{"id":39600,"date":"2022-01-18T14:28:34","date_gmt":"2022-01-18T20:28:34","guid":{"rendered":"https:\/\/bhmultisite.com\/blog\/?p=39600"},"modified":"2022-01-18T14:28:34","modified_gmt":"2022-01-18T20:28:34","slug":"live-video-shopping","status":"publish","type":"post","link":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/","title":{"rendered":"YouTube Live Video Shopping: What It Means for Small Businesses"},"content":{"rendered":"\n<p>The benefits of&nbsp;live video shopping&nbsp;in China have paved the way for the trend to spread to Europe and America.&nbsp;<\/p>\n\n\n\n<p>China is well ahead in this space.&nbsp;Chinese&nbsp;<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-09\/youtube-s-shift-to-shopping-destination-starts-this-christmas\" target=\"_blank\" rel=\"noreferrer noopener\">social commerce<\/a>&nbsp;is expected to&nbsp;reach $352 billion in 2021 (almost ten times the size of the U.S. market).&nbsp;&nbsp;<\/p>\n\n\n\n<p>And here\u2019s the good news:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-launches-new-live-shopping-events-new-updates-for-ctv-campaigns\/608504\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>&nbsp;also got in on the action with a seven-day series of&nbsp;livestream shopping&nbsp;that kicked off on Nov. 15, 2021. Fans could score new products, unlock limited-time offers, and get their product questions answered via live Q&amp;A and polls with creators and other viewers.&nbsp;<\/p>\n\n\n\n<p>With YouTube hoping that, in the future, anyone with a smartphone and a product will be able to host a&nbsp;live shopping&nbsp;stream, this is a trend you cannot afford to overlook.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"what-is-youtube-live-video-shopping\"><a href=\"#what-is-youtube-live-video-shopping\">What Is YouTube Live Video Shopping?&nbsp;<\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Why-YouTube-Livestream-Shopping-Is-Relevant-to-Small-Businesses\"><a href=\"#Why-YouTube-Livestream-Shopping-Is-Relevant-to-Small-Businesses\">Why YouTube Livestream Shopping Is Relevant to Small Businesses<\/a>&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"How-YouTube-Live-Commerce-Creates-Value-for-Small-Businesses\"><a href=\"#How-YouTube-Live-Commerce-Creates-Value-for-Small-Businesses\">How YouTube Live Commerce Creates Value for Small Businesses<\/a>&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Final-Thoughts-What-YouTube-Live-Video-Shopping-Means-for-Small-Businesses\"><a href=\"#What-YouTube-Live-Video-Shopping-Means-for-Small-Businesses-\">Final Thoughts: What YouTube Live Video Shopping Means for Small Businesses&nbsp;<\/a><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-youtube-live-video-shopping\">What Is YouTube Live Video Shopping?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-doing-live-video-shopping-for-viewers-1.jpg\" alt=\"Woman live selling baking products to viewers\" class=\"wp-image-39613\" width=\"450\" height=\"450\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-doing-live-video-shopping-for-viewers-1.jpg 350w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-doing-live-video-shopping-for-viewers-1-300x300.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-doing-live-video-shopping-for-viewers-1-150x150.jpg 150w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>YouTube&nbsp;live video shopping&nbsp;is a feature where a host (celebrity or influencer) promotes a product via live video.&nbsp;<\/p>\n\n\n\n<p>YouTube intends to make the entire&nbsp;live shopping&nbsp;experience easier, fun, and interactive by integrating it directly into its platform.&nbsp;<\/p>\n\n\n\n<p>The built-in shopping features will help your customers learn about products in the livestream or discover new products you might launch. They\u2019ll then use an onsite checkout or your website if they want to buy the product.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why YouTube Livestream Shopping Is Relevant to Small Businesses&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Woman-live-selling-baking-products-to-viewers-1.jpg\" alt=\"Woman-live-selling-baking-products-to-viewers\" class=\"wp-image-39616\" width=\"450\" height=\"450\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Woman-live-selling-baking-products-to-viewers-1.jpg 350w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Woman-live-selling-baking-products-to-viewers-1-300x300.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Woman-live-selling-baking-products-to-viewers-1-150x150.jpg 150w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>Livestream shopping&nbsp;on YouTube&nbsp;lets you engage customers more than if they filled a virtual shopping cart on your website.&nbsp;<\/p>\n\n\n\n<p>You&#8217;ll be able to offer your audience live product drops and exclusive discounts. You can even create poll fans during shopping livestreams to interact with and get feedback from your customers.