{"id":38698,"date":"2021-09-03T08:00:14","date_gmt":"2021-09-03T13:00:14","guid":{"rendered":"https:\/\/bhmultisite.com\/blog\/?p=38698"},"modified":"2026-01-14T11:08:41","modified_gmt":"2026-01-14T11:08:41","slug":"google-expands-about-this-result-what-it-means-for-your-website","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/","title":{"rendered":"Google Expands \u201cAbout This Result\u201d: What It Means for Your Website"},"content":{"rendered":"\n<p>Most Google users have a hard time understanding how Google sorts out the search engine result pages. At most, searchers can only guess.<\/p>\n\n\n\n<p>Here\u2019s the good news:<\/p>\n\n\n\n<p>With the recent expansion of <strong>About this result<\/strong>, Google explains the sorting itself. Users can use this feature to understand why a particular result appears in their search results.<\/p>\n\n\n\n<p>What does this mean for your website?<\/p>\n\n\n\n<p>As it reveals why a result appears first in the SERPs, you can use it to study your competitors and rank higher in search results.<\/p>\n\n\n\n<p>Read on to learn more:<\/p>\n\n\n\n<p><a href=\"#Googles-About-This-Result-101\">Google\u2019s About This Result 101<\/a><\/p>\n\n\n\n<p><a href=\"#Googles-About-This-Result-Whats-New\">Google\u2019s About This Result: What\u2019s New?<\/a><\/p>\n\n\n\n<p><a href=\"#What-Googles-About-This-Result-Means-for-You\">What Google\u2019s About This Result Means for You<\/a><\/p>\n\n\n\n<p><a href=\"#Final-Thoughts-How-Googles-About-This-Result-Update-Impacts-Your-Website\">Final Thoughts: How Google\u2019s \u201cAbout This Result\u201d Update Impacts Your Website<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Googles-About-This-Result-101\">Google\u2019s About This Result 101<\/h2>\n\n\n\n<p>Earlier in 2021, Google introduced the<strong> About this result<\/strong> to enable users to vet unfamiliar websites when searching.<\/p>\n\n\n\n<p>Using a three-dot menu icon on the right side of each result, users could find extended information about the search result, its source and its <a href=\"https:\/\/www.bluehost.com\/help\/article\/basic-site-security-checklist\">security status<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Googles-About-this-result-menu-that-appears-on-clicking-the-three-dot-menu-icon-1.jpg\" alt=\"Google\u2019s About this result menu that appears on clicking the three-dot menu icon\" class=\"wp-image-38710\" width=\"455\" height=\"719\" \/><figcaption><em>Screenshot<\/em><\/figcaption><\/figure>\n\n\n\n<p>Google relied on Wikipedia to provide updated and verified descriptions about the information sources. If the website was new to a user, the information on Wikipedia helped the user verify the authenticity of website, especially in health and finance niches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Googles-About-This-Result-Whats-New\">Google\u2019s About This Result: What\u2019s New?<\/h2>\n\n\n\n<p>Google expanded the information box in July 2021 to give users a deeper insight into <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">how Google\u2019s algorithm work<\/a>.<\/p>\n\n\n\n<p>In the announcement, Google said:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cNow, there\u2019s a quick and easy way to see useful context about how Google returned results for your query and to find helpful tips to get more out of Google Search.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Googles-About-this-result-showing-search-language-and-geographical-location-1.jpg\" alt=\"Google\u2019s About this result showing search language and geographical location\" class=\"wp-image-38715\" width=\"512\" height=\"809\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Googles-About-this-result-showing-search-language-and-geographical-location-1.jpg 341w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Googles-About-this-result-showing-search-language-and-geographical-location-1-190x300.jpg 190w\" sizes=\"100vw\" \/><figcaption><em>Screenshot<\/em><\/figcaption><\/figure>\n\n\n\n<p>Now, users can pinpoint the terms that Google ranked a webpage for.<\/p>\n\n\n\n<p>As of writing, the feature is available for only <strong>English language users in the United States,<\/strong> but Google hopes to expand its availability to other languages and regions soon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Googles-About-This-Result-Means-for-You\">What Google\u2019s About This Result Means for You<\/h2>\n\n\n\n<p>Google\u2019s About this result helps you formulate your content marketing strategy.<\/p>\n\n\n\n<p>In About this result, Google lists the factors that contribute to <a href=\"https:\/\/www.bluehost.com\/blog\/black-hat-seo-techniques-that-can-destroy-your-search-ranking\/\">search engine results<\/a> ranking:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Matching keywords<\/strong>: Google searches for webpages with exact keywords as the search query to provide relevant results.<br><\/li><li><strong>Related terms<\/strong>: Google searches for terms related to the words in the search query.<br><br>For example, If you\u2019re searching for \u201cget the shot,\u201d it will also look for pages with related terms like \u201cgetting\u201d and \u201cvaccine\u201d.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Local relevance<\/strong>: Google considers users\u2019 search language and geographical location to provide relevant content.