website, take extra care to avoid fixable mistakes that could hurt your business.<\/p>\n\n\n\n<p>Make sure to prioritize security, use all of WordPress\u2019s tools, manage your plugin use, and improve your website speed with best practices. By following our experts\u2019 advice, you can ensure your website is fast and secure for your customers.<\/p>\n\n\n\n<p>Do you want to improve your WordPress website? Upgrade to a Bluehost <a href=\"https:\/\/www.bluehost.com\/wordpress\/wordpress-hosting\">WordPress hosting package<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistakes are a normal part of life. While that\u2019s true, an error on your WordPress (WP) website can cause a loss of traffic or sales that can hurt your small business. Don\u2019t let easily avoided mistakes hamper the success of your website. We asked WordPress experts what the biggest mistakes that small business websites can [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":38122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Expert Advice: The 4 Biggest Mistakes To Avoid on WordPress","_yoast_wpseo_metadesc":"Making mistakes on your WordPress website can cost you time and money. We asked WordPress experts the biggest mistakes to avoid making on your website.","inline_featured_image":false,"footnotes":""},"categories":[3045,21],"tags":[3322,3323,3340],"ppma_author":[588],"class_list":["post-38121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-troubleshooting","category-wordpress","tag-conversion-rate-optimization-cro","tag-core-web-vitals","tag-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expert Advice: The 4 Biggest Mistakes To Avoid on WordPress<\/title>\n<meta name=\"description\" content=\"Making mistakes on your WordPress website can cost you time and money. 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