&nbsp;<\/p>\n\n\n\n<p>For example, if you own a bakery, you could poll your audience on what cakes they&#8217;ll want to see next in the livestream. You could also ask which cakes they love best. As a result, your customers will build deeper relationships with your brand.&nbsp;<\/p>\n\n\n\n<p>The future of livestreaming&nbsp;is bright,&nbsp;so small business owners should adopt YouTube&nbsp;live shopping&nbsp;to grow their businesses.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How YouTube Live Commerce Creates Value for Small Businesses&nbsp;<\/h2>\n\n\n\n<p>YouTube&nbsp;live commerce&nbsp;can help your business primarily in two ways:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Speed up conversions<\/strong>&nbsp;\u2014 YouTube&nbsp;live shopping&nbsp;is entertaining and immersive, which keeps viewers glued.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>It also narrows down the customer decision-making journey from awareness to purchase. To enhance this, create the FOMO (fear of missing out) factor using time-limited tactics such as one-off coupons.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Improve brand appeal and uniqueness<\/strong>&nbsp;\u2014 When done correctly, YouTube&nbsp;live video shopping&nbsp;increases a&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/5901-2\/\">brand&#8217;s appeal<\/a>&nbsp;while attracting more web traffic.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>YouTube&nbsp;live selling&nbsp;also strengthens existing customer relationships and attracts new customers \u2014 especially&nbsp;<a href=\"https:\/\/www.bluehost.com\/blog\/5901-2\/\">younger people<\/a>&nbsp;interested in new shopping experiences.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Setup Your Business for YouTube Live Shopping Success&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-livestreaming-online-for-viewers-1.jpg\" alt=\"Influencer livestreaming online for viewers\" class=\"wp-image-39619\" width=\"450\" height=\"450\" srcset=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-livestreaming-online-for-viewers-1.jpg 350w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-livestreaming-online-for-viewers-1-300x300.jpg 300w, https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Influencer-livestreaming-online-for-viewers-1-150x150.jpg 150w\" sizes=\"100vw\" \/><\/figure>\n\n\n\n<p>To position your business for YouTube&nbsp;live shopping&nbsp;success:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Choose a relatable influencer&nbsp;<\/li><li>Add value beyond selling&nbsp;<\/li><li>Respond to messages in real-time&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose a Relatable Influencer&nbsp;<\/h3>\n\n\n\n<p>At least&nbsp;26% of the general population&nbsp;buy products based on the recommendations of&nbsp;<a href=\"https:\/\/www.uschamber.com\/co\/good-company\/launch-pad\/livestreamed-ecommerce-startups\" target=\"_blank\" rel=\"noreferrer noopener\">trusted influencers<\/a>. That means your show&#8217;s host must be able to connect with viewers genuinely.&nbsp;<\/p>\n\n\n\n<p>You can enhance this in a few simple steps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don&#8217;t script the host&nbsp;<\/li><li>Let them choose the products they enjoy using&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Give them enough time to interact with viewers&nbsp;<\/li><li>Let them invite their audience to watch the livestream&nbsp;<\/li><\/ul>\n\n\n\n<p>The mood set by livestream hosts can significantly impact how consumers view your brand. So be selective and set high standards when picking an influencer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Add Value Beyond Selling&nbsp;<\/h3>\n\n\n\n<p>Add value by sharing details about why you created a specific product or tell your viewers your brand\u2019s story.&nbsp;<\/p>\n\n\n\n<p>You can communicate this info on your website. But hearing and seeing it directly from a person adds another twist that creates a deeper connection with your brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Respond to Messages in Real-Time&nbsp;<\/h3>\n\n\n\n<p>While your host addresses pressing comments live, ensure you have a staff who can respond to messages in real-time.&nbsp;<\/p>\n\n\n\n<p>Repeat customers aren\u2019t a \u201csure thing\u201d if you aren\u2019t attentive and consistent with your customer care. That rings true on&nbsp;live video shopping&nbsp;as well.&nbsp;<\/p>\n\n\n\n<p>Shoppers are significantly more likely to continue with your business long-term when their service expectations are met. So ensure the assigned staff responds to your audience, prioritizing their messages based on urgency.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-YouTube-Live-Video-Shopping-Means-for-Small-Businesses-\">Final Thoughts: What YouTube Live Video Shopping Means for Small Businesses&nbsp;<\/h2>\n\n\n\n<p>YouTube&#8217;s&nbsp;livestream shopping&nbsp;events&nbsp;will provide more details into what viewers want to see in these streams and which features creators find most useful.