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/Googles-About-this-result-providing-insights-into-a-search-result-1.jpg\" alt=\"Google\u2019s About this result providing insights into a search result\" class=\"wp-image-38718\" width=\"512\" height=\"809\" \/><figcaption><em>Screenshot<\/em><\/figcaption><\/figure>\n\n\n\n<p>As a <a href=\"https:\/\/www.bluehost.com\/blog\/who-built-a-website\/\">website owner<\/a>, you can use these insights to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Come up with relevant, reliable results for your prospective customers<\/li><li>Develop your <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/11\/28\/content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing strategy<\/a><\/li><li>Connect with your local audience<\/li><\/ul>\n\n\n\n<p>What\u2019s more is that it also enables your target audience to find you.<\/p>\n\n\n\n<p>Using <strong>Learn more search tips<\/strong>, users can find helpful ideas to get specific results they are looking for. Google presents strategies and settings to customers so they can customize their search and find their desired results.<\/p>\n\n\n\n<p>For example, if your past searches were in English and you want to search in a different language, About this result makes it easier to update your language settings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Final-Thoughts-How-Googles-About-This-Result-Update-Impacts-Your-Website\">Final Thoughts: How Google\u2019s \u201cAbout This Result\u201d Update Impacts Your Website<\/h2>\n\n\n\n<p>With the update to Google\u2019s About this result, website owners and searchers will know the context of the results in search engine results pages.<\/p>\n\n\n\n<p>Through the insights into Google\u2019s algorithm, About this result aids website owners in their quest to rank <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-ranking-algorithm-infographic\" target=\"_blank\" rel=\"noreferrer noopener\">higher on SERPs<\/a>.<\/p>\n\n\n\n<p>We hope this makes it easier to understand the search results you find on Google.<\/p>\n\n\n\n<p><em>What do you think about the expansion of Google\u2019s About this result feature?<\/em><\/p>\n\n\n\n<p><em>Let us know by commenting below or tweeting us at <\/em><a href=\"https:\/\/twitter.com\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\"><em>@Bluehost<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most Google users have a hard time understanding how Google sorts out the search engine result pages. At most, searchers can only guess. Here\u2019s the good news: With the recent expansion of About this result, Google explains the sorting itself. Users can use this feature to understand why a particular result appears in their search [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":38707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How Google\u2019s \u201cAbout This Result\u201d Update Impacts Your Website","_yoast_wpseo_metadesc":"Ever wondered how Google sorts the webpages in your search results? The recent \u201cAbout this result\u201d update gives you insights right from the source.","inline_featured_image":false,"footnotes":""},"categories":[10,3067,15,1345],"tags":[3324,3335,3336],"ppma_author":[602],"class_list":["post-38698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-performance","category-seo","category-website","tag-creators-influencers","tag-small-business","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Google\u2019s \u201cAbout This Result\u201d Update Impacts Your Website<\/title>\n<meta name=\"description\" content=\"Ever wondered how Google sorts the webpages in your search results? 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The recent \u201cAbout this result\u201d update gives you insights right from the source.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T13:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T11:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/How-Googles-About-this-result-update-impacts-your-website-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Machielle Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/machiellethomas\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Machielle Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/\"},\"author\":{\"name\":\"Machielle Thomas\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/5f0415b94c1232ec2b636fb579189d3c\"},\"headline\":\"Google Expands \u201cAbout This Result\u201d: What It Means for Your Website\",\"datePublished\":\"2021-09-03T13:00:14+00:00\",\"dateModified\":\"2026-01-14T11:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/\"},\"wordCount\":647,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/How-Googles-About-this-result-update-impacts-your-website-1.png\",\"keywords\":[\"Creators &amp; Influencers\",\"Small Business\",\"Startups\"],\"articleSection\":[\"Marketing\",\"Performance\",\"SEO\",\"Website\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/\",\"name\":\"How Google\u2019s \u201cAbout This Result\u201d Update Impacts Your Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/google-expands-about-this-result-what-it-means-for-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/09\/How-Googles-About-this-result-update-impacts-your-website-1.png\",\"datePublished\":\"2021-09-03T13:00:14+00:00\",\"dateModified\":\"2026-01-14T11:08:41+00:00\",\"description\":\"Ever wondered how Google sorts the webpages in your search results? 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