&nbsp;<\/p>\n\n\n\n<p>It will be a significant development, which could open up tremendous opportunities in the future for small businesses.&nbsp;<\/p>\n\n\n\n<p>As&nbsp;e-commerce&nbsp;evolves, brands that capitalize on YouTube&nbsp;live video shopping&nbsp;will be well-positioned to prosper in 2022 and beyond.&nbsp;<\/p>\n\n\n\n<p>What do you think about YouTube&nbsp;livestream shopping? Let us know in the comments section below or by tweeting&nbsp;<a href=\"https:\/\/twitter.com\/bluehost\">@Bluehost<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of&nbsp;live video shopping&nbsp;in China have paved the way for the trend to spread to Europe and America.&nbsp; China is well ahead in this space.&nbsp;Chinese&nbsp;social commerce&nbsp;is expected to&nbsp;reach $352 billion in 2021 (almost ten times the size of the U.S. market).&nbsp;&nbsp; And here\u2019s the good news:&nbsp; YouTube&nbsp;also got in on the action with a [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":39652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"What YouTube Live Video Shopping Means for Small Businesses","_yoast_wpseo_metadesc":"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.","inline_featured_image":false,"footnotes":""},"categories":[10,16],"tags":[3320,3327,3330,3335],"ppma_author":[588],"class_list":["post-39600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-content","tag-faqs","tag-how-to-guides","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What YouTube Live Video Shopping Means for Small Businesses<\/title>\n<meta name=\"description\" content=\"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/39600\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Live Video Shopping: What It Means for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluehost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bluehost\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T20:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiffani Anderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/TiffAnddd\" \/>\n<meta name=\"twitter:site\" content=\"@bluehost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiffani Anderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/\"},\"author\":{\"name\":\"Tiffani Anderson\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66\"},\"headline\":\"YouTube Live Video Shopping: What It Means for Small Businesses\",\"datePublished\":\"2022-01-18T20:28:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg\",\"keywords\":[\"Content\",\"FAQs\",\"How-To Guides\",\"Small Business\"],\"articleSection\":[\"Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/\",\"name\":\"What YouTube Live Video Shopping Means for Small Businesses\",\"isPartOf\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg\",\"datePublished\":\"2022-01-18T20:28:34+00:00\",\"description\":\"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg\",\"width\":700,\"height\":350,\"caption\":\"Smartphone and other tools for live video shopping\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bluehost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YouTube Live Video Shopping: What It Means for Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#website\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"name\":\"Bluehost\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#organization\",\"name\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"contentUrl\":\"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg\",\"width\":136,\"height\":24,\"caption\":\"Bluehost\"},\"image\":{\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bluehost\/\",\"https:\/\/x.com\/bluehost\",\"https:\/\/www.linkedin.com\/company\/bluehost-com\/\",\"https:\/\/www.youtube.com\/user\/bluehost\",\"https:\/\/en.wikipedia.org\/wiki\/Bluehost\"],\"description\":\"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \\u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.\",\"telephone\":\"+1-888-401-4678\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66\",\"name\":\"Tiffani Anderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/1f8eaab88872e9aa519335532a3a886e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g\",\"caption\":\"Tiffani Anderson\"},\"description\":\"Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tiffaninanderson\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/TiffAnddd\"],\"knowsAbout\":[\"Search Engine Optimization\",\"Content Marketing\",\"Brand Marketing\"],\"knowsLanguage\":[\"English\"],\"jobTitle\":\"SEO and Content Manager\",\"worksFor\":\"Bluehost\",\"url\":\"https:\/\/www.bluehost.com\/blog\/author\/tiffani\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What YouTube Live Video Shopping Means for Small Businesses","description":"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/39600\/","og_locale":"en_US","og_type":"article","og_title":"YouTube Live Video Shopping: What It Means for Small Businesses","og_description":"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.","og_url":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/","og_site_name":"Bluehost Blog","article_publisher":"https:\/\/www.facebook.com\/bluehost\/","article_published_time":"2022-01-18T20:28:34+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg","type":"image\/jpeg"}],"author":"Tiffani Anderson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/TiffAnddd","twitter_site":"@bluehost","twitter_misc":{"Written by":"Tiffani Anderson","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#article","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/"},"author":{"name":"Tiffani Anderson","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66"},"headline":"YouTube Live Video Shopping: What It Means for Small Businesses","datePublished":"2022-01-18T20:28:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/"},"wordCount":959,"commentCount":0,"publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg","keywords":["Content","FAQs","How-To Guides","Small Business"],"articleSection":["Marketing","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/","url":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/","name":"What YouTube Live Video Shopping Means for Small Businesses","isPartOf":{"@id":"https:\/\/www.bluehost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg","datePublished":"2022-01-18T20:28:34+00:00","description":"Learn how YouTube live video shopping blends instant purchasing with entertainment, offering small businesses enormous potential to boost sales.","breadcrumb":{"@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bluehost.com\/blog\/live-video-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#primaryimage","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2021\/12\/Live-Video-Shopping-1.jpg","width":700,"height":350,"caption":"Smartphone and other tools for live video shopping"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bluehost.com\/blog\/live-video-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bluehost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"YouTube Live Video Shopping: What It Means for Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.bluehost.com\/blog\/#website","url":"https:\/\/www.bluehost.com\/blog\/","name":"Bluehost","description":"","publisher":{"@id":"https:\/\/www.bluehost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bluehost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bluehost.com\/blog\/#organization","name":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","contentUrl":"https:\/\/www.bluehost.com\/blog\/wp-content\/uploads\/2023\/08\/bluehost-logo.svg","width":136,"height":24,"caption":"Bluehost"},"image":{"@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bluehost\/","https:\/\/x.com\/bluehost","https:\/\/www.linkedin.com\/company\/bluehost-com\/","https:\/\/www.youtube.com\/user\/bluehost","https:\/\/en.wikipedia.org\/wiki\/Bluehost"],"description":"Bluehost is a leading web hosting provider empowering millions of websites worldwide. \u2028Discover how Bluehost's expertise, reliability, and innovation can help you achieve your online goals.","telephone":"+1-888-401-4678"},{"@type":"Person","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/2fc4710c56aadc73395ff8075baedd66","name":"Tiffani Anderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bluehost.com\/blog\/#\/schema\/person\/image\/1f8eaab88872e9aa519335532a3a886e","url":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","caption":"Tiffani Anderson"},"description":"Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.","sameAs":["https:\/\/www.linkedin.com\/in\/tiffaninanderson\/","https:\/\/x.com\/https:\/\/twitter.com\/TiffAnddd"],"knowsAbout":["Search Engine Optimization","Content Marketing","Brand Marketing"],"knowsLanguage":["English"],"jobTitle":"SEO and Content Manager","worksFor":"Bluehost","url":"https:\/\/www.bluehost.com\/blog\/author\/tiffani\/"}]}},"authors":[{"term_id":588,"user_id":50,"is_guest":0,"slug":"tiffani","display_name":"Tiffani Anderson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/97fc139aa4992d5aca99a9fcb43d5e6fb8e98ad03b81f748b6ab3ffa39797fe5?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":"","11":"","12":"","13":"","14":"","15":""}],"_links":{"self":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/39600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/comments?post=39600"}],"version-history":[{"count":0,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/posts\/39600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media\/39652"}],"wp:attachment":[{"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/media?parent=39600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/categories?post=39600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/tags?post=39600"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bluehost.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=39600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}